A l ’ s H a rd w a re

Wa n ts to M a tc h Yo u r S p a c e
to a N e w B u s i n e s s I d e a

A presentation of interest,
intent and motivation
for lease of business premises at Waterfall.

To Waterfall Management Company,

Woodmead, Johannesburg.

From Al’s Hardware, a leading,

South African, independently-owned,
family-run hardware business.

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 To W a te rfa l l ’ s A N O P E N L E T T E R
M a n a g e m e n t Te a m :
T h a n k y o u fo r y o u r t i m e . Your portfolio as the largest mixed-use

property and asset operational manager in

Africa, and your extensive expertise in leasehold at the

Waterfall development, has been an attractive determinant

in Al’s Hardware deciding to apply for a leasing agreement

as a commercial tenant in your world-class smart city

complex.

Following is a synoptic view of our services, business

culture, ethics, innovation, and buying power. We believe

that Al’s presence in the Waterfall environment will add

value to its communities, businesses and visitors, through

customer service excellence, quality products, brand

personality and historic reputability.

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 Q U ICK R EALITY C H ECK

For our consumers countrywide, Al’s Hardware stores have created a decades-long unique path,

by providing quality products for home remodelling and building projects,

and passing on our know-how to turn blueprints into reality.

DIY and hardware spending has been on a steep and steady rise, with a distinct recent boost in demand.

Due to the Covid-19 pandemic, customers have put more emphasis on improvements and repairs,

especially with the extra time and opportunity the new normal has placed on our personal spaces.

This has led to a significant increase in demand and popularity for the hardware store like never before.

With this in mind, Al’s Hardware would like to match Waterfall’s prime space with our idea for expansion.

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 T H E A L ’ S E X P E R I E N C E

Al's Hardware is an all-inclusive, broad-range resource centre that caters

to all domestic, DIY and industrial hardware assignments. While we stock
the world’s favourite brands, a respectable portion of our product range
is by virtue of us being vertically integrated, bringing to the public maximum affordability
from Al’s own manufacturing supply chains bearing Al’s own brand insignia.

Our shopping experience is therefore one of convenience and economy in a relaxed buy
and sell environment. Management and staff are professional hardware specialists who are
on hand to inform, advise and offer practical cross-selling options for every hardware
project, from blueprint to reality.

A sizeable portion of our product range is through vertical integration,

Al’s Hardware is a powerful, independent player in the hardware trade, protecting the bringing to the public maximum affordability from Al’s own
manufacturing supply chains and distribution centre.
purchasing interests of a growing customer base spanning more than two decades, with
the best price-to-shelf margins enabled by tightly-networked brokering abilities, in both
local and global markets.

Nationally Al’s Hardware operates nine branch retailers, and two distribution centres, with
its flagship store based at Amalgam, Johannesburg. Sights are always set on expansion.
A place at Waterfall will increase our service footprint by a substantial advantage, in a
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 H I S T O R I C R E P U T A B I L I T Y E I G H T S O L I D R E A S O N S W H Y
A L ’ S S T A Y S I N B U S I N E S S
Over the last twenty years, Al's Hardware has grown to
become a media-verifiable campaigner and defender in the 1. Strong, stalwart image, vividly communicative and friendly

cause for better deals and lower prices. It remains an brand insignia and personality

essential service provider in a hugely competitive sector 2. Bold buying power leveraging through regular

primarily because of a dogged determination to beat international sourcing, and highly networked national partners.

monopolies and price fixing. 3. Easy credit facilities, diverse payment options.
4. Exceptional management experience in hardware

Through Al’s mainstream marketing programs created in our and related disciplines.

formative years, consumers have become increasingly aware 5. Solid fiscal dealing backed by strict ethical codes.

of our brand, largely via retail corporate identity in more 6. Customer-focused relationships.

than 50 community newspapers, multilingual broadsheet 7. Priced-right product affordability.

publications, radio, billboard and profile advertising across 8. Vertically integrated supply chains and own distribution centre.

Gauteng and other provinces.

Al’s has subsequently enjoyed an enviable reputation

amongst its competitors, by virtue of eight business
absolutes.

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 M I S S I O N , V I S I O N A N D V A L U E S : P H I L O S O P H Y T H A T
In the light of the present national and worldwide health crises, we
pledge to put customer safety first, by applying suitable protocols,
providing a sanitised shopping environment, and adhering to all
hygienic legal compliances.
To keep up with changing economic times by carefully balancing
the fluctuations in the markets and the realities of trade with
minimal disruption to our workforce and our customers’ needs.
To distinguish ourselves by getting closer to our customers through
building relationships that go beyond the business transaction.
Courtesy and friendliness are commodities that come standard with
every Al’s Hardware deal.
To employ staff that are product-trained for onsite, administrative
or business enquiry. To provide a management team that has a
wealth of corporate, trade and technical expertise to best engage
and serve the public.
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G U I D E S U S
To continually grow in the hardware industry by learning from
new product research and development. To source the highest
quality lines in the field and upgrade our customers'
information on the best and cheapest products available.
To remain the best essential service provider in the highly
aggressive hardware industry. To market ourselves as an
attractive, beneficial business partner, and remain the people's
champion in the trade.
Our credo of financial accountability, sound ethical values, high
moral codes of practice, and respect and honour to all, remain
the cornerstones of our guiding philosophy in business.
 T O T H E P O I N T : B U S I N E S S R E Q U I R E M E N T S : A L ’ S T H E C O M P L E T E H A R D W A R E
N E G O T I A B L E . S U B J E C T T O F I N A L M E A S U R E D E P A R T M E N TA L S T O R E

 General hardware
 Building and construction materials
 DIY
 Interior decor
1 Lease Terms: 3-5 years with renewable options.  Paint and finishes
 Power tools
2 Shop Floor Space: 2000-3000 square metres.
 Lighting
3 Yard Space: Up to 4000 square metres, as available.  Plumbing

4 Parking: Ample, specific, or as per site design.

..  Sanitaryware
 Gardenware
5 Security: Our shop specific, and/or as per general building services.
 Abrasves and adhesives
6 Covid Protocols: Full compliances, staff training, and medical care in place.  Fasteners

7 Shop Fitting: Al’s Hardware to provide its own bespoke interior, subject to compliances.  Tiling and flooring
 Pool equipment and accessories
8 Ablutions: Al’s Hardware to cater for staff religious services and ablutions on premise.  Glass
Centre ablutions will apply for other requirements. Details for discussion.
 Carpentry
9 Signage: Al’s Hardware to negotiate branding rules, fabrication and costs.  Roofing and rainwater products
 Electrical goods

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 Heavy industrial merchandise
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Al’s Hardware scoops 9 awards in The Star’s
Readers’ Choice, Best of the Best Awards

T h a nk Yo u !

Al’s Hardware appreciates your time and consideration to peruse this document,
evaluate our standing in the marketplace
and our possibility of joining the Waterfall family of tenants.

We would be delighted to hear from you to discuss the opportunities you have available.

For any further information or to set up a meeting, kindly contact me at your earliest convenience.

Best regards-

Muhammed Peer
Al’s Hardware
New Business Development

Call: +27 76 391 7867 Mail: moe@alshardware.co.za & mp@unitrade425.co.za

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