Professional Documents
Culture Documents
Unilever Porter
Unilever Porter
Online data availability have made customers strong and well informed. Through easy excess of
information the customers can compare the product features and attributes to other can make a
decision of switching from one to another brand. This relationship of low switching cost and
high quality information which is a strong force is effecting the unilever consumer base. The
small lot of consumers buying products from unilever have a very minimal impact on their
profits and financial position because the smaller lot of buyers have a weak force on financials
impacts of unilever compared to their vast customer data base.
Nestle understands the need of its buyers and how well they can cater those need in terms of
quality of products and how well they can satisfied those needs. Nestle is always concerned
about the quality of its products and health of its consumers which is making their consumers
loyal to their brand in terms of brand loyalty. Nestle is concerned about the health of its buyers
which it always shows in its Nestle health and wellness programs as showing concern about the
society health consciousness as a whole.