Apple is the most valuable company in the world - and it has the 

cash on hand to
prove it. 
But even before the iPhone revitalized the company in 2007, Apple had a
rich and storied history as one of the first companies to make it really big in
Silicon Valley. 
Here are 17 things you probably didn't know about Apple, from its clothing line to
Bill Gates to its serious financial trouble. 
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Apple was founded on April 1st, or April Fool's Day, in
1976. It wasn't until 2011's posthumous biography "Steve
Jobs" that we found out where it got its name: Turns out,
Steve Jobs had been on a "fruitarian" kick and just really
liked apples.

Apple had a third cofounder named Ronald Wayne, who

left the company less than a year later in 1977. Wayne
designed the company's very first logo, seen here. He
ended up selling Jobs and Wozniak his stake in Apple for
$800.
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Apple's first computer, the Apple 1, was actually a "do-it-

yourself" kit that required people to build their own case.
It retailed for an extremely devilish $666.66.
If you had bought 100 shares of Apple stock for $22 each
at its 1982 IPO, it would be worth around $600,000 today
— before dividends.
Those calculations come from Forbes.
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In the early eighties, Steve Jobs led the design of the
Apple Lisa, the first computer with a graphical user
interface. It flopped due to its high price.
Apple's famous "1984" commercial introducing the first
Macintosh computer, which aired at January 1984's
Super Bowl XVIII, was directed by Ridley Scott — the
same man who also directed "Alien," "Blade Runner,"
and "The Martian."

Youtube Embed:
http://www.youtube.com/embed/OYecfV3ubP8
Width: 960px
Height: 720px
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The rivalry between Steve Jobs and Bill Gates began in

1983, when Microsoft bailed on making Macintosh
software after it revealed its own Microsoft Windows
operating system — a direct competitor to the Mac.

In 1985, Steve Jobs tried to rally Apple's board to oust

Apple CEO John Sculley. Instead, the board voted to
strip Jobs of all of his responsibility. Jobs ended up
quitting to start his own company, NeXT.
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In the eighties and nineties, facing continually shrinking

Mac sales, Apple tried making everything from digital
cameras, like the Apple QuickTake...
...to video game consoles, like the Apple Pippin...
 Advertisement

...to clothing lines. Seriously.

When Steve Jobs came back to Apple as CEO in 1997,
the company was in such bad shape that his first
Macworld keynote included the news that Microsoft was
investing $150 million in the company — delivered by a
gigantic video of Bill Gates towering over the assembly.
"We need all the help we can get," Jobs said, to boos
from the audience.
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In fact, by 1997, Apple's financial situation was so dire

that Dell CEO and founder Michael Dell, one of
Microsoft's biggest partners, once said that if he were in
Jobs' shoes, he'd "shut it down and give the money back
to the shareholders."

But in early 1998, at yet another Macworld Expo in San

Francisco, Jobs ended his keynote with the first of his
soon-to-be ubiquitous "One More Thing"
announcements: Thanks to Jobs' efforts in refocusing
the company on the Mac, and Microsoft's help, Apple
was finally profitable again.
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One of Jobs' first acts as CEO was to ban pets on the

Apple campus. In return, he gave employees much better
food in the cafe.

The "i" in 1998's "iMac" is for "Internet." since it

originally took only two steps to connect to the web, in
case you were wondering. But Apple has also said it
stands for "individuality" and "innovation." The naming
scheme would stick around through the iPhone and iPad.
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In 2011, Apple made waves when it came out that it had

more cash in the bank than the US treasury.

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 The 10 Best Logo Changes Of 2015

The 10 best logo changes of 2015

RICHARD FELONI,RICHARD FELONI
DEC 29, 2015, 01:13 IST
Christopher Lee/Getty Images

Mika Hakkinen, the Johnnie Walker global responsible drinking ambassador.

A great logo change can breathe new life into an old brand.

This year, several major companies changed their logos. To identify the best
revamps, Business Insider looked through graphic-design
publisher UnderConsideration's Brand New blog archives and picked our favorites.
We only considered large, non-athletic-team or university brands that rolled out the
changes in 2015.
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 Business Insider Is Hiring An Intern Reporter

Business Insider is hiring an intern reporter

LEAH GOLDMAN
DEC 29, 2015, 00:24 IST
INSIDER
Help us find the best cookie in the world!

Business Insider is looking for an intern reporter for its new publication, INSIDER.

At INSIDER, we believe life is an adventure. That means we tell stories for

and about people who seize life, rather than letting it happen to them.

This intern reporter might go hunting for the best cookie in the world, discover an
artist who is changing how people see the world, or interview a teenage activist
fighting for what's right against all odds. Our best reporters grab their cameras and
head out into the world, taking our viewers on adventures with them.
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This intern reporter will work closely with news editors and video editors to pitch
and write scripts for INSIDER videos. He or she will will have big, bold ideas, a
knack for telling stories in a concise and fun way, and excellent writing skills.

Interns are encouraged to work full-time (40 hours a week) if their schedule
allows. The internship runs for 6 months, with flexibility on start and end
dates.

Video-editing and Photoshop skills are not required, but they are a plus.
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If you think this is the perfect job for you APPLY HERE with a resume and
cover letter.
NOW WATCH: A 27-year-old left her desk job to sell cookie
dough that's safe to eat raw
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 Home›
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 A Top Microsoft Exec Dropped Some Hints That Its Next Smartphone Will Be A Serious
IPhone Competitor

A top Microsoft exec dropped some hints

that its next smartphone will be a serious
iPhone competitor
MATT WEINBERGER
DEC 29, 2015, 00:18 IST
Microsoft

Microsoft Chief Marketing Office Chris Capossela

Apple and Google have long dominated the smartphone market. But Microsoft's
CMO Chris Capossela hinted there's one-last chance for his company to steal some
marketshare, and Microsoft won't blow it with its next device, the rumored
"Surface Phone."
"I think we have to do more breakthrough work" to make Apple fans "pause
before they buy their 17th iPhone," Capossela said on an episode of the
"Windows Weekly" podcast.
Note: He didn't say Microsoft is building an Apple-rivaling smart phone. But he
didn't say it isn't either. And he definitely talked about the rumored device as if it
were a real thing that's happening.
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Whatever form this phone takes, it can't come soon enough: While Microsoft has
had success with tablets and now a laptop, the company's smartphone marketshare
is a piddling 3% globally. The company wrote off billions of dollars from its
acquisition of smartphone maker Nokia and phones running Microsoft's Windows
operating system have not been huge sellers.
Basically, Capossela says, the Microsoft Surface Pro tablet line succeeded by
merging the laptop and tablet into one device, providing the best of both
worlds. Now, it needs to build something with that kind of killer approach
to productivity, just on the phone side.
"We need some sort of spiritual equivalent on the phone side, that doesn't just feel
like a phone for people who love Windows," Capossela says.
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Microsoft

The Microsoft Lumia 950

We've already seen some of that: Windows 10 Mobile, the company's latest
smartphone operating system, ships with a very cool feature called
Continuum which lets you hook your phone up to a TV or monitor and use it
almost like a PC. Previously, it had been rumored that Microsoft is giving the
theoretical Surface Phone an ability to run full Windows software, not just apps
from the Windows Store market. That might be at least a part of what Capossela
was hinting at, too.
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Still, while reports suggest it could come in the first half of next year,
Capossela seems to indicate this next Microsoft phone could be a little ways
off.
"To do something that I really think would compete," Capossela says, "we
need time to actually go build that."