SALES AND

MARKETING
LEARNING PATH
HIGHLIGHTS OF THE
Learning Path

120+ Hours of Online and Offline Classes

1:1 Mentoring

Career Service and Placement opportunity

Learn Skills and Strategy building hacks

Learn from Industry Experts

500+ Certified Learners

WHO ARE WE?
Board Infinity is a full-stack career platform for students and
jobseekers enabled by personalized learning paths, career coaches and
access to opportunities. Be it a career transition, your first job, campus
placements preparation or any career guidance. Board Infinity is a one-
stop solution to all your career needs.

OUR OBJECTIVES?

Students
Enable meaningful connections between
∞ students and coaches.
Coaches

Colleges
Coach and train college students and
∞ provide employers with business ready
Employers talent.

Students
∞ Connect talent to the right opportunities.
Employers
WHAT IS SALES AND MARKETING
Sales and Marketing are the activities taken for selling and attracting
people for all the goods and services produced by the company. It
involves the process of analyzing the market, setting goals, building
strategies and achieving realistic targets for revenue generation. Also, it
involves the negotiation techniques, pricing strategies and decision
making matrixes.

OUR ACHIEVEMENTS
ABOUT THE COURSE

1 Organisation
week Structure

Live Projects- Marketing 2-3

Case study- Functions week

4-7 Business Development Strategizing

week -Live Projects
-Case study

Strategy Building and Ethical 8-11

-Case study Management week

12-14
Digital Channels -Live Projects
week

15-17
Live Projects- HandsOn Sales week
WHY TO CHOOSE SALES &
MARKETING?

Sales and marketing is a domain that has been booming these

days but what exactly is it? Do you have a natural flair for sales
and want to make a career in it? Do you know what to create
content based on customer needs? Do you how to use social
media effectively?

Then you have come to the right place. We've built a Learning Path
where you’ll learn all the Sales and Marketing skills that will help
you land a lucrative job in the industry.

This program equips learners with the key concepts and practical
skills to build a career in sales and marketing in the digital age.
Throughout the program, learners will engage in problem-solving
and analytical thinking, gaining expertise in business development
strategizing, Selling skills, Sale-marketing funnel, Lead funnel,
Ethical management, and more. You’ll learn how to organizations
function, the role of business development, and how to pitch sales
to potential leads.

At the end of the course, you’ll work on six assignments, which will
help you understand how to Segment and target the consumer by
positioning your promotions in the right place. After this, you will
also get a broader understanding of how to analyze the results,
measure success.

On top of that, you will get personalized career coaching sessions

for resume building and interview preparation. Get placement
assistance until you land your dream job.
SALIENT FEATURES OF THE
COURSE

80+ Hours of Intensive 20+ Hours of Hands-on

Learning Assignments and Projects

Career Services and Lifetime Access to Latest

Placement opportunity Content

Learn from the Industry 24X7 Support through

Experts Discussion form

Career Support Build your Softskills

WHO SHOULD TAKE THE

COURSE?
Any College Fresher Student, 0-4 Yrs Experience.
WHAT WILL YOU LEARN

ORGANISATION STRUCTURE

Different business functions in organisation

Organisation chart and Hierarchy
Understanding consumer persona’s
Marketing function in apropos to Sales
Product management
Promotional channels
Matching products to consumers.
Data Gathering
Segmenting
Building Persona
Discussion on 2-3 caselets

Skills you will Learn

Marketing Persona Building Organisation Sales

Hierarchy
 MARKETING FUNCTIONS

Basics of Finance Marketing

Basics of Operations Marketing
Roles of Operation in Marketing
Creating Action plans
Setting Goals
Understanding Bottlenecks
Promotional BootCamps
Marketing Promotional campaigns
Pricing Strategies
Price-Skimming
Price Penetration
Distribution Matrix
Marketing Information Management
What is MIM
Method to collect, analyse and monitor data
Sources for data
Parameter setup
Art of Pitching and Agency skills
Approach skills and Pitch hacks

Skills you will Learn

Pricing Marketing Goal Promotion Pitching

 BUSINESS DEVELOPMENT STRATEGIZING

Product positioning
Identifying competitors
Strategy Building and Strategy Mapping
Business process building
Life Cycle designing
SLA - Service Level Agreements
Negotiations skills and settling price decision

Skills you will Learn

Product Life Cycle Negotiation

STRATEGY BUILDING AND ETHICAL MANAGEMENT

Sales strategy building
Different Strategies for Business processes
Ethical standards for every Business Developer
Do’s and Don’ts of Business
Leads Qualification Matrix
Improving sales performance

Skills you will Learn

Strategy Leads Ethics

 DIGITAL CHANNELS

Community Building - Email, SMS, Social Media

LinkedIn Outreach
Lead Journey
Creating Influential Portfolios

Skills you will Learn

Email Social Media Community sms

HANDSON SALES

Activities - Cold Calling, Telephonic Etiquette, Sales Pitch

GD - Case Discussion & Live Sales Roleplay
Follow-up after Sales / After Sales Service
Relationship Management- Building Rapport
Closing Techniques & Straight Line Persuasion
Creating proposals and presentations

Skills you will Learn

Group Sales Pitch Cold Calling Presenations Roleplay

Discussion
SELF-PACED MODULE : LANGUAGE SKILLS

Written Skills
Drafting messages and emails - Greeting and opening
message
Writing Engaging Conversations
Choosing right word
Spoken Skills
Pronunciation Skills
Vocal Skills and Vocal Pitch

Skills you will Learn

Writing Speaking

CAREER SERVICES AND PLACEMENT PREPARATION

With this module learn Soft skills to crack your first interview and
get a dream job in Business Development. These skills are a
combination of people, social and communication skills. These also
involve character or personality traits like attitude, behavior, etc.
This module will also help you build your LinkedIn, Naukri and other
Social Profiles and build your portfolio in businesss development
helping you with tips for cracking interviews and will guide you on
how to improve your communication skills.

Skills you will Learn

Linkedin Improve Resume Building Leadership Skills

Communication
skills
We provide 1:1 placement coaching in a series of sessions

Role Clarity

Knowledge Check

Project Assignment

Capstone Project evaluation and

Development

Resume Building

Mock Interview
PROJECTS

Marketing

Through this project you will be trained in

understanding the marketing distribution factors and
how traditional as well as latest business strategies can
help in sales boom. Drafting and implementing
strategies of Promotional BootCamps, Pricing
Strategies, Distribution Matrix, Competition and Market
Analysis, Strategy Building and Strategy Mapping by
building Marketing Information Management.

Effect of Promotional tools in Product Marketing

Through this project you will be given handon practise

to understand the impact of the most used tools of sales
promotion in retail sector such as: coupons, sample,
price discount and buy one get one free on consumer
buying behavior from two different aspects, ie, of brand
switching and customer loyalty.
PROJECTS

Study on Customer Awareness in Service Sector

This project will train you to create market

awareness, know key elements for decision
making, analyse and judge the market potential. It
will help you identify the satisfaction level of
existing customers and know more about customer
preferences. Evaluate the various criterion on the
basis of which customer selects a particular brand.

Factors influencing
Customer Buying Decision

The factors that influence the consumer buying decision

are many and complex. For marketers, an understanding of
these factors provides a more complete view into the mind
of the customer. Along with strategies, you will learn more
about what influences decisions for your particular target
segment, product category, brand, and competitive set,
you can use these influencing factors to your advantage.
PROJECTS

Understanding Marketing Segmentation for

FMCG sector

In this project you will study the different marketing

segments adopted by FMCG sector. Understand how
the consumer journey evolution has effected the
business sales for the the consumable goods and build
different lead matrixes to segment your audience. Learn
the new age digital tools develop lead mixes and
business proposals.

Study of Customer Retention on Business

Performance

In this project you will develop the relationship

marketing approach which focuses on customer
retention, encouraging increased spending on long-
term relationship with customers. Managing different
customer reward programs and planning long term
plans for business performance.
OUR COACHES

Aditya Sharma
Corporate Business Head,
India

OYO

Jagadeesh G
Vertical Business
Development Head

Amazon

Pratik Gosar
Account
Director

Star India
OUR COACHES

Akshat Mansinghka
Corporate Sales
Manager

VIVO India

Devavrat Wazalwar
Manager (Marketing
and Sales)

Calderys

Richa Chopra
Ad
Sales

Disney India
WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

I want to extend my gratitude towards

Board Infinity, which gave me the
opportunity to work with one of the
biggest education tech company in the
country. You are doing phenomenal job.
Sincere Thank You to Board Infinity.
Yash Lakhotia Learner

I am writing to express my gratitude to the

Board infinity consultant who helped me
successfully secure the role of BDM in an
established corporation. I especially
appreciated her fast response, transparent
communication, and co-ordination in a
timely and efficient manner.
Rahul Bhatt Learner
WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

Board Infinity is a best platform for

freshers which gives opportunities to the
respected fields and encourage students to
get the jobs and many more. It is a only
organization which I had experienced in my
life and it is so helpful that I can
recommended to my friends about Board
Infinity.
Mohammed Nadim
Learner

Board Infinity is a full-stack career platform

for students and jobseekers enabled by
personalized learning paths, career coaches
and access to opportunities. It is very good
insitutute to learn marketing and sales.

Priyanka Garg Learner

CAREER TRANSITION OF
OUR LEARNERS

SHARVARI DETHE NIRANJAN TEMBE JYOTI DWIVEDI

DR BABASAHEB AMBEDKAR RONAK ADVERTISING
MBA/PGDM TECHNOLOGICAL UNIVERSITY
System Programming Customer Relationship
Management

SONY ACCENTURE ANDROMEDA

Digital Marketing Digital Marketing Digital Marketing
CAREER TRANSITION OF
OUR LEARNERS

PRERANA RAMTEKE WILSON FERNANDES ANSHULIKA SINGH

B.COM SPORTS MGT. B.SC

ANDROMEDA APNA PAISA ANDROMEDA

Social Media Marketing SEO Email Marketing
CERTIFICATES
200+ POTENTIAL
RECRUITERS
COURSE FEE AND REGISTRATION

Duration of the
Weekly How to Register
Course
Commitment
4-6 Months Call at +91-8879654341 or
12 to 14 Hours mail us at
connect@boardinfinity.com

EMI Income Share

Payments Mode
Agreement (ISA

Credit/Debit Card, yes

No Cost EMI
Bank Transfer or
Cheque

Available in Mumbai, Delhi NCR, Bangalore

/ Boardinfinity