Made By, Dhaval Solanki

Marketing Management
 Outline
- Product Mix of Nestle
- Product Line of Nestle
- Product Width of Nestle
- Product Length of Nestle
- Product Depth of Nestle
- Maslow's motivation factor for KitKat
- KitKat's stage in product life cycle
- Marketing Strategies(4P) for KitKat
Product Mix Of Nestle
Nestle

Food Pharma
Product Line Of Nestle
Nestle

Food Pharma

Culinary And Choclates &

Beverages Ice-Cream Chilled Diary Surgical Ear Care Pharmaceutical
Foods Confectionery

Nescafe Nido Maggi Crunch Yogurt AcrySof Cipro Patanol

Nestea Nespray Stouffer's Polo Actiplus Legacy HC Betoptic

Nestle Pure life Carnation Buitoni Kitkat Riwayati Maza Accurus Otic TobraDex

Nespresso Herta Lion BSS Ciloxan

Milo Thomy After Eight LADARVision

Nesquik Crosse Orion Viscoat

Nescau Blackwell Butterfinger

Pure Life Rossiya

Smarties

Star
Product Width Of Nestle
 Beverages
 Ice-cream
Food  Culinary and Foods
(5)  Chocolates and Confectionery
 Chilled Dairy

 Surgical
Pharma (3)  Ear care
 Pharmaceutical
Product Length of Nestle
Beverages 8

Ice-cream 3

Culinary and Foods 7

Chocolates and Confectionery 9

Chilled Dairy 3

Surgical 6

Ear care 3

Pharmaceutical 4
Product Depth Of Nestle
ITEM SKU & FLAVOURS
KITKAT TWO
8
FINGER
KITKAT FOUR
4
FINGER
KITKAT CHUNKY 4
KITKAT CHUNKY
1
MAX
KITKAT KING 2
SIZE
KITKAT SNACK
20
SIZE
DEPTH OF KITKAT IS
KITKAT BITES 1
40.
Maslow’s Theory For KitKat

KitKat
KitKat’s Stage in Product Life-Cycle

Kitkat
 4P’s For KitKat
Product
KitKat is a moderately priced chocolate available to customers looking

for a delightful chocolaty experience with a crunch of wafer trying to

experience quality at an affordable price. The traditional KitKat bar

has 4 fingers each 0.4 inches by 3.5 inches. The first flavor variant to

be ever introduced by KitKat was KitKat Orange.

 4P’s For KitKat
Price
KitKat is priced at a range to compete with existing competition. Since

chocolates do not occupy a large portion of the expenditure a consumer

is incurring, KitKat like other chocolates is an impulsive buy. As far as the

Indian market is concerned, KitKat sells as low as Rs 5 and different

product offerings are available at Rs 5, 10, 20 and 40.

 4P’s For KitKat
Place
Nestle is responsible for producing KitKat across 16 countries in the

world. This shows the strong distribution strategy in its marketing mix

for the chocolate brand. KitKat has a dedicated Chocolatory which is

like a chocolate laboratory that allows customers to experience KitKat.

 4P’s For KitKat
Promotion
In order to promote themselves well in the chocolate segment, Nestle

thought of introducing various flavor options and market them as special

editions. The slogan for KitKat since a long time has been- “ Have a break,

have a KitKat. “This slogan has helped promote the brand as a snack

more than as a chocolate, something which can be consumed at any

point of time
Thank You!