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Nixon invited Cole and her family to the presidential inauguration, Location Deshler, Ohio –
and she appeared on a float in the inaugural parade. The phrase Washington D.C.
"Bring Us Together" was used ironically by Democrats when Participants Vicki Lynne Cole,
Nixon proposed policies with which they disagreed or refused to Richard Nixon
support. Cole declined to comment on Nixon's 1974 resignation, but
subsequently expressed sympathy for him. In newspaper columns Outcome Slogan briefly adopted
written in his final years before his 2009 death, Safire expressed by Nixon
doubt that Cole's sign ever existed. administration, but
later turned against it
by Democrats
Contents
Background
Rally and sign
Nixon speeches and inauguration
Political usage and aftermath
Notes
Citations
Background
The 1968 presidential campaign was one of the most bitterly fought in the nation's history. Set among national
divisions over the Vietnam War, social policy, and against the backdrop of riot and assassination,[1] none of the
campaigns made healing divisions a major theme—an early slogan by Democratic candidate Hubert
Humphrey, "United With Humphrey" had been scrapped.[2] The incumbent President, Democrat Lyndon
Baines Johnson (often called L.B.J.) could give Humphrey little support because of his own unpopularity.[3]
By 1968, candidates were appealing to the electorate through television, rather than through whistle-stop train
tours.[4] Neverthless, Nixon had included them in his past national campaigns—he had broken off one such
tour in 1952 to make the Checkers speech,[5] and in 1960, had stopped at Deshler. The rural Ohio village,
about 45 miles (72 km) southwest of Toledo, was popular among whistle-stopping presidential candidates as
two main lines of the Baltimore & Ohio Railroad crossed there—other visitors in search of votes had included
Al Smith, Harry Truman, and Barry Goldwater.[6] Deshler voters would respond in 1968 by giving Nixon an
overwhelming majority of their votes.[7]
"Nixonette" dress (on left) That afternoon, Cole attended the rally, wearing her dress and holding
her sign. The Nixon train pulled in, and the police lowered the rope
which kept the crowd clear of the tracks. In interviews, Cole related
that as the crowd surged forward, she dropped her sign amidst the pushing and shoving.[9] Cole stated, "I
wanted a sign to wave. I had lost my own placard and as the crowd moved forward as the train approached I
saw this sign lying in the street and I just picked it up and held it high, hoping Mr. Nixon would see it."[10]
Nixon gave a speech from the rear platform of the train. He praised the size of the crowd, stating, "There are
four times as many people here than live in the town and more than the number that were here in 1960."[11]
The candidate asserted that though his opponent, Vice President Humphrey, claimed that Americans had never
had it so good, he should tell that to the farmer.[12] Nixon pledged that he would give special attention to
agricultural issues and would make the secretary of agriculture a farmer's advocate to the White House. He
promised to restore order: "The most important civil right is the right to be free from [local] violence."[11] He
noted the many youths in the crowd, stating, "Young Americans know their future is at stake. They don't want
four more years of the same."[11] He recalled that his father had hailed from Ohio: "his roots are here and mine
are too!"[13] As Nixon spoke, Cole observed him and thought he was a good family man, looking warm and
friendly and appearing much as she expected him to. She later stated that she did not even look at the sign until
she was teased about it by a classmate, who suggested the sign, "Bring Us Together Again" was about boys,
not politics. She kept the dress but told the media she threw away the sign.[8][a]
Safire included the incident in a draft victory statement, which Nixon looked at before addressing the nation as
president-elect.[2] In his victory speech on November 6, Nixon recalled the sign:
I saw many signs in this campaign, some of them were not friendly; some were very friendly. But
the one that touched me the most was one that I saw in Deshler, Ohio, at the end of a long day of
whistle-stopping. A little town. I suppose five times the population was there in the dusk. It was
almost impossible to see, but a teenager held up a sign, "Bring Us Together." And that will be the
great objective of this administration at the outset, to bring the American people together.[17][c]
School officials again asked students about the sign after Nixon
mentioned his visit to Deshler in the victory speech, and this time
Cole came forward. She stated that she had not done so before as
she had not written the sign.[6] Reporters interviewed the girl in
Vicki Lynne Cole (right) with her "Bring Us
the principal's office. Cole stated she felt Nixon was the one who
Together Again" sign on the "Forward
could bring the country together again.[6] Being interviewed by
Together" theme float
reporters from Washington, New York, and Chicago, she
indicated, was more fun than sitting in history class.[8] The
Toledo Blade investigated the matter, but could not ascertain who
made the sign, or what happened to it after Cole discarded it.
John Baer, village chief of police, stated, "I think this has to be
the most important thing that has ever happened around here."[7]
Paul Scharf, editor of the Deshler Flag, stated he did not believe
the mystery of the sign's origin or fate would ever be cleared
up.[7] Safire stated he was told by Moore that the sign stood out
as obviously handmade and not produced by the local Nixon
campaign.[2]
The Ohio float, recreating Nixon's visit to
As early as November 7, the Northwest Signal, local paper for
Deshler, passing by the presidential
nearby Napoleon, Ohio, reported that Deshler merchants were
reviewing stand
considering taking up a collection to send Cole to
Washington;[18] the following day the paper editorialized that
she, along with whoever actually made the sign, be sent to Washington to see the inauguration.[18] On
November 19, 1968, campaign special assistant and longtime Nixon advisor Murray Chotiner proposed
inviting the Cole family to the inauguration and having Vicki Cole ride the theme float.[19] The President-elect
subsequently invited Reverend and Mrs. Cole and their family to attend the inauguration;[20] the family was
brought to Washington by the Inaugural Committee.[21] Vicki Cole carried a recreation of her sign on the
theme float in the inaugural parade.[22]
Carla Garrity, a 14-year-old girl from Burbank, California, objected to Cole's invitation to the inauguration on
the ground that Cole had done nothing to deserve it. In a letter to her congressman, Ed Reinecke, Garrity
stated she had worked very hard for Nixon and other Republican candidates, "Therefore, I am very much
against that 13-year old girl in Ohio who held up the sign 'Bring us Together' being invited to the inaugural.
She didn't even read or write it!"[23] Reinecke forwarded the letter to Nixon aide John Ehrlichman with the
comment, "I suspect that Carla's reaction may be shared by other young people who worked in the Nixon
campaign."[24] Nixon assistant Charles E. Stuart replied to Reinecke, stating, "Vicki Lynne has been invited to
the inauguration not because she carried the sign, or even because she made the sign, but rather because the
sign which she did carry proved to be an inspiration to Mr. Nixon" and expressed his confidence the invitation
would be well received by other young Nixon partisans.[25]
In late 1970, Vicki Cole indicated in an interview Nixon was doing the best he could.[30] During the 1972
campaign, Cole served as Ohio chair of a future voters organization for the Nixon campaign. She then left
politics, devoting her spare time to training and showing horses.[31] In 1974, Cole declined to comment on the
resignation of President Nixon in the wake of the Watergate scandal,[32] but stated in 1977 that she felt
sympathy for him, though she believed his resignation was necessary.[31]
Safire, in his political dictionary published in 2008, recollected that when he asked Moore, some years after the
inauguration, whether he had really seen the girl holding the sign, or whether he had imagined it, "his eyes
took on a faraway look".[2] In columns written in the final years before his 2009 death, Safire commented that
the sign was "almost too good to be true",[33] and said of Moore, "[h]e may have made that up".[15]
Notes
a. Nixon did not speak from a prepared text in Deshler; his campaign released a statement of
themes Nixon intended to cover. According to the statement, Nixon was to discuss the number
of various crimes that had been committed in the time it took his train to go from the previous
stop (Lima) to Deshler. Richard Nixon Presidential Library and Museum, 1968 speech files,
October 22 (Deshler).
b. The speech files at the Nixon Library do not show that Nixon used those words at the next stop,
though he could have departed from his prepared text. At least one speech he gave the
following day in Michigan was on the theme of unity, though no verbatim transcript is there,
simply a statement of themes Nixon intended to discuss in his talk. Richard Nixon Presidential
Library and Museum, 1968 speech files October 22 (Toledo), October 23.
c. Nixon's notes for this speech survive. They do not mention "Bring Us Together" but do mention
his hopes of reuniting the country. Richard Nixon Presidential Library and Museum, 1968
speech files, November 6.
Citations
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