Individual Integrated Assignment (IIA)

Assignment Topic Art of Management - Effective Sales Organization

Student Name
Reg. No.

Stage II – (August – 2021) Examination

National Diploma in Sales Management (NDSM)

Sri Lanka Institute of Marketing (SLIM)

(Colombo)
 Assignment Checklist & Declaration

This document is intended as a guide to check and improve your assignment. Review your
assignment together with the specific guidelines and criteria (marking schedule) that are
mentioned in the program handbook given to you.

You are expected to confirm that your assignment fulfills the below requirements, tick (√) in
the cage.

Student Name
Registration No
Cover page
Assignment checklist & declaration form (This sheet)
Assignment marking scheme
Table of contents
Body of the assignment
References
Assignment emailed to relevant email address.

(You will be receiving an automated reply of receipt of the assignment, if

you have not received the automated reply, please verify with course
coordinator. Soft copy is only a reference document that will not be
considered as an assignment submission)

I am fully aware that any misleading information provided in the above checklist will lead to
rejection of my assignment.
I, the undersigned, confirm that I have read and understood the statement about plagiarism which
is outlined in the student’s handbook. I confirm that the work that I have submitted
accompanying this report is my own, and that any quotations or sections of text taken from the
published or unpublished work of any other person are duly and fully acknowledged therein.

Signature: Date:
 Assignment Marking Scheme
Program National Diploma in Sales Management (NDSM)
Student Registration No

Marks
Criteria
Allocated Awarded
Aligning to the purpose of the assignment 20

Some of the answers addresses to the purpose of the question 1-5

This has addressed the purpose of the assignment 6-10
Has addressed the purpose of the assignment coherently 11-15
This has addressed the purpose of the assignment comprehensively 16-20
Clarity of expression 20

An attempt to organize in a logical manner 1-5

Satisfactory showing of logical manner and organization 6-10
Shows the higher level of Carefully and logically organized 11-15
Shows coherent structure with clearly expressed ideas 16-20
Using examples/evidence 20

Shows a little use of examples 1-5

Some use of examples. Some evaluation attempted 6-10
Some use of examples. Well evaluated 11-15
Shows appropriate examples are fully and reliably evaluated 16-20
Critical analysis of concepts, theories, conclusions 20

Demonstrates limited evidence of critical analysis 1-5

Demonstrates some critical analysis of relevant theory 6-10
Demonstrates application of theory through critical analysis 11-15
Demonstrates application of critical analysis well integrated 16-20
Following assignment guidelines 20

Limited follow-up of assignment guidelines 1-5

Some level of follow-up of assignment guidelines 6-10
Good display of adherence to assignment guidelines 11-15
Excellent adherence to assignment guidelines 16-20

Total 100
Special Remarks

Signature of the Examiner

Table of Contents
Introduction...............................................................................................................................................................3
Task 01.......................................................................................................................................................................4
 1. Sales forecast.....................................................................................................................................................4
1.1. What is sales forecasting?...........................................................................................................................4
1.1.2. Importance of Sales forecast?..................................................................................................................4
1.1.3. Benefits of having good sales forecast....................................................................................................4
1.1.4. Factors influence the sales forecast.........................................................................................................5
1.1.5. Sales forecast techniques.........................................................................................................................6
1.2. Methods of sales forecasting..........................................................................................................................6
1.2.1Qualitative.................................................................................................................................................7
Forecasting........................................................................................................................................................7
1.2.2.Quantitative Forecasting...........................................................................................................................8
1.3. Moving Average.............................................................................................................................................9
Task 02.....................................................................................................................................................................11
2.1. The right mix of key words..........................................................................................................................13
2.2. Social advertising with Facebook.................................................................................................................14
2.3. Google shopping...........................................................................................................................................14
2.4. Influencer Marketing....................................................................................................................................15
2.5. PAY PER CLICK MARKETING.................................................................................................................16
2.6. Tik tok...........................................................................................................................................................16
2.2. Advantages of digitalization.......................................................................................................................17
Task 03.....................................................................................................................................................................19
3.1 Positioning strategy.......................................................................................................................................20
3.2. Pricing strategy.............................................................................................................................................21
3.3. Location strategy in the market place...............................................................................................................21
3.4. Level of customer service.............................................................................................................................22
3.5. Communication mix.....................................................................................................................................22
3.5.1. Promotional methods (Marketing mix).................................................................................................23
3.6. Store design and visual merchandising........................................................................................................24
Suggestions..............................................................................................................................................................25
References...............................................................................................................................................................26
Executive Summary

We are in top stage of 4EVER Skin care in Sri Lankan market. We have foreign market for the
Luxury natural skin care concept and it’s a unique product. Through this assignment I am going
to initiate the new business operation in Sri Lanka. First, I design an Organizational forecast for
4EVER skin natural company structure for the purpose of easily control and manage of the
annual sales profit. I did a deep analysis of our key players how they behave in the market. Sales
forecast done for the next 3 financial years based on the behavior of the Key players and for the
purpose of gain 5% market
Secondly, I create a creative digital marketing plan for the company which can enhance the
publicity and customer attraction as well as can uplift the profit margin.
Thirdly, I hope to discuss of strategic marketing plans which we can implement for the 4EVER
products to compete with the competitive market.
Introduction

i. Organization Name - 4EVER SKIN

NATURALS PVT LTD
ii. Type of Organization- 4REVER uses 100%
natural active herbals in all the products. The
company has revived the product offering
and driven the market forward. 4REVER is
one of the best in the world when it comes to
herbal beauty products. They have been used
in ayurveda over thousands of years for
beautification and longevity.
iii. size of organization and customer base-
4ever, the islandwide cosmetics company,
has entered the international market by
introducing its own brand "4ever Skin
Naturals" 4ever hopes to expand its product
range even further, bringing about its new
range of color based cosmetics products in the future. With its
state of the art production facility, it now offers OEM
facilities to any persons or companies looking to get their
cosmetics requirements manufactured under their own brand
name. Currently, 4ever covers island wide distribution with a
product portfolio of over 70 products.
iv. Company Product Range-4REVER”, one of the best in the
world when it comes to herbal beauty products, uses 100%
natural active herbals in all the products like Extracts of
Gotukola, White Sandalwood, licorice, Aloe Vera, Venivel,
Margosa, Cuscus (Savendara) which were used in ayurveda
over thousands of years for beautification and longevity. 

6|Page
Task 01

1. Sales forecast

1.1. What is sales forecasting?

93 percent of sales leaders are unable to forecast revenue within 5 percent, even with a
fortnight left within the quarter. Sales forecasting is the process of a company predicting what
its future sales would be. This forecast is completed for a specific period of time within the
near future.

1.1.2. Importance of Sales forecast?

Þ Workers at a school in the have been given a forecast report by their management to keep
them focused

Þ Sales forecasting allows the management to spot the possible issues and cater the time to
avoid them tactfully.

Þ Sales forecasts help sales teams achieve their goals by identifying early warning signals in
their sales pipeline and course-correct before it’s too late

Þ Going by the popular saying, what gets measured gets done; having a forecast report in
front of the management, they know what their goals are and keep the staff focused.

1.1.3. Benefits of having good sales forecast.

 Inventory controls-

 Supply chain management-

 Financial Planning.-

 Price stability-.

 Continuous improvement. Inventory controls-Supply chain management-

 Financial Planning.-

7|Page
1.1.4. Factors influence the sales forecast.
factors Reason
Economy  The economic background of the country has an impact on every
condition business and market. If there is a depression in the economy,
people/businesses will lose money and they’ll be more reluctant
to purchase, and when the economy is strong, people are most
likely to invest and buy.
Policy  Changes in policies or the introduction of new laws/regulations
change can either help or hurt any businesses. With this concern, the
certain companies should make the corrective policies and
enhance sales for the next period.
Industry  Every industry has similar products made by different
change organizations. Factors such as new tech improvements, design,
competitors running promotional campaigns, or new businesses
entering the ring can change and affect the market share of the
industry – which in turn will factor into the sales forecasts.
Product  Changes of product can heavily influence to the sales forecast.
change These changes may be rolling out a new feature due to high
demand or removing a useless feature or removing bugs.
Salespeople can leverage these product changes to shorten their
sales cycle and close more deals.

1.1.5. Sales forecast techniques.

8|Page
1.1.5. A)

Top-down Sales Forecast

Top-down approaches
estimates total demand
products in the national
market and it determines
the expected market
share of the total market
it would like an achieve
or will be able to
achieve.

Bottom- Up Sales
Forecast
Bottom-up approach is opposite to top-down approaches. The entire market is divided into
certain segmentation like territory and customer group wise. Estimate for the forecast of each
segment then connects for all segments to reach the foretold goal.

2019/2020 year the requirement of total market demands was 10 Mn square meters and 4ever
produces 18% contribution of the national market, in addition, 4ever forecast for increasing
production capacity (more than 6000) of grabbing the market. It is a top-down approach.

9|Page
Bottom-up approaches to marketing department analyst in forecast differently segmentation
though demand in percentage wise all segments besides 4ever contribute 18% of total market
demands and divide entire market segmentation products size-wise add the percentage to
forecast 21.5% annual growth.

10 | P a g e
1.2. Methods of sales forecasting.
Forecasting methods Advantages Disadvantages

1.2.1Qualitative Forecasting
a) Delphi Method It provides different analysis It is a long and tedious process,
and information on complex as it requires going over twice
issues. to obtain the desired result.

Highly objective thinking is It is a costly method because it

formed. requires the intervention of
experts and other materials.

Decisions based on experts are It is necessary to have good

likely to be efficient. communication to economize
the search and reception of
answers.

It is possible to have a wide The criteria are subjective and

variety of options to decide. often influenced.

Because it is anonymous, it
avoids conflicts between
experts and encourages creative
participation.

The expert is fully involved in

the solution of the conflict and
facilitates implementation.

b) Executive Forecasting can be done Unspecific

opinion quickly and easily

Less expensive than other Subjective

methods

Very popular Difficult to breakdown the

forecast into sub units

c) Sales Accurate forecast for individual Lacks a long- range view

products
force composite
Sales personnel are more Sales force resentment due to
motivated to achieve the having to take time away from
numbers selling to prepare sales forecast

11 | P a g e
 Inexpensive to use Forecasts that benefit sales
force

Provide detailed information

d) Survey of Gives more market information Full consumer market testing;

buyers full blown, controlled, and
simulated test marketing

Can forecast new and existing

products, goods, accuracy

1.2.2. Quantitative Forecasting

a) Moving Easily understand Requires saving a lot of past
average data point at least the N period
used in the moving average
computation

Easily computed Lags behind a trend

Provide stable forecasts Ignores complex relationship in

data

b) Time series Mature

analysis
Generic Cannot find optimal model
itself

Models can be analyzed More complex than ARMA,

ARIMA

Multivariate analysis possible Can be hard to specify

relationship

c) Exponential Simple to operate Smoothing constant is

Smoothing somewhat arbitrary

Forecaster’s knowledge or Long term and new product

intuition can be used in forecasting are not possible
forecasting

Useful method when sales data

have a trend or seasonal pattern

Immediate response to a upturn

or downturn in sales

12 | P a g e
 d) Regression Simple model that allows us to Assumes a simple linear
analysis statistically assess the relationship
relationship between variables

Commonly used and Assumes that the outcome

understood variable is normally distributed.

1.3. Moving Average

This quantitative method deals with a dynamic period and creates a dynamic average. When
using this method to forecast, the period managers will be pulling data from moves forward
depending on the timeframe managers are dealing with. The sales data from several
consecutive past periods will be combined to provide a reasonable sales forecast for the next
period.

4EVER SKIN NATURAL PVT LTD wants to determine forecasted sales for the next 6
months. The management should have the sales data from the past 30 months to use in putting
together forecast. So this gives you exactly five 6-month periods to work with.

6 Month Period Revenue Total Revenue Shifting

Average

1 LKR26, 928,868

2 LKR28, 923,599

3 LKR29, 123,072 LKR83, 100,493 LKR27, 700,031

4 LKR32, 824,295 LKR88, 995,920 LKR29, 665,240

5 LKR32, 813,224 LKR92, 765,926 LKR30, 921,921

6 LKR30, 921,921

13 | P a g e
The first place to start is to determine the simple moving average for the first 18 months of
company data (the first three 6-month periods). These would be labeled in the chart as 6-
month periods 1 through 3.

Here 4EVER is planning to get higher sales in the 1st month with the Launching campaign.
Special marketing campaign has organized to get it and the sales will be declined in the 2nd
month as far as compared with the 1st month but 3rd month on wards it should be maintained
at average level. The company is planning to increase new business by an additional 10
million with the seasonal new business activity in March, April 2nd and 3rd of this year.

1.4. Sales Budget for 2021

14 | P a g e
 Total annual beauty product sales in Sri Lanka 60,000,000
Cost of sales 48% 28,800,000
Gross profit 52% 31,200,000
Expenses
Salary 8% 4,800,000
Transport 3% 1,800,000
Marcom budget 15% 90,000,000
Operational cost 2% 1,200,000

Profit before Tax 23% (VAT8%) 13,800,000

Net profit after Tax 15% 9,000,000

Task 02
Smartphone culture and e-commerce have spread across the globe, with over five billion
cellphones in use. Manufacturers and physical retailers must adapt to this as the number of

15 | P a g e
internet purchases grows. According to a recent poll, beauty goods are among the most
regularly purchased items on the Internet. Through the construction of a global footprint,
4EVER has demonstrated that a legitimate Sri Lankan company has the potential to become
global. To gain a better understanding of what their major purpose is, firm management
should engage closely with the brand and marketing departments. The company offers a
diverse range of items ranging from Hair Care to Wellness and Home Aroma.

Their target market is young

aged to middle aged women
who is willing to spend some
time and money on having or
gaining a strong, clear
beautiful skin.
Customers expect different
types of Ayurvedic products
and services which may satisfy
their needs. Chandani Bandara
saloons provide services only
for women and that’s the

16 | P a g e
specialty in this store. Also
Ayurvedic
treatments, hair salon services
and body
therapies are given only by
women for the
customers. This is beneficial
for Chandani
Bandara soloons in different
ways.
Because they taking the
responsibility for
the impact of the activities on
its

17 | P a g e
employees, customers and the
community.
That can help then to create a
good brand
image among the customers, as
they are
able to build a trust about the
company.
Considering the Srilankan
culture, the
beliefs and values are different.
They
follow a different set of
attitudes where

18 | P a g e
they have their own trends of
using beauty
products. Especially when it
comes to young girls, their
parents think twice before
sending their daughter to a
saloon based on the
trustworthiness and safety of
the
products or
the brands.
Their target market is young to middle-
aged women who are prepared to invest
time and money in maintaining or
improving their skin's strength, clarity,
and beauty. Customers anticipate a variety
of Ayurvedic products and services to meet their requirements. The Chandani Bandara saloons
cater only to ladies, and this is their specialization.
As a result, management would consider implementing a digital marketing funnel that allows
4ever to contact with potential customers at every stage of the buying process. A targeted

19 | P a g e
campaign can be set up and run with the goal of increasing awareness, engagement, and action
through

online sales. There is also a

requirement for a thorough understanding of the 4ever product portfolio. In this chapter, we
expect to discuss some digital platforms and strategies which can implement to 4EVER
products.
To be used websites To be used mobile apps

2.1. The right mix of key words

Individuals look for three types

of terms while looking for
something to buy. There are
terms that are simple and
generic, such as ‘skincare,' and
others that have a very limited
'buying objective.' They can also
be more specific in their search
terms, displaying a high level of
'purchase intent.' Consideration
terms are more complex, usually
consisting of a generic phrase
followed by an adjective. These are searches carried out by people who have a rough
concept of what they want. Purchasing search phrases with a much more specific search

20 | P a g e
 query comes into the third type. Although there are fewer people searching, the number of
people looking for the buy now button is
increasing.

2.2. Social advertising with Facebook

Facebook Ads will be able to upload emails
of look-a-like clients' emails to Facebook.
The company can then target their friends,
who are likely to have similar interests, as
well as demographically comparable look-alike audiences. Instead of casting a wide net
and diluting the resemblance with your current clients, the most efficient technique is to
progressively build the audience, starting with a small number of Facebook users who
share incredibly similar qualities.

2.3. Google shopping

Advertisements abound in Google and

other search engine results, including
text ads and reviews or ratings.
Getting found in organic search
results is extremely cost-effective, but
it takes time to take effect. While
improving their Google ranks will
increase company revenue by 79
percent in the first year, results may take up to six or seven months.

21 | P a g e
 2.4. Influencer Marketing
Connecting personalities with our
brand

Is the world being taken over by

influencers? They are, in our opinion. That's why it's critical that they fall in love with
your brand, because once they do, everyone else will follow suit. We can boost brand
awareness from a consumer's perspective through influencer marketing, which also helps
drive leads to our brand.
Top influencers, such as bloggers, bloggers, and social media influencers, may help brands
engage and activate audiences. We can build and execute creative influencer marketing
strategies to magnify our brand story at scale and reach thousands of individuals using our
unique skills. We will look for and find the finest possible influencers based on our
marketing approach.

22 | P a g e
 2.5. PAY PER CLICK
MARKETING
Impactful, Results Driven
Campaigns
An in-depth key word research on
our industry, target area,
demographics, audience
preference, buyer personas, and
rivals will be used to create a
clear knowledge of where our present market positioning and engagement potential are.
We can develop a comprehensive paid media marketing strategy as well as a project plan
that outlines all deliverables and measurable business goals. Paid search, display
advertising, landing page optimization tips, ad copy, targeting options, and campaign
budgets will all be included. We'll assess and optimize each campaign on a daily basis,
based on the data we collect.

2.6. Tik tok

15 seconds of fame
TikTok has conquered the art of
keeping up with our attention spans
by infusing creative virility in 15
seconds. Over 900 million TikTok
users worldwide utilize the app,
which is available in over 150
markets. Approximately 90% of
TikTok users have shopped online
in the last 30 days.
And it's precisely where our brand

23 | P a g e
should be!
Make our brand visible,
audible, and memorable.
Our brand is given a front
row seat to its target
audience by creating
engaging, bite-sized
content.
2.7. Design App
4ever will allow its
customers to customize the
organic skin care products
which most suitable for
their skin types through digital
applications with free consultancy. In this app, skin care products will be categorized properly
and the customer will be able to select the beauty products as per their choice in the demo
places provided by the company such as virtual aroma shopping centers.

24 | P a g e
2.2. Advantages of digitalization
When considering on the advantages of digitalization, there are large amount of advantages
can measure such as;

 Can make our business more competitive

Companies that are more conservative will be left behind by competitors who are more
forward-looking. Technology that is well-suited to your business allows it to be more
adaptable, efficient, and productive, resulting in a higher return on investment. Digital
transformation is a convincing case for prioritizing technology adoption.

 Can make the employees more productive

 This allows the company to be where their target audience is.

 Message and content reaches more people.

 An online presence builds credibility.

 Everyone is on social media.

 Being social drives traffic to our website.

 This is a great place to generate leads.

 Maintenance is less expensive than traditional ads.

 Can be developed the system as fully automated.

 Non need to available of total staff in the company and stores.

 Can easily access.

 Enhance the internet penetration.

 This can allow us to provide a better customer experience.

 Time save for both customers and company

 Disadvantages of digitalization

25 | P a g e
⦁            Never-ending change
⦁            Effective implementation of new technologies takes time
⦁            Data security cost
⦁            Diminishing job opportunities
⦁            Network concerns
⦁            Customer may feel empty-handed
⦁            Less community
⦁            Privacy issues may effect

During the forecast period, the increased demand for novel and natural beauty products,
together with consumer adoption of the digital platform, is expected to drive the global
digitalization of the beauty sector market. The present market trends, as well as the
introduction of new technologies to develop digital infrastructure, are expected to foster
healthy competition among market players, boosting the digitalization of the beauty industry's
market growth in the near future.

26 | P a g e
4Ever Skin Naturals (Pvt) Ltd
is a beauty care store that
provides variety of services.
They provide Ayurvedic
treatments, Ayurvedic
products, cosmetics and there
is an
institute for students to learn
about this beauty care industry.
For now; they have opened
three solons inDutch Hospitals
Colombo/Galle, Odel, and
No. 287/2B, Stanely
Thilakaratne Mawatha,

27 | P a g e
Nugegoda, Nugegoda, Sri
Lanka. These
are the places where people
usually go to get done their day
today activities.

Task 03

3.2. Design a sales strategy

The sales strategy must clear idea about the organization’s future objective. At current Covid-
19 pandemic situation change in some environment factors (Micro-environment and Macro
environment). In this situation, 4ever analysis identifies key elements to design a sale strategy.

Products Position
Products position is an act of setting a projecting location of products in a carefully preferred
market. This will enable the company to market its products first to its competitors. Products
position has a wide range of numerous its benefit position, products category leader, against
the competitor, unique selling proposition and quality/price positioning.

Direct selling
Direct selling comprises company sells its products to the customers in a direct way. This is
basically profitable and can get the large volume of sales in to the organization. 4ever involves
with marketing division to grab the right prospect customer to convert large a bill value.

28 | P a g e
 Cost leadership
Cost leadership is the production and distribution of goods in the market at a very low cost. In
this way, more profit can be made by producing products at a lower cost. 4ever manufactures
and distributes the various types of skin care products with 100g, 200g, small size bottles,
packs and tubes to the customers who can afford the products at a very low cost in the
competitive market.

Unique pricing
The products manufactured by the company come in a variety of price ranges. This is also
affected by the competitive firm's price index, which distributes the company's products at
different prices and allows companies to gain more by controlling a fair price. In here, 4ever
manufactures different size of skin care
tubes, bottles with a low pricing strategy.

3.2.1 Sales Strategy

4Ever Skin Naturals (Pvt) Ltd is a beauty

care store that provides variety of services.
They provide Ayurvedic treatments,
Ayurvedic products, cosmetics and there is
an institute for students to learn about this
beauty care industry. For now; they have
opened three solons inDutch Hospitals
Colombo/Galle, Odel, and No. 287/2B,
Stanely Thilakaratne Mawatha, Nugegoda,

29 | P a g e
Nugegoda, Sri Lanka. These are the places where people usually go to get done their day
today activities.
4Ever combines the richness of the ayurveda wisdom, finest natural ingredients and contem-
porary design to luxurious ayur Vedic products. The sales strategy though analyst overall
business strategy and outline the ideal target clients, value proposition, success matric, goals,
roles, process, and specific action required to meet the target. At current Covid-19 pandemic
situation change in some environment factors (Microenvironment and Macro environment),
4Ever is an able to design a sale strategy to enhance the future sales.

3.1. Ansoff Matrix Theory

for 4EVER Skin Care

Ansoff matrix strategy tools

were the most widely used
strategy in the business
world. 4EVER can be created
to enhance the company
revenue, gain the awareness to
customers using an Ansoff matrix and gain the main objectives. It is built through three steps:
identifying current products and markets of enterprise, identifying new and potential products
and market of enterprise.

3.1.2. Market Penetration

As responsible personnel in 4Ever Company, we can use the market penetration strategy to
boost the revenue and customer retention as well.

30 | P a g e
4Ever have executed an organic skin care concept to obtain a leading position in the beauty
products industry of Sri Lanka. The logic behind using this strategy is that the focus the
customers on using natural beauty products especially Ayurveda herbal products than using
chemical included beauty products. It is very obvious that customers are always attracted to
low price toxic beauty products and 4Ever products are up to certain level expensive which
can only be purchased by upper middle-class and above customers. In this situation, selling
organic skin care products with a reasonable price will give a chance to low-income customers
to purchase 4ever products as well as increase the market share.
Therefore, 4Eever will be able to enhance the market penetration by following these
strategies.

Use dynamic pricing

This could be lowering the price of a product or service with the aim of increasing sales is a
price adjustment tactic. Furthermore, the alteration (increase or decrease) in the price of a
product after analyzing the competitors’ products is also a scenario of price adjustment.

Augmented promotions

Advertising can be a wonderful tool for increasing brand awareness. 4ever does have a choice
of making their campaigns long-term or short-term which depends upon their needs and
budget. An easy to counter promotional campaign would be simply ruined by competitors in
this age of cut-throat competition.

Distribution Channels
If selling through retail outlets is 4ever primary channel, then they can learn to gain new
channels like telemarketing, e-mail marketing, online marketing, etc. Such opening of new
distribution channels pave the way for more new channels and thus lead to increased market
space and overall profitability.

Increase usage

31 | P a g e
A very potent method of market penetration is that of increased usage of any product or
service. If a marketing promotion campaign is effectively delivered at a specific area, then it
would lead to an upsurge in product use which would thus lead to better market penetration
with the increase in sales figures.

Create barriers to entry

By minimizing 4ever variable costs, company can boost sales and establish a barrier to entry
for others. This is why many firms with superior technology and distinct processes are able to
reduce variable costs and earn better gross margins per item sold.

Be unique and think differently

Some actions 4Ever could consider to be unique are:

 Educate customers – This is important as many times people are uninformed of the
quality of the organic product and how it could be of use to them.
 Make purchasing easier – Many successful businesses offer a credit facility to their
customers and thus increase the customers’ ability to buy.
 Widen the distribution network – Making product presented at more locations and
better delivery and service options can also meaningfully boost sales figures.
 Generate referrals –If 4ever can offer gift coupons or reward points to those
customers whose referrals do actually get converted.
 Changing product designs – By making the product in a more user-friendly way,
4Ever chances of sales conversion significantly get a lift.

3.1.3. Market Development

In here, 4Ever mainly focuses on selling existing items in a completely new market to expand
market share. 4Ever cosmetics can provide an Omni-channel shop to its customers by
inaugurating an experience center in urban cities and highly penetrated areas. And 4Ever

32 | P a g e
products are able to work on the global expansion of digital mirrors. By using 4Ever We Chat
mini-program, digital totems speak to buyers/customers and welcome them to scrutinize for
check-in. Customers will be able to try different beauty products through a virtual make-up
mirror that will allow them to try different products in 30 seconds.

Additionally, customers will be able to pay and pick-up their customized 3D printed organic
beauty palettes through We Chat scanner. The electromagnetic touch screen is installed in the
salon section to develop beauty culture methods according to the complexion of the customer.

Conclusion

4ever is one of the leading skin care manufacturing company in the Sri Lankan market. The
organization already achieves 4.8 Bn in the last financial year and 4ever head of sales needs to
12 % profitable income for the next finance year and they predict to future forecast for next
year and build the awareness to the consumer on using the digital platform. In addition, they
provide a new sales strategy implement on the Ansoff matrix through up their sales volume

33 | P a g e
References

Default. (n.d.). Chapter 20: Questions & Answers. [online] Available at:
https://kfknowledgebank.kaplan.co.uk/acca/chapter-20-questions-answers.

Hanafin, S. (2004). of literature on the Delphi Technique. [online] www.semanticscholar.org.

Available at: https://www.semanticscholar.org/paper/of-literature-on-the-Delphi-Technique-
Hanafin/38d8baf4f555fe5ff230dd75eb8483eb9298cfaa [Accessed 26 Jul. 2021].

Pinterest. (n.d.). 9 Forever living marketing plans ideas | forever living products, forever
living business, marketing. [online] Available at:
https://www.pinterest.com/leezhicing/forever-living-marketing-plans/ [Accessed 26 Jul.
2021].

ResearchGate. (n.d.). Table 2 . Advantages and disadvantages of forecasting methods.

[online] Available at: https://www.researchgate.net/figure/Advantages-and-disadvantages-of-
forecasting-methods_tbl1_330851561 [Accessed 26 Jul. 2021].

www.google.com. (n.d.). 4ever marketing strategy - Google Search. [online] Available at:
https://www.google.com/search?q=4ever+marketing+strategy&tbm=isch&hl=en-
GB&bih=600&biw=1366&rlz=1C1CHBD_enLK811LK811&sa=X&ved=2ahUKEwiAxr-
xqIDyAhXrJrcAHQFSAw0QBXoECAEQDw#imgrc=WmJnutdzSMWjbM.

34 | P a g e