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  • Business Objectives: Cheat Sheet For Interactive Design

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    Rodrigo Nobre
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    This document provides a cheat sheet for designers to identify business objectives for a project. It lists common goals for different departments, such as marketing, sales, customer support, and operations. The assistant suggests asking questions using these goals as a template to understand if objectives are to drive traffic, engage prospects, generate leads, increase sales conversions, improve customer satisfaction, reduce costs, or streamline workflows. Designers should also consider using SMART goals which are specific, measurable, attainable, relevant, and timely.

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    This document provides a cheat sheet for designers to identify business objectives for a project. It lists common goals for different departments, such as marketing, sales, customer support, and operations. The assistant suggests asking questions using these goals as a template to understand if objectives are to drive traffic, engage prospects, generate leads, increase sales conversions, improve customer satisfaction, reduce costs, or streamline workflows. Designers should also consider using SMART goals which are specific, measurable, attainable, relevant, and timely.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    36 views2 pages

    Business Objectives: Cheat Sheet For Interactive Design

    Uploaded by

    Rodrigo Nobre
    This document provides a cheat sheet for designers to identify business objectives for a project. It lists common goals for different departments, such as marketing, sales, customer support, and operations. The assistant suggests asking questions using these goals as a template to understand if objectives are to drive traffic, engage prospects, generate leads, increase sales conversions, improve customer satisfaction, reduce costs, or streamline workflows. Designers should also consider using SMART goals which are specific, measurable, attainable, relevant, and timely.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    www.getwsodo.

    com
    www.getwsodo.com

    Business
    Objectives
    C H E AT S H E E T F O R I N T E R AC T I V E D E S I G N

    P
    www.getwsodo.com
    This is a cheat sheet for designers looking to identify what the business objectives are for a proejct.
    www.getwsodo.com
    Don’t get fooled by the “we just want a good looking website that’s responsive”. There are always more
    underlying reasons than that, by discovering them we will help the client look at the big picture. When
    they are sending critique they will need to validate their decisions when nitpicking areas that are sub-
    jective in the design. You will earn their trust and respect when you validate your design decisions with
    higher level business objectives.

    Here are common website goals for different departments in an organisation

    • Marketing– drive traffic, engage prospects, generate leads and re-engage existing customers
    • Sales–Increase customer conversions, increase sales
    • Customer Support – improve customer satisfaction through better service
    • Webmasters– simplify and optimize content updates and website management
    • Operations– reduce costs by streamlining and automating workflows and task

    So phrase the question using the above goals as a template.

    Sales
    Are you looking to build a responsive website because you are looking for an increase in traffic on mo-
    bile devices? And are you looking to increase your sales by converting more of these users into paying
    customers?

    Customer Support
    Are you trying to reduce the number of calls to customer support?

    Marketing
    Is one of the main goals of the website to generate more customer leads through email signups?

    If you are feeling confident. Consider using SMART goals as well. Smart goals are essentially Specific,
    Measurable, Attainable, Relevant, and Timely. For example:

    Increase the website’s conversion rate by 5% in the next 3 months.

    Reduce the average time it takes to complete a task by 20% (measured through usability testing or
    analytics).

    Increase traffic coming in via social media by 15%.

    References: https://www.intechnic.com/blog/best-examples-of-website-goals-and-objectives/

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