Key information regarding Lux (Beauty

and Healthcare)
Share of Lux (Skin Care) in total Revenue
9%

8%

7%

6%

5%

4%

3%

2%

1%

0%
Percentage of Revenue

2017 2018 2019

Skin care (Lux) made up 8 percent of the total revenue for Unilever. This is a rise over 2018 when it
made up 7% of the revenue and in 2017 it made a meagre 6% of the total revenue. The upward
trend shows the improving position of LUX ( Beauty and Personal care) as compared to other
divisions of the company.

Although the percentage of revenue is less than 10% the beauty & personal care makes up 52% of
total operating profit. This shows that the divison is pivotal as it would have the least costs as it looks
to take the crown by contributing high percentages towards the profit.

Operating Margin For Beauty and Personal Care

23%

23%

22%

22%

21%

21%
Operating Margin

2017 2018 2019

The underlying operating margin for 2017 was 21.3%, for 2018 was 22.0%, and for 2019 was 22.7%.

Operating Margin Million of Euros For Beauty and Personal Care

5100.00
5000.00
4900.00
4800.00
4700.00
4600.00
4500.00
4400.00
4300.00
4200.00
4100.00
Operating Margin EUROS (M)

2017.00 2018 2019

The operating profits for the year 2019 stand at 4960 The operating profits for the year 2018 stands
at 4165 million while the underlying operating profit hovers around 4543 million. The depreciation
and amortization takes up 686 millions.

On the contrary in 2017 the operating profits stood at 4140 million while the underlying operating
profits were 4412 million. The depreciation and amortization take up 641 millions.

The Depreciation and amortization expenses for the beauty and personal care (Lux) are also seeing a
slight increase over the years this may be because of increase in the value and amount of assets held
and used in the department.
 Depreciation and Amortization For Beauty and Personal Care
700

690

680

670

660

650

640

630

620

610
Operating Margin EUROS (M)

2017 2018 2019