Master of Business Administration

Student Details ( Student should fill the content)

Name
Batch No
Student ID (University ID and Cardiff Met ID : ICBT ID :
ICBT ID)
Scheduled unit details
Unit code MBA 7000
Unit title People and Organisations
Assignment Details
Nature of the Assessment REPORT
Topic of the Case Study GIVEN
Learning Outcomes covered YES
Word count 6000
Due date / Time 22nd March 2020
Declaration
I certify that the attached material is my original work. No other person’s work or ideas
have been used without acknowledgement. Except where I have clearly stated that I have
used some of this material elsewhere, I have not presented it for examination / assessment
in any other course or unit at this or any other institution
Signature Date
Result (Assessor use only)

Marks by 1st Name & Signature of the 1st Agreed

Assessor Assessor Mark

Marks by IV: Name & Signature of the IV

For Office use only (hard copy assignments)

Receipt Received by
date

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 Master of Business Administration

Assignment Type & Title:

For student use: Critical feedback on the individual progression towards achieving the
assignment outcomes

For 1st Assessor use: Assessment feedback

Strengths

Weaknesses

Name & Signature of the Dat

Assessor : e:

Comments by the IV

Name & Signature of the Dat

IV: e:

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 Master of Business Administration

People & Organisations MBA 7000

Assignment (Individual Work)

Weighting of assessment: 100% total marks

Individual report word limit: 6000 words

Learning Outcomes Covered

 Develop, explore and critique people and organization management

approaches with reference to contemporary theory and an understanding of
current practice
 To understand the importance and complexity involved in managing
organizations, especially the domain of people management.
 A conceptual understanding of the core theories in understanding people and
their role in organisations

Task

Abstract from the article “Why Managers Should Care About Employee Loyalty”
By Timothy Keiningham and Lerzan Aksoy

Benjamin Schneider, professor emeritus at the University of Maryland, has shown

conclusively that the employee's loyalty-related attitudes precede a firm's financial
and market performance. And there is a much greater payoff in working on improving
the human factor than people think. Researchers at University of Pennsylvania found
that spending 10 percent of a company's revenue on capital improvements increased
productivity by 3.9 percent. But investing that same amount in developing the
employee capital more than doubles that amount, to a whopping 8.5 percent.

If companies are going to grow their way out of difficult times (and excel in good
times), they need two things: (1) for their customers to stick with them, and (2) to
improve their productivity. But this only happens through an organization of
committed, loyal employees.

Identify a public quoted company or a private organization which employs more than
100 staff in Sri Lanka and is going through difficulties due to various reasons.
Critically analyze the challenges the organization has at hand in the area of building
employee loyalty, and the causes for staff disloyalty if any. As an organization
development professional, what would be the recommendation and solution you
would make to have a highly effective, efficient and loyal workforce.

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Note: Your analysis should be based on the secondary data collection methods

Critically evaluate,

1. The challenges and issues the organization faces

2. The challenges in building employee loyalty
3. The needed changes and approaches in the organization that is required to
ensure that staff loyalty is high.
4. Provide an appropriate conclusion of your study conceptualizing the new
findings through your work.

Assessment criteria

1. Introduction to the organization (10%)

2. Factual and realistic findings of the organization’s current challenges and
issues - (25%)
3. A practical solution and approach to overcome the staff loyalty issues in the
organization and how it impacts staff loyalty– (30%)
4. An appropriate logical conclusion – (10%)
5. Depth and understanding of the subject in relevance to appropriate theory –
(15%)
6. Format and flow of the report (including proper referencing) - (10%)

Criteria for marking

1 10-7 6-3 3-2 1-0

Depth of key Depth of key Fair attempt Insufficient
facts and well facts and poor
articulated Introduction

2. 25-21 20-16 15-11 10-6 5-0

The current The current The current Evaluation of Weak analysis
position of the position of the position of the areas of and irrelevant
Org: challenges Org: challenges Org: challenges challenges to assignment
is factual & is factual & but is acceptable but, are not
with realistic with little lacks evidence. adequate
evidence. evidence.
3. 30-25 24-18 17-11 10-6 5-0
A practical A practical A practical Areas are Areas are
solution and solution and solution and partially weak
approach to approach to approach to fulfilled
improve staff improve staff improve staff
loyalty in the loyalty in the loyalty in the
organization organization organization
which is clearly requires a bit requires is vague
articulated more focus
4. 10-7 6-3 3-2 1-0 5-0

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 Master of Business Administration

Conclusion Conclusion is Conclusion is Improper

with substance with substance, without conclusion
is creative, covers all areas, substance
covers all areas partially partially covers
creative all areas, no
creativity
5 15-12 11-8 7-4 3-0
Clear indication Shows an Depth and No relevance
of Depth, attempt to find understanding and no
understanding details and partially evidence
& sufficient sufficient acceptable, little provided
theory theory theory
6 10-7 6-3 3-0
Clear Either no proper Poor flow, poor
formatting, flow flow, partly referencing and
& referencing referred, no format
acceptable
format

Very important

Please note for academic acceptance, it is important to refer to adequate sources

in building critical arguments with regard to this assignment. Generally, the
lecturer expects a minimum of 20 sources from accepted required reading,
recommended reading and recommended journals. For a list of required and
recommended reading, please refer the “Module Specification” section of the
student handbook

REPORT STRUCTURE

 Paper Size : A4
 Word Count : 6000 words
 Printing Margins : LHS; RHS: 1 Inch
 Binding Margin : ½ Inch
 Header and Footer : 1 Inch
 Printing : Single Sided
 Basic Font Size : 12
 Font Style : Arial/Times New Roman
 Presentation : Bound Document

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Important Information for Students

 A hard copy spiral bound document must be submitted to the postgraduate

department and the softcopy of the assignment should be uploaded to ICBT
SIS on or before the deadline. In addition to this, the softcopy of the
assignment should be uploaded to the TURNITIN via Cardiff Met
Moodle. Students must upload the softcopy before the hardcopy submission.
The submission of hardcopy and uploading of softcopy must take place on or
before 04.30 pm on the submission day.

Please log on to www.icbtsis.lk to upload your assignment.

For TURNITIN submission please log on to www.cardiffmet.ac.uk and

submit through the Moodle (For more information please check your
MBA handbook).

 Uploaded softcopy should be named as MBA-(subject number) (followed by

the Cardiff met student ID.

E.g. for Delivering Successful Projects Assignment

MBA-7024 -2000000

 Students are expected to keep a backup of all the assignments. ICBT and
Cardiff Metropolitan University have all the right to re call for soft copy of
any assignment at any time during the course.

 Please note that plagiarism is treated as a serious offence and therefore the
work you produce must be individual and original although may work in
groups in some instances (Please refer to Student Handbook on Plagiarism &
Cheating).

 All sources of information must be referenced using “Harvard referencing”

where a reference listing should be included at the end of the assignment.

 Please note that the submission date given for this assignment is the final date
that you can upload the assignment. No late submissions are allowed by the
system. (Please refer to the Student Handbook on Assessments - Late
Submissions).

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 Please refer to Student Handbook on Assignments – Re-submission,

mitigating circumstances procedure.

 Please include the assignment coversheet in your answer. Please avoid

copying assignment question in your answer file.

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