WRITING BUSINESS

PROPOSAL
AND
Joven B. Catarungan

Jero Niño E. Liban BUSINESS PLANS

Jovelyn P. Rendon

BAM- IM- 2A
 OBJECTIVES
This academic paper aims to identify the difference between the business proposal
and business plan. Also, to recognize its importance in project management.
Specifically, this paper aims included researching the following:

● Definition of Business Proposal

● Importance of Writing Business Proposal
● Steps in Writing Business Proposal
● Definition of Business Plan
● Importance of Business Plan
● Types of Business Plan
● Components of Traditional and Lean Start-up Business Plan
● Importance of Business Proposal and Business plan In Project Management
● Summary of the Topic
 a document used by a B2B or business-
facing company (this may not always be
the case) where a seller aims to
persuade a prospective buyer into
buying their goods or services.

Formally Solicited
Definition 01 - aim to respond to an official
request for proposal
Business
Proposal Informally Solicited
02 - there isn’t an official request for a
proposal

Unsolicited
03 -will often be generic, one size fits
all approach to business proposals
 IMPORTANCE OF WRITING
BUSINESS PROPOSAL

01
It will help to make a It will help to identify
realistic plans and the strengths and
projections weaknesses

It will help to have

it will help to secure
collaboration and
funding
goal setting
 Steps in Writing Business Proposal
1. Begin with a title page 6. Propose a solution

2. Cover Letter 7. Share your qualifications

3. Create a table of contents 8. Include pricing options

4. Explain your “why” with an 9. Clarify your terms and

executive summary conditions

5. State the problem 10. Include a space for

or need signatures to document
agreement.
 DEFINING BUSINESS PLAN

According to Entrepreneur According to Risk

Asia Pacific (2021) Analysis (2020)

- a written document describing the - the Plan develops all the

nature of the business, the sales and procedures and strategies necessary
marketing strategy, and the financial in order to convert the business
background, and containing a projected opportunity into an actual business
profit and loss statement. project.
 IMPORTANCE OF BUSINESS PLAN

To prove the viability of To secure financing

the business

To avoid the big To better understand the

mistakes broader landscape

To set the specific

objectives To reduce risk

To help you with critical

decisions
 T COMPONENTS OF
R Traditional Business
A
D Plans
I P
1. Create an executive summary

T L
2. Compose Company Description

I A
3. Perform Market Analysis

O N
4. Conduct Competitive Analysis

N S
5. Define your Management and

A Organization

L 6. Describe your product and services

7. Explain marketing and sales plan
are more common, it uses a standard structure,
and encourage you to go into detail in each
8. Operational Plans
section. This type of plan is very detailed, takes 9. Financial Projections
more time to write, and is comprehensive. Lenders
and investors commonly request this plan. 10. Appendix

Lean start-up
Business Plans
are less common but still
use a standard structure.
They focus on summarizing
only the most important
points of the key elements
of your plan.
This type of plan is high-
level focus, fast to write, and
contains key elements only.
Some lenders and investors
may ask for more
information.
COMPONENTS OF A
Lean Start - Up
Business Plans
1. Key partnerships
2. Key activities
3. Key resources
4. Value proposition
5. Customer relationships
6. Customer segments
7. Channels
8. Cost structure
9. Revenue streams
 IMPORTANCE OF BUSINESS PROPOSAL
IN PROJECT MANAGEMENT
To provide a strategies and
solutions in solving certain
problem to a customer,
client, or company.
Most often, it is used to gain
partnership to other
business in order to
increase the sales.
This will serve as a guide
where to focus while doing a
business project that will
strengthen the capability of
the designated project
Business plan is a more
detailed and broad description
of the overall business.and
essential since it sets the stage
for the project by providing a
firm foundation and a road
map for success in Project
Management as it provides the
right information
The business plan project
manager’s job is to
organize things most
pervasively.
 Resources
Berra, Yogi (2009), Top 25 Business Plan Qoutes. Retrieved from: https://www.azquotes.com/quotes/topics/business-plan.html

Business Plan Writing (2018), What is the Difference Between a Business Proposal and a Business Plan? Retrieved from:
https://www.cbmgroup.co.uk/blog/business-plan-writing/what-is-the-difference-between-a-business-plan-and-a-business-proposal

Dixon, Amanda. (2021), Top 10 Components of A Good Business Plan. Retrieved from https://smartasset.com/small-business/top-components-
of-a-business-plan

Grier, Denise (2007), The Difference between a Business Plan and Business Proposal. Retrieved from:
https://www.moneythumb.com/blog/difference-business-plan-business-
proposal/#:~:text=A%20business%20proposal%20is%20a,quote%20and%20call%20to%20action.

Hart, Meredith. (2021), How to Write a Business Proposal [Examples + Template]. Retrieved from https://blog.hubspot.com/sales/how-to-
write-business-proposal

Kumar, Pritika (2020), Importance of Writing a Persuasive Business Proposal, Retrieved from
https://pritikaarjunkumar.medium.com/importance-of-writing-a-persuasive-business-proposal-ee3d9414b9d3

Naylor, Ian (2018), How to Write a Business Proposal in 2020, Retrieved from https://appinstitute.com/how-to-write-a-business-proposal/

Risk Analysis, Business Plan, and Retrieved from

http://www.madrid.org/cs/StaticFiles/Emprendedores/Analisis_Riesgos/pages/pdf/metodologia/1Plandeempresa(AR)_en.pdf
SBA U.S Small Business Administration. (n.d.), Write your business Plan. Retrieved from
https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

Sheth, Aditya (2020), How to write a business proposal, Retrieved from:

https://venngage.com/blog/business-proposal/

Wave Financial Inc. (2010), the importance of a business plan. Retrieved from
https://www.waveapps.com/blog/entrepreneurship/importance-of-a-business-plan

Zaremba, Eugene (2018), The definitive guide on how to write a business plan (free
templates). Retrieved from https://blog.pandadoc.com/write-a-business-plan/

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