In this era of market landscape with a turbulent high impact and incidence of rivalry and

professional competition, managing transformation and keeping up with change and

innovation is one of the most vital considerations for organizational sustainability. Research
indicates that most of the Business moguls from the pre-reform age failed at maintaining their
stable revenue income and their sales/profit growth rate. It was then observed that those
Indian Business Leaders were not able to face and withstand the waves of transition and
reform which the existing global monetary realities have induced. And it is quite possible that
those players who displayed a significantly bigger influence have very well not taken the
Globalization of their enterprises into serious consideration and thorough scrutiny. Talking
about India, we can clearly notice that the country is undergoing a phase of economic and
commercial emancipation. This statement holds true because, the Indian economy is currently
putting in all efforts feasible to open the doors of its massive customer clientele to
International firms. Nevertheless, it is infamously challenging to start a business and manage
it in a country like India. That being said, most financial analysts and business leaders believe
that gaining the support and help from the local workforce is the key to getting unfettered
access to the humongous business potential. (Saini, 2005)

The corporate landscape of India can sometimes be a nightmare for even the most
experienced of people. So, one can only imagine how daunting it is to traverse the landscape
without having the appropriate help on one’s side. A massive, younger generation and a
strong export sector look forward to receiving broadening businesses, with a prospective
customer base that far exceeds many other countries in both the developed and developing
world. Political stability and strong consensus on restructuring are still a major leap for
growing businesses, and its maturity is highlighted by the advanced banking sector and
thriving stock markets. Even so, managing and running a business seamlessly in India, can
still be quite a bothersome pursuit. Today we will be looking at some of the most prominent
challenges which the country is facing in case of Business Management. Sometimes they
don't take into account the unpaid labour undertaken by women managing a family smoothly.
This significant contributor to the wellbeing of a family, and ultimately the social structure,
goes unaccounted for in the conventional indicators of GDP. The scenario is not so different
when we get out of these rural communities and get into the suburbs. According to a global
research carried by Accenture, 22 percent of all women are far less likely to achieve
management roles as opposed to men and the trigger can be traced back to gender segregation
prejudices. Contributing to the predicament, these predispositions didn't remain confined to
social and cultural diktats; they polluted work environments through industrial and
occupational gender stigmas. India is a developing country with a huge population (2nd most
populated country in the world), but not merely as many opportunities. The economic
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potentials from the country are enormous and are ripe for taking however, there are certain
challenges which are in the way of taking the status of India from a Developed country to a
Developing country.

The Challenge:

Speaking of a country as diverse as India, one cannot help but cogitate about the myriad
cultures, biases and prejudices prevailing in different regions of the country One of the
challenges is Gender Disparity. Women now make up 29% of the workforce in India. This is
quite alarming as the percentage has dropped from 35% from back in 2004. It would both
amuse and alarm you to learn that more than 50% of female workforce in India is unpaid.
Women in India have been a victim of the tyranny imposed on them by the patriarchal society
of India since time immemorial. The fact that most women are underrepresented in the major
sectors of business, especially when it comes to leading a business venture, is really
unfortunate. In India most businesses tend to deny women access to the formal financial
system. According to Report by McKinsey & Company, it was observed that women provide
for just a meagre 18% to the nation’s GDP. From this, it was quite evident and conclusive
that only 25% of women account for the entire female workforce of India. It is quite ironical
that leading businesses and industries make it a point to celebrate Women’s Day to celebrate
the women workforce every year, yet gender diversity surfaces as an issue year after year.
Case in point, the estimated revenue earned by the women is one-fifth of the male earnings.
(Singh, 2020)

Deep-rooted in the Indian culture, gender standards and associated traditions also place most
of women's responsibility in their homes and with their families. This mentality forces
women to pick from either work and home. Sometimes they don't take into account the
unpaid labour undertaken by women managing a family smoothly. This significant
contributor to the wellbeing of a family, and ultimately the social structure, goes unaccounted
for in the conventional indicators of GDP. The scenario is not so different when we get out of
these rural communities and get into the suburbs. According to a global research carried by
Accenture, 22 percent of all women are far less likely to achieve management roles as
opposed to men and the trigger can be traced back to gender segregation prejudices.
Contributing to the predicament, these predispositions didn't remain confined to social and
cultural diktats; they polluted work environments through industrial and occupational gender
stigmas.

The Opportunity

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The economic consequences of achieving gender equality in India are estimated at $ US
billion of additional GDP by 2025. The IMF predicts that equity for women's participation in
the workforce will also increase India's GDP by 27 percent. There are also economic benefits
to empowering women. Women invest 90 percent of their family members, and financially
independent women continue to grow, have healthier and better educated children, and raise
the bar for human development. About one-third of the private sector representatives have
confirmed that revenue has improved as a direct result of efforts to promote equity in the
developing economy. The Indian Government's MUDRA program to promote small and
medium enterprises and direct profit trading under Jan Dhan Yojana helps to empower
women. About 78% of MDRA's general lenders are women entrepreneurs.

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