1.

Location
Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories,
and services.

Founded: January 25, 1964, Eugene, Oregon, United States

Headquarters: Beaverton, Oregon, United States

Revenue: 37.4 billion USD

Here are top Nike's competitors and alternatives:

 Adidas. Established in 1949, Adidas is a global brand and Nike's top competitor.
...
 New Balance. Founded in1906, New Balance expanded to become one of the
top footwear brands in the world.

In addition to manufacturing sportswear and equipment, the company operates retail stores under
the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world,
with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Nike has contracted with more than 700 shops around the world and has offices located
in 45 countries outside the United States. Most of the factories are located in Asia,
including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines,
and Malaysia.
Products: Athletic footwear & apparel; Athletic & ...
Industry: Apparel; Accessories; Sports equipment
Founders: Bill Bowerman; Phil Knight
Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer
of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world
wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being
produced world wide.There are 785 contract factories with more then 1 million workers.

2. Nike's first-mover advantage

"Spanning more than 30 years, innovation has been key to Nike's first-mover advantage, with
recent technologies such as Dri-Fit and sustainable materials in apparel, and Free, Lunar, and
Flywire technology in footwear being integrated across all platforms," they wrote.

Argus Research also upgraded Nike to buy from hold, citing price hikes,
worldwide store growth and footwear innovation as catalysts driving
market-share gains. It's working to improve business in China by cutting
ties with retail partners with weaker sales and shifting inventory to other
areas.
3. Govt policies

How Nike is Winning the U.S.–China Trade War

Nike Inc. (NKE) shares are beating the broader market despite the ongoing trade
war between the U.S. and China. Shares of the athletic footwear and apparel
manufacturer are up 22% in 2019, aided by continuing popularity among Chinese
consumers and a supply chain that is more insulated from tariffs than a decade
ago.
KEY TAKEAWAYS

 Nike is outperforming despite trade war.

 Sales in most recent quarter driven by China.
 Nike’s supply chain is more geographically diversified today.
 Only 10% of Nike goods produced in China are exported to U.S.