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University: Lahore School of Economics

Course title: Computing for Business and Economics 3

Company’s name: Coca-Cola Company

Submitted to: Ayesha Syed

Date of submission: 30,April,2021

Submitted by: Group members

Muhammad Ibrahim Saleem

Ayesha Najeeb

Manahil Rizwan

Rania Anwar

Muhammad Saad
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Table of Contents
A brief introduction of the company.......................................................................................................4
The Strategic objectives of using Information System.................................................................................5
Electronic-commerce in Coco-Cola:.........................................................................................................6
M-Commerce in Coco-Cola:.....................................................................................................................6
E-procurement in Coco-Cola:...................................................................................................................7
Different problems that the company faced before using Information System..........................................7
Which IS strategies, the company is using to deal with competition..........................................................8
IT Infrastructure- Hardware and Softwares...........................................................................................10
Telecommunications, the Internet and Wireless Technology....................................................................12
 What software, hardware technologies are being used for communication?........................................12
 Types of Networks (LAN, MAN, WAN, Intranet and Extranet)................................................................13
Fundamentals of Business Intelligence:.................................................................................................13
Databases along with Information Management..................................................................................13
 How does the company organize its data? (DBMS, RDBMS)..............................................................13
 Is the company using data warehouses, data marts?.........................................................................13
 Which Business Intelligence tools the company is using?..................................................................13
Enterprise System-....................................................................................................................................16
Human Resource Management System etc...........................................................................................16
Electronic- Commerce: Digital Markets & Digital Goods...........................................................................17
 If E-commerce is being used, what type of E-commerce- Business to Consumer,..............................17
Business to Business etc, Partial or Complete.......................................................................................17
Ethical and Social Issues In IS.....................................................................................................................18
 Is the company concerned about those ethical issues that its information system...........................18
must have created?...............................................................................................................................18
 What information rights (privacy) and intellectual property rights (Trade secrets,............................19
copyright, patents) does the company have?........................................................................................19
System Vulnerability and Abuse................................................................................................................19
 Information resources of the company are vulnerable to which security..........................................19
challenges?(viruses, worms, Trojan horse and spyware etc).................................................................19
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 Which technologies and tools the company is using to protect its information.................................19
resources?( authentication technologies: token, smart card)...............................................................19
Conclusion:................................................................................................................................................20
Recommendation:.....................................................................................................................................21
Works Cited...............................................................................................................................................22
Bibliography...............................................................................................................................................22
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 Project Details:

A brief introduction of the company

Many of us enjoy the most famous beverage Coca Cola without really knowing the

interesting background. Coke was formed under a very interesting crisis. During a war, John

Pemberton who was a colonel got injured. He was in severe pain and did not want to have

alcohol to relieve him of the pain. This happened around the year 1885. The young man

wanted to avoid taking morpheme so he thought of making a new formula using the coca

plant. The drink that was made quickly relieved him of his pain but more specifically, it did

not have any kind of narcotic in it. Now, what came next was that many different businesses

started to create the formula of the drink in collaboration with Pemberton. It is said and

widely rumored that after the death of Pemberton, the formula for the drink and the entire

business was purchased by a man named Asa Candler from the wife of Pemberton. It is

known through this person that the multinational company Coco Cola was launched into

fame.

Now, Asa Candler was maintaining and covering the entire business of contracting the whole

bottling procedure that occurred in the company in the south Tennessee. Coco-cola’s first

home was still known to be Atlanta. The reason for this was that it was at this place that

Pemberton initially considered and started the sales procedure of the beverage. The company

seized off the first available chance to start with an early campaign for marketing under the

instructions of Candler. This happened around the early year of 1990s. In 1935, the company

was gained everyone’s interest by the new additions of their kosher beverages. In the year

1995, for the first time, the new Aluminum cans of coke were introduced since there were
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only the glass bottles existing before this. It was time for the brand to get national recognition

now. But not to forget that this was also the time of a excited competition with its upfront

competitor Pepsi. Even in the contemporary time, Coke has been outselling Pepsi, being one

of the major and most popular multinational companies in the world.

The Strategic objectives of using Information System

People, task, structure, and technology account as the major components in an Information

System. The Information system are in three categories:

 Enterprise System

 Decision Support System

 Specialize Business Information System

The IA (Information system) being used under the Enterprise system is of three major types

namely:

o E-Commerce(Electronic-Commerce)

o M-Commerce(Mobile-Commerce)

o E-procurement(Electronic-Procurement)

“E-commerce” (Electronic payments) deals with transacting business on the internet. This

includes Online Shopping, and much more.

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Electronic-commerce in Coco-Cola:

 Even during the pandemic that the whole world has been facing for quite a time now,

Coco-cola did not lose its sales since it rapidly jumped onto its e-commerce techniques.

 Kantar Retail’s assessment tells us that the total of two percent of the grocery sales is

based on the e-commerce. But this is not going to stay stagnant at this number. It is

likely to increase to about eight percent by the year 2025. And conferring to Ishop’s data,

there are about 23 percent of the people of United States that prefer shopping online for

groceries.

 Keeping the above stats in observation, Coco-cola decided to play clever and partner

with different restaurant’s delivery services. This includes Uber Eats and DoorDash

where the company could discover new ways to add beverages to-go food orders, and

with meal-kit delivery service to Coke beverage pairings with menu items.

 Direct-to-consumer demand fulfillments: This means that the bottlers will be

transporting the selected brands directly to the consumers.

M-Commerce in Coco-Cola:

 Coke has dealings with banks, mobile operators and technology companies

internationally. Through the stakeholders, we can help to develop a mobile commerce

ecosystem to remove the friction of having to carry cash and using a phone in one hand to

put a coke in the other.

 The solution lies in generating a broadly acknowledged and protected platform that is

constantly controlled and sustained for various markets.

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 At this time of the year, everyone in the world will appreciate two billion servings of

Coca-Cola products every day and buyers will spend two billion dollars using mobile

payments on their mobile devices easily any day.

E-procurement in Coco-Cola:

It is short for electronic procurement. For example Business to Business, ordering and

purchasing of goods over the internet.

 It is an innovator in Web-based software that provides sourcing and bidding solutions.

For the both the food and the beverage industry, they shall provide a full range of e-

procurement software and services that includes sourcing, dealer evaluation, discussed

bidding, and specification administration.

Different problems that the company faced before using Information System

For each unique company, a more suitable type of information system is needed to work

well. It is because every company has their own requirements while managing an =d

analyzing. It is a very crucial task to find the right and most suited information system for

one’s company.

Information system has always been a source of achievement and growth for any company

that made use of it. It not only helps you gain popularity among the masses but also provides

a framework over the company’s major weaknesses and strengths. The former business

strategies by the company were very weak in making the company progress and attain a

name worldwide.
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Coca-Cola’s first known system of management the legacy system. However, this did not

work well and turned out very inefficient as the costs suffered. It was also not user friendly.

Another disadvantage was that the company did all the paperwork by hand on the worksheets

which were then submitted as hard copies. The issue that came in this work was that it got

very difficult for the management to first do all the paper work and then keep updating it

from time to time. Since they were becoming a global name, entering the new data every

other day on papers did not seem to be possible.

Since the company was growing worldwide, it was necessary that an integrated business

management system be introduced which would handle the different aspects of Coco-Cola’s

worldwide corporation. So, it was decided on the Strategic Enterprise Management (SEM)

system. This provided them with business planning for finances, data warehousing for

information collection and data analysis, and can also generate financial reports and monthly

sales forecasts. This information system is now fully implemented in the company and all the

data it collects provides baseline information so that Coca-Cola can track the financial health

and growth of the company.

Which IS strategies, the company is using to deal with competition

Coke is one of the most popular and renowned multinational company worldwide. It has not only

been able to gain attention of masses but also associate their drinks with happiness and love so

people can enjoy it. Coco-Cola is known to be one of the largest fizzy drink company all over the
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world. In 1955, when coke introduced Aluminum cans, it started to become nationally known. It

was at this time when the company had to start facing its competitors. The biggest rival of coke

was none other than the brand Pepsi with their new “blind taste test” campaign. In this campaign

people were blind folded and then made to test both the drinks. Ironically, many people voted in

favor of the formula and taste of Pepsi. In spite of people choosing Pepsi over coke, the newly

and rapidly emerging multinational company Coke, at no time, loses its reputation. Throughout

the whole world to the current day, coke has been getting more sales as compared to Peps. It was

somewhere around the mid of the eighties when coke tried to come with an innovative formula

which was quickly disregarded by the people. They wanted their originally formula back.

Coke has been able to always keep in the front row because of the interesting ad campaigns that

they run every year. Take into consideration the fact that coke comes with a new and a unique

idea for marketing on every Christmas holiday. It went up to this extent that people started to

think that it was Coco-cola who had created the image of the Santa Claus. We all know that this

theory was merely an imagination and no truth. But the company still manages to come up with

a new idea every year. Now is the characteristic image of a polar bear enjoying a chilled coke

bottle. In the recent time, the company has made a successful marketing effort including the

“open happiness”. This comes up with a very thought provoking message for everyone alongwith

a positive message to convey as “thought of the day”. Followed by this, the new campaign began

which urged us all to segment a coke bottle’s campaign where they got labeled with names

urging you to find bottles with your friend’s names. As the name implies, share a coke with your

loved one. Lucy Austin is the marketing director. She came up with the idea of the campaign

along with her excellent team. All of them were very delighted that their scheme worked. The

main concept after this was this the swapping out of coke branding on bottles and cans in favor
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of 150 of the most popular names in Australia allowing coke to reach 42 percent of the people.

This campaign was on the rampage and it almost straightaway got encouraging reaction with

many celebrities buying bottles with their names. At this time, Coke sold more than 250 million

named bottles and cans in a nation of just under 23 million people. This prodigious and positive

feedback led to the growth of the campaign through the world accomplishing more than 70

countries. As the campaign spread across the globe, over 17 thousand names were used including

generic nick names and titles like Mom and Dad. The addition of such names and labels was to

urge everyone to share a bottle coke instead of keeping it for one’s self. It widened the demand

and played to their core principles. Lucy Austin proposes that the success to rise from the use of

our names, the most intimate thing we can have is seeing one’s own personal identifier on a

bottle of coke.

The continued search of fascinating and innovative publicity strategies by Coke is guaranteed to

contribute to the sales of all of the products worldwide. Coca-Cola has shown that by engaging

with their customers, they are able to grow better every year and build a brand loyalty along with

brand awareness.

IT Infrastructure- Hardware and Softwares

No doubt that Coca-Cola has been able to prove as one the major emerging industries know to us

in the contemporary time. Dealing with all its competitors with effective and praiseworthy

marketing strategies, Coca-cola has made affiliation with the customers that they are unable to

deny any time soon. As for the company’s Information Technology infrastructure is concerned,

the company has been running a modern infrastructure on IBM cloud. Esat Sezer -Senior Vice
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President and CIO for Coca-Cola Enterprises has been giving a brief overview about the

company’s working with the IBM cloud explaining the reasons as why did it choose to do so.

Coca-Cola enterprises is primary bottlers of coca-cola branded products in Western Europe.

They manufacture, distribute, sell, and market the coca cola branded products to the customers

where the shoppers and consumers buy the products from. Majorly, there are two ways to sell

and distribute the products. One is called the home channel where the consumers and shoppers

buy the product to get to their homes. The second one is the cold channel where the consumers

and buyers buy the products and consume immediately in chilled cold format. When we take into

consideration both the channels, the challenges faces today by the consumers are heavily

influenced by the Digital world. Coca-Cola used the IBM infrastructure to build the digital

foundation primarily with the year-long and trustworthy relationship build with the company.

The decision to partner with IBM was to create an infrastructure that is resilient, sustainable, and

scalable. Moreover it performs in a way that the company can transact with the shoppers and

consumers anytime of the day. In the new digital era, Coca-cola paired with IBM after looking at

their engineering skills, the credibility coming from the past to reform and create a new modern

infrastructure which is primarily running in the cloud. IBM has allowed the company to form the

digital platform that they were looking forward to build the business.

The cloud capacity has provided significant flexibility for the company. Another benefit this

cloud infrastructure with IBM building is to link into those applications that company is building

on to improve and increase engagement with employees, consumers, and shoppers of the

company’s brand. Coca-cola is on the track to becoming one of the best in class digital company

that drives features and functions that link the customers together with IBM.
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Telecommunications, the Internet and Wireless Technology

 What software, hardware technologies are being used for communication?

The most widely used system software working in coca-cola company is the SAP R/3 from IBM

together with ERP system. The Information technology solutions have been able to benefit the

company in a fast decision making process.

Coco-cola has been using the software of information system to run their system. It has been

proved a very efficient and user-friendly technology for communication. This software is widely

used for analyzing and organizing data. The process allows the company to convert raw data into

information that will be stored as the company’s record. The data can further be used to solve

problems as well as solve any ambiguity that occurs in the system.

The first part is to develop and maintain a steering and project committee. This committee should

keep in record the plans of the organization, the important decisions being made, their privacy

policy as well as the budget expenditure. Then, the workload, the staff, the operating needs and

the physical layout of the company needs to be accessed. These assessments are based on the

strategic plans of the company in hand. Lastly, a proposal document is made to ensure the proper

purchase of the projects by the consumers. The coca-cola company prefers to interact with a

computer consultant for all the guidance needed to make sure that the plan is a success.

One of the major success reasons for the company is their information system that is highly

reliable and allows the management to analyze the data and make the necessary decisions fast.
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 Types of Networks (LAN, MAN, WAN, Intranet and Extranet)

As we already observed the software being used in the company. As for the type of network

being used, coca-cola has used Internet networking techniques to grow and flourish their

network. The company has also made sure to keep a check on the network protection in order to

secure the storage facilities in the system of Information Technology.

Fundamentals of Business Intelligence:

Databases along with Information Management

 How does the company organize its data? (DBMS, RDBMS)

 Is the company using data warehouses, data marts?

 Which Business Intelligence tools the company is using?

Coca cola has been taking measures to maintain a globally well and organized portfolio. It is

emerging as the greatest fizzy drink company all over the world. The multi-national company

has a well-structured network with a known reputation of being a global network. The one basic

aim of the company is to create such units that will operate focusing both on the regional as well

as local execution. Moreover, these units shall also work with some of the marketing leadership

teams. These teams help to scan the entire world for the rapidly growing scale idea

To support the above structure, the company has made use of the newly created Platform

Services organization. The effectiveness of this platform can be judged by the fact that it

provides not only global services but also an enhanced expertise needed across a wide range of

critical capabilities.
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“We have been on a multi-year journey to transform our organization,” says Chairman and CEO

James Quincey. “The changes in our operating model will shift our marketing to drive more

growth and put execution closer to customers and consumers while prioritizing a portfolio of

strong brands and a disciplined innovation framework. As we implement these changes, we’re

continuing to evolve our organization, which will include significant changes in the structure of

our workforce.”

One major investment of the company is in artificial intelligence. This also includes an

investment deals in the field of research along with development. The advantage of this is that

we get a more detailed control of all the data that is being collected from the customers from

every place all over the globe.

As the nation entered the new century, the need for a digital world increased. People started to

find comfort in everything since the whole world was just a click away now. Keeping this

worldview in mind, the company used a very clever tactic to cope with. It was the year of 2008

when Coco-Cola introduced a new machine labeled as the “fountain drink machine”. This

machine gave way to the people for choosing their desired drink by choosing the flavors of their

choice by just using their smart phones. They did not have to leave their comfort zones at all. It

was all done using just your smartphone. The customers could choose and then order the

particular percentages of different blends and flavor additions. Moreover they could also save

their drink essentials for next time.

Coco Cola tends to gain followers and fans every year with a higher number. The customers tend

to stay loyal to the brand and persuade more of their friends to join in with them. This can be

easily seen by the increasing number of following on all social media platforms of the
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company’s pages. The influence has long-drawn-out quite quickly due to the advancement in

Artificial Intelligence. Artificial Intelligence makes it easy for any brand name to analyze and

sort their data on the web in order to see all the discussions of the brand through all social media

platforms.

An analysis that came at the front was back in the year 2015. This analysis showed that for once

every two seconds, someone around the world had mentioned a coco-cola product. Having

granted the entree to these stats proves helpful for understanding the kind of customers making

the brand mentions along with their location. A survey is conducted by the brand page that also

helps them know the reason of discussion for the brand by the different customers. They could

also make use of the Artificial Intelligence image technology which helps them to identify the

time of the uploaded images by the followers. Then, they can give those people relevant

marketing ads keeping in mind the type of pictures being uploaded. According to the

representatives of the company, such ads are four times more expected to be clicked on than

other methods of targeted advertising. “These techniques might lead to original advertising

created by Artificial intelligence skills like one such as “automated narratives” conferring to a

Coco Cola marketing managerial.”

The analyses above conclude for us that Coco Cola is progressively wagering on data analytics

and Artificial Intelligence so that it can drive its planned professional choices. From its

innovative free style fountain machine to finding unique ways to engage with the interests of the

customers in a meaningful way, the multi-national company seems to be well-resourced to

continue to be relevant in our lives in future.

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Enterprise System-

Human Resource Management System etc

Coca-cola enterprises has seen information transparency as a real enabler for a business. For a

very long time, the company looked at integration is a key agility layer for the company. They

introduced the API system a couple of years ago and it really exploded the company’s

opportunity to open up the company information to mobile social cloud capabilities. The key

reason that they went for an API management platform is because of the ease of use. The market

needed to be fast. Hence, they needed to enable the business for the customers in different ways.

When we observe the system under work, we see that it is benefitting the sales organization,

procurement finance, and all other business units.

Coco cola enterprises is not just a multinational company that cares for its sales and promotion.

But they also want to serve their drinks in a way that they take care of the world around them by

saving natural resources. They work with the suppliers to encourage them to save energy. They

pioneer new packaging made from recycled plastic or even plants. In the factories, the

management only tries to use electricity only that is needed. The company is committed to

inspiring sustainable ways of working across every part of their business and to keep them on the

right track, they keep raising the bar higher and higher. By the year 2020, the company is aiming

to cut the carbon footprint of the drink in your hand by 1/3 rd . The multinational company is on

their way to becoming a zero waste business which means that they will find ways to put every

empty bottle and can to good use. By this, coca cola enterprises deliver for today and inspire for

tomorrow. Esat Sezer, the Chief Information Officer, Senior vice President of the coco cola

enterprises says, “Coco-cola enterprises is the world’s biggest and manufacturer, distributoe,
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marketer, and merchandisers of coco-cola branded products. We have had about 74000

employees from all kinds of field in life”.

Electronic- Commerce: Digital Markets & Digital Goods

 If E-commerce is being used, what type of E-commerce- Business to Consumer,

Business to Business etc, Partial or Complete

The most popular and rapidly emerging multinational company Coco-cola has been embracing

the B2B Commerce that is Business to Business commerce technique. Before deciding on the

type of commerce platform that the company needs to achieve, there needs to be a detailed

analyses of the customer’s needs in hand. The kind of functionality wanted by the customers.

The Coco-cola company never wants to fall especially when it comes to their creativity which is

very evident in their ad campaigns. They want to keep pushing the market in order to stay ahead

of their competitors. Bringing magento into their business has made all kinds of possibilities

open for them.

For a lot of people, it may turn out as a huge surprise to know that the coco-cola company does

not reach their consumers directly. Instead there are a number of bottlers involved in between the

chain from the coco-cola company to the customers. They deploy a B2B solution to an e-

commerce solution where the bottlers can go take it and have an e-commerce solution that end-

to-end will. Hence, the bottler and partner management occurs using B2B commerce. The

advantages of using and investing in B2B commerce is that:

 Growth in new markets

 Expend relationships
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 Increase wallet share and basket size

 Improve satisfaction and retention

 Increase customer engagement

 Boost employ productivity

 Grow sales margin and profitability

 Drive sales process efficiently.

Ethical and Social Issues In IS

 Is the company concerned about those ethical issues that its information system

must have created?

The information systems have greatly influenced the lives of every individual in the

contemporary world. But there are also failed ethical judgments and social issues that occur in a

business. Information systems advance new ethical queries since they create room for

opportunities for intense social change, threatening existing distributions of power, money,

rights, and obligations. There are all sorts of new committed crimes. Hence, there needs to be a

model that can think about the ethical, social, and political issues. The social and political

institutions cannot respond overnight to the ripples created by the Information Technology rock

in the pond. It may take years to develop etiquette, expectations, and laws.

There was supposedly a health scare happening in Belgium but luckily the Belgian officials

announced that coco cola shall walk away free of any charges. This was because the Belgian
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health report that came out said that the coke bottles did not have any toxic contamination in

them whatsoever. There was a rotten smell being investigated. It was concluded that the bottles

of coke did contain tiny traces of carbonyl sulfide. This is what in turn made the toxic rotten-egg

smell to come from it. However, it was not closely sufficient to be called as toxic. The

Representatives of the Belgian Health Ministry also informed that there were no mechanical

issues within Coco-Cola’s production plant.

But this does not end here. Coco-cola company has also faced a number of other issues in the

past including that of water storage and pollution. These issues also resulted in fewer sales and a

downright fall in their fame. But the company has always tried to make the best use of their

customer’s faith. The coke company revealed the name of the suppliers that were involved in any

kind of false dealings with them. The made sure they worked their Information System

effectively without causing a hindrance to their own as well as the company’s well-being.

 What information rights (privacy) and intellectual property rights (Trade secrets,

copyright, patents) does the company have?

System Vulnerability and Abuse

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 Information resources of the company are vulnerable to which security

challenges?(viruses, worms, Trojan horse and spyware etc)

 Which technologies and tools the company is using to protect its information

resources?( authentication technologies: token, smart card)

The coco cola company receives a setback in the way that they are not diversified. The company

has been making great success everywhere. But earlier in the time, the information resources of

the company were vulnerable to the security challenges of viruses and spy ware. In the 80s coke

emerged as a very famous brand in a very short span of time. This resulted in a a lot of people

keeping their eyes on the company’s data. They not only wanted to steal the formula but also

made it into a better one b themselves. Before the Information system was introduced into the

company’s system, Coke did not have enough to spend to tackle the security issues the company

faced.

Coca-Cola Company is a brand name for a group that is largely invested in food and beverage

industry. An average individual worldwide buys a coke product once every four days. It is

known to us as the biggest non-alcoholic beverage industry in all of the US. Moreover it is the

most uniquely emotionally connected brand of the United States’. Coco cola for its consumers is

linked to the idea of “happiness”. Shoppers remain faithful and so are rapidly clever enough to

spot the drink’s taste no matter where in the world they are.

Conclusion:

Long story short, Coco-Cola Company has been able to make its way in both the commercial as

well as the digital market industry with its new plans every year. The customers for the most
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popular fizzy drink keep on increasing every year. Most importantly, the customers and shoppers

make sure that they show a hundred percent of their loyalty towards their favorite brand. The

company in itself is also very responsible in keeping a track of any ethical, social, or systematical

issue that occurs in the system and makes efforts to fix them right away. We have seen the many

ethical issues that the company had to go through in all this time. They coped with every issue

very smoothly and effectively keeping the formula of their drink safe and intact. The company

has faced many troubles in all these years. Some of them were inflicted upon them by their ring

competitors and many others were inflicted by the company itself. But all in all, the company has

been able to deal with all the challenges with great ease. It is also why we see Coke as a largely

emerging brand throughout all these years. None can deny their love for the taste of the famous

fizzy drink which is a snack for literally any time of the day.

Recommendation:

Coco cola drink still tops the most favorite fizzy drink of the majority. The company has been

able to make and keep the same taste over all these years that all the customers have loved. The

ad campaigns of the company are what make it so uniquely interesting. The company can grasp

the attention of everyone worldwide every year with the new ad campaigns and the ideas.

Another approach where the company can do much better is their behavior towards their

competitors. The company would be able to do much better once it focuses on the company’s

own strategies instead of looking over at the competitors. The ethical issues of the company are

very effectively managed by the company’s management which makes it world’s most renowned

company all over. The only suggestion to the company is to stick to their original flavor and

formula for the drink. People love them for their taste and their uniqueness so it is best for the
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company to keep their originality intact. If they are able to do so, they shall make their way to

progress and success in the coming years as well.

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Works Cited

Evaluation of Coca-Colas Integration of Information Systems . (2018). ukessays.com.

Ames, P. (April 22, 2000. ). Case Closed on Coke Health Scare . AP News Archive.

Coca Cola Company. (n.d.). Retrieved from https://www.coca-colacompany.com/

Coca-Cola Company Website. (n.d.). Retrieved December 18, 2013, from http://www.thecoca-

colacompany.com

Bibliography

Evaluation of Coca-Colas Integration of Information Systems . (2018). ukessays.com.

Ames, P. (April 22, 2000. ). Case Closed on Coke Health Scare . AP News Archive.

Coca Cola Company. (n.d.). Retrieved from https://www.coca-colacompany.com/

Coca-Cola Company Website. (n.d.). Retrieved December 18, 2013, from http://www.thecoca-

colacompany.com
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