Porter Five Forces Analysis :

1. The threat of New Entrants

New entrants are difficult enough to threaten Unilever because it mostly depends on the place
and society with various types of people. But there are also newcomers such as Procter &
Gamble Indonesia (P&G), Nestle, and others as a threat from Unilever.
2. Bargaining Power of Suppliers
Unilever is a company that has a comprehensive agreement with its suppliers as a form of
concern, making it difficult for suppliers to bid on prices. it will also create a good chain of
engagement and long-term relationships.
3. Bargaining Power of Buyers
because Unilever has a large number of buyers around the world, it will be difficult to reduce
product prices. But customers have more power because they demand satisfaction from a
product, & customers can also make a company trustworthy. So Unilever has to be very careful
with this threat and keep the price according to customer demand so that it is always satisfied.
4. Threats of Substitutes
Consumers will choose another usable product with the same functionality being introduced
that will change the mind of the buyer from Unilever. This can attract consumers through
strategies that include attractive product alternatives, price, and product quality, and marketing
methods. But if consumers are familiar with Unilever products, they will not easily turn away
from Unilever products.
5. Rivalry Among Existing Competitors

Unilever Indonesia is a multinational company and is well known throughout the world, so it has
very high competition. Unilever's competitors are big companies such as P&G and Nestle, so it is
likely that customers will switch to other brands.