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Research VariablesTHE
EFFECT OF
PARENTS’
SOCIOECONOMIC
STATUS AND
LEARNING
ACHIEVEMENT IN
THE ECONOMICS
SUBJECT ON THE
CONSUMER
BEHAVIOR OF THE
TENTH GRADERS OF
PUBLIC SENIOR
HIGH SCHOOL 3
MALANG
Corresponding author:
SafiraHerlambang and SriUmiMintartiW
JalanTerusanSigura–guraC7Malang65145
2
SafiraHerlambang andSri
UmiMintartiWidjaja.
ABSTRACT
Thisstudyis
aimedatdescribingandanal
yzing:
(1)theeffectofparents’soci
al and economicstatus
onstudents’ consumer
behavior, (2) the effect of
learning
achievementlearning
achievementin
economics subject toward
students’ consumer
behavior, and (3)to
Corresponding author:
SafiraHerlambang and SriUmiMintartiW
JalanTerusanSigura–guraC7Malang65145
3
176students.The
samplewaschosenthrough
proportionalrandom
sampling.The
studyemployeda
quantitativeapproach.Dat
awas collectededusing
questionnaires,
documentation,andintervi
ews. Based
onthedataanalysis, it can
be concluded that
parents’ social social
and economicstatus and
learning achievement
inthe subject of
Corresponding author:
SafiraHerlambang and SriUmiMintartiW
JalanTerusanSigura–guraC7Malang65145
5
economicsaffect
theconsumer behavior
ofthetenth
gradersofSMANegeri3M
alang.
KeyWords: parents,
socioeconomic status,
learning
achievement,economics,s
tudents,consumerbehavio
r
Corresponding author:
SafiraHerlambang and SriUmiMintartiW
JalanTerusanSigura–guraC7Malang65145
6
Psychologically,
teenagers are in transition
phase from childhood to
adulthood. This is the
period where they
struggle to be accepted
by others. Generally,
teenagers buy things not
because they need them,
but simply because they
want the stuff. Life style,
familyupbringing, and
their unstable characters
cause them to be easily
influenced,triggering
irrational consumer
8
behavior (Pramudya,
2012). This is
exacerbated by the fact
that teenagers are often
chosen as a potential
market for many
industrial products.
Producers of goods and
services understand this
perfectly—teenagers are
a profitable
market,because teenagers
follow trends, are eager
to try new things or
products, and are
9
2007).Parents’
socioeconomic status
brings certain influence
on the lives and
education of the children.
First, education takes
place inside the family,
and this will become the
foundation when they
enter school. Education
opens the mind of the
people and changes their
behavior as
well(Bahar,2000: 130).
One of the subjects
students need to take at
11
refers to something
related to the society and
caring to the needs of the
public, while “economy”
refers to any efforts by
human beings in order to
fulfill their needs to
achieve wealth and
prosperity or
management of the
available household
resources (Salimet
al.,2002). Social status
refers to the place
someone has in relation
to other people, that is
18
their environment,
prestige, rights, and
responsibilities (Setiadi,
2008:304).
In addition, the
term“socioeconomic”
status is commonly
conceptualized as the
social standing or class of
an individual or group in
certain hierarchy or strata
which is widely known
as privilege (wealth,
income, consumption,
prestige, lifestyleand
lifestyle).(Mifflendanand
19
Mifflen,1986:227).Soeka
nto (2006:210) affirms
that social status refers to
the place someone has in
relation to other people,
that is their environment,
prestige, rights, and
responsibilities.
There are some
parameters to measure
someone’s social status
(PitirimSorikin, in
Narwoko, 2007:156),
namely (1) occupation,
(2) educational level and
knowledge, (3) wealth
20
evaluation of students’
learning outcomes. For
students, learning
outcomes are the end and
the final process of
learning (Dimyati and
Mudjiono, 2009:3).In this
present study,information
on students’ learning
outcomes was taken from
the documentation of
students’ school reports
on the economics subject
during the odd semester
for the tenth graders.
23
According to Engel et
al. (1994:3), consumer
behavior consists of
“those activities directly
involved in obtaining,
consuming, and
disposingof products and
service, including
thedecision processes
that precede and follow
these actions”.Sumarwan
(2011:5) states that
consumer behavior is all
activities and actions, as
well as psychological
processes driving the
24
RESEARCH
METHOD
This study employed
adescriptive quantitative
method. In descriptive
studies, researchers
describe the research
activities on certain
objects systematically
and clearly. This study is
aimed at describing and
analyzing the effect of
26
1. Data Analysis
a.Multiple Linear
RegressionAnalysis
Multiple linear
regressionanalysis is used
to know the effects of the
independent variables,
34
parents’ socioeconomic
status (X1)and learning
achievement in
economics subject
(X2),the dependent
variable, students’
consumer behavior(Y).
The formula of the
multiple linear regression
equation is:
Y = a + b1xi+ b2x2+ e
In which:
Y = dependent variable
(students’consumer
behavior)
a = constant number
35
x1 = independent
variables (parents’
socioeconomic status)
x2 = independent
variable (learning
achievement in
economics subject)
b1 &b2 = regression
coefficients
e = error
(Hasan, 2002: 117)
b.Classical Assumption
Test
36
set, a Kolmogorov-
Smirnov test was done.
(2) Multicollinearity
Test
To detect
multicollinearity in linear
regression model having
morethan one variable,
an examination of the
tolerance value and
Variance Inflation Factor
(VIF) of the independent
variable of parents’
socioeconomic factor
38
(3) Heteroscedasticity
Test
2. Hypotheses Testing
41
a.tT-Test
dependent variable of
students’ consumer
behavior (Y). T-test can
be done using the
following formula:
❑❑ ❑❑
❑❑
In which:
bi = regression coefficient
Bi = regression
coefficient for population
Sbi = standard
deviation of regression
coefficient
(Hasan, 2002: 126)
43
b. F-Test
F= R 2 /k
¿¿¿
In which:
45
R = multiple linear
correlation coefficient
N= total number of data
K = total number
ofindependent variables
(H1) is accepted or
rejected can be drawn.
THE RESULTS OF
THE STUDY
Based on the
questionnaire distributed
to 176 students as the
sample of the study, the
description
ofnstudents’the parents’
socioeconomic status can
be illustrated as follows.
47
60%
40%
20%
0%
economic subject
recorded in the students’
academic report in the
odd semester of the
academic year2012/2013.
The length of the interval
was made based on the
school regulation.
The students’
learningoutcomes of
students onin the
economic subject is
illustrated a follows.
50
150%
100%
50%
0%
Very Poor Quite Good
Very
Poor Good Good
by asking 17 questions
on the questionnaire
distributed to students.
Students’ consumer
behavior was measured
through several
indicators, such as
purchasing, using, and
disposing of products and
services,as well as
decision-making.
60%
40%
20%
0%
Low lowHigh
Medium
To medium
to High
53
meansindicating the
choiceof sample is
representative of
thepopulation.
Based on the
multicollinearity test, the
tolerance value for
parents’socioeconomic
variable (X1)was0.998
with VIF 1.002, for
students’learning
achievement in
economics subject
(X2)the tolerance value
was0.998 with VIF
1.002. The results mean
56
The coefficient on
learningachievement
(X2)is 0.689, which
means that the addition
of the variable (X2)by as
muchany as 1 unit will
increase students’
consumer behavior (Y)
by as much as
0.689.;tThis also means
the opposite,opposite; the
subtraction of the
variable (X2)by as
muchany as 1 unit will
reduce students’
consumer behavior (Y)
61
independent variable of
learning achievement
(X2)toward the
dependent variable of
students’ consumer
behavior (Y).
achievement (X2)cause
asimultaneous effect on
thedependent variable of
students’consumer
behavior (Y).
DISCUSSION
affects students’
consumer behavior, in
which the higher the
parents’ socioeconomic
status, the more
consumptive the students
are.This finding means
thatindividuals having
different socioeconomic
status tend to have
different consumer
behavior.,and tThis
finding is in accordance
with Engel (1994:48)
who stated that
differencestin
69
socioeconomic status
often results in different
patterns of consumer
behavior.
Parents’
socioeconomicstatus
determines not only the
wealth of the family, but
also the development and
education for the
children. However,
parents’ consumption
attitudes as well as
interaction patterns in the
family also playsan
important role in shaping
70
children’s consumption
patterns. Children imitate
what their parents do.
Parents teach values,
shape theattitude, and
create situations under
which children develop
their interests, and these
interests develope into
their life style (Suryani,
2008:240).
According to the
interview results, the
high consumer behavior
was caused by the
students’ willingness to
71
consumer behavior
becomes. The higher
scores indicategood
comprehension ofn the
materials, while the bad
scores mean that students
have not yet developed
adequate understanding
of the principles of
economy.
Learning adds
knowledge,changes
behavior and skills, as
well as changes attitudes
(Gagne in Thobroni and
Arif, 2011:22). Changes
74
correlated to parents’
socioeconomic status.
The way parents fulfill
their children’s needs,
including all theneeds
related to education,
represents their
socioeconomic ability
and determines the way
these children consume.
Parents’ socioeconomic
determines not only the
wealth of the family but
also the development and
education for the
children. However,
79
parents’ consumption
attitudes as well as
interaction patterns in the
family also plays an
important role in shaping
children’s consumption
patterns (Gerungan,
1983). Parents are
responsible to their
children’s education as to
provide the facilities
needed.
Students have to think
wisely before making
any economic decisions.
Students must be trained
80
CONCLUSIONS AND
SUGGESTIONS
parents’ socioeconomic
status (X1)toward
students’ consumer
behavior (Y). (2) There is
a significant positive
effect of learning
outcomes (X2)toward
students’ consumer
behavior (Y). (3) There is
a simultaneous effect of
the independent variables
of parents’
socioeconomic status
(X1)andlearning
achievement (X2)toward
the dependent variable of
83
students’consumer
behavior (Y).
Considering the results of
thestudy, some
suggestions are given. (1)
For the teachers of
economics subject at
Public Senior High
School 3Malang: the
teachers are expected
toimprove the teaching
and learning quality by
guiding students more in
understanding materials
related to basic principles
of economy.
84
Thatguidance is
importantto help students
grasp the materials more
quickly and easilyfaster
and easier. When the
students comprehend the
materials, it will be easier
for them to apply these
concepts and principles
in their lives so that they
can avoid irrational
consumer behavior. (2)
For the students’ parents:
the parents are expected
to guide and teach their
children that bad
85
unnecessary consumption
behavior is not good.
Parents also have to give
good examples related to
the matter since home is
the place for first
education. Parents have
to teach their children
how to save money, to
spend it wisely, and to
haveput priority in
purchasing. (3) For the
students of Public Senior
High School 3: the
students are expected to
apply what they have
86
bad consumption
behavior.
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X-Variables Y-Variables
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Continuous Dicrete
(merangking) (membagi)
Non-Manipulated manipulated
(Alami) (assignments)