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Fender Musical Instruments Corporation

Formerly Fender Electric Instrument Manufacturing Company

Type Private

Industry Musical instruments

Founded 1946; 75 years ago in Fullerton, California, United States

Founder Clarence Leonidas Fender

Headquarters Los Angeles, California

United States

Area served Worldwide

Key people Andy Mooney (CEO)[1]

James S. Broenen (CFO)
Evan Jones (CMO)[2]
 • Current: Electric, acoustic,
Products
& classical guitars, acoustic and electric basses, ukuleles, amplifiers, effects
units[3][4]

Brands • Bigsby[5]
• Charvel
• Gretsch
• Jackson

Parent Servco Pacific

Divisions • Custom Shop

• Squier

Website fender.com

The Fender Musical Instruments Corporation (FMIC, or simply Fender) is

an American manufacturer of stringed instruments and amplifiers. Fender produces acoustic
guitars, bass amplifiers and public address equipment, but is best known for its solid-body electric
guitars and bass guitars, particularly the Stratocaster, Telecaster, Jazzmaster, Precision Bass, and
the Jazz Bass. The company was founded in Fullerton, California by Clarence Leonidas "Leo"
Fender in 1946.[6] Its headquarters are in Los Angeles, California.
The FMIC is a privately held corporation, with Andy Mooney serving as the Chief Executive
Officer (CEO). The company filed for an initial public offering in March 2012,[7] but this was
withdrawn[8][9] five months later. In addition to its Los Angeles headquarters, Fender
has manufacturing facilities in Corona, California (US) and Ensenada, Baja California (Mexico).[10]
As of July 10, 2012, the majority shareholders of Fender were the private equity firm of Weston
Presidio (43%), Japanese music distributors Yamano Music (14%) and Kanda Shokai (13%), and
Servco Pacific (5%).[11][12] In December 2012, TPG Growth (the middle market and growth equity
investment platform of TPG Capital) and Servco Pacific took control of the company after acquiring
the shares held by Weston Presidio.[13] In January 2020, Servco Pacific became the majority owner
after acquiring the shares of TPG Growth.[14]

Contents

• 1History
o 1.1Origins
o 1.2Sale to CBS
o 1.3After CBS
o 1.4Price fixing
• 2Logos
• 3Acquisitions and partnerships
• 4Publications
o 4.1Fender Frontline
o 4.2Product guide
• 5Products
• 6Squier
• 7See also
• 8References
• 9External links

History[edit]
In 1950, Fender introduced the first mass-produced solid-body electric guitar, the Telecaster ("Tele")
(originally named the Broadcaster for two-pickup models and Esquire for single-pickup).[15] Following
its success, Fender created the first mass-produced electric bass, the Precision Bass (P-Bass). In
August, 1954, Fender unveiled the Stratocaster ("Strat") guitar. With the Telecaster and Precision
Bass having been on the market for some time, Leo Fender was able to incorporate input from
working musicians into the Stratocaster's design.

Origins[edit]

Diagram of Leo Fender's lap steel guitar from 1944 patent application.

The company began as Fender's Radio Service in late 1938 in Fullerton, California. As a qualified
electronics technician, Fender had repaired radios, phonographs, home audio amplifiers, public
address systems and musical instrument amplifiers, all designs based on research developed and
released to the public domain by Western Electric in the 1930s using vacuum tubes for amplification.
The business also sidelined in carrying records for sale and the rental of company-designed PA
systems. Leo became intrigued by design flaws in contemporary musical instrument amplifiers and
began building amplifiers based on his own designs or modifications to designs.
By the early 1940s, Leo Fender had entered into a partnership with Clayton Orr "Doc" Kauffman, and
they formed the K & F Manufacturing Corp to design, manufacture, and market electric
instruments and amplifiers. Production began in 1945 with Hawaiian lap steel guitars like the
"Champion" (incorporating a patented pickup) and amplifiers, sold as sets. By the end of the year,
Fender became convinced that manufacturing was more profitable than repair, and decided to
concentrate on that business instead. Kauffman remained unconvinced, and he and Fender
amicably parted ways by early 1946. At that point, Fender renamed the company the Fender
Electric Instrument Company. The service shop remained open until 1951, although Leo Fender
did not personally supervise it after 1947.
Leo Fender's lap steel guitar made in 1946 for Noel Boggs was probably the very first product of the
new company, bearing an early presentation of the cursive "big F" Fender logo. [16]
In the late 1940s, Fender began to experiment with more conventional guitar designs.
Early Broadcasters were plagued with issues; while Fender boasted the strength of the instrument's
one-piece maple neck, early adopters lamented its tendency to bow in humid weather. Fender's
reluctant addition of a metal truss rod into the necks of his guitars allowed for the much needed
ability to fine-tune the instrument to the musician's specific needs. With the design of the Telecaster
finalized, mass production began in 1950. The Telecaster's bolted-on neck allowed for the
instrument's body and neck to be milled and finished separately, and for the final assembling to be
done quickly and cheaply by unskilled workers.

The Stratocaster was released in 1954.

In 1959, Fender released the Jazzmaster guitar. Like the Stratocaster before it, the Jazzmaster was
a radical departure from previous guitar designs. The offset body, vibrato system and innovative
electronics were designed to capture the Jazz guitar market which until then was dominated by
acoustic guitars. Fender even promoted the Jazzmaster as a premium successor to the Stratocaster,
an accolade it never fully achieved. Despite being shunned by the Jazz community, the guitar found
a home in the growing surf rock music scene, one that would go on to influence the Jazzmaster's
successor, the Jaguar in 1962.

Sale to CBS[edit]
In 1965 Leo Fender sold his companies to the Columbia Broadcasting System (CBS) for $13
million.[17][18] This was almost two million more than they had paid for The New York Yankees a year
before. CBS entered the musical instruments field by acquiring the Fender companies (Fender
Sales, Inc., Fender Electric Instrument Company, Inc., Fender Acoustic Instrument Company, Inc.,
Fender-Rhodes, Inc., Terrafen, Inc., Clef-Tronix, Inc., Randall Publishing Co., Inc., and V.C. Squier
Company), as well as Electro-Music Inc. (Leslie speakers), Rogers
drums, Steinway pianos, Gemeinhardt flutes, Lyon & Healy harps, Rodgers (institutional) organs,
and Gulbransen home organs.
The sale was taken as a positive development, considering CBS's ability to bring in money and
personnel who acquired a large inventory of Fender parts and unassembled guitars that were
assembled and put to market. However, the sale also led to a reduction of the quality of Fender's
guitars while under the management of "cost-cutting" CBS. Several cosmetic changes occurred after
1965/1966, such as a larger headstock shape on certain guitars. Bound necks with block
shaped position markers were introduced in 1966. A bolder black headstock logo, as well as
a brushed aluminum face plate with blue or red labels (depending the model) for the guitar and bass
amplifiers became standard features, starting in late 1968. These first "silverface" amps added an
aluminium trim detail around the speaker baffle until 1970.
Other cosmetic changes included a new "tailless" Fender amp decal and a sparkling orange grillcloth
on certain amplifiers in the mid-1970s. Regarding guitars, in mid-1971 the usual four-bolt neck joint
was changed to one using only three bolts, and a second string tree for the two middle (G and D)
strings was added in late 1972. These changes were said to have been made to save money: while
it suited the new 'improved' micro-tilt adjustment of the neck (previously requiring neck removal and
shimming), the "Bullet" truss rod system, and a 5-way pickup selector on most models, it also
resulted in a greater propensity toward mechanical failure of the guitars.
During the CBS era, the company did introduce some new instrument and amplifier designs.
The Fender Starcaster was particularly unusual because of its shallow, yet completely hollow body
design that still retained the traditional Fender bolt-on neck, albeit with a completely different
headstock. The Starcaster also incorporated a new Humbucking pickup designed by Seth Lover,
which became known as the Wide Range pickup. This pickup also gave rise to 3 new incarnations of
the classic Telecaster: the Telecaster Custom, the Telecaster Deluxe and the Telecaster Thinline.
Though more recent use by Jonny Greenwood of Radiohead has raised the Starcaster's profile,
CBS-era instruments are generally much less coveted or collectable than the "pre-CBS" models
created by Leo Fender prior to selling the Fender companies to CBS in 1965.
In 1983 the Fender Stratocaster received a short-lived redesign including a single ("master") tone
control, a bare-bones pickguard-mounted output jack, redesigned single-coil pickups, active
electronics, and three push buttons for pickup selection (on the Elite Series). Additionally, previous
models such as the Swinger (also known as Musiclander) and Custom (also known as Maverick)
were perceived by some musicians as little more than attempts to squeeze profits out of factory
stock. The so-called "pre-CBS cult" refers to the popularity of Fenders made before the sale.
After selling the Fender company, Leo Fender founded Music Man in 1975, and G&L Musical
Instruments in 1979, both of which manufacture electric guitars and basses based on his later
designs.

After CBS[edit]

Leo Fender and early guitar models at the Fender Guitar Factory Museum.

In 1985, in a campaign initiated by then CBS Musical Instruments division president William
Schultz (1926–2006), the Fender Electric Instrument Manufacturing Company employees purchased
the company from CBS and renamed it Fender Musical Instruments Corporation (FMIC). The
sale did not include the old Fullerton factory; FMIC had to build a new facility in nearby Corona.
In 1991, FMIC moved its corporate headquarters from its Corona location to Scottsdale, Arizona,
where "administration, marketing, advertising, sales and export operations" take place, not only for
the United States operations, but many other countries also.[19] Fender guitars built in Ensenada,
Mexico, now fulfill the primary export role formerly held by Japanese-made Fenders. The Japanese
Fenders are now manufactured specifically for the Japanese market, with only a small number
marked for export.
On February 11, 1994, the Ensenada plant burned down, and main production was temporarily
moved to Corona.

Price fixing[edit]
In January 2020, the company's UK arm, Fender Europe, was fined £4.5 million after
admitting resale price maintenance (a form of price-fixing) between 2013 and 2018, in breach of the
United Kingdom's Competition Act 1998.[20][21]

Logos[edit]

Fender Telecaster with a “spaghetti logo” from the pre-CBS era

The Fender “spaghetti logo” was used by Fender from 1954 to the mid 1960s. By 1965 Fender used
a transition logo which was a thicker gold-and-black logo (this logo is associated with CBS).[22]

Acquisitions and partnerships[edit]

FMIC has purchased a number of instrument brands and firms, including the Guild Guitar Company,
the Sunn Amplifier Company, and SWR Sound Corporation. In early 2003, FMIC reached an
agreement with the Gretsch family and began manufacturing and distributing new Gretsch guitars.
Fender also owns Jackson, Olympia, Orpheum, Tacoma Guitars, Squier, and Brand X amps.
On October 28, 2007, Fender acquired Kaman Music Corporation, which owned the Ovation Guitar
Company, Latin Percussion and Toca hand percussion products, Gibraltar Hardware, Genz Benz
Amplification, Charvel, Hamer Guitars, and is the exclusive U.S. sales representative
for Sabian Cymbals and exclusive worldwide distributor of Takamine Guitars and Gretsch Drums.
In 2011, Volkswagen partnered with Fender to manufacture premium sound systems for its vehicles
in North America.[23] Volkswagen vehicles in North America that offer optional Fender Premium
Sound are the Volkswagen Golf, Volkswagen Beetle, Volkswagen Jetta Sedan, Volkswagen Passat,
and Volkswagen Tiguan.
In February 2015, KMC was sold to Jam Industries[24] by FMIC.[25] In January, 2019 Fender
purchased the Bigsby Electric Guitar Company from its partner Gretsch.The subsidiary operates
independently, and produces the popular Bigsby vibrato tailpiece as well as several Paul Bigsby-
designed electric guitars.[26]

Publications[edit]
Fender Frontline[edit]
Fender published the Fender Frontline magazine as a source of product, artist and technical data for
the company's customers.[27] The first half featured interviews and articles about the guitars and the
stars who played them, and the second half was a catalog section.[28]
Fender published 27 issues of the magazine from 1990 through 2000.[28] Notable interviewees
included Kurt Cobain in Fall 1994, in what was his last interview.[29] Fender had designed a hybrid
guitar for Cobain, known as a Jag Stang.[30][29] Other notable interviews featured Pink
Floyd guitarist David Gilmour,[31] Glenn Hughes from Deep Purple,[32] and King Crimson's Adrian
Belew.[33]
In 2001, Fender eliminated the interviews and features section, and Frontline became an annual
illustrated price list until 2006, when it was replaced with a product guide. [28]

Product guide[edit]
Since February 2007, Fender produces an annual illustrated product guide in place of its traditional
annual Frontline magazine. This change was made in large part due to costs associated with paying
royalties for both print and the Internet. With the new illustrated product guide, this removed print
issues. The new guide contains the entire range of instruments and amplifiers, with color pictures
and basic specifications. These are available through guitar publications and are directly mailed to
customers who sign up on the Fender website.As well as these printed formats, Fender Frontline
Live launched at the winter NAMM show in January 2007 as a new online reference point, containing
information on new products and live footage from the show.

Products[edit]
Main article: List of products manufactured by Fender Musical Instruments Corporation
Fender's core product are electric guitars, namely the Jaguar, Jazzmaster, Mustang, Telecaster,
and Stratocaster. This is alongside bass guitars in the Mustang, Jaguar, Jazz and Precision models.
Fender also manufactures acoustic guitars, lap steel guitars, banjos, electric violins, guitar/bass
amplifiers and the Fender Rhodes electric piano.
Fender manufactures and distributes all musical instruments sold under the EVH brand, including
Custom Shop models and replicas of the Frankenstrat.

Squier[edit]
Main article: Squier
Squier was a string manufacturer that Fender acquired. Fender has used the Squier brand since
1982 to market inexpensive variants of Fender guitars to compete with Stratocaster copies, as
the Stratocaster became more popular. Squier guitars have been manufactured
in Japan, Korea, Mexico, India, Indonesia, China and the United States of America.

See also[edit]
• Music Man
• G&L Musical Instruments

References