12 Attributes of a Highly Successful Product

by Dr. Tony Vercillo

1. Product must be Unique.

2. Must have Mass Appeal.                              . 

3. Must Deliver on a Promise.

4. Must Fulfill a Dream or Desire.

5. Must Solve a Problem and have effective positioning (USP).

6. Should Provide Instant Gratification.

7. Must have Perceived Value (Quality & Pricing).

8. Should illicit emotions from the consumer.

9. Should have a Powerful Presentation (Packaging).

10. Would benefit from compelling testimonials.

11. Would benefit from celebrity endorsement.

12. Must have Irresistible Offer (Gift with Purchase, Bonus).