Instructional Time: 90 minutes

Module 2: BUSINESS PLAN

At the end of the lesson, Start up

you will be able to:

Business plays a major role within

a) identify the importance our society. It is a creative and competitive
of preparing a Business activity that continuously contributes to the
Plan; and shaping of our society. By satisfying the needs
and wants people cannot satisfy themselves,
b) expound the businesses improve the quality of life for
components of Business people and create a higher standard of living.
Plan.
Whether you’re starting a small
business or exploring ways to expand
an
existing one, a business plan is an important tool to help guide your
decisions. Think of it as a roadmap to success, providing greater clarity on all
aspects of your business, from marketing and finance to operations and
product/service details.

Work it out

What is a Business Plan? | Time

Allotment: 5 min.
A business plan is a written
document that describes in detail
how a business is going to achieve
its goals. A business plan lays out
a written plan from a
marketing, financial and operational
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viewpoint.
 Module 2: Business Plan

Discussion Question:
Let us say, you have an adequate amount of fund to establish a
business. Do think it would enough to make your business
prosperous? Discuss your answer.

MAJOR PARTS OF BUSINESS PLAN | Time Allotment: 30 min.

1. Introduction
2. Executive Summary
3. Environmental Analysis
4. Business Description
5. Organizational Plan
6. Production Plan
7. Operation Plan
8. Marketing Plan
9. Financial Plan
10. Appendix

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 Module 2: Business Plan

Discussion Questions:
1. Who is your target market?

2. What is the importance of mission and vision statement?

3. How would you know the taste and preference of you target market?

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 Module 2: Business Plan

Integrate

You are a businessman, and you will present a comprehensive business plan
to your prospective investor. How will you convince them? What should be
content of your business plan?

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 Module 2: Business Plan

READ FURTHER!

Three rules that make

business planning easier:
1. Keep it short

Business plans should be short and

concise. The reasoning for that is twofold:

A) First, you want your business plan to

be read (no one is going to read a 100-
page or even 40-page business
plan). The recommended number of
pages is 15-20.

B) Second, your business plan should be a

tool you use to run and grow your
business, something you continue to
use and refine over time. An excessively
long business plan is a huge hassle to
revise— you’re almost guaranteed that
your plan will be relegated to a desk
drawer, never to be seen again.

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2. Know your audience

Write your plan using language that your audience

will understand.

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 Module 2: Business Plan
For example, if your company is developing a
complex scientific process, but your prospective investors aren’t
scientists, avoid jargon, or acronyms that won’t be familiar.

3. Don’t be intimidated

Did you know that the vast majority of business owners and
entrepreneurs aren’t business experts? They don’t have MBAs or
accounting degrees. They’re learning as they go and finding tools
and resources to help them.

Writing a business plan may seem like a big hurdle, but

it doesn’t have to be. You know your business—you’re the expert
on it. For that reason alone, writing a business plan and
then leveraging your plan for growth won’t be nearly as
challenging as you think.

Try These

A. Modified True or False | Time Allotment: 10 min.

Tell whether the idea in each statement is right or wrong. If it is right,

write the word True in the blank provided. If it is
wrong, circle the error in the statement, and
write your correction in the blank provided.

1. Marketing Strategy outlines the competition and

how it factors in the industry, along with its
strengths and weaknesses.
2. A business plan is a written document that
describes in detail how a business is going to
achieve its plans.
3. A good business needs to have a goal to cover all
the expenses related to the business.

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 Module 2: Business Plan
4. Your business plan should have at least 45 pages to
become interesting for the investors.
5. The mission and vision statement should be
indicated in the market analysis.
6. Surveys and interviews are conducted in the
marketing strategy.
7. Financial Plan outlines the competition and its
factors that affect the market.
8. Business plans should be short and longwinded.
9. Financial Planning includes sales forcast and
financial porjections.
10. The focus of the marketing analysis is your target
market.

Challenge Yourself

Envisioning Your Business | Time Allotment: 15 min.

Make a VISION and MISSION statement for the business that you have
created from the previous activity.

Business Name: _

Vision:

Mission:

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High Five!
Congratulations on finishing this learning module!
Let’s have a brief self-check by knowing three (3) things you have learned,
concepts that you did not understand, and your questions in mind.
Put your response on the appropriate lane.

Learning Lane Clarification Lane Query Lane

Let’s work it out

Good Job! ☺

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 Module 2: Business Plan

References

Noah Parsons (2020). How to Write a Business Plan.

https://articles.bplans.com/how-to-write-a-business-plan/
Will Kenton (2019). Business Plan.
https://www.investopedia.com/terms/b/business-plan.asp/

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