Check us out at: www.africabusinesspanel.

com

PANELBOOK
Africa Business Panel

Africa Business Panel Who we are

The African Economy has been steadily booming for the past Africa Business Panel (ABP) is a
decade and will boom even more in the next decade. There is cooperation of the Social B2B
Publisher Africa Business
an over�low of business opportunities for companies both Communities (ABC) and renowned
inside and outside Africa, if you know where to look for them. market research �irm MSI-ACI.

In a fast developing business environment like Africa, access ABP is a strong research tool with
to relevant, accurate and reliable market information is members who work in the private
sector for companies registered in
invaluable, and that is where we come in. The Africa Business and operating out of Africa. They are
Panel offers its clients market research and lead generation in the senior managers, entrepreneurs
Africa, essentially acting as the intermediary between or professionals that form the
business opportunities and potential investors. backbone of the business
community throughout Africa.

Recruitment
Africa Business Communities is the worldwide largest
player in LinkedIn when it comes to African LinkedIn
Groups. Our panel members are recruited through our
extensive LinkedIn network. All panel members have been
identi�ied 2 times (Double Opt-in) and all email addresses
are validated as part of the Opt-in process and re-con�irmed
with the panel member.

We started recruiting panel members in April 2013. By

October 2013, we reached 7,000 panel members. In
the same month, we have conducted our first
extended survey, on mobile devices in Africa.
The Africa Purchasing
Start panel Prognosis Managers Index™
(Africa PMI™)
The Africa PMI follows the logic and
methodology of the PMI con�idence
indices and is based on the
response of purchase executives
Start
compiled by the Africa Business
In September 2012, we started recruitment At the end of 2014 we
preparations for the Africa Business expect to have 14,000 Panel. They provide a reliable gauge
Panel. panel members. and early indicator of the
underlying economic activity, by
tracking variables such as
production, new orders,
employment and prices across key
sectors.

More information on page three…

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PANELBOOK
Africa Business Panel

Panel facts
13,500 ABC reach on LinkedIn
members The largest African online business
network
90% The largest and fastest growing
top decision makers LinkedIn Groups for Africa, with
more than 675k members

3000+ PMI executives The biggest African LinkedIn group:

50,700 | Africa Oil & Gas Industry

Top segments 25 of the 50 biggest LinkedIn groups

focused on Africa

Commercial/
enterprise
17%
Small
72%
Top countries

Medium Egypt #6
11%

Nigeria #1

Quantitative services
Kenya #3

Programming Ghana #4
and hosting

Coding
Tanzania #5

Sample only

Incentives
management
South Africa #2

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PANELBOOK
Africa Business Panel

Africa Purchasing Managers Index™

(Africa PMI™)
Purchasing Managers Indices are rapidly becoming the most prominent economic data
releases internationally, as a reliable gauge and early indicator of the underlying economic
activity. The Africa Business Purchasing Managers Index (Africa PMI) follows the logic and
methodology of the PMI con�idence indices. The Africa PMI applies the same logic with a
breakdown in manufacturing and non-manufacturing (services) business con�idence for
the entire African continent. For clients we have monthly indexes available.

Africa PMI

Manufacturing

Non-Manufacturing

jan feb mar apr jun jul aug sep oct nov dec
source: Africa Business Panel

Respondents
Purchase executives of the African Business Panel are invited to complete the Africa PMI
survey on a monthly basis. Depending on the industry classi�ication of their organization,
responses are attributed to the manufacturing and service indices.

The Africa PMI is a composite index based on �ive of the individual indexes with the
Delivery Times index inverted so that it moves in a comparable direction. The following
weights are being used:
New Orders - 0.3
Production - 0.25
Employment - 0.2
Suppliers’ Delivery Times - 0.15
Stock of Items Purchased - 0.1

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PANELBOOK
Africa Business Panel

Africa PMI Manufacturing and

Non-Manufacturing
Manufacturing Non-Manufacturing
1. Production (output) 1. Business activity
2. New Orders 2. New business
3. New Export Orders 3. Backlogs of work
4. Backlogs (outstanding business) 4. Prices charged
5. Stocks of Finished Goods (in units) 5. Input prices
6. Employment 6. Employment
7. Output Prices 7. Expectations for activity
8. Input Prices
9. Suppliers’ Delivery Times
10. Quantity of items Purchased
11. Stocks of Purchases

The equal weight diffusion indices of these indicators result in the headline Africa PMI
(Non-) Manufacturing index. The resulting PMI �igure (which can be from 0 to 100) has an
index level of 50 and above indicates expansion in the manufacturing sector, below 50 the
index is contracting.

Results
Based on actual business conditions (facts), rather than con�idence-based (opinion)
measurements

Publication Schedule
The Africa PMI and African Survey on Business are published on the �irst business day of
each month.

Do you want more information on the PMI, please contact:

Jaap de Graaf: feedback@research.africabusinesscommunities.com
Are you interested in the PMI for commercial reasons, please contact:
Marc Stubbé: marc@africabusinesscommunities.com
Rodney Tiesselinck: rtiesselinck@msi-aci.com