Khwaja Yunus Ali University

School of Business
Department of Business Administration
Program: Bachelor of Business Administration
Course Outline: Business Research Methods
Part A: Introduction
i) Course code : MGT 302
ii) Course Title : Business Research Methods
iii) Course Type : Business Core Courses
iv) Level : Bachelor
v) Course Facilitator : Md. Monowar Uddin Talukdar
vi) Pre-Requisite : STS 201
vii) Credit Value : 03
viii) Contact Hours : 42
ix) Total Marks : 100

1. Course Objective:
The course presents an applied and advanced research process using latest research information
technology. The course aims at developing among students a research mentality and an understanding of
the tools and techniques of business and research. Topics will broadly include: formulation and use of
hypotheses, logical reasoning, observation and experimentation; analogy and inference measurement and
scaling techniques, test of reliability and validity, steps/ methods followed in business research,
design/development of methodology, data collection and processing, and report writing.
2. Course Summary (Course Contents):
Introduction to research: Meaning of research; Characteristics of research; Types of research; Steps of a
research study Literature review; Importance of literature review; Steps of literature review

Formulating research problem: Meaning; Importance of formulating a research problem;

Considerations of selecting a research problem; Steps in formulating a research problem; Concept and
Indicator; Variables; Types of variables; Measurement scales and its types; Hypothesis; Characteristics of
hypothesis; Types of hypothesis; Type I and type II errors
Conceptualizing research design: Meaning of research design; Points those should be included in
research design; Various types of study design
Constructing data collection instrument: Meaning of data collection; Types of data; Various methods of
data collection and their advantages and disadvantages; Considerations using secondary data; Validity of
a research instrument; Reliability of a research instrument
Selecting a sample: Sample and sampling; Some sampling terminology; Various types of sampling;
Methods of random sampling; Using random numbers table

Md. Monowar Uddin Talukdar Khwaja Yunus Ali University

Writing a research proposal: Meaning of a research proposal; Contents of a research proposal; Structure
of a research proposal

Collecting of data: Meaning; Types of data; Methods of data collection; Ethics in data collection; Ethical
issues regarding to participants, researchers and organization; Stakeholders in research

Processing of data: Meaning; Data editing; Data classifying; Data classifying types; Data coding;
Tabulation of data; Data analysis; Presenting data; Data presentation using graph

Writing a research report: Research writing in general; Referencing; Writing a bibliography; developing
an outline; Writing about variable

Statistical tools & techniques used in research: T-test; F-test; Z-test; Chi-square test; Correlation
analysis; Regression analysis; Analysis of Variance (ANOVA).

Role of computer & statistical software in research: Importance and usages of computer in research;
SPSS; E-views

3. Course Learning Outcomes: At the end of the course, the student will be able to:
CLO Course Learning Outcomes
CLO 1 Apply an advanced understanding of business research design options, methodologies
and analysis methods (both qualitative and quantitative), including respective terms,
definitions and applications to the design, implementation and evaluation of a research
project.
CLO 2 Distil an identified business problem into a succinct research problem (or problems)
and articulate this into a comprehensive research brief for investigation by a research
team locally or internationally.
CLO 3 Apply a broad understanding of issues specific to undertaking business research across
national and international boundaries, including cultural, geographical, language and
cost related challenges and respective strategies and approaches that may be employed
to solve them to the design, implementation and evaluation of a
research project.
CLO 4 Recognize, and take account of, the importance of ethical conduct in undertaking
research, using different data analysis tools and techniques in implementation and
evaluation of a research project.
CLO 5 Solve a range of problems in the real field using the techniques covered in this course.
CLO 6 Conduct basic statistical analysis of data where needed using SPSS and STATA

Mapping of Course Outcomes to Program Outcomes-

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11
CLO1 3 3 2
CLO2 1 1
CLO3 1 3
CLO4 2 2 1 3
CLO5 1 2 2
CLO6 3 1 1 3
Md. Monowar Uddin Talukdar Khwaja Yunus Ali University
High: 3 , Medium: 2 , Low: 1

Part B: Content of Course

4. Topic to be covered / Content of the course:
Topic Specific Outcome (s) Time Suggested Teaching Alignment
Frame activities Strategy to CLO
Overview of - Comprehend Week Students will Socialized CLO 1
the course the mission and 01 Give brief Recitation
vision of KUAU introduction -
- Acquire about Presentation
general idea themselves with
about the course Course multimedia
Business outline will
Research be
Methodology discussing
In details
Video
Presentation
Research -Explain Week Discussion, Interactive CLO 1, CLO
Methodology: objectives of 02 Q/A Session discussion 2
An research, types - discussion
Introduction of research and with
flow chart of multimedia
research -Whole class
process. Work
- Identify different
terms
such as
research
method,
methodology,
research and
sample design,
criteria of good
research

Formulating - understand the fact Week Discussion, Interactive

research of literature review 03 quiz test etc discussion CLO 1 & 2
problem - identify the key -Lecture
importance of discussion
literature review with
- write the steps of multimedia
literature review
- formulate research
problem
- conceptualize the
importance of
research problem
Md. Monowar Uddin Talukdar Khwaja Yunus Ali University
 - stress the
considerations of
selecting research
problem
- identify the steps in
formulating a research
problem
- conceptualize the
concept and indicator
- use variable for
research
write and identify the
types of variable
Conceptualizing - Conceptualize the Week Discussion, Interactive CLO 1, 2 &
research design fundamental concept 04 quiz test etc discussion 4
of research design. -Discussion
- identify different with
points in research multimedia
design
- know various types
of study design
- identify the practical
use of study design
- differentiate data
and information
- understand the
meaning of data
collection
- show driftnet types
of data
Measurement - Explain different Week Discussion, Interactive CLO 1, 2 &
and scaling types of 5 presentation discussion 7
techniques measurement scales Q/A etc - discussion
with examples With
multimedia
Methods of -Define data, Week 6 -Discussion CLO 1, 2 &
Data different types of -Problem -Interactive 4
Collection data and based discussion
distinguish exercise with
between them. -Presentation multimedia
-Collect data
using different
methods of data
collection. and
prepare
questionnaire.
-Prepare
questionnaire to
collect primary
data
Md. Monowar Uddin Talukdar Khwaja Yunus Ali University
 Midterm Week 7
Constructing - write data collection Week 8 -Discussion Interactive CLO 1, 2 &
data collection methods -Problem discussion 4
instrument - show the importance based - discussion
of data collection exercise With
- identify the -Presentation multimedia
drawbacks of data
collection
- use secondary data
- identify the validity
of a research
instrument
- conceptualize the
reliability of a
research instrument

Selecting a - know the selecting a Week 9 -Discussion Interactive CLO 1, 2 &

sample sampling of a -Problem Discussion 4
research based with
- select the sample exercise multimedia
and sampling
- know some
sampling terminology
- know the various
types of sampling
- identify the
sampling techniques
Writing A -show the methods of Week Guided Discussion Interactive CLO 1, 2 &
Research random sampling 10 Discussion 4
Proposal - use the random with
number table multimedia
- understand the
concept of writing
research proposal
- identify the
constraint of research
proposal
- write a research
proposal
- identify a structured
research proposal
know how to write a
research

Collecting Of - conceptualize the Week Discussion Interactive CLO 1, 2 &

Data collection of data 11 and Discussion 4
- show the different practical with
types of data work multimedia
- identify the methods
of data collection
Md. Monowar Uddin Talukdar Khwaja Yunus Ali University
 - know the ethics of
data collection
- identify the ethical
issue regarding
participant
- know the ethical
issue of researcher
and organization
- know who are the
stakeholders in
research
Processing - conceptualize the Week12 Discussion, • guided CLO 5
and Analysis processing of data Q/A etc discussion.
of Data: - know the concept of • Quiz 3 will be
data editing taken
- write the data
classifying techniques
- show the data
classifying types
- identify the data
coding
- know about the
tabulation of data
analyze the data
Presenting data - know how to Week Practical example Interactive CLO 1, 3 &
present data 13 discussion 5
- present data using
graph
- present data using
computer application
software
Writing A - conceptualize the Week14 Group Discussion Interactive CLO 3 & 5
Research Report research writing and will give Discussion
report presentation on this with
- identify general topic. multimedia
research writing
- classify the
referencing
- show or provide
references in a
writing
- know writing
technique of a
bibliography
Role of - use statistical Week15 interactive Interactive CLO 6
computer & software with discussion Discussion
statistical different statistical with
software in tools multimedia
research

Md. Monowar Uddin Talukdar Khwaja Yunus Ali University

 Assignment/Tut Week16 Quiz 4 will
orial To make an overview be taken
Class review and problems solves Assignment/Tutorial
(Previous making, questions
classes) and answers
END CLASS FOR
FINAL

Part C: Assessment and Evaluation

5. Assessment Pattern:
Quizzes:
Altogether 4 quizzes/Class test may be taken during the semester, 2 quizzes/Class will be taken for
midterm and 2 quizzes/Class will be taken for final term. Out of these 2 quizzes/Class for each term best 1
quiz will be counted. No makeup quizzes/Class will be taken. Students are strongly recommended not to
miss any quizzes/Class.
Assignment:
The students will have to form a group of maximum 6 members. The topic or case studies will be given as
assignment in groups during the class which they have to prepare at home and will submit on or before the
due date. No late submission of assignments will be accepted. Students will have to do the presentation on
the given topic as assignment.
CIE – Continuous Internal Evaluation (30 Marks)
Bloom’s Tests Assignment Quizzes External Participation in
Category (10) and (05) Curricular/ Co-Curricular
Marks (Out of Presentation Activities (5)
30 ) (10)
Remember 02
Understand 01 03
Apply 02 05
Analyze 03 05
Evaluate 04
Create 05

SMEE – Semester Mid and Final Examination (70 Marks)

Bloom’s Category Test
Remember 5
Understand 10
Apply 15
Analyze 15
Evaluate 10
Create 15

Md. Monowar Uddin Talukdar Khwaja Yunus Ali University

6. Evaluation:
Grades will be calculated as per the university grading structure and individual student will be evaluated
based on the following criteria with respective weights.
1. Quizzes/Class test 10%
2. Group Assignments 10%
3. Class Participation 10%
4. Term Examination 70%
Total 100%

Part: D Learning Resources

7. Books and Materials:
Text Book:
SL No. Book Name Authors’ Name Edition Year Publishers
01. Business Research Donald R. Cooper & 12 Edition 2013 Tata Mcgraw Hill
Methods Pamela S. Schindler pulications

Reference Books and Materials:

SL. Book Name Authors’ Name Edition Year Publishers
1. Research CR Kothary 3rd Edition 2015 New age international
Methodology publishers
2. Marketing Naresh Malhotra 6th Edition 2014 Pearson Education Ltd.
Research and Satyabhushan
Dash
3. Business Statistics P. fosrer, Robert A. 6th Edition 2019 Pearson Education Ltd.
Stine and Richard p.
waterman
4. Business Research Zikmund, Babin Carr 8th Edition 2019
Methods and Griffin

Md. Monowar Uddin Talukdar Khwaja Yunus Ali University