Entrepreneurial Process

Jurry Hatammimi, SE, MM, PhD

Global Facts
1. New jobs in stagnant/crisis era are not created by
big companies, but by SMEs.
2. The SMEs’ growth speed is 3 times higher than
big companies (Fortune 500).
Local facts
Unemployment
BPS:
3,9% (size: minimum 1 workhour/week)
37,02% (size: minimum 35 workhour/week)

Educated unemployment:
4.5M from 9.4M people or 50.3%
(ILO: 2008)
MSMEs vs Big Enterprises
Small Medium Small Big Total
Medium
Indicator
(national
contribution)

GDP 450.415.060 187.825.282 638.240.342 436.901.970 1.075.142.312

contribution (41.9%) (17.5%) (59.4%) (40.6%) (100.0%)

Labour 57.965.368 7.009.393 64.974.761 364.975 65.339.736

amount (88.7%) (10.7%) (99.4%) (0.6%) (100.0%)

Business 36.761.689 51.889 36.813.588 1.831 36.816.400

amount (99.85%) (0.14%) (99.99%) (0.01%) (100.0%)
Becoming an Entrepreneur
Pros Cons
Control your own destiny Income uncertainty
Opportunity to create changes Risk of losing investment

Utilise full potential Long and hard work

Gain unlimited profit Low quality of life before settle

Recognition for the effort High mental pressure

Do what you like Full responsible

McDonald's did not invent anything!

By asking, what is value to the customer?

- Standardizing the product,
- Designing process and tools, and
- Training on the analysis of work to be done and then setting
the standard required.

McDonald's both drastically up graded the yield from

resources, and created new market and a new customer.
ENTREPRENEUR initation

1. Employment
 Smaller job opportunity
 Uncertain career path

2. Trend
 Entrepreneur as a global virus
 Business owner status in young age
ENTREPRENEUR initation

3. Economic factor
 Find bigger income
 No limitation for owning businesses

4. Slide to Service Economy

 Relatively low start up cost
 People want to have the more simple life
ENTREPRENEUR initation
5. Technology advancement
 SOHO equipment
- Notebook: Internet, working
- 3 in 1 Printer: Scan (incl. OCR), Copy, Print
- Mobile : photo, email, browsing, office to go
 More affordable communication cost
- many low cost package for voice call
- lower internet cost
- abundant free hot spot

6. Freedom life style

 Unbound to a tight company’s rule
 Work everywhere and anytime
 Socialisation easiness
ENTREPRENEUR initation

7. INTERNATIONAL opportunity
 The Power of Internet
- the world sell & buy everything through internet
- faster and easier communication
 Global transaction channels
- safe payment method
- reliable distribution channel option

8. MINORITY/MIGRANT
 Small employment access because of
discrimination
 Culture that support business potential
 Need to survive and success
ENTREPRENEUR initation

9. Example from family or relative

 Existence of sense of business
 Easier mentor access
 Opportunity from succession

10. Quit from job

 Layoffs in all management levels
 Has best practise to run a business
 Early retirement
10 D by William Bygrave
Entrepreneurship characteristics:
1.Dream
2.Decisiveness
3.Doers
4.Determination
5.Dedication
6.Devotion
7.Details
8.Destiny
9.Dollar
10.Distribute
9 Entrepreneur’s Habits
1. Keep your eyes open
2. Lets the idea get wild
3. Never-ending innovation
4. Do the business and work as a hobby
5. Small is beautiful
6. Build network & alliances
7. Practice makes perfect
8. Systemize your business
9. Be a SMART-preneur