PRODUCT LAUNCH RETROSPECTIVE

Product launches require a lot of hard work, planning, and execution. But in order to put together a top-notch
product launch program and continue to improve on that program, it’s critical to do a launch retrospective. This
will help you and your team identify what worked, what didn’t, and how you can improve your approach for the
next launch.

Product Launch Debrief / Retrospective

Launch NAME OF LAUNCH

Retrospective Participants ● Program Manager

● Product Manager
● Product or Engineering Lead
● Product Marketing Manager
● Dir of Revenue
● Sales Operations Representative
● Customer Service/Support Representative
● Inside Sales Representative
● Account Management Representative
● Marketing Operations Representative
● Content Marketing Representative
● Training/Talent Representative
● Business Development Representative
● Accounting or Finance Representative

Date of Post-Mortem DATE

Goal(s)
(What were the goals of the
launch?)

Overall Hit or Miss? HIT or MISS

Grade A+, A, A-, B+, B, B-, C+, C, C-, D+, D, D-, F

(What would we give it as a grade?)

Why?

Feedback (the left and right in yellow boxes should be equal)

What worked well? What didn’t work well?

● ●

What do we need to do more of? What do we need to do less of?

● ●

What needs improvement? What should we try next time?

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Program Planning

Were the requirements and YES NO

expectations clear?

Was the schedule reasonable? YES NO

Were deadlines hit? (why or why YES NO (reason)

not?)

Did supporting teams know what YES NO (reason)

they needed to know (and with
enough time to do their parts)?

Were there surprises? What were YES NO (what were they?)

they?

Where were the bottlenecks? YES NO (what were they?)

Product Feedback

Does the messaging reflect the YES NO

value of the product?

Is it selling as expected? YES NO

What has been the initial customer ● Feedback

feedback?

Are there support issues or costs ● Feedback

that have arisen since launch?

Takeaways

Start Doing Stop Doing Continue Doing

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