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Effect of Digitalization and Impact of Employee's Performance
Effect of Digitalization and Impact of Employee's Performance
of employee’s performance in
higher education institute due to
covid 19
KASHIF SATTI
IQRA SATTI
NIDA AZIZ
Introduction
We suggest that digitalization improves job satisfaction, blurs work/life balance, and promotes more worker autonomy.
Findings from the research can help managers better understand the importance and the effects of the digitalization.Digitization
has a proven impact on reducing unemployment, improving quality of life, and boosting citizens' access to public services.
Finally, digitization allows governments to operate with greater transparency and efficiency. Technological advances have the
ability to impact how individuals go about their daily lives. This includes how they complete tasks around the home and at work.
For small businesses, the introduction and use of new technology can help streamline processes and increase worker productivity
if managed properly.
Back ground
Worldwide people struggled during 2020 with COVID-19 pandemic threats. Billions of people are affected
extensively in a short time. The situation became worst in under developing countries with threats. Peoples’ lives
came to halt unpredictably. Most of the countries closed all the social activates and imposed nationwide
lockdown as one of major response. Educational institutes are asked to continue the teaching-learning process
through online streaming. The current article describes the university teachers' experiences of online teaching
due to the COVID-19 lockdown situation in Pakistan. It is hypothesized that teachers were confronted with
COVID-19, limited recourses, and digital transformation that affect their psychological state. Due to
psychological distress teachers’ satisfaction in job performance. To testify these hypotheses, the researchers
adopted the online survey method. The 670 university teachers participated in this study randomly. The data
collected using a self-developed questionnaire about online teaching, DASS-21, and job satisfaction (OSI). It is
analysed that online teaching due to the COVID-19 pandemic negatively affected the psychological state of
respondents. This developed psychological distress in university teachers during the nationwide lockdown. They
faced multiple challenges pre- and post-technological pedagogies in response to the first online teaching
phase. The participants have perceived weak job satisfaction under these mental conditions.
INTRODUCTION
PROBLEM STATEMENT
In 2019 and even before COVID-19, there was already high growth and adoption in education technology,
with global investments of US $18.66 billion in 2019, estimated to reach $350 billion by 2025. Learning management
systems are now commonplace in higher education for both on-campus and distance students. In 2015, the annual
growth rate of online enrolment was increasing with an extremely rapid rate of over 30% every year, and in 2019, the
number of students taking at least one online course has been grown to 34.7 percent of the total learner’s population
worldwide . In early 2020, COVID-19 has resulted in schools and universities being shut all across the world, making
around 1.2 billion learners out of the classroom. This leads to a distinctive rise of distance learning, whereby teaching is
undertaken remotely and on digital platforms]. According to Hodges [3], well-planned online learning is totally different
from shifting online in response to a crisis, as the speed with which this shift is done could be shocking to faculty members
and learners.
OBJECTIVES
New global commitments by governments and the international community to protect education spending and
transform education to drive the post-COVID recovery and sustainable development are welcome. Engaging with and
supporting the global higher education sector will be essential to their success. On 20-22 October UNESCO
demonstrated their global leadership in education by convening an extraordinary session of the Global Education
Meeting in light of the impact of the “unprecedented social, human and economic crisis caused by the COVID-19
pandemic”.
LITERATURE REVIEW
A large number of studies, before pandemic, compared face-to-face with online distance courses in terms of
university student performance, as well as many other academic and demographic variables of students. For example,
Soesmanto and Bonner [8] evaluated a dual mode design in which students of year one of a business school at the
Griffith University in Australia have the option to undertake the same statistics course in a face-to-face mode and/or an
online mode. The comparative analysis suggested no significant differences in learning satisfaction and academic
performance of the two cohorts within the dual mode system. In a similar study done in California State University, Tan
[9] suggested that, with proper training and support of technology, university instructors are delivering both the on-
ground and online sections of a business technology course with the same effectiveness as measured by students’
grade points.