MUKURWEINI TECHNICAL TRAINING INSTITUTE

BUSINESS DEPARTMENT CAT 1

CERTIFICATE IN BM, 2015 may
TIME 1HOUR : Date 27/05/2016
Subject: sales and marketing
Answer all the questions

1) Define the following terms as used in marketing :

a) Marketing
b) Needs
c) Wants
d) Products
e) Services (10mks)

2) Identify four stages in evolutions of marketing. (4mks)

3) Write short notes on the following.

a) Marketing concept.
b) Production concept.
c) Societal marketing concepts. (6mks)

4) Highlight five roles of marketing in the society. (5mks)

6) Define the word marketing environment. (2mks)

7) Identify three internal environments affecting the performance of a business. (3mks)

8) Identify three economic factors affecting performance of a business. (3mks)

9) State five demographic factors affecting the business. (5mks)

10) Define the term consumer behavior. (2mks)

11) Highlight three importance of studying consumer behavior. (3mks)

12) Identify five personal factors affecting consumer behavior. (5mks)

13) Identify five consumer buying roles. (5mks)

14) Highlight five stages in the buying decision process. (5mks)

15) State two types of high involvement buying behavior. (2mks)