MUKURWEINI TECHNICAL TRAINING INSTITUTE

BUSINESS DEPARTMENT
Course outline
Term 2:2017
Class: Diploma in SM, DBM, SCM Subject : RESEARCH PROJECT
Module : 3 Lecturers Mr. Wachira
Introduction:
This module unit is intended to equip the trainee with knowledge; skills and altitude that will enable him or her
apply the principles and practices of marketing.
GENERAL OBJECTIVES
By the end of this module unit the trainee should be able to:
a) Understand the various methodologies that can be applied for data collection for different types of projects.
b) Analyze and interpret data and make conclusion based on subject matter of the project
c) Develop a research proposal and prepare a final trade project report.

WEEK TOPIC SUBTOPIC HOURS PER

WEEK

1 Reporting and preparations

2 Introduction to project work -Meaning of a project 2hrs

-importance’s of a project
-types of a project
-factors to consider when selecting an area of study for a project

3 Literature review -purpose of literature review 2hrs

-scope of literature review
-steps in literature review
-sources of literature
-ways of quoting literature review

4and 5 Research methodology - research design 2hrs

CAT 1 -sampling
-types of data
-describe the sampling process
- data collection methods
Data collection instruments

6, 7 Market research proposal -meaning of research proposal data 2hrs

-describe the steps involved in preparing a research proposal

Data analysis -, data classification 2hrs

8 and 9 -data collection techniques
-data collection instruments
CAT 2

10 Report writing -explain the meaning of data analysis

Explain the steps involved in data analysis
Describe the data analysis techniques
Describe the techniques of drawing conclusions
11~12 REVISIONS END OF TERM EXAMINATIONS

EVALUATION
Test 1 30%
Test 2 30%
End term 70%
SUBJECT:INTERNATIONAL MARKETING CLASS: DIPLOMA IN SALES AND MARKETING LECTURER’S NAME:WACHIRA C

COURSE:TERM:1DATE OF PREPARATION: 10/04/2017 TO BE TAUGHT FROM: MAY .TO: AUGUST YEAR:2017

DEPARTMENT:BUSSINES

WEEK No. OF TOPIC TO BE LESSON OBJECTIVES LESSON REFERENCE/ DATE REMARKS

HRS TAUGHT ACTIVITIES TEACHING AID TAUGHT
Reporting

1 2 Marketing By the end of this unit the Trainee should be Discussion, Lesson notes. White board markers. White
research able to: presentation, case boards
1. Define the meaning of marketing research studies, interactive -fundamentals of marketing by kibera and
2. Explain the role of research in sales and lecture, note taking waruinge
marketing - Marketing management. By Philip Kotler
3. Discuss the types of marketing research. -Salesmanship and marketing By N.A Saleemi

2 2 Problem By the end of this unit the Trainee should be Discussion, Lesson notes. White board markers. White
identification and able to: presentation, case boards
formulations 1. Define the meaning of marketing problem studies, interactive - fundamentals of marketing by kibera and
2. Explain how to identify a marketing lecture, note taking waruinge
research problem - Marketing management. By Philip Kotler
3. Describe how to formulate marketing -Salesmanship and marketing By N.A Saleemi
research problem

3 2 Problem By the end of this unit the Trainee should be Discussion, interview, Lesson notes. White board markers. White
identification and able to: presentation, case boards
formulations 1. State the qualities of a good marketing studies, interactive -selling and sales management. By Geoff
research problem. lecture, note taking Lancaster
2. Identify a research problem. - Marketing management. By Philip Kotler
3. Explain how to formulate a research -Salesmanship and marketing By N.A Saleemi
problem
4 2 Research design By the end of this unit the Trainee should be Guest speaker, Lesson notes. White board markers. White
able to: discussion, boards
1. Identify research populations presentation, case --fundamentals of marketing by kibera and
2. Explain the meaning of a research design studies, interactive waruinge
3. Discuss the methods used in sampling lecture, note taking
- Marketing management. By Philip Kotler
-Salesmanship and marketing By N.A Saleemi
5 2 By the end of this unit the Trainee should be Discussion, interview, , markers. White boards
Research design able to: presentation, case -selling and sales management. By Geoff
1.state the steps in the sampling process studies, interactive Lancaster
2.explain the research instruments used in data lecture, note taking - Marketing management. By Philip Kotler
collections -Salesmanship and marketing By N.A Saleemi
3.describe the methods used in data collections

The trainee should be able to

a) Attempt 90% of the questions. question papers, wall clock, table of
CAT 1 Answer at least 70% of the questions writing the test and specification, marking scheme
correctly teacher to invigilate
 6 2 Market research By the end of this unit the Trainee should be Discussion, interview, Lesson notes. White board markers. White
proposal able to: presentation, case boards and sales management.
1.explaina research proposal studies, interactive Marketing management.by Philip kotler
2.state the steps used in preparing a research lecture, note taking Salesmanship and marketing N.Asaleem
proposal -fundamentals of marketing by kibera and
3.explain the contents of a research proposal waruinge

7 2 Market research By the end of this unit the Trainee should be Discussion, interview, Lesson notes. White board markers. White
proposal able to: presentation, case boards and sales management.
1. .define the background of the study studies, interactive -Marketing management. By Philip kotler
2.identify types of statements of the problems lecture, note taking -Salesmanship and marketing by N.A saleem
3.explain the justification of the study -fundamentals of marketing by kibera and
waruinge

8 2 By the end of the unit the trainee should be able Discussion, Lesson notes. White board markers. White
Data collection to: explanation, note boards
1.define the meaning of a data taking, observation -selling and sales management. By Geoff
2.state the steps in data collection Lancaster
3.describe how to handle data collection tools - Marketing management. By Philip Kotler
-Salesmanship and marketing By N.A Saleemi

CAT 2 The trainee should be able to question papers, wall clock, table of
a) Attempt 90% of the questions. writing the test and specification, marking scheme
Answer at least 70% of the questions teacher to invigilate
correctly

9 2 Data collection By the end of this unit the trainee should be Discussion, Lesson notes. White board markers. White
able to explanation, note boards
1.state the sources of error in field work taking, observation -selling and sales management. By Geoff
2. explain the role of research assistant in data Lancaster
collection - Marketing management. By Philip Kotler
3.discuss the approaches and how to -Salesmanship and marketing By N.A Saleemi
communicate with respondent’s
10 2 Data analysis By the end of this unit the trainee should be Discussion, Lesson notes. White board markers. White
interpretation and able to: explanation, note boards
conclusion theory 1.state the meaning of data analysis taking, observation -selling and sales management. By Geoff
2.explain the steps involved in data analysis Lancaster
3.describe the data analysis techniques - Marketing management. By Philip Kotler
-Salesmanship and marketing By N.A Saleemi
11~12 REVISION AND The trainee should be able to Question papers Question papers, wall clock, table of
EXAM WEEK a) Attempt 75% of the questions. writing materials specification, marking scheme. Answer
Answer at least 70% of the questions sheets
correctly
TEACHERS NAME/MR WACHIRA HODS NAME PRINCIPAL……………………………………

SIGNATURE…………………….. SIGNATURE…………………………..
SIGNATURE………………………………
DATE……………………………. DATE……………………………….

DATE………………………………………