Name: Ahmad Zia (Visiting Lecturer)

Course: International Marketing

Course Code: COM-645
Class: MCOM 3rd (Marketing Specialization) 1:30 PM to 4:00 PM every Saturday.

Introduction:

Many businesses today have expanded and are continuing to expand in the global arena in search of higher
profits and market share. Their success depends on a large extent on their ability to apply business concepts in
foreign markets. Given this trend, there has been a big demand for people who are able to apply business
principles in an international setting. This course will provide the broad understanding of international marketing
and understanding of how organizations might use the marketing discipline to gain Competitive advantage in
international context.

Learning objectives:

At the end of the course, students should be able to:

✓ Possess the necessary marketing knowledge and skills to understand and function effectively in a global
environment
✓ Become familiar with the international marketing concepts and applications
✓ Develop a cultural sensitivity
✓ Enhance their analytical and creative skills
✓ Demonstrate a systematic understanding of international marketing informed by current debates, new
developments in knowledge and established theories
✓ Place management within a wider organizational, cultural and international contextual framework

Text Books:
✓ Cateora, P. N. 2010. International Marketing (3rd ed.). McGraw-Hill Higher Education.
✓ Czinkota, M. 2011. International Marketing. Cengage Learning EMEA.
✓ Keepngan, W.J.2004.Multinational Marketing Management, Prentice Hall, Inc. N.J.
✓ Czinkota, Micheal R. and Ronkainen, Ilka A.2003.International Marketing, Dryden Press.
✓ Susan P. Douglas and C. Samuel Craig, 2003. Global Marketing Strategy McGraw Hill Inc. N.Y.
✓ Jan, S.C. 2003.International Marketing CBS Publishers and Distributors, New Delhi.
✓ Terpstra, V.2002.International Marketing, Hold Sounders, Japan.

Evaluation Process:
✓ Mid Examination
✓ Finals
✓ Presentations
 ✓ Quizzes
✓ Project

Lesson Plans:
Content to be covered in coming lectures:-

✓ Foreign Market Entry Strategies

✓ Product Strategies
✓ Channels of Distribution
✓ Physical Distribution and Documentation
✓ Promotion Strategies
✓ Pricing Strategies
✓ Financial Strategies

Lecture Dates:
Expected Scheduled

Lecture 10 21-11-2020
Lecture 11 28-11-2020
Lecture 12 05-12-2020
Lecture 13 12-12-2020
Lecture 14 19-12-2020
Lecture 15 26-12-2020
Lecture 16 02-01-2021