All-QLC FlashArray ™//C:

Capacity Without Compromise

Name/Title
Date
Driving Innovation with Data
Pure Storage helps you focus on your business, not your data center
• IT leaders today face rapidly growing volumes of data

• Business units are running more and more workloads

• Adding capacity increases complexity

2 © 2020 PURE STORAGE INC.

Balancing Performance and Capacity
IT leaders find it helpful to differentiate between two main kinds of workloads

• Performance-oriented workloads requiring very low

latency and high throughput
• Capacity-oriented workloads operating on very large
data sets

3 © 2020 PURE STORAGE INC.

 Capacity Storage Is Challenging

Management Complexity Inconsistent Performance Not Enterprise-class

• Complexity of management • Variable application performance • < 99.9999% resiliency
• Different platforms and APIs • Anchored by legacy disk • Disruptive upgrades
• Interoperability challenges • Undersized/underperforming • Not evergreen

4 © 2020 PURE STORAGE INC.

 10X LESS COMPLEX
OVER THE LAST
10X FASTER
10 YEARS,
10X SMALLER
WE DELIVERED
10X LESS POWER

AND MUCH MORE RELIABLE………

5 © 2020 PURE STORAGE INC.
 //C

The First Capacity-optimized

All-QLC All-Flash Storage Array
6 © 2020 PURE STORAGE INC.
QLC: Quad-Level Cell Flash
DRAM-LIKE PERFORMANCE

SCM

SLC

$/GB MLC

TLC
$/GB

QLC

LOWER COST
PER GB

RELIABILITY + PERFORMANCE
RELIABILITY
7 © 2020 PURE
© 2020 PURE STORAGE INC.
STORAGE INC.
 QLC Challenges

Low Endurance Costly At Scale Results

Increased over-provisioning Larger cache required Higher cost per TB
Larger storage controllers More expensive storage Lower density per device
Instability and increased SSD failures Controller inconsistency Inconsistent/low performance

8 © 2020 PURE STORAGE INC.

Addressing Challenges: QLC-based DFMs
Smart Endurance
Longer life from flash and less need for
is Different
over-provisioning - reducing net cost. • Software and Flash speak directly
• Now available in 24.7TB QLC modules
• 49TB QLC modules coming soon
Adaptive I/O Control
Adaptive QoS at the flash die level, ensuring
high-performance access for latency
consistency.

Predictive Resiliency
Detailed telemetry down to the flash block level,
which we continuously monitor via Pure1®.

9 © 2020 PURE STORAGE INC.

 Pure Storage: QLC DirectFlash Modules
• Exceptional value and performance
• Backed by Pure Storage quality and reliability

• DFM capacities from 24.7TB to 49TB

1 2 3
Performance that Matters Recognized Innovation Quality and Reliability

• NVMe performance tuning • Highest density 3D NAND • Lowest power/bit

• DirectFlash software • Industry’s largest capacities • Lower failure rates to SSD

• Built-in cache • Dynamic write acceleration • Commitment to durability

10 © 2020 PURE STORAGE INC.

 FlashArray//C: DirectFlash Module
Custom Firmware NAND Flash
Full Telemetry and Debug 18.3TB (TLC), 24.7TB (QLC), 49TB (QLC)
Logging

U.2 NVMe Connectivity

Hot Swappable

Super Capacitor
Power Loss Protection

11 © 2020 PURE STORAGE INC.

DirectFlash

SCSI
DISK SAS
PROTOCOLS

INTERPOSER

DISK SATA
INTERFACES
FLASH TRANSLATION
DISK
EMULATION GARBAGE COLLECTION

FLA
SH

12 © 2020 PURE STORAGE INC.

DirectFlash
Purity has always been designed for variable media types
- Data reduction, metadata architecture, and scheduling

DirectFlash is a platform to integrate new media

- Host-based media management
- API providing knowledge of the media characteristics
- Provides a global view of system state
- Allows software to place and schedule with high precision
- No FTL is required, so GC is eliminated
- High sustained throughput and low, deterministic latency
- Extended flash endurance

13 © 2020 PURE STORAGE INC.

Flash Performance at Disk Economics
QLC Architecture enables applications to benefit from the performance of all-
flash: consistent 2ms to 4ms latency. 4PB in 9U delivers 10x consolidation for
racks and racks of disk.

Optimized End-to-end for QLC Flash

Deep integration from software to QLC NAND solves QLC wear concerns
and delivers market-leading economics. Includes the same Evergreen™
maintenance and flash wear-replacement as every FlashArray.

No-compromise Enterprise Experience

The same 99.9999%+ availability, Pure1 cloud management, API
automation, and AI-driven predictive support of every FlashArray.

All the Goodness of Purity

The same storage operating system drives both FlashArray//X and
FlashArray//C, with Pure Storage industry-leading, data-reduction technology.

Flash for Every Data Workflow

Policy-driven replication, snapshots, and migration between arrays and
clouds. Now use flash for application tiering, disaster recovery, test/dev,
and retention.
14 © 2020 PURE STORAGE INC.
 Capacity Scaling

Largest
Smallest

366TB Raw 1.4PB Raw

1.3PB Effective 5.2PB Effective

15 © 2020 PURE STORAGE INC.

Modular and Upgradable Design
100% Flash-optimized Hardware

NV-RAM Expansion
Module Shelves

IO Modules
FlashArray
Chassis

DirectFlash Module
Controller Modules
(NVMe)

PCIe/NVMe-oF 20 in chassis: DFMc 4 HA NV-RAM

50Gb/s NVMe 2 HA Controllers 6 Slots
18.3TB, 24TB, //C60 16/32G FC, 10GBase-T 10/25G,
and 48TB, all-NVMe 50G or 40G Ethernet

16 © 2020 PURE STORAGE INC.

FlashArray//C
Extends the FlashArray Family

Core Data Center Edge DR Site Public Cloud

High-performance apps High-capacity apps, Disaster recovery, Cloud migration,

test/dev, backup, archiving, snapshot retention backup, DR
instant recovery

17 © 2020 PURE STORAGE INC.

Goodbye Hybrid Storage
FlashArray //C makes hybrid disk-flash systems obsolete

High-Capacity Storage Availability and Reliability

Providing the capacity your No more HDD failures to drive
company needs with the service costs and decrease
smallest possible data center storage efficiency.
footprint.

Goodbye Hybrid Arrays Most Cost Effective

Your workloads shouldn’t put up with QLC drives AFA acquisition cost to
inconsistent performance from HDDs compete with hybrid, TCO tips the
– and neither should your users. scale

18 © 2020 PURE STORAGE INC.

Hybrid Comparison
5.2 PB EFFECTIVE CAPACITY

• Consistent low-latency of NVMe flash

• 40-67% Rack Space Savings
• 42-68% Power Savings
• 36-57% Cooling Savings
• One array to manage, support, update, etc.
• No need for specialty rack
• No cache misses, no hot-spots, no worries!

FlashArray//C60 SATA HDD + SSD Cache SATA HDD + SATA HDD/SSD Tiering
100% NVMe DirectFlash FlashCache

19 © 2020 PURE STORAGE INC.

Automate and Modernize
FlashArray //C is optimized for today’s business environment

Modern Workflows Modern Business Models

API driven for full automation Evolving consumption models

Replication for data protection and test/dev High availability, non-disruptive upgrades, and
proactive support
Hybrid cloud mobility

Cloud-based, AI-driven management: Pure1

20 © 2020 PURE STORAGE INC.

Primary Use Cases

All-QLC FlashArray//C ideal for:

DevTest Workload Data Disaster

Consolidation Protection Recovery

21 © 2020 PURE STORAGE INC.

Accelerate DevTest
A primary FlashArray//C use case

▪ Provides enterprise-grade unified storage to development teams.

▪ Reduces time required for cloning database operations with efficient
snapshots.
▪ Uses snapshots to present data stores to a host for cost-effective use
by developers.
▪ Extends DevTest by cloning production data to the cloud, then re-
syncing with production data sets on-premises.

22 © 2020 PURE STORAGE INC.

Consolidate Workloads Efficiently
A primary FlashArray//C use case

▪ Lower cost, high capacity storage for your data, with consistent all-
flash performance.

▪ Single enterprise platform dramatically reduces complexity of

managing disparate storage silos.
▪ Simplified management enables IT resources to manage 10x more
data.
▪ Better economics and enterprise features vs hybrid storage arrays.

23 © 2020 PURE STORAGE INC.

Modern Data Protection
A primary FlashArray//C use case

▪ Built-in and effortless, on-premises and public cloud replication.

▪ Snapshots provide instant recovery from //X to //C.

▪ High capacity, efficient snapshot archive and backup target for

enterprise applications.

24 © 2020 PURE STORAGE INC.

Flexible Disaster Recovery Options
A primary FlashArray//C use case

▪ Choice of RPO/RTO levels to meet your business SLAs.

▪ Built in business continuity and disaster recovery are simple to deploy,
manage, and execute.
▪ Asynchronous, continuous, or synchronous replication.
▪ Avoid extra software licenses, hardware costs, and 3rd site mediators
to manage with Pure ActiveDR™ and ActiveCluster™.

25 © 2020 PURE STORAGE INC.

Solutions: Veeam Data Protection
VM VM VM
Snapshot Management
• Instant point-in-time snapshots
• Fastest recovery option
• Managed by Veeam
26 © 2020 PURE STORAGE INC.
New: FlashArray//C as a
backup target
• Lowest $/GB option
• Veeam virtual full backups
• Veeam instant recovery
FlashBlade Rapid Restore
• Protect mission critical
applications
• SafeMode™ ransomware
protection
• Veeam instant recovery
Solutions: Actifio Test Data Management
Integrated, end-to-end data management by

New: Test Data Management
• Full development environments
provisioned instantly from
Purity clones
• Isolates DevOps from
production
27 © 2020 PURE STORAGE INC.
Application Consistent New: OnVault® and Rapid
Snapshots Restore
• Instant application recovery • S3 backup and archival
points • 3X fastest application
• Fastest means to recover an recovery compared to
application alternatives
Flash for Every Workload
Block or file, or better yet—unified
Apps and VMs
Provision high-performance
workloads to FlashArray//X,
lower-performance and/or
high-capacity workloads to
FlashArray//C
28 © 2020 PURE STORAGE INC.
User File Access
Modern Data User File Shares FlashArray//c
Protection and User file shares with Purity • Better automation
Disaster Recovery 6.0 via SMB and NFS
• Data protection
On-premises production
applications on
• Cost effectiveness
FlashArray//X efficiently
replicated or backed-up to • Flexibility
FlashArray//C at DR site
 A Decade of All-Flash Innovation
FlashArray
Modern Data Experience™
Accelerate core applications
Modern data protection
Enable multi-cloud

Fast Data Access

100% NVMe DirectFlash
2ms - 4ms latency
Full data services

Application Consolidation
Up to 5PB Effective in 9U
Industry-leading data reduction
Always-on QoS

Evergreen
• Deduplication • Snapshots • AES-265 • FC No planned downtime
• Compression • Purity/Replicate encryption • iSCSI No more migrations
• Thin-provisioning • ActiveCluster™ • Rapid data • NVMe-oF Newest tech with no forklift
• ActiveDR ™ locking • vVols SMB
• CloudSnap™ • EncryptReduce • NFS
29 © 2020 PURE STORAGE INC.
Unified Storage for
Today’s Data Center
Unified Protocols No-compromise
• BLOCK: FC, iSCSI, NVMe-oF Performance and Scale
• FILE: NFS, SMB • 100% NVMe flash architecture
• VM: vVols • NVMe-oF capable
• One architecture that scales
from TB to PB
FibreChannel
iSCSI
Unified Data Services Unified Cloud
VM VM

VM VM vVOL
• Single deduplication and Management and Protection BLOCK + FILE + VM
NVMe-oF
compression namespace NFS
• Single cloud GUI CIFS/SMB
• Snapshots and replication • Comprehensive cloud-
• Hybrid cloud integration automation APIs
• Integrated backup to cloud
30 © 2020 PURE STORAGE INC.
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EXPERIENCE ™
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ANALYTICS
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OPERATIONAL

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HPC
APPS CONCURRENT SCALE-OUT
UNIFIED FILE & OBJECT
CONTAINERS

PORTFOLIO DATA
WAREHOUSE RAPID
RESTORE

ALL-FLASH + CLOUD FOR CAPACITY-OPTIMIZED QLC

EVERY WORKLOAD UNIFIED BLOCK & FILE

LOOST
CLOUD

C
ARCHIVE BACKUP

WE
BACKUP

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LARGEST
SCALE
CloudSnap

31 © 2020 PURE STORAGE INC.