Your task as a creativethinker is to combine ideas or elements that already exist

the wider the apparent distancethe greater the degree of creative thinking involved

No matter how old you get, if you can keep the desire to becreative, you’re keeping the child in you
alive.

I invent nothing; I rediscover.Rodin

Nature suggests models and principles for the solutionsof problems

Everything has been thought of before, but the problem isto think of it again.Goethe

Make the strangefamiliar and thefamiliar strange

Discovery consists of seeing what everyone has seen andthinking what nobody has thought

Familiarity breeds conformity

As Seneca said, ‘Familiarity reduces the great-ness of things.’

Take something that youfrequently see or experience, or perhaps an everyday occur-rence like the sun
rising or the rain falling. Set aside half anhour with some paper and a pen or pencil. Reflect or
meditateon the object, concentrating on what you do not know about it

The essence of the creative act is to see the familiar asstrange

Widen your span ofrelevance

To perceive things in the germ is intelligence.Lao-Tzu