Case Study: University of South Asia (Registered)

NAME Usman Naveed

ROLL No. B -21653
SUBMITTED To. SIR AYYAZ FARRUKH NIZAMI
SUBJECT. ENTREPRENEURSHIP
Submition Date 21/03/2021

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 Case Study: University of South Asia (Registered)

Solution of Case Flavorsx & Care Pages

Q1: An opportunity is defined as being Attractive, Durable, Timely and

Anchored in a product or services that creates values for its buyer or end
user. To what extent do these two companies meet these tests of an
opportunity?

Ans: Test of Opportunity

FLOVORSX

 Attractive: Help founder’s Child

 Durable: Satisfy human needs to connect
 Timely: Solution to “icky” tasting medicine is urgent
 Consumers need better testing medicine

Care pages

 Attractive: Help founder’s Friend show they care

 Durable: Long term demand not based on trend
 Timely: Hospital using CMS can add Care Pages to improve PR
 Value in connectivity and Social Capital.

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 Case Study: University of South Asia (Registered)

Q2: Why do u think the idea of FLAVORX wasn’t developed by a large Pharmaceutical Company
Long before Kramm came along, and idea of Care Pages Wasn’t developed before by a hospital

Ans 2: The idea of FLAVORS & CAREPAGES wasn’t developed earlier because

 The process of creating something new, leads sometimes to a high failure rate.
 Fear of losing Money.
 Even if someone had already these ideas, it is always had to make a business idea into a
viable business.
 No enough Money to invest in new ideas.
 No enough personal experiences in an institution.
 An opportunity is not only a idea: need to entry into market with the right characteristic,
find a management team to achieve this entrance and need to generate significant profit and
growth potential. Its is an huge investment of effort.

Q3:Why do u think Care Pages markets it products to hospital rather then directly to consumers
like Facebook does?

Ans 3 : Care Pages prefer to use Business to Business strategy than Business to consumers because

 The overall Volume of B2B transactions is much higher then the Volume of B2C
transactions.
 B2B is also used in the context of communication and collaboration. They also use social
media to connect with their family/friends/patients/consumers.
 Finding gap in markets, services/product were needed by a group of people but doesn’t
represent a large enough market to be interest to mainstream retailor or manufactures!
 Opportunity to attract a large number of users. The product proposed to the patient by the
hospital build trust and is reliable.
 Patient are not willing to pay for this type of service, so the only chance to make a profit is
to offer cooperation to the hospital.

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 Case Study: University of South Asia (Registered)

Q4: What similarities do you see between FLAVORx and CarePages? What does each company
teach you about opportunity recognition process?

Ans4: Similarities

-Solving a problem: Identifying Opportunities involves noticing a problem & finding a way to solve
it!

-These problems can be pinpointed through observing trends.

-Creating such a business is the good way to earn money and in the same time to help people.

Opportunity Recognition Process

#1st Step: Recognition of problem.

# 2nd Step: Need to observe & follow Trends! In the case: Social forces- “what people think is IN”.
Need to observe business/product/ service opportunity Gap which is different between what’s
available & what’s possible. It will lead to new business idea.

#3rd step: Finding gap in the markets, service/product were needed by a group of people but doesn’t
represent a large enough market to be interest to mainstream retailor or manufacturers! People are
frustrated because they can’t find a product/service that they need & recognize that people feel the
same way.

Need to have a strong social network[also prior experience, cognitive factors creativity] to recognize
opportunities.

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 Case Study: University of South Asia (Registered)

Q5: Who could FLAVORx & Care Pages effectively use focus groups to strengthen their existing
product and solicit suggestions for related product ideas?

Ans 5: A Focus group is a small number of people [usually between 4 and 15, but typically 8]
brought together to a moderator to focus on a specific product or topic

 The people who are facing durable sickness have a special lifestyle and issues.
 Both companies can generate and conduct discussions among all the employees, patients
relatives and patients themselves about the issues they are facing and the feedbacks of the
products and services.
 It could lead Flavorx and CarePages to find new problems that patient are facing, and try
to solve them with new products and services that can enhance the daily lives of their
clients; or just find some way of ameliorate their product/service to maintain on their
market sales

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 Case Study: University of South Asia (Registered)

Q6: Think about the service that CarePages offers. Brainstorm other situation people are in 2where
it might make a sense to setup a website or blog that allows a person to provide frequent updates
and receive notes of encouragement and support from friends. Pick your best ideas. Could a
business be set up to facilitate the process for other?

Ans 6: We think that in order to create a similar Website that would offer frequent updates and
notes of encouragement and support, we have to focus on the groups of people who have same
real problems such as

-Drug addicted

- Anonymous alcoholic.

- Prisoners.

- Student in a foreign country struggling with their exams.

- Young pregnant lady.

- Battered Women/Men by their husband.

- New entrepreneurs struggling with their new business.

- Parents facing their children’s adolescent crisis.

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Case Study: University of South Asia (Registered)

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