1

Apple Inc.
BY: SACHIN KAUNDAL
SID: 18215013
 2
Industry Analysis

 Consumer Electronics Industry is very competitive

 Products can be looked at as a luxury and not a necessity.
 Demand is driven by the “desire” of the product not the
“need”
 Demand for Apple products is expected to continue to
grow rapidly
Introduction 3

 Apple Inc. (previously Apple Computer, Inc.) is an

American multinational corporation.
 Apple Inc. ignited the personal computer revolution in the
1970s with the Apple II.
 The company's best-known products include the Macintosh
line of computers, the iPod, the iPhone and the iPad.
 It is bringing revolution in every part of technology with its
designs and software's.
Global ranking 4

Source: Yahoo! Finance

Vision 5

 “Man is the creator of change in this world. As such he

should be above systems and structures, and not subordinate
to them.”
Mission 6

 “The Company is committed to bringing the best personal

computing, portable digital music and mobile
communication experience to students, educators, creative
professionals, businesses, government agencies, and
consumers through its innovative hardware, software,
peripherals, services, and Internet offerings.”
Current profile 7

NAME APPLE INCORPORATION

FORMER CEO STEVE JOB

NEW CEO TIM COOK

REVENUE $ 223 BILLION (2018)

AREA SERVED WORLDWIDE

R & D Investment $ 4.5 billion

TOTAL NUMBER OF
115000
EMPLOYEES
 Products
8
 iPhone
 iPad
 Mac Hardware Products
 Desktop computers: iMac, Mac Pro and Mac mini
 Portable computers: MacBook Pro and MacBook Air
 iPod
 Touch; Nano; Shuffle; Classic
 iTunes + iTunes Store
 Mac App Store
 Software Products and Computer Technologies
 iCloud
Founders
9
 •Steven Paul "Steve" Jobs was
an American entrepreneur,
marketer, and inventor, who
was the co-founder, chairman,
and CEO of Apple Inc.
 10
Stephen Gary "Steve"Wozniak,known
as "Woz“. He is an American
inventor,computer engineer and
Programmer who co-founded Apple
Computer with Steve Jobs and Ronald
Wayne.
 11
 Ronald Gerald Wayne is a retired
American electronics industry
worker.
 He co-founded Apple Computer with
Steve Wozniak and Steve Jobs,
providing key administrative
oversight for the new venture.
Logo history 12
History
13
Milestones 14

 First compact computer (I-MAC).

 First AI bionic chip.
 Firstly used GUI in computers.
 First iPod, iPhone.
 Having patent of touch fingerprint sensor with haptic
feedback,3 touch.
 Used mouse for first time in computers.
Main characteristics of 15

Apple’s corporate culture

 Top-notch excellence
 Creativity
 Innovation
 Secrecy
 Moderate combativeness
Strategy model 16
17