FISAT BUSINESS SCHOOL

Course Plan

Faculty:- Dr.P.A.Mathew
Subject :- Managerial Economics
Scope Of Coverage: Micro economic areas like Demand, Supply, Costs , Revenue, Market
Structure and National Income from Macro Economics.

Objectives
This course will enable students to learn about integrating management with Economics. It will
provide the basis economic theory that applies to issues of demand production, costs, market
structure, trade, national Income etc. The main objective of the course is to develop an
understanding of economic language and intuition and to use a unique way of “economic
thinking’ and hence shed new light on the solutions to numerous business problems.
Topics:- Please see the syllabus attached herewith .

Pedagogy

 Class room discussion on concepts through lecture method

 Seminars

 Written assignments

 Self-Study

Session Schedule

Session1&2 &3 Topic: Introduction to Economics: Economic history

Essential Reading: Economic principles and Applications: Gregory

 
Mankiw, Centage learning, New Delhi
Session 4 Topic: Economic Systems.
Essential Reading: Business Economics : Sankaran, Margham
 
Publications, Madras
Session 5&6 Topic;Managerial Economics:Nature and scope, Opportunity costs
  Essential Reading: Sankaran, Margham,Publications, Madras
Topic: Concepts: Time concept,Discounting concept,Incremental
Session7,8,&9
Concept
Essential Reading: Managerial Economics:Paul Keat and &Philip
 
Young
 Session 10 Business Decion making-certainity, risk and Uncertainity
  Essential reading: Economics: Principles and Applications:Mankiw
Term paper 1

Session11,12,13 Demand, law of demand, demand function, Demand Distinctions

Essential Reading: Business Economics : Sankaran, Margham
Publications, Madras
Session 14 Elasticity of demand
Essential Reading: Economic principles and Applications: Gregory
Mankiw, Centage learning, New Delhi
Session 15 &16 Different type of elasticity, Applications
Essential Reading: Economic principles and Applications: Gregory
Mankiw, Centage learning, New Delhi
Session 17&18 Measurement Of Elasicity
Essential Reading: Business Economics : Sankaran, Margham
Publications, Madras
Demand Forecasting
Session 19
Assignment 1

Session 20 Demand Forecasting techniques

Session 21  Utility; cardinal and ordinal.measurement

Session 22 Law of diminishing marginal utility

Essential Reading: Business Economics : Sankaran, Margham

Publications, Madras
Indifference curve analysis
Session 23,24
Essential Reading: Business Economics : Sankaran, Margham
Publications, Madras

Mid semester Examination

Session,25 Supply
Essential Reading: Economic principles and Applications: Gregory
Mankiw, Centage learning, New Delhi
 Session 26 Production Function
Essential Reading: Economic principles and Applications: Gregory
 
Mankiw, Centage learning, New Delhi
Session,27 Laws of returns
  Essential Reading: Business Economics : Sankaran, Margham
 Publications, Madras
Session 28,29 Topic: Isoquants, Economies of Scale and scope
Essential Reading: Essential Reading: Business Economics : Sankaran,
 
Margham Publications, Madras
Seminar
Topic: Cost Analysis, cost concepts, short run and long run cost
Session 30,31
curves,Mangerial uses of cost curves
Essential Reading: I Business Economics : Sankaran, Margham
 
Publications, Madras
Market ; definition, importance of market structure, Different types of
Session 32
market based on competition -Sankaran
Session 33 Topic : Perfect and Imperfect competion
Essential Reading: Essential Reading: Economic principles and
 
Applications: Gregory Mankiw, Centage learning, New Delhi

Session 34 Topic: Price and Output determination under Perfect Competition

Essential Reading:- Essential Reading: Economic principles and

 
Applications: Gregory Mankiw, Centage learning, New Delhi

Session 35 Topic: Price and Output determination under Monopoly

Case study : Microsoft case

Essential Reading:- Economic Principles and Applications:Gregory

 
Mankiw
Session 36 Topic: Price and Output determination under Monopolistic Competition
Essential Reading:- Economic principles and Applications: Gregory
 
Mankiw, Centage learning, New Delhi
Topic: Price and Output determination under Oligopoly, Kinked demand
Session 37
curve
Essential Reading Business Economics : Sankaran, Margham
Publications, Madras
Topic: Monopoly Price discrimination and its conditions,Non price
Session 38
competition
 Essential Reading Business Economics : Sankaran, Margham
 
Publications, Madras
 Session 39  Topic; Instruments of Macro Economic Policy
Essential Reading:- Economic principles and Applications: Gregory
Mankiw, Centage learning, New Delhi
Session 40 Topic: Circular flow of Income
  Essential Reading:- Macro Economics: H.L.Ahuja
National Income concepts:( Business Economics : Sankaran, Margham
Session 41
Publications, Madras)
 Session 42 Methods of Measuring National Income
Essential Reading:- Business Economics : Sankaran, Margham
Publications, Madras
  Session 43 Product approach, Income Approach, Expenditure approach
Essential Reading:- Business Economics : Sankaran, Margham
Publications, Madras

Session 44 Business Cycles,Inflation and deflation

  Essential Reading: Macro Economics; Gregory Mankiw

Session 45 Fiscal policy, Budget deficit and debt
Essential Reading: Macro Economics; Gregory Mankiw
Session 46 Monetary Policy, instruments of monetary policy
Essential Reading: Macro Economics; Gregory Mankiw
Session 47 Balance of Payments
Essential Reading: Macro Economics; Gregory Mankiw
Model Examination

Reference:-

1. Economic principles and Applications: Gregory Mankiw, Centage learning, New Delhi.

2.Managerial Economics:Economic Tolls for today decision makers;Paul G.Keat

&Philip.Y.Young,,Pearson education,New Delhi.

3 Business Economics:Sankaran,Margam Publications, Chennai..

5.Macro Economics; Gregory Manikw Worth Publishers , New Delhi.

Evaluation scheme

1. Test

2. Assignment & seminar

3. Term paper

4. Attendance & class participation

Conditions
1. Students are expected to read the material in advance for the class & to participate
actively in every class. Class participation marks will be given on the quality of comment
& discussion
2. Faculty may pick up any student to give a presentation on class notes at the end of each
session or beginning of each session. Student can make his own contribution to the
presentation which leads to class participation marks
3. There will be no reexamination for any missed evaluation component.
4. Assignments not submitted on time will be summarily rejected & no marks will be
awarded. All assignments should be hand written. Plastic folders will fetch negative
marks
5. Being late to class, brining cell phones and using them is punishable.
6. Students who engage in scholastic dishonesty or indiscipline will be subjected to
disciplinary action.