Think of your LinkedIn summary as the objective section of your 

resume: In
just a few sentences, it should give the reader a clear idea of who you are,
what sets you apart, and what you're looking for from the viewer.

LinkedIn differs from a resume because resumes are usually shared in job
applications or interviews, but someone can review your LinkedIn profile at
any time, so there are a few different sentiments you might want your LinkedIn
summary to portray:

1. Follow a clear structure.

While your LinkedIn profile isn't an academic essay, you should still outline the
things you want to say and the order with which you want to say them.

The last thing your audience needs is long, rambling paragraphs with no clear
progression from sentence to sentence.

Sticking to a pre-determined structure will help you communicate clearly and

concisely.

Consider following a format similar to this:

 Hook

 Mission

 Expertise and skills

 Proof of those

 Call to action

Use HubSpot's LinkedIn Summary Templates to write a stand-out LinkedIn bio for
your profile. 
9. Include contact information.

Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should
state the kind of work you do, how to get in contact with you, and where you've worked before.

For example,

"I'm a sales coach specializing in assisting small teams (five-10 people) optimize their time and
workflows so businesses can grow without adding more headcount and reps can advance their careers.

Reach me at email@address.com or book time on my calendar here: [Calendar link]. Previous clients
include, [Your most impressive client], [Your second most impressive client], [Your third most impressive
client]."

10. Break up large blocks of text.

If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling) try
breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people
are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights
can get lost.

Try keeping your text blocks to two or three sentences max, making your summary easier to read and
digest.