Essential of E-Business

Unit – Eight
E-business plan Development

E-Business Plan Development 3 Hours

Students must develop an E-Business Plan;

The business plan must incorporate IT-features that would

address complete requirements to run a specified business.

(limit your Business plan in 5 pages)

Submit in Hard copy standard report format in computer
print.

20 Marks
E-Business Development Plan

 A business plan as a written document

that identifies a company's goals and
outlines how the company intends to
achieve those goals.

 A business plan is almost always written

for the creation of a new company in the
marketplace and it is written for external
audiences such as investors, potential
business partners, or prospective
managers.
Importance/necessity of business plan
To acquire other resources:
Sometimes it isn't just a bank that wants to see a business
plan. A prospective landlord, equipment supplier, or
application service provider may want to see a viable
business plan before entering into a business partnership
with business owners.

Recruitment of senior management:

Anyone truly capable of leading a start-up or existing firm into the
digital future will want to see a business plan that explains your
business idea.

To make you a better business owner:

The process of writing the plan forces you to think ahead, set goals,
anticipate problems, and set some measures for your success.
 To make a realistic approach to your business:
Writing a business plan puts a good dose of realism into that
picture. Business plan activities such as seeking out and
analyzing competitors, figuring out how to reach target markets,
and comparing projected revenue streams against realistic
expense statements increases awareness of the bumps in that
road. Identifying problems is the first step to avoid or minimize
them and a business plan enables you to do that.

 Strategic planning process. company is planning to create a

separate company, reengineer or restructure the existing
company, or launch the company into a new direction, then a
business plan, or business case, is required.

 Business planning must be seen as a continuing process

without an end point. Rather, at some points the process
becomes more formal and receives more attention from
management, partners, and other stakeholders.
Step For Electronic Business Plan Development

 Opportunity Analysis
 Website Program
 E-Marketing Program
 Implementation
 Expansion/E-commerce
 Opportunity Analysis
◦ Strategic Planning stage of E-business development.
◦ To know how ready our organization for E-business, potential
benefit of e-business should be analyze and make investment as
per the requirement.
◦ Necessity of E-business can be known form the customer or from
the competitors who do their business online.
◦ Prepare for the further development of E-business plan by
positioning e-business with competitive advantage.

Website Development
◦ Technology side of E-business development process.
◦ Determine the requirement and methodology of website
development (Tools, Security patches, language, in-house
development, outsourcing)
◦ Develop SEO friendly web content based on upon the
organization requirement.
◦ Choose best Server and domain name to host the website.
 Electronic Marketing
◦ Develop pricing, distribution and promotional strategy,
online advertising, search engine strategy.

◦ Before long-term financial commitment on e-marketing

programs it is necessary to check how well website and
other e-marketing strategy can meet the goal.

Implementation
◦ Implement e-business by building, testing and registering
website as well as various previously define e-marketing
strategy.
◦ If transaction is to carryout through the online online
customer service, shopping cart program, payment
gateway should be set.
 Expansion
Expand current E-business by upgrading web site or adopting
different changing technology and methodology in website and
marketing
 E-Business Plan-components
1. Introduction- Easycom- Cellular Phones Incorporated
(Mobile phone distributor) a privately owned company.
Easycom Cellular Phones, Inc. offers GSM cellular smart
mobile phones, and cellular phones accessories. We
believe that our customer service to be the industry best.
Our best thing is our willingness to try new things. We
explore new opportunities and stay at the edge of
innovative service and product delivery.
2. Executive Summary: (Description of your Business)
Cellular telephones have revolutionized the personal
communications. Nepali people are using the cellular
phones as an essential and imperative tool for daily
activities. Easycom-Cellular Phones, Inc. is taking
advantage of this opportunity to become a leading distributor
of wireless communications products in Nepal.
 E-Business Plan-components
2. Vision/ Mission/ Objectives: Vision- to become a market leader mobile
phone distributor in Nepal within 3 years.
Mission- To offer our customers the highest quality cellular phone
products and after-sales services.
Objectives: General Objectives:
i. To achieve greatest market penetration into the target market.
ii. Offer products and service packages that are priced appropriately
for each segment of Nepali market
iii. Provide customers with the Variety of brand and products
iv. To offer services through outlets well designed and located
v. Our product well advertised using digital marketing tools.
Business Objectives:
i. Company growth and increased profitability.
ii. Become established as the leading distributor of cellular phones
and wireless communications services.
iii. Increase number of retail outlets in Nepal and expand into new
markets
iv. To develop an E-Commerce solution that will not only improve
profitability but also the value based services.
 E-Business Plan-components

Financial Objectives:
i. Create and increase revenue.
ii. Increase company brand value.
iii. E-payment facilities
Marketing Objectives:
1. Increase marketing efforts.
2. Expand market reach.
3. Brand recognition.
4. Priority in digital marketing efforts.
5. Integration of digital marketing with conventional
marketing.
 E-Business Plan-components
Our Areas of Focus:
1. Provide excellent customer-centric
service.
2. Grow and maintain a referral
network of customers.
3. Focus expertise in GSM cellular
smart phone sales.
4. Respond rapidly to customer
feedback (Positive or Negative with
in 24 hours.
 E-Business Plan-components
Company Structure:
Chairman/Chief Executive Officer
(CEO): Mr. X Y Z
 Chief Operations Officer (COO): Mr.
ABC
 Chief Financial Officer (CFO): Mr. B.
A. A
 Chief Marketing Officer (CMO):Mr. M
 Chief Procurement Officer (CPO): Mr.
P
 Company Secretary – Mr. S.
 E-Business Plan-components
Our Products:
 GSM Cellular Phones: Samsung,
Huawei, MI, Gionee, Motorola, Nokia,
Alcatel, Ericsson, LG, Sony, and others.
 Smart Phones: Blackberry, Apple’s
iPhone, Google’s Nexsus, Android
phones and others.
 Cellular Phone Accessories: Batteries,
belt clips, cables (USB and Serials) and
adapters, phone casings, and chargers,
screen savers.
 E-Business Plan-components
Market Summary:
Currently, the telecom industry is among the strongest growth
industries and is responsible for huge gains in the capital
markets in Nepal. Our company will try to take advantage of
these developments and serve its customers with devices that
take advantage of all these new trends and developments to
enable themselves to use all kinds of e-services online through
their mobile phones.
Industry Analysis:
12 million subscribers of Nepal telecom, 13 million Subscribers of
NCell, 1 million Subscribers of Smart Tel, three other companies
are starting to start the same services in Nepal in near future.
Competition and Buying Patterns:
We found out that consumers do not usually bother with retail brand in
product evaluation but with the manufacturer brand only. The
needs to attract, acquire, leverage, and retain customer’s remains a
primary concern to our business. Revenue growth through
customer acquisition and retention is important. Our customers will
associate our brand with quality and excellence through positive
first impression and sustained top class customer services.
 E-Business Plan-components
Target Market segment strategy:
Cellular phones current niche in its location, variety of products and
expertise in serving the public will assure the viability of the enterprise.
Penetrate the market with new innovations and gadgets — mainly with
the younger generation, using advertisements and demonstrations. To
help independent small sellers to join our effort.
Operation Strategy: The easy-com Cellular Phones' shops will operate 7
days a week. The store’s opening hours will be officially 08:00 a.m. to
08:00 p.m. We intend to achieve competitive advantage over our
competitors by integrating electronic commerce into our operations.
The company intends to use all electronic means available to it in
enhancing the purchasing process for our customers. This would
include an e-store, e-mail, electronic transaction system solution etc
E-Commerce Solution: The Company would outsource the design of our
e-store site to an E-Commerce solution provider with a proven track
record in the industry for developing efficient, effective and aesthetic
web site. Our developers would be told to design an E-Commerce site
that not only allows us to sell our products online but enhance
business operations. The networks of our E-Store and our physical
store would be integrated to provide a seamless collaboration between
our online and offline operations. T
 E-Business Plan-components
Marketing Strategy:
 Short-term marketing strategies: example, online ads
 Long-term marketing strategies: e-CRM. E-SCM, ERP
Offers:
 Special Offers for online Subscribers only.
 Bonuses and Discounts for early bird scheme customers,
The Sales Forecasts:
Although we aim very high, we decided to expect a very slow growth
and revise the plan on a yearly basis and expand the volume much
more rapidly. We also expect alternate income streams through the
sale of Ad space (Advertising Space) and marketing surveys on our
website.
Contacts:
Cell Phone:
E-mail:
Website:
Social networks: