08/03/2022, 04:59 Assignment - 1: Attempt review

Started on Tuesday, 8 March 2022, 4:24 AM

State Finished
Completed on Tuesday, 8 March 2022, 4:59 AM
Time taken 34 mins 36 secs
Grade 15.00 out of 15.00 (100%)

Question 1

Complete
Mark 0.50 out of 0.50

Generally speaking, rubber and steel are examples of

Select one:
a. consumer products.
b. non-personal products.
c. fabricated materials.
d. business products.

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Question 2

Complete
Mark 0.50 out of 0.50

In case of Industrial product marketing the customer satisfaction is achieved by factors like.

Select one:
a. Product design, demand analysis, promotion, service
b. Product design, demand analysis, pricing, service, long term relationship with customers.
c. Product design, demand analysis, technical requirements, resource utilization, long term relationship with customers.
d. Product design, demand analysis, technical requirements, resource utilization, Service

Question 3

Complete
Mark 0.50 out of 0.50

Which of the following products would most likely be classified as a business product?

Select one:

a. An automobile
b. Accounting services
c. A computer
d. Lycra (spandex)

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Question 4

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A well defined problem is _____________________ solved.

Select one:
a. Completely
b. Half
c. Partially
d. None

Question 5

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_____ is a strategy that attempts to attract new customers to existing products.

Select one:

a. Market penetration
b. Market development
c. Diversification
d. Product development
e. Product penetration

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Question 6

Complete
Mark 0.50 out of 0.50

Mario usually purchases Old Spice deodorant. Unfortunately, the drug store is sold out of Old Spice today, so Mario will have to choose a
brand that’s in stock. In making his decision, Mario will engage in _____ consumer decision making.

Select one:
a. Classical
b. Limited
c. Habitual
d. Extended
e. Routine

Question 7

Complete
Mark 0.50 out of 0.50


Survey research is best suited for collecting____________________ data.

Select one:
a. Exploratory
b. Attitudinal
c. Preference
d. Descriptive

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Question 8

Complete
Mark 0.50 out of 0.50

Business products that are not directly used in producing other goods are also referred to as

Select one:
a. commercial products.
b. consumer products.
c. non-personal goods.
d. raw materials.

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Question 9

Complete
Mark 0.50 out of 0.50

Law governing media in India are

Select one:
a. Electronic Media Monitoring Centre (EMMC)
b. Code for Commercial Advertising on Doordarshan and All India Radio
c. A, C, D, E
d. Cable Television Network Rule, 1994
e. The press council Act, 1978
f. A, B, C
g. Code of conduct of the News Broadcasters Association
h. A, B, C, D, E, F
i. Norms for Journalist Conduct issued by the Press Council of India
j. B, F

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Question 10

Complete
Mark 0.50 out of 0.50

Which of the following isn’t part of company’s microenvironment?

Select one:
a. Industry Competitors
b. Government Policies
c. Public
d. Economic environment

Question 11

Complete
Mark 0.50 out of 0.50

Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with
room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involve: 
Select one:
a. limited decision making
b. low-involvement problem solving
c. extensive decision making
d. low-involvement decision making
e. dedicated cognitive behavior

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Question 12

Complete
Mark 0.50 out of 0.50

_____ is a strategy of increasing market share for present products in existing markets.

Select one:
a. Market penetration
b. Market development
c. Diversification
d. Product penetration
e. Product development

Question 13

Complete
Mark 0.50 out of 0.50

The purchase decision for industrial products are taken by the following 
Select one:
a. HR, Admin, Housekeeping
b. Supply chain Alone
c. Accounts & Admin
d. research, finance, accounts, and purchase department influences the purchase decision

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Question 14

Complete
Mark 0.50 out of 0.50

Differentiated (multi-segment) approach means

Select one:
a. The marketer uses different marketing mechanism for different customers
b. The marketer does not use any Marketing Mix
c. Marketer starts targeting single buyers and tries to fill buyers' needs and moves further targeting two or more customer segments
with a separate marketing mix.
d. Marketer target business buyers as per their similar needs with a single marketing mix. Here the demand is so diffused that it is not
worth to differentiate, and all customers are offered a single product

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Question 15

Complete
Mark 0.50 out of 0.50

____________ factors are those which relate to the presence and development of technology, on either a local or global scale. These change
offers risks, opportunities and threats to businesses. For example, Computer calculation speed/power, Engine efficiency, Internet
connectivity, Wireless charging, Automation

Select one:
a. Economical
b. Technological
c. Natural
d. Political

Question 16

Complete
Mark 0.50 out of 0.50

The following are the characteristics of Industrial Products/Goods


Select one:
a. Geographically Concentrated, Generally Standardized, Complex Channel of distribution
b. Geographically disbursed, Mass Customers , Timely delivery and after-sales are generally important
c. Geographically Concentrated, Few Buyers, Customised, Direct Delivery
d. Mass advertisements, Fewer middlemen, sometimes direct delivery, Maximum retail price

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Question 17

Complete
Mark 0.50 out of 0.50

Which type of data is obtained at a lower cost and quickly than the Others?

Select one:
a. Experimental
b. Secondary
c. Primary
d. Qualitative

Question 18

Complete
Mark 0.50 out of 0.50

When one product becomes part of another product that is destined for resale, the first product is considered

Select one:

a. a consumer product.
b. to be destined for the industrial market.
c. to be destined for the commercial market.
d. a business product.

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Question 19

Complete
Mark 0.50 out of 0.50

Rohan is a marketer and is working on the promotional campaign designed to reach a target audience in a new international market. He is
working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By
which of the factors in the external environment is he being influenced

Select one:
a. Economic environment.
b. Socio-cultural environment.
c. Competitive environment.
d. Legal environment.

Question 20

Complete
Mark 0.50 out of 0.50

PESTLE stands for _____________


Select one:
a. The political, economics, substitute, technological, legal, and ecological environments.
b. The political, economic, social, treat, legal, and ecological environments.
c. The political, economic, social, technological, legal, and ecological environments.
d. The purchasing, economics, social, technological, legal, and ecological environments.

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Question 21

Complete
Mark 0.50 out of 0.50

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Select one:
a. gender
b. reference groups
c. age
d. Lifestyles
e. Personality

Question 22

Complete
Mark 0.50 out of 0.50

The research objectives in the second step of marketing research process should be defined into particular: 
Select one:
a. Marketing goals
b. Information needs
c. Time allotments
d. Financial amounts

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Question 23

Complete
Mark 0.50 out of 0.50

Marketing segmentation is

Select one:
a. the process of dividing the total market into several heterogeneous groups.
b. practiced by both profit-oriented and not-for-profit organizations.
c. the process of bringing several small, unreachable segments into a definable market segment.
d. an attempt to reach all consumers with a single marketing mix.

Question 24

Complete
Mark 0.50 out of 0.50

Cigarettes and liquor advertising is banned in virtually all marketing communication forms in many countries around the world. This can be
explained as an influence of 
Select one:
a. Technological environment.
b. Economic environment.
c. Legal environment.
d. Ecological environment

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Question 25

Complete
Mark 0.50 out of 0.50

Marketing managers often use in-store promotions to stimulate sales of:

Select one:
a. high-involvement products
b. technical products
c. high-priced products
d. industrial products
e. low-involvement products

Question 26

Complete
Mark 0.50 out of 0.50

Mr. Lakshya conducts online marketing research on regular interval at work. Which of the following is not an advantage to him? 
Select one:
a. Easy for respondents to complete
b. Respondents cannot remain anonymous
c. It is cost effective
d. Easy to control the respondents in survey

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Question 27

Complete
Mark 0.50 out of 0.50

An example of a segmented market would be

Select one:
a. Bisleri marketing its product to all residents of the India with one marketing mix based on the concept pure and safe drinking water
#piyobisleri
b. High-income and low-income consumers being treated the same at Burger King.
c. Maruti separating its potential customers into economy car buyers and luxury car buyers.
d. Sundar Nursery seeing residents of urban areas and rural areas as one market needing trees.

Question 28

Complete
Mark 0.50 out of 0.50

Which technique operates by peeling back layers of the company which is designed for use in the preliminary stages of decision-making
processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds.

Select one:
a. OKR'S
b. VRIO
c. TOWS analysis
d. SWOT analysis

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Question 29

Complete
Mark 0.50 out of 0.50

The determination of whether pencils are consumer products or business products is based on

Select one:
a. the total price paid for the pencils.
b. where the pencils are purchased.
c. the number of pencils purchased.
d. the purpose for which the pencils are purchased.

Question 30

Complete
Mark 0.50 out of 0.50

When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying

Select one:

a. undifferentiated marketing
b. concentrated marketing
c. differentiated marketing
d. the majority fallacy

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