GTM Marketing Services Catalogue

Marketing Services Catalogue
Go-To-Market with Microsoft

About the Marketing Services Catalogue

The Go-To-Market with Microsoft program has everything you need to build a robust
marketing engine: digital content for campaigns, marketing technology (martech) to
amplify your solution, and the support and resources to help grow your business. Also
available is a comprehensive list of additional specialized marketing options to meet
your unique needs.
Our Marketing Services Catalogue is available to all partners and complements the Go-
To-Market with Microsoft resources and offers with added depth and breadth.
Value to partners:
• Marketing services delivered by Microsoft-approved vendors at a negotiated price
• Great option for partners that do not have the bandwidth to execute in-house
• Most services are available globally
Available service categories

Consultations, training, workshops, and assessments
Demand generation
Event support
Global growth
Marketing strategy & planning
Sales & marketing collateral

Azure Acceleration Best Practices
Don’t start from scratch. Cut time to develop and shorten time to close leveraging Alinea Partners’ global
Azure ecosystem research to get you started, or turn-up the velocity on your Azure growth.
Azure Business Outcome Selling

Reach your Azure growth goals. Follow industry best practices and train your sales reps/partners on how to
sell Azure without talking about Azure to close strategic deals faster.
Co-Sell Operating Model Workshop

Apply best practices, systemized workflows, and a communication plan to implement a scalable and seamless
co-sell experience.
Co-Sell Technical Strategy Consultation

Learn what it takes to migrate your solution to Azure and enable co-sell through Microsoft and
partners while creating a transactable offering on Azure Marketplace.
Differentiate: Compelling Offers and Messaging Workshop

Get noticed! Learn from cognitive research and best practices from 100+ partner engagements to create
compelling offers that excel relative to your competitors.
Digital Selling Coaching Program

Learn the art of digital selling. Identify where your buyers stand and influence them early in the buying cycle
to unlock more business opportunities.
Generate: Marketing Best Practices Workshop for Cloud ISVs & SIs
Generate more leads that convert! Learn proven marketing tactics optimized based on 90+ campaigns
delivered for Microsoft partners globally.
Microsoft Co-Sell Bootcamp

Ensure you understand Microsoft's objectives in APAC and across Asia to get the most out of your IP Co-sell
status.
New Market Validation Workshop

Validate a new geographic opportunity and eliminate risk before going to market with an effective go-to-
market (GTM) strategy and actionable insights.
Online Presence Assessment (OPA)
Get clear insight into your current online presence in today's market, identifying factors that influence your
online success and measuring your performance against national and industry benchmarks.
Partner-to-Partner 90-Minute Consultation

Address the issues that frustrate you most about your partner program to identify the biggest blockers and
receive actionable recommendations.
Partner-to-Partner Channel Transformation
Pinpoint your standing in the new Microsoft P2P Maturity Model and get a free assessment and 30-minute discussion
to get started tailoring your coaching session or workshop.
Partner-to-Partner Enablement Workshop

Gain clarity on how to expand your business into new markets through revenue-generating partnerships.
P2P Workshop: Landing and Securing Partnerships

Use your partner-to-partner sales play to engage deeply and go to market with prioritized
partners, efficiently enable existing partners, and recruit valuable new partnerships.
Sales Experience Assessment

Understand why a customer chooses to buy (or not) with an in-depth report identifying the strengths and
weaknesses in your entire sales process.
Virtual Channel Academy

With virtual sales and marketing training for the new virtual world, you'll gain a competitive edge and elevate
your Microsoft partner business above the noise by refreshing and refining your approach.
Virtual Partner Strategy Workshop

Expand your business by maximizing your partnerships, utilizing a proven Framework and Operating Model.
Virtual P2P Readiness Workshop

Get analysis on your current partner program and guidance in developing strategic alliances with other
partners to improve performance and expand into new markets.
Webinar-in-a-Box
We'll help you tell the right story to demonstrate your value and fill your webinar with the right prospects,
including webinar tooling and invitation and registration processes.
Azure Acceleration
Best Practices
Don’t start from scratch. Cut time to develop

and shorten time to close leveraging Alinea
Partners’ global Azure ecosystem research to get
you started, or turn-up the velocity on your
Azure growth.
About the service Key results

In one 1.5-hour webinar, gain insights into growing an Azure
business practice based on global research from • Programs and tools that were
buyers/customers, resellers, distributors/indirects, MSPs, SIs, developed from this research have
hosters, and telcos. Learn best practices, identify where Azure generated $20+ million in
sales go wrong, and see how using the Smart Azure Calculator incremental revenue
can help prepare the Azure business case.
• Reduce sales cycle time by up to 90%
by using the Smart Azure Calculator
Partner benefits
• Be ‘found’ by net new buyers/prospects
“By adding Azure, Wirehive has gone from
• Create attractive and relevant digital content being a specialist web hosting company
• Differentiated service offerings and successful upselling doing cool things to building a channel that
roadmaps enables partners to generate new revenue.”
• Change your sales conversations from technical to business - Chloe Cameron, Wirehive
outcome-based
• Sustainable business based on active consumption strategies
Pricing
• USD $1,700
Schedule your session:
https://Alinea-Partners.com/Azure-Acceleration-programmes/
Leahanne Hobson: Leahanne.Hobson@Alinea-Partners.com
Learn more: https://alinea-partners.com
Azure Business
Outcome Selling
Reach your Azure growth goals. Follow industry

best practices and train your sales reps/partners
on how to sell Azure – without talking about
Azure – to close strategic deals faster.

Setup new sales motions to start business conversations for
Azure projects. Train your and your partners’ sales teams how • 3+ MS workload Upsell for Azure
to sell Azure differently than 66% of the Microsoft partner plans including the Offer, Persona,
ecosystem, educating on how to have business outcome vs. Value Proposition, Sales Action and
GTM best practice
technical feature conversations with buyers and customers.
• Identify relevant non-technical
contacts and engage with business
Partner benefits outcome messages
• A 4-hour training session for up to 10 sales reps/partners
• Business outcome themed content for sales and GTM “By adding Azure, Wirehive has gone from
being a specialist web hosting company
activities (Security, Digital Workspaces, BCDR,
doing cool things to building a channel that
Modernization, other) enables partners to generate new revenue.”
• New buying personas with value propositions to align to
- Chloe Cameron, Wirehive
business outcome theme
• 3 upsell solution map ideas
• Checklists with sales motion and GTM recommendations
Pricing
based on best practices
• USD $6,000 for content and delivery
(travel costs are additional; can be delivered
virtually or locally as travel permits)
https://Alinea-Partners.com/Azure-Acceleration-programmes/
Co-Sell Operating
Model Workshop
Co-sell is the platform to grow your brand with

Microsoft. When your brand is elevated, you
get more.

CORE’s Microsoft Co-sell Operating Model applies best
practices, systemized workflows, and a communication plan to • Partners who execute CORE's Co-sell
cover all the elements involved in implementing a scalable, Operating Model consistently
seamless co-sell experience. The model applies to big and increase their co-sell connections by
small partners alike, new or seasoned. Successful co-sell 3-5x, their co-sell wins by 2x, and
create a household brand name to
strategies take focus, discipline, and consistency in execution
and through Microsoft sales teams
in order to gain traction – and we’re here to help guide you.
“The streamlining of ISV Co-Sell operations by
Partner benefits CORE has increased our sales engagement
with Microsoft sellers and accelerated our
• Access to Microsoft marketing programs and funds and
current pipeline & new pipeline creation. The
resources from Microsoft in people and investments results were double the number of Co-Sell wins
• Increased visibility as a prioritized partner, with 10x more & ACR driven through Co-Sell deals.”
invitations to co-sell events and go-to-market efforts with - Gregory Lehrer, VP Strategic Technology
specific industry or EOU sales plays Partnerships, VMware
• Gain Microsoft executive leadership attention, along with

increased frequency and access to Microsoft executive one-
on-one meetings, events, round tables, etc. Pricing
• USD $4,000
http://www.coretoyou.com
Erin Figer : erinfiger@coretoyou.com
Learn more: http://www.coretoyou.com
Co-Sell Technical
Strategy Consultation
Learn what it takes to migrate your solution to

Azure and enable co-sell through Microsoft
and partners while creating a transactable
offering on Azure Marketplace. Future-proof
your organization with born-in-the-cloud IP.

Migrating your solution to Azure and listing on the
Marketplace is the first requirement for entry into managed • Key recommendations and next steps
and co-sell ready partner status – and the gateway to the FY21 to define your cloud-first strategy
P2P Maturity Model Microsoft has designed to help you
accelerate your channel transformation. Take advantage of a • Alignment between technical, product,
90-minute consultation to understand your solution’s current channel sales, product readiness teams
state and your goals in the context of Microsoft’s co-sell ready on coming milestones and needs
program.
• Architectural mapping of as-is legacy
Partner benefits
to the cloud model with recommended
• Supportable, phased approach to migrating partners and
transition strategy
business to a cloud-first strategy
• Understanding of technical and
• Enable partners to sell according to the Cloud Adoption business opportunities for target
Framework to gain mindshare in Microsoft’s co-sell program partners
• Move through the co-sell process and requirements to attain

co-sell ready status for your IP to get the same attention and
help as managed partners Pricing
• Free initial assessment and discussion
• USD $500 for a 90-minute
Schedule your session: consultation
info@genzium.com
Learn more:
https://www.genzium.com/microsoft-p2p
Differentiate:
Compelling Offers &
Messaging Workshop
Get noticed! Learn from cognitive research and

best practices from 100+ partner engagements
to create offers that excel relative to your
competitors.

Want greater awareness with potential customers? Want more
qualified leads? Through four 90-minute interactive online • 2-3X faster growth rate compared to
sessions,* each tailored for your specific solution and target industry averages
audiences, you will learn how to optimize your targeting,
offers, value proposition, and messaging to stand out relative • Better offers and messaging in
to your competitors. Plus, receive a customer-ready solution market faster
sheet to enhance your demand generation activities.
• Greater strategic alignment (internally
and with Microsoft)
Partner benefits
• Differentiate your solution: Development of a “These workshops are like a mini-Marketing
differentiated value proposition, customer benefits, and MBA. It’s fantastic. Practical, relevant, and
proof points for your solution targeted.”
- Athena Thompson, CMO, rhipe (APAC)
• Increase your chances for success: Identification of
customer targets that maximize your likelihood of success
• Drive sales: Creation of offers that drive customer urgency Pricing

and demand
• USD $6,000**
*Also available via a one-day, in-person workshop
Schedule your session: **Plus travel costs, if applicable
www.cadencepreferred.com/workshops/
Brent Johnson: info@cadencepreferred.com
Learn more: www.cadencepreferred.com
Digital Selling
Coaching Program
Learn the art of digital selling. Identify where

your buyers stand and influence them early
in the buying cycle to unlock more business
opportunities.

Tricycle Europe is well established as digital coaching experts.
Available globally, our customized digital selling sessions are • Average creation of 8 sales leads,
designed to help you build a strategy around your personal LinkedIn connection growth of 171
and professional brand and understand the techniques, tools, within 3 months, and SSI (social
and a social selling framework of digital selling. selling index) growth of 12 points for
sales engagements
Partner benefits • 200% increase in post views, SSI

growth of 14 points, and average
• Sales teams will learn how to create a professional brand, LinkedIn connection size growth of
establish thought leadership, find leads, nurture leads, and 200+ for executive engagements
expand their network
• Marketing teams will learn how to create a LinkedIn

company page, set up a paid campaign for the right target
audience, and analyze and improve the campaign Pricing
• Executives will be coached around the creation of thought • Sales/Marketing: USD $2,950 for 5
leadership and leading by example participants (+$600 per additional
participant)
• Executives: USD $2,250 per participant
• Social media maturity scan: starting at
Schedule your session: USD $2,500
https://aka.ms/Digital-Selling-Program_Tricycle
Job Thomassen: j.thomassen@tricycle-europe.com
Learn more: www.tricycle-europe.com
Generate:
Marketing Best Practices
Workshop for Cloud ISVs & SIs
Generate more leads that convert! Learn

proven marketing tactics optimized based on
90+ campaigns delivered for Microsoft
partners globally.

Want to learn what’s worked for dozens of Microsoft partners
like you? Want to apply best practices from the latest marketing • An optimized campaign in market
research? Through four 90-minute interactive online sessions,* within 30 days
each tailored for your specific solution, you will learn how to
enhance your demand generation efforts to get more leads— “No one else delivers like Cadence
including customer journey mapping, ABM, and digital Preferred. Their training has directly
marketing. Plus, you’ll receive an initial campaign plan and contributed to increased leads.”
advertising package to launch a campaign immediately. - Software Brand Manager, Dell (US)
“Based on the Cadence approach, we’re

Partner benefits launching campaigns faster and they’re
• Learn from what works: Development of a marketing performing better.”
strategy and plans based on real-world results - Marketing Director, Denver-based
Microsoft ISV
• Create better customer experiences: Analysis of your
marketing efforts across channels to identify ways to
enhance your customer’s experience
• Accelerate leads and sales: Education to launch your Pricing

campaigns more quickly and better qualify your leads
• USD $6,000**
*Also available via a one-day, in-person workshop
Schedule your session: **Plus travel costs, if applicable
www.cadencepreferred.com/workshops/
Microsoft Co-Sell
Bootcamp
Ensure you understand Microsoft's objectives in

APAC and across Asia to get the most out of
your IP Co-Sell status.

The Co-Sell Bootcamp is a one-day workshop for partners to
help you understand how Microsoft operates across Asia from • Accelerated expansion into new
an internal perspective. For partners to get the most out of markets
their IP Co-Sell status and partnership with Microsoft, it is
essential to understand Microsoft’s own objectives and to • Better leverage of partner benefits
make yourself relevant to Microsoft Field Sellers. Leverage our and funding
knowledge from working with a range of partners and a deep
understanding of what grabs field sellers’ attention. “We gained insight into the inner workings
of Microsoft and we feel better positioned to
grow in APAC markets.”
Partner benefits - Peter Edlund, Chief Solutions Evangelist,
• Gain insights into the inner workings of Microsoft and learn DiCentral
to speak their language for greater momentum when geo-
expanding into Asia
• Grab Microsoft’s attention and mindshare while learning

how to co-sell at the deal level to drive your pipeline
Pricing
• Understand how to fully leverage Microsoft’s partner
programs, funding, and all that is available to you
• USD $3,700 per workshop

https://www.asiamarketentry.com/partner-sales-training
Steve Dawson: microsoft@asiamarketentry.com
Learn more: https://www.asiamarketentry.com/
New Market
Validation Workshop
Validate a new geographic opportunity and

eliminate risk before going to market with an
effective go-to-market (GTM) strategy and
actionable insights.

In this two-part workshop, you will receive personalized
recommendations to quickly and effectively build your lead • Eliminate risk before heavily
generation pipeline in new global geographies. Get the investing in new markets
knowledge and insights you need to take your business from
planning to successful market expansion. • Understand how to localize your
marketing message and assets to
connect with a new geographic
Partner benefits audience
• The first 90-min workshop will assess your readiness in • Identify how to adjust an existing
each of eight core areas: GTM strategy, sales enablement marketing or sales strategy to fit a
assets, Microsoft co-sell strategy, account-based marketing new geographic market
plan, digital lead generation channels, P2P strategy, value-
added web content, and GTM benefit activation
• In the second 90-min workshop you will receive

recommendations on how to succeed in your new market
and turn strategy into action in the 2-3 core areas with the
largest opportunities Pricing
• USD $1,900

www.transcends.ca/new-market-validation-workshop
Ashleigh Vogstad: hello@transcends.ca
Learn more: https://www.transcends.ca/
Online Presence
Assessment (OPA)
Get clear insight into your current online

presence in today's market.

The Online Presence Assessment (OPA) covers all factors that
influence an organization's online success, measures Insights often discovered:
performance and sets this off to national and industry
• Value proposition is not clear
benchmarks. Integrating several best-of-breed tools, old
school human intelligence, and a wealth of market data, the • Target audience is not addressed
OPA gives organizations the knowledge they need to make • SEO: loading speed is slow
the right strategic decisions.
• SEO: top 5 keywords found by
Google are often not ideal and are
not product or market driven
Partner benefits
• Calls-to-action are missing
• A detailed report consisting of your current online
performance set against the industry benchmark, with "These insights are very valuable, interesting to
advice how to improve your scores see where we stand in comparison to other
companies in our industry. I also assumed that
• Gain an overview of valuable insights on your online we ranked higher on some points, good to know
presence to know what next steps you should take to get there are still things to improve"
your score on point
Pricing
Schedule your session: • USD $85
info@bybwithmicrosoft.com
Learn more:
https://www.bybwithmicrosoft.com/online-presence-assessment
Partner-to-Partner
90-Min Consultation
Address the issues that frustrate you most

about your partner program to identify the
biggest blockers and receive actionable
recommendations.

Every independent software vendor (ISV) with a channel
wonders why it can't get better, more consistent revenues • Converting a non-performing
from more partners. In just 90 minutes with an partner to a consistent producer can
acknowledged expert in channel development, we’ll increase revenues from the partner
identify the biggest blockers and provide you with by 5x
actionable recommendations. Include as many participants
as you like in this online consultation, which features
whiteboarding and a recording that can be referenced after "Thanks for your time and care to see
the session. that this program is complete. We have
learned a lot with your session, videos,
templates and content.“
Partner benefits - Sivaleperi Ramakrishnan, CEO,
CEM Business Solutions
• Understand why some of your partners are productive
and why most are not
• Gain insights to help you achieve better performance

from existing partners and convert your non-performers
to increase total revenue Pricing
• USD $500

https://theyorkgroup.com/services-for-microsoft-partners
Harald Horgen: info@theyorkgroup.com
Learn more: www.theyorkgroup.com
Partner-to-Partner
Channel Transformation
Pinpoint your standing in the new Microsoft

Partner-to-Partner Maturity Model and get a
free assessment and 30-minute discussion
to get started.

Receive coaching and guidance on pre-defined topics to • Core elements in place to build a P2P
understand and work through milestones and activities per the
program with an actionable plan that
Microsoft Channel Maturity Model. Or, customize a half-day or
accelerates co-sell and adoption
extended workshop with our OSRS facilitators based on your
maturity level: Select topics including core elements of strategy,
• Stronger, more effective partnerships
value and business outcomes, or partner alliances and programs
(connect with, sell with, build with, and market with). (existing and new), and increased scale
and velocity of customer wins
Partner benefits
“The Microsoft P2P campaign that we
• Foundational: Lay the foundation to grow from transactional conducted resulted in an increase in customer
to value-based partnering through learning, strategizing, wins of over 100%. The whole exercise has
developing core elements. been extremely important in partner
recruitment as well."
• Developing: Drive adoption, create recurring revenue by
strengthening customer & partner loyalties. Make P2P
actionable & repeatable to enable scale. Pricing
• Mature: Accelerate scale exponentially and future-proof your
channel for a cloud-first ecosystem.
• USD $400+ for 2-hour coaching
sessions
• USD $2,500 for half-day workshop
Schedule your session: • Pricing varies for extended workshops
info@genzium.com
Learn more:
Partner-to-Partner
Enablement Workshop
Gain clarity on how to expand your business

into new markets through revenue-generating
partnerships.

This highly customized, two-day workshop will provide you
with an end-to-end channel development program, 10-step • Partners typically develop a channel
partner recruitment process, and detailed financial program with partners that produces
modeling, supported by a complete set of channel program 5-10x more revenues than most
documentation and periodic follow-up calls to assess
progress. “The York Group has deep, relevant, and
valuable knowledge that meant we could cut
through the vast array of information in
Partner benefits front of us and develop a strong plan that is
‘real.’”
• Build out a high-performing channel faster and at less
expense, with consistent processes and policies that - Ned Coten, CEO, EngageRM
allow you to scale with better results at a lower cost
• Gain better performance from existing partners, convert

your non-performers, and understand why some are not
worth keeping Pricing
• Eliminate the learning curve with expert guidance and an • USD $18,000 for remote delivery
end-to-end program, reducing time and costs wasted on
trial-and-error • USD $20,000 including travel for two-
day on-site workshop

P2P Workshop:
Landing and Securing
Partnerships
Use your partner-to-partner sales play to

engage deeply and go to market with prioritized
partners, efficiently enable existing partners, and
recruit valuable new partnerships.

During this workshop we’ll focus on finalizing your prioritized
partner strategy, defining your approach and outreach plan, • Effectively communicate customer
outlining your ideal Partner Pitch BOM, and providing best business outcomes, strong customer
practices on securing your ideal partners. For virtual sessions, win formulas, and repeatable plays to
you’ll have the option to split the workshop into two half-day move farther and faster towards co-
working sessions. sell objectives
Workshop Deliverables:
Partner benefits • Prioritized partner landing draft plan
• Relevant: all deliverables are customized and based on • P2P executive draft brief
your specific objectives
• Actionable: assets such as the executive engagement

brief are polished and ready for immediate use
• Integrated: tightly aligned with your PiB for powerful, Pricing

more consistent messaging
• Optimized: fully utilizes your existing Microsoft benefits • USD $5,000+ for full day workshop

info@genzium.com
Learn more:
Sales Experience
Assessment
Understand why a customer chooses to buy

(or not) with an in-depth report identifying
the strengths and weaknesses in your entire
sales process.

How often do you lose a sale? When you lose a sale, do you
know the reasons why? After assessing 160+ elements of your • Up to 30% revenue increase
specific buyer’s journey, we’ll provide you with valuable • $20+ million in incremental revenue
feedback and recommendations to improve your sales process, generated to date
guiding your sales team with best practices to enhance the
• Sales abandonment triggers are
return on investment (ROI) of your demand generation.
identified in 76% of cases
• 86% of partners who were previously
Partner benefits losing sales opportunities have
improved their businesses
At the completion of the program (up to four weeks), you’ll
receive a 55+ page report on areas for improvement, best
practices, and benchmarks, enabling:
Reduced sales abandonment rates

•
Pricing
• Improved customer onboarding
• Better ROI on demand gen activities • USD $5,500 per experience
• Increased revenue
• Scaled pricing is offered for
• Differentiation through better buying experiences
engagements with more than one
• Program offered in 20+ languages
experience (multiple partners,
workloads, personas, countries, etc.)
https://alinea-partners.com/sales-experience-assessments/
Virtual Channel
Academy
With virtual sales and marketing training for

the new virtual world, you'll gain a competitive
edge and elevate your Microsoft partner
business above the noise.

Focused on accelerating progress and results, the Virtual
Channel Academy includes two virtual training tracks – one for • Increased market opportunity –
sales and one for marketing. Each track contains four 60- Microsoft partners investing in the
minute sessions delivered live online for your teams. High new Virtual Channel Academy will be
impact and highly interactive, the objective of this powerful memorable and differentiated in their
program is to equip your business with new ideas and new approach to customer conversations
thinking for achieving sales and marketing excellence in our and executing marketing projects
new virtual world.
Partner benefits • 100% of people attending the Virtual
Channel Academy said they walked
• Exciting and engaging virtual training – people will leave away with something new
inspired, motivated, and ready to challenge status quo
• Gain new ideas and insights for having conversations in new

ways that drive better and surprising outcomes while
keeping your products and solutions on the priority list
Pricing
• Re-energize your focus and inspiration to communicate the
unique business value you bring to your clients and ensure • USD $7,500 per four-session track
they know where to come when they are ready to buy (up to 30 delegates per session/USD
$250 per person, per track)

https://www.resourceit.net/channel-academy
Julie Simpson: enquiries@resourceit.net
Learn more: http://www.resourceit.net
Virtual Partner
Strategy Workshop
Expand your business by maximizing your

partnerships utilizing a proven Framework and
Operating Model.

This workshop exposes best practices to create a cloud-first
strategy that will optimize success and drive more results. This • Partners who execute the Framework
workshop uniquely combines the expert guidance of Ultimate and Operating Model consistently
Partnerships Framework™ and CORE's Microsoft Co-Sell improve partner performance by 3-
Operating Model to ensure alignment, focus, and successful 5x, double their co-sell wins, and
traction. This model applies to big and small partners, new and create a household brand name to
seasoned. Let our partnership experts guide your success. and through Microsoft sales teams
Partner benefits “Ultimate Partnerships’ work resulted in

Blackbaud becoming Microsoft US Education
• Spend a half day focused on developing and optimizing Partner of the Year and the top US Co-Sell
your partner-to-partner alignment and strategy, and Partner in 3 Industries in 2019. It also
understanding the investment of time and resources around resulted in a sales improvement of 169%.”
executing a co-sell strategy that will accelerate your sales
- Brian Boruff, Former EVP of Global Partner
• By the end of the workshop, partners will have designed a Ecosystem and Alliances, Blackbaud
customized plan, learned best practices in recruiting and
going to market with partners, and completed a Co-sell
Operating Model with an action plan to get started Pricing
• Starting at USD $5,000
• Must have a Co-sell Ready or Co-
Schedule your session: sell Prioritized Offering
http://www.ultimatepartner.net
Vince Menzione: vincem@cloudwavepartners.com
Learn more: https://ultimatepartner.net/microsoft
Virtual P2P
Readiness Workshop
Gain analysis on your current partner program

and guidance developing strategic alliances
with other partners to improve performance
and expand into new markets.

A highly interactive, 4-hour online workshop that results in
a customized strategy to improve performance with • Improve partner performance by
existing partners and expand into new markets. We will 5-10x
analyze your current partner program, identify the things
that don't work, and recommend specific action items—
from putting together the right compensation program, to “The P2P benefit from The York Group was
one of the most impactful benefits from the
developing a strategy for using industry consultants as lead
GTM program. Solver was able to validate its
generators, and more. current partner strategy and get insight into
our next five-year strategy that will have
significant impact.”
Partner benefits
- Tad Remington, Chief Commercial Officer,
• Recruit new partners that produce sustainable revenue Solver, Inc.
streams while reducing the amount of time spent on
managing and supporting partners that don't sell
• Receive a fully documented channel program with

templates, worksheets, and other support documents, as Pricing
well as guidance that will greatly improve partner
performance
• USD $5,000

Webinar-in-a-Box
Leverage a ready-to-go webinar to

demonstrate your value to prospects.
Just show up and present!

The need to demonstrate value and to communicate online via
a scalable channel is rising. Webinars are ideal in this context yet • A professionally set-up webinar, telling
setting them up can be complicated and time consuming and the right story to the right audience
inexperience can impact both quality and consistency. In this
program, we'll help you with all technical aspects – including • A smooth registration and evaluation
webinar tooling and invitation & registration processes – to process
help you tell the right story with maximum impact.
• With the advertising budget that is
included, we have been able
Partner benefits
to (depending on circumstances such
• Our program helps you craft a webinar that delivers impact as target audience, existing brand
while also filling your webinar with the right prospects equity, etc.) attract between 9 and 30
participants for a given webinar
• Partners are able to show their knowledge, expertise, and
added value through a virtual environment for today's needs
• We take care of everything, from setup of the webinar

(tooling, registration, and follow-up process) to attracting the
Pricing
right people. We also provide coaching and help you in
crafting the right, relevant story for your webinar. • USD $2,800, includes content,
advertising campaign, tooling, and
$840 in advertising budget
Learn more:
http://www.bybwithmicrosoft.com
Demand generation
Accelerate: Managed Lead Generation and ABM Campaigns
More leads! More sales! Accelerate lead generation through single or omnichannel campaigns, based
on best practices from 90+ similar campaigns delivered for Microsoft partners globally.
Accelerator
Never miss another opportunity in the market. Our campaign-in-a-box will help you generate leads
with gated content created based on Microsoft research & knowledge.
Account-Based Marketing Activation
Activate your account-based marketing (ABM) campaigns with a comprehensive plan that targets
your must-win accounts.
Account-Based Marketing (ABM) Campaign
Identify a list of target industries and accounts to build your pipeline and exceed your sales goals
through a laser-targeted ABM campaign for sales enablement.
Azure Marketplace Demand Generation
Drive traffic to your solution page on Azure Marketplace to allow customers to begin their journey.
Boost Your Business Premium
Grow your business with a personal growth plan, relevant content, advertisement boosts, and real-
time leads to convert into customers—the most effective marketing journey, fully executed.
BullsEye ABM High Response Demand Generation
BullsEye is a unique sales-generating program that leverages high response direct mail and email
nurturing to provide your prospects an easy way to indicate their interest in Microsoft and your
Partner services.
Channel Lead Accelerator Program
Digital nurturing program to generate warm leads for channel partners.
Custom Demand Generation Campaign
Create awareness and drive and nurture leads for your service or offering with a custom media
channel strategy and campaign.
Customer Outreach Campaign
Leverage an audience-specific, 4-week content campaign to connect with customers and close deals,
built with Microsoft best practices in mind.
Digital Integrated Demand Generation Campaign
Engage your customers and move them along the conversion funnel using the digital channels most
appropriate and effective for your specific objectives and budget.
Demand generation
Digital + Telesales Demand Gen Platform
Drive solution awareness by engaging with and nurturing existing leads through content and value-
added CTAs while collecting marketing intelligence and insights.
European Tele-Lead Generation Engine
For partners looking to generate new business in Europe, leverage market intelligence to quickly
generate leads and market insights to increase your pipeline.
Leads-in-a-Box Campaign
Land and expand in new markets. Kick-start your business-to-business (B2B) lead generation to
promote a specific product or service through digital marketing channels.
Multi-Touch Lead Generation Program
Leverage multiple touch points to engage prospects and achieve better cut-through than single-
channel outreach efforts.
Accelerate:
Managed Lead Generation
and ABM Campaigns
More leads! More sales! Accelerate lead gen

through single or omnichannel campaigns, based
on best practices from 90+ similar campaigns
delivered for Microsoft partners globally.

Accelerate campaigns help you get to market faster and
exceed your goals. For multi-stage, omnichannel ABM • For mid-size, single channel
campaigns, you’ll receive a tailored landing page, a gated campaigns, 300-2,000* guaranteed
asset, campaign plan, advertising packages, multi-channel monthly landing page visits
*number of visits depends on channel
execution, and media spend. For single-channel campaigns
for driving awareness, webinar registrations, gated downloads,
and more, you’ll receive a campaign plan, solution sheet, • For omnichannel ABM campaigns,
advertising package, execution, and media spend. Custom 2,500-5,000+ guaranteed monthly
packages are also available. landing page visits
Partner benefits
• In market fast: Most campaigns are live within 2-4 weeks
Pricing
• Guaranteed traffic: Your campaign will achieve or exceed
targets, or Cadence Preferred will continue to run the • Mid-size, Single Channel Campaign:
campaign at its cost until targets are achieved USD $5,000 setup (one time) + USD
$5,000/mo. (includes media spend)
• Right-sized for most budgets: Campaign options enable
partners of all sizes to get expert-led campaigns in market • Multi-stage, Omnichannel ABM
Campaign: USD $20,000 setup (one
time) + USD $12,000/mo. (includes
Schedule your session: media spend)
www.cadencepreferred.com/services/leads/
Accelerator
Never miss an opportunity in the market. Our

campaign-in-a-box will help you generate leads
with gated content created based on Microsoft
research & knowledge.

The Accelerator program provides a campaign-in-a-box to
generate leads with gated content, created with Microsoft • As a result of the accelerator
research & knowledge. The offer is based on an opportunity campaign the partner will generate
leads in the short/mid-term
(sales play) in the market and the campaign is often co-
hosted by Microsoft or a distributor targeting a specific sales
play. The goal of the campaign is to generate leads through a
gated asset such as a white paper or eBook, or for webinar
registration.
Partner benefits
• Generate qualified leads

Pricing
• Attract attention in a specific sales play • USD $4,315 for 3 months, including
set up and total advertising budget
• We execute the campaign for you of USD $1,008 (for 3 months)

Learn more:
Account-Based
Marketing Activation
Activate your account-based marketing (ABM)

campaigns with a comprehensive plan that
targets your must-win accounts.

Account-based marketing (ABM) helps you engage and build
relationships with high-value companies. Audienz will help
you develop your ABM campaign strategy and plan to quickly
activate targeted, personalized campaigns. We will help you
understand your targets, update your messaging, plan your
tactics, and help you prepare for a successful launch.
Partner benefits
• Receive a customized ABM campaign that includes revised
messaging, target accounts, and tactical planning
• Build high-value relationships quickly with targeted and Pricing

personalized campaigns
• Must have a readily available
unique value prop, 3-5 marketing
assets as context, and defined
target market specifications

https://audienz.com/
Kathryn Courtney: msoffers@audienz.com
Learn more: https://audienz.com/abmcampaignactivitation/
Account-Based
Marketing Campaign
Identify a list of target industries and accounts

to build your pipeline and exceed your sales
goals through a laser-targeted ABM campaign
for sales enablement.

Our unique 8-week account-based marketing (ABM)
campaign will accelerate the velocity of your market entry • On average, partners experience a
while helping you build your target list of ideal prospects. 15:1 return on investment (ROI) upon
Execute highly targeted marketing campaigns that appeal completion of the campaign
directly to the pain points and priorities of the decision-
makers in your ideal organizations.
"The Transcends team has become a local
extension to our global marketing team and
have been delivering industry-leading MQLs
Partner benefits during an immensely challenging time of the
• Campaign strategy & implementation: Develop COVID-19 pandemic.”
audiences and build creative messaging that connects to a - Katy, Informatica
core value proposition and creative assets
• Customer journey mapping: Identify two key customer

personas, including geography, industry, size, and job titles
• Sales enablement: Learn processes to increase points of Pricing

contact, qualify leads, and accelerate handoff to the sales
team to create more opportunities
• USD $24,400 + minimum ad spend
of USD $2,500 per month

www.transcends.ca/abm-campaign
Azure Marketplace
Demand Generation
Drive traffic to your solution page on Azure

Marketplace to allow customers to begin
their journey.

Allytics will work with your team to understand your target
audience, generate a media channel strategy to reach them, • Increased revenue by driving traffic to
create the right assets, and execute a media campaign to Marketplace page resulting in trials
generate traffic to your solution page on Azure Marketplace.
Campaigns include weekly monitoring, reporting, and • Campaign metrics vary by channel and
adjustment for performance optimization and typically last 2-3 are managed as either guaranteed
months or more. impressions, clicks, or leads. On
average, partners experience 200-400
Partner benefits Azure Marketplace page visits per
$1,000 of media spend
• Target Audience Discovery Workshop to define customer
journey
• Review and update of your Azure Marketplace offer content
Pricing
• Multichannel media strategy
• Demand gen assets (text/social/display) • Starting at USD $20,000 + additional
options available to expand channels,
• Media spend, execution, management, and optimization content syndication, retargeting and
campaign duration
• Campaign metrics on CTR and Marketplace visits
• The partner must have a solution page
published on Azure Marketplace
www.allytics.com
Robert Doi: rdoi@allytics.com
Learn more: www.allytics.com
Boost Your
Business Premium
Grow your business with a personal growth plan,

relevant content, advertisement boosts, and real-
time leads to convert into customers—the most
effective marketing journey, fully executed.

Our experts will help you create a personalized marketing
plan based on our proven method and your target audience • Grow your business, increase website
and objectives. We’ll ensure that you are always top of mind traffic, improve search rankings and
within your network while you fill your sales funnel with search engine optimization (SEO),
better qualified leads and grow your business sustainably. enlarge your email database,
generate leads, and increase the
followers on your social accounts
Partner benefits
• Create visibility and awareness inside and outside your
first-degree network to enlarge your reach and start
conversations
• Gain visibility and act on leads within the online platform

YourWOO Pricing
• Receive 24 valuable articles for your target audience to be • USD $1,680 one-time onboarding fee
shared on your website, social channels, or through
• USD $1,007 monthly recurring fee
email—all visible through the platform for 24/7 insight on
the performance of the marketing execution (including USD $112 ad spend)
• Minimum 4-month commitment

www.bybwithmicrosoft.com
Joost Nienhuis: info@bybwithmicrosoft.com
Learn more: www.makemarketingmagic.com
BullsEye:
ABM High Response
Demand Generation
Fill the funnel with Tier 1 prospects through

high response demand generation tactics.

BullsEye is a unique sales-generating program that leverages
high response direct mail and email nurturing to provide your • Partners with direct sales teams are
prospects an easy way to indicate their interest in your enabled to handle and respond to the
Microsoft Partner services. Get your sales team to compete lead flow
and track performance of each sales rep for lead follow up. • Very fast, predictable program, with
leads within 3 weeks of start
Partner benefits
• Perfect for high value Tier 1 prospects, providing real-time Results:
insights on their interest level and when to contact • Typically 23-34% response rates
• Turnkey program includes an integrated High Response • 25-50x return on investment
Direct and a Digital Marketing approach, driving prospects
to a personalized microsite based on their needs
• Includes target list development, verification, content,
design, printing, deployment, postage, email nurturing, Pricing
sales team training, reporting, and ongoing support
• USD $25,000 - $65,000
• Programs run world-wide with 200–2,000 select prospects

http://www.3marketeers.com/bullseye
Jeff Holmes: ms@3marketeers.com
Learn more: http://www.3marketeers.com
Channel Lead
Accelerator Program
Digital nurturing program to generate

warm leads for channel partners.

The Channel Lead Accelerator Program is a turnkey digital
marketing program to drive and measure prospect interest in • On average, partners experience 100
your products and services. The program includes all services, Marketing Qualified Leads during the
content creation, list development, and campaign execution. 6-month program and a 15 - 25x ROI
Partner responsibility is to follow up with all leads within a 72-
• Generate warm leads for your sales
hour commitment. You may add any prospect lists to the
team with real time lead alerts based
program for inclusion in campaigns. The program is multi-
on prospect interest, intent, and
lingual, can be run in any country, and is GDPR, CAN SPAM,
content consumption
and CASL compliant.
• Targeted prospect list of up to 10,000
Partner benefits contacts with complete details for use
in all marketing campaigns
• Complete lead nurture campaigns that include 7 emails,
landing pages, 2 webinars, deployment, and reporting
• List of 10,000 prospects with full details that can be

leveraged for your other programs
Pricing
• Generate warm leads for your sales team with real time lead
alerts based on prospect interest, intent, and content • USD $12,000 total for a 6-month
consumption program

https://www.microsoft-programs.com/overview
Jeff Holmes: ms@etrigue.com
Learn more: www.etrigue.com
Custom Demand
Generation Campaign
Create awareness while driving and nurturing

leads for your service or offering.

Whether you're trying to generate leads, create brand
awareness, or establish thought leadership, Allytics can help you • Increased revenue through leads on
reach your goals. Allytics will work with your team to potential customers who are
understand your target audience, generate a media channel interested in your offering
strategy to reach them, create the right assets, and execute a • Campaign metrics vary by channel
media campaign to generate leads. Campaigns include weekly
and are managed as either
monitoring, reporting, and adjustment for performance guaranteed impressions, clicks, or
optimization and typically last 2-3 months or longer.
leads. On average, partners
Partner benefits experience 200 - 400 clicks per $1,000
of media spend
• Target Audience Discovery Workshop to define customer
journey
• One hero asset (eBook, whitepaper, or video)
• Multichannel media strategy Pricing
• Demand gen assets (text/social/display)
• Starting at USD $25,000 + additional
• Media spend, execution, management, and optimization options available to expand channels,
content syndication, retargeting, and
campaign duration

www.allytics.com
Customer Outreach
Campaign
Leverage an audience-specific, 4-week content

campaign to connect with customers and close
deals, built on Microsoft best practices.

A strong, customer-focused outreach campaign has the
power to help you connect with consistent and meaningful
messaging to strategically position your company as a
thought-leader on specific topics. Our team learns about your
goals and evaluates your existing content and channels,
collaborating with you to turn that content into a unique,
polished 4-week campaign to reach the right customers at the
right time.
Partner benefits
• A robust, customized 4-week campaign that is ready to use Pricing
• Make connections and close deals with the right content
for the right prospect at the right time • Starting at USD $2,500
• Must have a defined campaign
topic, defined comms outlets, and
defined content/content needs

Learn more: https://audienz.com/customeroureachcampaign/
Digital Integrated
Demand Gen Campaign
Engage your customers and move them along

the conversion funnel using the digital
channels most appropriate and effective for
your specific objectives and budget.

Leveraging our 20 years of IT channel marketing experience
and best-practice expertise, we’ll plan, conceptualize, execute, On a recent campaign:
and manage a digital campaign that engages your customers • Elements included video content
and moves them from awareness and consideration to distributed via Twitter & LinkedIn, ad
purchase—creating opportunities for your sales team and creatives, and a landing page
delivering tangible, measurable results.
• Campaign duration: 3 weeks
Results:
Partner benefits
• Twitter: 37,115 impressions, 2077
• Creates demand: Increased awareness of your brand,
views, 678 clicks
proposition, and product or service among receptive
audiences • LinkedIn: 72,327 impressions, 256
clicks, 0.35% average CTR
• Builds and nurtures lead pipeline: Increased interest in • Total Leads: 15
and consideration of your products and services among
serious and qualified prospects
• Increased sales: Call customers to action and improve Pricing

conversion from potential to purchase
• Starting at USD $8,990 – We produce a
campaign to fit your budget, dependent
Schedule your session: on scale and duration of campaign.
https://campaign.rightontheline.com/microsoftpartners
Kris Wanamaker: kris@rightontheline.com
Learn more: https://www.rightontheline.com
Digital + Telesales
Demand Gen Platform
Drive solution awareness by engaging with

and nurturing existing leads through content
and value-added CTAs while collecting
marketing intelligence and insights.

N3 works with best-in-class commercial data partners to offer
customized data models supporting program-specific • Increase in engaged contacts, greater
company profiles and contact personas to source new brand awareness, and better market
contacts for your program. Focused on account mapping, intelligence and insights
penetration, and decision maker identification, this turnkey
offer drives awareness while helping you digitally engage with “N3’s demand generation and management
new and expanded target accounts. team…helped us increase our pipeline and
better develop a strategy and sales efforts
moving forward.”
Partner benefits Head of Alliances, Wazoku
• New assets that highlight your company’s solutions and
align to your brand messaging and goals to utilize through
additional marketing channels
• Gain new engaged contacts, marketing insights, and

Pricing
competitive intelligence all driving new prospects and
opportunities • USD $47,000 package: 2 months and
list acquisition of up to 2,500 target
contacts
• USD $27,000 package: 1 month and
list acquisition of up to 1,500 target
contacts
https://go.businessresultsdriven.com/microsoftlp.html
Juan Garcia: Juan.Garcia@n3results.com
Learn more: www.n3results.com
European Tele-Lead
Generation Engine
For partners looking to generate new business

in Europe, leverage market intelligence to
quickly generate leads and market insights to
increase your pipeline.

Our European Tele-lead Generation Engine is built on market
intelligence with a European database of information and • Increase in pipeline, depending on
communications technology (ICT) decision makers. the chosen package, for an average
Leveraging our numerous years of experience calling on 15-20 leads generated
decision makers regarding the Microsoft portfolio, we’ll help
you gain relevant leads and interviews to improve your “Good appointments have been made as a
marketing and sales effectiveness. result of the Smart Profile campaigns,
which have resulted in new customers. For
example, 1 in 2 agreements has led to a
Partner benefits quotation.”
• You’ll receive roughly 15-20 BANT-qualified leads that will

fill your pipeline
• Every conversation with a relevant decision maker is stored

and made available for you to gain greater insights into the Pricing
current status of the buying cycle, the best moment to
recontact in the future, and a complete transcript of what • Starting at USD $3,500
has been discussed

www.smartprofile.io/microsoft
Sanne Roubos-van Klink: sanne.vanklink@smartprofile.io
Learn more: https://www.smartprofile.io/nl
Leads-in-a-Box
Campaign
Land and expand in new markets. Kick-start

your business-to-business (B2B) lead
generation to promote a specific product or
service through digital marketing channels.

With Leads-in-a-Box, test new markets through a low-risk,
high-return campaign that will guide future strategies. This • Insights into target market/target
eight-week program includes value-added services like customer to validate geo-expansion
campaign strategy, goal setting, identification of target efforts
customers, localized messaging, and weekly reporting and
insights. • Ability to test proofs-of-concept
(POCs) quickly and get the results
necessary to develop a more
Partner benefits extensive lead generation strategy for
implementation
• Quick and effective: In just 60 days, you will have concrete
evidence to suggest whether your GTM strategy is a
success or requires adjustments
• Usable assets: You’ll have a suite of marketing assets Pricing

created for use and repurpose in future campaigns
• USD $9,900 + USD $2,500 minimum
• “New market” plan enhancement: Receive ad spend
recommendations on opportunities and GTM plan
enhancements that can be implemented in the future

www.transcends.ca/leads-in-a-box
Multi-Touch Lead
Generation Program
Leverage multiple touch points to engage

prospects and achieve better cut-through than
single-channel outreach efforts.

Integrate social selling, high-performing drip email, and
telemarketing to deliver better results than you typically get Multi-touch campaigns typically deliver:
when utilizing only one channel. Multiple touch points enable • 8-10 BANT leads
you to engage prospects from our proprietary database of
business leaders and decision makers for BANT-qualified • 10-20 nurture leads
leads. • 300-500 new contacts via social selling
• 30-50 replies in LinkedIn
Partner benefits • 20%-40% open rate on email outreach
• Matches your solution with customer needs: We
understand how to have business conversations about
your value proposition and communicate how it will solve
customers’ marketing challenges
• Builds warm, receptive, open leads: Identifies genuine

Pricing
prospects and nurtures them further down the sales
conversion funnel • USD $7,500 (targets up to 1,000
contacts)
• Books meetings: Establishes commitments with
prospective customers to meet with your sales team

https://campaign.rightontheline.com/microsoftpartners
Kris Wanamaker: kris@rightontheline.com
Learn more: https://www.rightontheline.com
Event support
Marketing Destination Portal
Become an insider and learn how to craft a Microsoft partner award-winning entry with a free
Microsoft Awards preparation module.
Virtual Event as a Service
Increase your brand awareness and business opportunities through an engaging virtual event
experience using modern cloud-based technologies and world class best practices.
Virtual Experience: Staying Connected

Ensure that you’re staying connected internally and with customers through a great virtual
experience.
Marketing
Destination Portal
With daXai, your Marketing Destination

Portal, become an insider and learn how to craft
a Microsoft partner award-winning entry with a
free Microsoft Awards preparation module.

The biggest questions we get from partners beginning the
award submission process are: “Can I really win?” and, “Is my • At Inspire 2020, 48% of our clients
story award-worthy?” With our free and proven preparation were selected as either a winner or
tool, capture everything you need to write a great Microsoft finalist
Award submission. Use daXai year-round to capture your • Mercer-MacKay clients increase their
customer stories as they happen and be completely prepared chances of winning a Microsoft award
to craft your submission come award season. by 20% when they follow this process
Partner benefits “Mercer-MacKay's in-depth knowledge of

Microsoft & the award submission process
• Learn what Microsoft wants to see in award submissions
helped MediaValet receive this incredible
recognition.“
• Capture key information as it happens so you are not
scrambling during awards season - Maria Osipova, VP of Marketing, MediaValet
• Enjoy peace of mind with all of your information in one

place for your team to collaborate
Pricing
• The preparation tool is free
https://portal.mercermackay.com/
Gail Mercer-MacKay: gailmm@mercermackay.com
Learn more: https://www.mercermackay.com
Virtual Event
as a Service
Increase your brand awareness and business

opportunities through an engaging virtual
event experience using modern cloud-based
technologies and world class best practices.

Meylah empowers partners to create infinite connections &
opportunities through virtual event experiences. Our team of • On average, partners will increase
experts works closely with your team to develop a strategic & access to leads and opportunities by
flexible game plan to help you launch your interactive virtual 10x and see 40% in time savings while
event in 4-6 weeks, along with setup for event registrations, having access to real-time analytics
speaker curation, virtual event streaming, and social media
promotions. “CloudExec Connect, a business building
virtual event, generated over 500 business
connections because of their experience in
Partner benefits curated programming, technology and
• Meylah will help you design an innovative and engaging workflow process automation.”
virtual event experience using best practices - Women in Cloud
• We provide end-to-end service for hosting and promoting

seamless virtual events using modern cloud-based
technologies, including digital and social promotional content,
hands-on speaker prep and support, post-event content and Pricing
reports, and more
• Starting at USD $5,000-$7,000 for
• Gain access to over 10M audiences through our strategic hosting one virtual webinar on
partnerships with Microsoft supported communities
Microsoft Teams
• Custom pricing for summits and
Schedule your session: conferences apply
https://meylah.com/virtualevents
Chaitra Vedullapalli: chai@meylah.com
Learn more: https://meylah.com
Virtual Experience:
Staying Connected
Ensure that you’re staying connected

internally and with customers through a
great virtual experience.

As organizations pivot away from in-person engagements,
providing successful virtual events and meetings is a key • Enables sales and marketing teams
differentiator. Allytics will help you create a virtual experience to successfully address customer
that is flexible for any scenario—emergency cancelled events, virtual outreach requirements
structured webinar series, digital event strategy, virtual exhibit
hall, or outbound virtual selling. • Maximize return on investment (ROI)
leveraging learnings from both
successful and failed virtual event
Partner benefits executions
• Full service: Allytics manages the virtual event process
from end-to-end, including selection of virtual platform,
logistics, registration, and production
• Time to market: 4-6 weeks from start of event demand Pricing

generation
• Variable pricing based on individual
requirements

www.allytics.com
Global growth
Geo Expansion Marketing Leadership and Advisory
Let us help you showcase your solution and key benefits to your target audiences located in a new
geography, including Microsoft field sellers, channel partners and regional customers in the APAC.
Geo Expansion, Lead Generation, and Business Development
Approach new markets with confidence. Gain low risk, high return entry into the Asian market and start
building your pipeline immediately.
Global Expansion GTM Strategy and Plan Development
For solutions-led companies, develop the right strategies and an executable plan to win new customers
in more markets.
Global Expansion Partner Channel Development
For software-led companies, build a partner channel faster to reach new customers in more markets at
scale.
Partner-to-Partner Geo Expansion for Enterprise ISVs
Establish strategic relationships with high-volume Microsoft Independent Software Vendor (ISV)
partners in international markets to gain competitive advantage and grow revenue.
Geo Expansion
Marketing Leadership
and Advisory
Let us help you showcase your solution and key
benefits to your target audiences located in a
new geography, including Microsoft field sellers,
channel partners and regional customers in the
Asia Pacific region.

In this 6-week advisory engagement, we’ll collaborate with
your marketing team to implement a localized sales • De-risked geo-expansion providing
enablement strategy, communication strategy, and overall an opportunity to undertake a highly
product marketing strategy for your Asia Pacific expansion. strategic and targeted market entry
We’ll identify any region-specific pain points that can be
addressed in client collateral, advise on targeted digital "Asia Market Entry helped us localize our
marketing activities, and provide representation for thought marketing message, not just to our APAC
leadership and PR in the region. customers, but also ensured that the
Microsoft Field Sellers understood our
solution and how to sell with us. This has
Partner benefits greatly accelerated our successful
expansion.”
• Leverage targeted collateral that demonstrates your
understanding of specific pain points and localizes your - Kollective Technologies, USA
messaging to meet the needs of the APAC region
• Be ready to enter the market with customized messaging

for all your audiences, including Microsoft field sellers,
partners and customers in the new geography
Pricing
• USD $15,000 per 6-week engagement

https://www.asiamarketentry.com/microsoft-geo-expansion
Geo Expansion,
Lead Generation &
Business Development
Approach new markets with confidence. Gain
low risk, high return entry into the Asian market
and start building your pipeline immediately.

Once your value proposition and collateral is messaged
correctly for the new geography, you’ll be ready to start • The KPI target volume of prospect
building your pipeline through a lead generation campaign. meetings achieved from this outreach
Over a period of two months, our team of business is expected to be between 10-15
development experts will represent your business in the Asian opportunities
market. We will carry your business card and identity for full
representation, providing a team of salespeople building your • Approach up to 250 relevant
pipeline immediately. companies in the target market
• Start building your pipeline in Asia

Partner benefits within just two weeks
• Validate and gain faster entry into Asian markets, growing
your pipeline without significant investment or relocation
• Find the right partners in the market to help amplify your

offering with a target company list provided by Asia Market Pricing
Entry
• USD $20,000 for a two-month
• Gauge how to best engage with each company in the
target market while identifying any potential deal breakers campaign

https://www.asiamarketentry.com/business-development
Global Expansion
GTM Strategy & Plan
Development
For solutions-led companies, develop the
right strategies and an executable plan to
win new customers in more markets.

In this four-week program, you’ll build a tailored GTM plan to
accelerate sales, build brand awareness, and increase your • Partners leveraging this program
solutions’ competitiveness. Develop the objectives, strategies, typically recruit 10-20 partners and
and execution timeline to achieve growth while accounting for win new sales worth hundreds of
local market conditions, the partner ecosystem, competitors, thousands of dollars
and engagement with Microsoft’s field sales and marketing.
Partner benefits Pricing

• Develop a multi-year GTM plan that will result in the fastest
and most cost-effective way to grow your sales in new • USD $20,000 – Customized service,
markets includes readiness assessment, two-
day strategy and GTM plan
• Achieve results in weeks instead of months, gaining traction development workshop, and creation
to reach more customers and win new sales of custom materials
• USD $5,500 – Guided service,
• Better leverage Microsoft Partner Network (MPN) benefits
includes readiness assessment,
and Microsoft field teams to sell into Microsoft-managed
template-guided two-day strategy
accounts
and GTM plan workshop (excludes
creation of custom materials)
http://aimcorpinternational.com/joomla254/index.php/resources/geo-expansion
Paul Solski: information@aimcorpinternational.com
Learn more: www.aimcorpinternational.com
Global Expansion
Partner Channel
Development
For software-led companies, build a partner
channel faster to reach new customers in
more markets at scale.

In this eight-week service, you’ll build a tailored partner
program to prospect, recruit, activate, and grow your partner • Partners leveraging this program
channel for increased sales into target markets. Develop typically recruit 10-20 partners and
essential GTM strategies, value propositions, business terms, win new sales worth hundreds of
and materials for partner engagement and sales execution thousands of dollars
while identifying a portfolio of best-fit potential partners for
recruitment.
Partner benefits Pricing

• Identify the ideal partners to recruit for selling your
solutions to targeted customers in selected industries • USD $20,000 – Customized service,
and segments includes readiness assessment, two-day
strategy, and partner program
• Achieve results in weeks instead of months, gaining development workshop, creation of
traction with partners to reach more customers and win custom materials, and potential partner
new sales list
• Rapidly build a partner channel of proactive and self- • USD $5,500 – Guided service, includes
sufficient reseller partners who will scale your market readiness assessment, template-guided
reach globally two-day strategy and partner program
discussion, and potential partner list
(excludes creation of custom materials)
http://aimcorpinternational.com/joomla254/index.php/resources/geo-expansion
Paul Solski: information@aimcorpinternational.com
Learn more: www.aimcorpinternational.com
Partner-to-Partner
Geo Expansion
for Enterprise ISVs
Establish strategic relationships with high-
volume Microsoft ISV partners in international
markets to gain competitive advantage and
grow revenue.

The York Group has developed a global network of high-
volume, high-quality Microsoft partners that will invest • Partner relationships are structured to
resources to drive significant revenues for small and mid-sized produce at least $1 million per year in
ISVs with enterprise solutions. We will work through the new revenues per partner per market
business planning process with you and provide guidance
during the partner presentations and business discussions, • Traditional channel development
along with providing two account managers to help you programs can take up to two years to
maximize the relationship. recruit partners and generate first
revenues; this program establishes the
partner relationship in 60-90 days and
Partner benefits initial sales in 3-6 months
• No up-front fees—purely a pay-for-performance program
• Program is designed to generate new revenues from new

markets that can be difficult or expensive for an ISV to Pricing
penetrate on its own
• No up-front fees or retainers
• Eliminate time wasted with unproductive partners that don't
produce meaningful revenues • Commission of 10% on the net
proceeds to the ISV (the amount an
ISV receives after the partner
discount)
Marketing strategy & planning
Buyer’s Journey Map
Guide your customers on the path to your solution! Clarify the milestones and highlight
opportunities by mapping their unique journey.
Consultation & Solution Offer Listing Service
A white-glove assistance service to publish your offer to the Microsoft commercial
marketplace and access a global ecosystem of customers, partners, and Microsoft field sellers.
Elevator Pitch Library
With a library of ready-to-use elevator pitches, you’ll be prepared to win conversations and
infuse consistent messaging in your materials and communications.
Modern Marketing Academy
Learn from experts in the field of marketing and practice your marketing propositions with marketing
and innovation tools in six modules to enable greater success in your business efforts.
Unify Focus Day: A Go-To-Market Accelerator
Unify your leadership team around a strategic marketing vision through an outcome-based
workflow—in just one day.
Unique Value Proposition Support
Stand out with what makes you special and increase your visibility to Microsoft and to customers by
strengthening your unique value proposition (UVP).
Buyer's Journey Map
Guide your customers on the path to your

solution! Clarify the milestones and highlight
opportunities by mapping their unique journey.

Your customers are on a journey – ideally, to your solution.
Investigate and refine your customers’ unique journey
through your pipeline, discover gaps, realize opportunities,
and walk away with a visual resource as unique as your
business.
Partner benefits
• A visual map outlining the milestones for the buyer’s
journey, unique to your solution
• Investigate and refine your buyer’s unique journey to Pricing

discover gaps and opportunities in the pipeline
• Must have a readily available

unique value prop and defined
customer touch points through
funnel
Learn more: https://audienz.com/buyersjourneymapping/
Consultation &
Solution Offer
Listing Service
A white-glove assistance service to publish your
offer to the Microsoft commercial marketplace
and access a global ecosystem of customers,
partners, and Microsoft field sellers.

Imagine if your solutions could easily reach millions of
customers who are constantly in search of apps and services in • On average, partners will reduce
140+ countries. Meylah’s white-glove assistance service solution publishing time by 50% and
empowers Microsoft partners to publish their solution offers to increase access to leads while gaining
Azure Marketplace or Microsoft AppSource in weeks instead of exposure to 95% of Fortune 500
months. Our team of experts will work closely with your companies using Azure
leadership team to consult, architect, and publish your offer,
“The ease of the overall process and speed
along with discussing ways to generate leads via Microsoft’s
was really appreciated. The white-
campaigns and tools.
glove assistance we got around logo sizing,
step-by-step assistance before going live
Partner benefits and HTTPS end point integration made
• Solution offer consultation: a dedicated time to identify our solution offer publishing seamless.”
ideas for your solution offer - Changing Social
• Solution offer review: review your offer content & creatives

to reduce publishing time
• White-glove assistance service: 2-4 weeks to list your Pricing

solution offer in the marketplace and recommendations on
leveraging Microsoft marketing assets for lead generation • Starting at USD $5,000 for white-
glove publishing assistance service

https://meylah.com/whitegloveservice
Chaitra Vedullapalli: chai@meylah.com
Learn more: https://meylah.com
Elevator Pitch Library
With a library of ready-to-use elevator pitches,

you’ll be prepared to win conversations and
infuse consistent messaging in your materials
and communications.

A strong pitch has the power to help you win customers.
Audienz will collaborate with you to develop a library of five
elevator pitches, focusing on both internal and external
audiences. The pitches vary in length and detail, ensuring you
are ready to share the most valuable information about your
business and solution.
Partner benefits
• A library of specialized copy blocks ready to use as a
foundation for materials and communications
Pricing
• Win conversations with reusable elevator pitch copy blocks
that highlight your unique value • Starting at USD $2,500
• Must have a readily available unique

value prop, defined audiences/target
personas, and 3-5 marketing assets
as context.

Learn more: https://audienz.com/elevatorpitchlibrary/
Modern Marketing
Academy
Learn from experts in the field of marketing

and practice your marketing propositions with
innovative tools to enable greater success in
your business efforts.

The Modern Marketing Academy offers inspiring and effective
hands-on skill training to boost your marketing capability. • New or adjusted marketing and
During six virtual classroom modules you’ll practice marketing business propositions leveraging highly
and innovation tools as well as relevant soft skill training to applicable tools to immediately
ensure you are fully enabled with the knowledge to improve content and webpages
independently create new marketable offers based on Microsoft
technology. • Marketing content to push in
campaigns and the expertise to
Partner benefits independently create new marketable
• Develop a clear marketing ambition and value proposition offers moving forward
leveraging the business model canvas
"I like MMA because it gives marketing
• Understand your market potential and identify buying training that is very tailored to the shared
personas and key offerings to build more effective leads market that many Microsoft partners
operate in.”
• Structure a clear marketing story and plan while learning how - MMA graduate, Irish Dynamics Partner
to create valuable content tailored to your buyer personas
• Build your skills on impacting and influencing your prospects,

clients and stakeholders through various approaches Pricing
• USD $1,118 (EUR €999) per

Schedule your session: person for the full Academy
Email us at: microsoft@lepaya.com
Learn more: www.lepaya.com/modernmarketingacademy
Unify Focus Day:

A Go-To-Market Accelerator
Unify your leadership team around a

strategic marketing vision through an
outcome-based workflow—in just one day.

In one 8-hour expert-led session, you’ll complete a series of
exercises designed to establish a unified marketing strategy • Most partners see 100-330% growth
while identifying execution gaps across people, processes, and in 10 months or less
tools.
• 90% of our customers say it takes
less than a month to achieve what it
Partner benefits would have taken nine months or
more to accomplish previously
• Gain buy-in from your leadership team on the critical
elements of your marketing plan before you create it
"This method gave us more clarity than we
• Radically reduce the time it takes to extract all the collective could achieve on our own. It allowed us to
focus our resources for the greatest effect.
knowledge underutilized in the organization
We doubled our revenue and team in seven
months."
• Uncover incorrect assumptions, 'unknown unknowns,' and
- Randy, CMO, nClouds
vague notions of the brand that impede your success
• 100% online approach means no travel is required for your

leadership team
Pricing
• USD $9,985
https://visionplatform.io/mpn
Shari Burk: hello@visionplatform.io
Learn more: www.visionplatforminc.com
Unique Value
Proposition Support
Stand out with what makes you special and

increase your visibility to Microsoft and to
customers by strengthening your unique value
proposition (UVP).

A strong, customer-focused, unique value proposition (UVP)
sets you apart from the competition and increases your
visibility to Microsoft and customers—allowing you to drive
more wins. Audienz will work with you to test and improve
your UVP, reviewing your existing messaging, testing it
against best practices, and providing actionable feedback so
you can refine. We'll polish your UVP and design a one-pager
ready to be shared with your audiences.
Partner benefits
• A visual tool defining your solution's unique value to Pricing
customers and to Microsoft
• Strengthen your unique value proposition (UVP) with our
proven process to increase visibility and stand out from • Must have a deep understanding
competition of offering/solution value, defined
audiences/target personas, and 3-5
marketing assets as context

Learn more: https://audienz.com/uvpsupport/
Sales & marketing collateral
Co-Sales Enablement Kit
Enable your sales teams with the resources they need to best represent your joint solutions.
Digital eBook
Position your company as a thought leader and build credibility with a skillfully constructed eBook.
Excite: Sizzle Video for Digital Marketing
Spark excitement and customer awareness! Improve search rankings and drive more leads with a
compelling 90-second live + motion graphics video.
Mini Commercial
Showcase your solution with a 30-second high-impact motion animation video.
PartnerOn – Streaming Content For Channel Marketing
Get 52 weeks of great content for your marketing campaigns, complete with successful editorial
plans and support to drive increased sales.
Proposal Management Software for Partners
Empower your remote sales teams to create pitches, proposals, and content 5X faster. Bring your
best minds and content together to create proposals that win.
Thought Leadership
Position your company as a thought leader to establish credibility, connect with prospects, and
accelerate growth.
Video Case Study
Tell your story through the voice of your customer in a two-minute case study highlight video.
Video Stories
Our video tool will help you create professional videos (reference video, video series, vlogs) in an
easy, quick, but professional way.
Video Storytelling
Share your company's unique story or champion a solution and form connections with potential
customers in 60 seconds or less!
Co-Sales
Enablement Kit
Enable your sales teams with the resources

that they need to best represent your joint
solutions.

Allytics will help you tell the joint value proposition of your
solution in partnership with Microsoft. With the • Consistency in value proposition of
Co-sales Enablement Kit, empower your sales teams with your solution and Microsoft
easy-to-consume messaging tools and aligning them to your
• Right mix of content, graphics, and
marketing story and digital marketing efforts
sales messaging to consume and
translate to your customers
Partner benefits
• Full service: Allytics manages the process from start to
finish, including subject matter discovery, messaging and
positioning framework (MPF) development, and
battlecard content and graphics
Sales Asset: Designed for your sales teams and channel
•
partners (direct and tele sales) and marketing
Pricing
• USD $7,000

www.allytics.com/
Learn more: www.allytics.com/
Digital eBook
Position your company as a thought leader

and build credibility with a skillfully
constructed and beautifully illustrated eBook.

Generate better qualified leads, educate your readers, and move
prospects down your sales pipeline with a skillfully-crafted • Content marketing is shown to
eBook from industry expert, Extra Mile Marketing. We help you produce 3x more leads than paid
take technical product information and create an engaging search advertising
storyline with graphics that bring it to life. Position yourself as a
thought leader, build credibility, and offer educational material • Studies show that people can recall
that resonates with prospects and champions your solution. 65% of the visual content that they
see almost three days later
Partner benefits
• Drive a higher volume of website traffic with an eBook that
includes relevant industry topics and top searched keywords
• Move leads down the sales pipeline by offering high-quality Pricing

content with engaging visuals in exchange for contact
information • USD $14,000
• Educate prospects in your target industry and showcase the
value of your solution by providing engaging content with
compelling details, positioning you as an industry authority

https://www.extramilemarketing.com/services/microsoft-partner-services/
Madeleine Orton: madeleine@emminc.com
Learn more: https://www.extramilemarketing.com/
Excite:
Sizzle Video for
Digital Marketing
Spark excitement and customer awareness!

Improve search rankings and drive more leads
with a compelling 90-second live + motion
graphics video.

Video is one of the highest drivers of customer awareness and
interest today. Incorporating motion graphics animation, live “b- • 10X+ better performance on social
roll” footage, voiceover, and music, our Excite service delivers a posts that include video content
90-second social-ready sizzle video to amplify your marketing
efforts. Based on experience developing high-quality videos for • Improved search rankings, quality
the industry’s most demanding ISVs (like Adobe, AVID, and scores, and better search traffic
Microsoft), we can help propel your story with engaging,
custom-made visual content. • 2X the number of leads generated
from landing page traffic
Partner benefits
• Spark more interest: Leverage a “showing” rather than
“telling” approach, to demonstrate value much quicker and
more effectively
Pricing
• Increase search traffic: Video boosts search rankings and
arms buyers with more information and confidence to engage • USD $10,000
• Drive more leads: Videos help increase engagement and
build credibility – buyers prefer to watch visual content rather
than read text and are more likely to buy as a result of video

www.cadencepreferred.com/video/
Mini Commercial
Showcase your solution with a 30-second

high-impact motion animation video.

A mini commercial is a short and highly consumable
marketing asset that quickly showcases what you do and • On average, partners experience over
entices your target audience to want to learn more. Highlight 1,000 video views through this GTM
your key features, customer benefits, and Microsoft service offer
partnership in an impactful motion animation video that can
be used to enhance your social and other digital marketing
efforts.
Partner benefits
finish, including content, storyboard, graphics, motion, and
Pricing
music
• USD $4,000
• Social ready: Designed for use on all the social channels
that you use today and provides consistency in messaging
• Optimal awareness: Highly engaging and short enough to

keep your target audience’s attention while showcasing
your solution

www.allytics.com
PartnerOn –
Streaming Content For
Channel Marketing
Get 52 weeks of great content for your

marketing campaigns, complete with
successful editorial plans and support to
drive increased sales.

Tired of going to multiple locations for the marketing
campaigns you need to grow your business? With PartnerOn, • 225% increase in sales leads
get 52 weeks of great, readily-available content streamed to
your account to use in your own marketing channel • Over 40% increase in sales
campaigns. We’ll help you build successful editorial plans and
provide support to drive increased sales. "We have streamlined our marketing efforts
with the customization of resources provided
by ContentMX. This product has increased
Partner benefits our customer acquisition by 400%.”
• Fast: Produce marketing campaigns and publish content - Dr. Pedro N Gonzalez, Fimmaec IT
Consulting Group
with less than a 5-minute time investment each week
• Easy: Share customizable content in just a few clicks to

increase sales and maximize visibility with customers and
prospects
Pricing
• USD $5,000/month for up to two

channels

https://www.partneron.com/
Jeffrey Mesnik: sales@contentmx.com
Learn more: www.contentmx.com
Proposal Management
Software for Partners
Empower your remote sales teams to create

pitches, presentations, and content 5X faster.
Bring your best minds and content together
to create presentations that win.

Intuitive and easy to use, Qorus enables your remote sales
team to build customized, professional, engaging proposals • Deliver customized proposals and
and other content in minutes versus hours, all while tracking content 5X faster
client engagement insights. Fully stocked with Microsoft
Partner Network content, integrated with Microsoft Office 365 • 20% increase in sales velocity with
50% less time searching for content
and popular CRM systems, Qorus empowers your team to
close more deals faster.
• $20K in annual productivity savings
per user
Partner benefits
“We have increased market penetration. Our
• Build personalized presentations using Microsoft’s latest conversion rate has increased from 35% to
sales and marketing content 75%. We use the integration with all the
Microsoft products to customize and guide
• Find and combine the most effective pieces of your content our customers on the buying journey.”
with data-driven content recommendations
- Dr. Pedro N Gonzalez, Fimmaec IT
Consulting Group
• Discover who and what drives a successful proposal with
built-in measurement tools
• 100% remote work capable to easily stay connected with Pricing

customers in distributed scenarios
• USD $45/user per month w/ annual
commitment
• Must be running Office 365
www.qorusdocs.com
Michelle Revsbech: mrevsbech@qorusdocs.com
Learn more: www.qorusdocs.com
Thought Leadership
Gain momentum and position your company

as a thought leader to establish credibility,
connect with prospects, and accelerate growth.

Thought leadership is one of the most powerful ways to establish
credibility, connect with prospects, and accelerate growth in • Almost 60% of business decision
industry-specific settings. As a masterful marketing team with makers say that thought leadership
experience crafting successful GTM materials in healthcare, directly led to their awarding of
financial services, banking, insurance, manufacturing, and retail, business to an organization
among others, you can expect your campaign deliverables to
• Microsoft partners often see a
shine bright and engage customers. Our three-tier thought
return on investment as high as 13x
leadership campaign will help you obtain best-in-class content,
when prioritizing blogs as part of
including an eBook, an infographic, and a series of three blogs.
their marketing campaign strategy
Partner benefits
• Receive greater visibility and credibility as a thought leader,
leading to more opportunity and business
• Gain better qualified leads for your sales team and move Pricing
prospects down the sales pipeline by offering well-crafted
material in exchange for prospect information • USD $27,500
• Drive the right prospects to your website by offering industry
relevant material that includes top searched keywords

Video Case Study
Tell your story through the voice of your

customer in a two-minute case study
highlight video.

A video case study allows you to tell your story as you want to
tell it, with the words coming directly from the voice of your • On average, partners experience
customers. In two minutes or less, you can effectively over 5,000 video views through this
introduce the customer, summarize their challenges, and GTM service offer
showcase how your solution enabled the customer to
succeed.
Partner benefits
finish, including script outline, speaker rehearsal
preparation, (interview and b-roll), onsite/remote producer,
low complexity graphics, and background music Pricing
• ABM ready: Designed specifically with your end customer
in mind and ready to support your account-based • USD $15,000
marketing efforts
• Optimal awareness: Highly engaging and short enough to

keep your target audience’s attention while showcasing
your solution

www.allytics.com
Video Stories
Leverage videos to spark customer

conversations and create more awareness.

We developed a video tool that will help partners to create
professional videos (reference video, video series, vlogs) in an • Research shows that placing reviews
easy, quick, but professional way. The partners & clients will in quotations increases your chances
tape their own shots (works great with a smartphone), then of a deal with 20%
shots will be uploaded to the video tool and assembled by us
to a create a complete video asset. • Businesses using video increase the
chance of meeting their sales targets
Partner benefits with 73%
• Help is provided to build the script, which helps to tell the

right story, and all parties are coached on how to perform,
what story to tell, and how to handle technical challenges
• Tooling is provided with instructions and method for

uploading video shots Pricing
• A professional video is composed with the uploaded • USD $895: Customer story video
material in local language
• USD $785: Video produced in series
• Partner can utilize the completed video to generate • USD $280: Vlog
awareness & increase website traffic

Learn more:
Video Storytelling
Share your company's unique story or

champion a solution and form connections
with potential customers in 60 seconds or
less!
About the service

Key results
Share your company’s unique story, increase brand awareness
and lead generation, and connect with customers in 60 seconds
• 97% of marketers claim that videos
or less with our video storytelling package! The marketing
help customers understand products
geeks at Extra Mile craft compelling storylines, with high quality
graphics and movement, that set you apart from the • 92% of marketers say video is an
competition. Our three-tier video storytelling package will put a important part of their marketing
spotlight on your solutions, with a 60 second “hero” video, 2 -15 strategy — the highest percentage of
second social media flash videos, and 1 animated gif. any year since 2015
• 88% of video marketers reported that
Partner benefits video gives them a positive ROI
• Educate prospects and generate better qualified leads with a
video showcasing your company or a particular solution
• Use video to simplify complex technologies and product Pricing
features
• Add video to your website and landing pages to track • USD $14,000
engagement and conversions
• Create a video designed for a target industry to showcase the
value of your solution and your expertise within that industry


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Marketing Services Catalogue

Go-To-Market with Microsoft

About the Marketing Services Catalogue

Available service categories

Marketing strategy & planning

Sales & marketing collateral

Azure Business Outcome Selling

Co-Sell Operating Model Workshop

Co-Sell Technical Strategy Consultation

Differentiate: Compelling Offers and Messaging Workshop

Digital Selling Coaching Program

Microsoft Co-Sell Bootcamp

New Market Validation Workshop

Partner-to-Partner 90-Minute Consultation

Partner-to-Partner Enablement Workshop

P2P Workshop: Landing and Securing Partnerships

Sales Experience Assessment

Virtual Channel Academy

Virtual Partner Strategy Workshop

Virtual P2P Readiness Workshop

Don’t start from scratch. Cut time to develop

About the service Key results

Reach your Azure growth goals. Follow industry

About the service Key results

Co-sell is the platform to grow your brand with

About the service Key results

• Gain Microsoft executive leadership attention, along with

Learn what it takes to migrate your solution to

About the service Key results

• Move through the co-sell process and requirements to attain

Get noticed! Learn from cognitive research and

About the service Key results

• Drive sales: Creation of offers that drive customer urgency Pricing

Learn the art of digital selling. Identify where

About the service Key results

Partner benefits • 200% increase in post views, SSI

• Marketing teams will learn how to create a LinkedIn

Generate more leads that convert! Learn

About the service Key results

“Based on the Cadence approach, we’re

• Accelerate leads and sales: Education to launch your Pricing

Ensure you understand Microsoft's objectives in

About the service Key results

• Grab Microsoft’s attention and mindshare while learning

Schedule your session:

Validate a new geographic opportunity and

About the service Key results

• In the second 90-min workshop you will receive

Schedule your session:

Get clear insight into your current online

About the service Key results

Address the issues that frustrate you most

About the service Key results

• Gain insights to help you achieve better performance

Schedule your session:

Pinpoint your standing in the new Microsoft

About the service Key results

Gain clarity on how to expand your business

About the service Key results

• Gain better performance from existing partners, convert

Schedule your session:

Use your partner-to-partner sales play to

About the service Key results

• Actionable: assets such as the executive engagement