Our product is ergonomic chairs that offers for rental and we provide a product for different

type of back problems. And our target market consists of the creative media industry but we
focus on the film production company. the two logos which are the jelly fish video
production and sure shot film are the biggest film production companies in Australia that
can utilise our product.

The figures next showed that there were almost 400 foreign features and around 250
Australian films were shot in Australia in the last 2 years. The number of film
productions done in Australia has created a big opportunity for Ergo Furniture to
compete in the furniture rental market. 

Australian government has funded 400 million for the films industry which can increase the
local and foreign film productions and this will help Australia create a stability in this
industry. This also can increase our market which we predict to grow at 14% in the next four
years.