Name: USMAN KHAN JADOON

REG# 2019530

Different campaigns which have influenced brand equity of a brand in Pakistan

 Khaadi X Esra bilgic

 Q – Mobile X Esra bilgic
 Jazz 4G X Esra bilgic
 Nestle Pakistan (Cerelac & Fruit yougurt)

How it influenced their brand equity

Jaz Pakistan collaborated with Halime sultan a Turkish emerging actor. They caste her in jazz ads so
people got more & more engaged with jazz. Considering the current hype of a Turkish religious
drama serial ERTGRUL made a huge success & became famous all over in Pakistan. This campaign
contributed to increase the brand equity of JAZZ by attaching its name to halime. Also, KHAADI
Pakistan did the same thing they also caste halime & make her model / brand image to increase their
sales. As they look into the cultural mindset of Pakistani nation that they follow trends very seriously
& catering the current hype of Turkish actor they featured her in advertisement.

Q-MOBILE also followed the same norm and featured halime in their ads to showcase the relation
between Pakistan & Turkey. This influences their brand image & increased their sales.

Moreover, under the brand name of NESTLE they introduced Fruit yougurts which was a huge
success & customers buy it because of nestle’s reliable brand name. same goes for cerelac also.