MBA II SEMESTER

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name BUSINESS RESEARCH METHODS Practical 0 hr
Course Code MB 201 CWA 25%
Course Category Core Course (CC) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO 1: Understand terms, concept, research process (methodology) & Methods related to
hypothesis, research design, sampling tools, data collecting and data analysis.
CO 2: Analyze research questions, literature, research situation and data using statistical tools.
CO 3: Decide research objective, hypothesis, sample size & type of data collection and analysis
techniques.
CO 4: Write a research report and research paper.
CO 5: Develop a research plan based on scientific methods & logic.
SYLLABUS
UNIT CONTENT Hrs
1. Introduction to Research, Language of Research and Research Process 9
Concept, nature, scope, need and managerial value of Business research; Manager and
Research, Characteristics of Research, Philosophy in research, Types of Research,
Ethics in Research. Concepts, Constructs, Definitions, Variables, Proposition, Theory,
Models, Research Questions Review of Literature, Research Process.
2. Research Design and Methods of Data Collection 9
Concept and types of Research Design– Exploratory, Descriptive and Experimental,
Data types and Sources: Primary Data: Focus group; Depth Interview; Projective
Techniques; Surveys; Observation; Experimentation; Secondary Data.
3. Sampling Design, Scaling Techniques and Questionnaire Designing 9
Sampling: Need and Concept. Types of Sampling – Probability and Non-Probability
Sampling; Sample Design – Meaning and Steps in Designing the Sample; Factors
Affecting Sample Size; Procedures of determining sample size. Measurement:
Meaning and Approaches; Types of Measurement: -Nominal, Ordinal, Interval, Ratio.
Scaling Techniques: Comparative and Non-Comparative, Reliability and Validity,
Questionnaire Designing.
4. Data tabulation, Analysis and Interpretation 9
Field work and tabulation of Data, Processing and analysis of data, Hypothesis–
Formulation: Types of Errors in Formulation of Hypothesis, Null and Alternate
hypothesis: Test. T test, Chi Square, F-test and Z Tests, Analysis of Variance.
5. Report Writing 9
Purpose (Research Application) and Types of Research Report; Structure of Research
Report; Report Writing, Use of Tables and Figures, Ethical issues in research.
TEXT BOOKS:
TB 1: Naresh Malhotra, “Marketing Research”, Pearson Education / PHI, 4/e.2018
TB 2: Uma Sekaran, “Research Methods for Business”, Wiley, 2019
REFERENCES:
Ref 1: William G. Zikmund/Barry J. Babin/Jon C Carr/Mitch Griffin “Business Research
Methods: A South-Asian Perspective”, Pearson, 2016.
Ref 2: Cooper and Schindler, “Business Research Methods”, TMH, 8/e 2014.
Ref 3: Churchill, “Basic Marketing Research”2019.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment
Relationship between the Course Outcomes (COs),
Program Outcomes (POs) and the Program Specific
Objective (PSOs) for MB 201
 PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO PSO PSO
COs 1 2 3
CO1 0 2 1 3 0 1 0 1 3 2 1 3 0 1 2
CO2 1 3 1 2 3 1 0 1 0 3 1 2 2 1 0
CO3 3 1 0 1 0 3 1 2 0 1 3 1 3 1 1
CO4 1 3 1 2 3 1 0 3 1 2 0 1 1 2 1
C05 1 2 3 1 0 3 1 2 0 1 3 1 3 1 1

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name FINANCIAL MANAGEMENT Practical 0 hr
Course Code MBA 202 CWA 25%
Course Category Core Course MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
 CO 1: Recognize the importance of financial management from a strategic perspective.
CO 2: Compute cost of capital and develop innovative financial strategies
CO 3: Analyze the capital structure decisions through relevant models
CO 4: Apply contemporary thinking in both long- term and short- term investment decision
making
CO 5: Develop a connect between the contemporary developments in corporate finance and other
relevant interdisciplinary functional areas.
SYLLABUS
UNIT CONTENT Hrs
1. Introduction 9
Nature and Scope of Financial Management; Financial Goals-Conflict of
interest between the stakeholders; Functions of Financial Manager, Changing
Financial Environment, Emerging Challenges faced by the Finance Manager,
Time value of money.
2. Financing Decisions 9
Sources of Long -term Capital Equity, Debt, Term Loan, Preference share, Hybrid
Securities, Internal Funds- Issues relating Financing Decisions.
Cost of Capital
Computation of Cost of Equity-cost of Debt-Cost of Preference Capital- Cost of
Internal Reserve Weighted Average Cost of Capital.
3. Leverage and Capital Structure Analysis 9
Analysis of Operating Leverage and Financial Leverage-Combined Financial and
Operating Leverage. Financial Leverage and its Impact on the Valuation of firm.
Concept of Capital Structure: Determinants, Theories of Capital Structure both
Relevance and Irrelevance, Problems of Optimal, Capital Structure.
4. Investment Decisions 9
Nature and Kinds of Capital Budgeting, Techniques of Evaluating Capital Budgeting
Decisions, Capital Budgeting Under Risk and Uncertainty.
Dividend Decisions
Issues in Dividend Decisions-Models and Theories of Dividend, Forms of Dividend,
Corporate Dividend Behaviour.
5. Short Term Asset Management 9
Meaning and Concepts of Working Capital. Estimating Working Capital
Requirements. Management of Cash Receivables and Inventory, Strategic Planning
and Estimation of Short-Term Funding.

TB 1: Arnold, G.C: Corporate Financial Management, Financial Times Pitmom Publishing

TB 2: Chandra, Prasanna, Financial Management, Tata McGraw Hill.7th Edition
TB 3: Van Horne, J.C., Financial Management and Policy, Pearson Publications, 12th Edition
TB 4: Hampton, John J: Financial Decision making: Concept, Problem & Cases, Prentice Hall
India.
REFERENCES:
Ref 1: Khan, M.Y. and Jain, P.K.; Financial Management, Tata McGraw Hill, 5th Edition
Ref 2: Pandey, I.M.; Financial Management, Vikas Publications 10th Edition
Ref 3: Rustogi, R.P., Financial Management, Taxmann, New Delhi

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 202

PO PO PO PO PO P PO PO PO PO1 PO1 PO1 PSO PSO PSO

COs 1 2 3 4 5 O 7 8 9 0 1 2 1 2 3
6
CO1 3 2 3 3 3 2 3 3 2 2 3 2 3 2 3
CO2 3 3 3 3 2 2 2 3 3 2 1 2 3 3 3
CO3 3 2 1 3 3 2 2 3 1 2 2 3 1 3 3
CO4 3 3 2 3 3 2 3 3 3 3 2 3 3 3 2
CO5 2 3 3 3 2 3 3 3 2 3 3 2 1 2 3
 Specialization- Marketing

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MB-102 Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name Sales Force & Channel Management Practical 0 hr
Course Code MB 201 (M1) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Understand & appreciate the diverse variables affecting the sales & distribution function
and understand the importance of Sales Management, Sales Planning and Budgeting and
characteristics of distribution channels and managing them.
CO 2: Analyze, evaluate and demonstrate an effecting selling process.
CO 3: Create and develop key skills required for distribution management.
CO 4: Develop sales and distribution plans.
CO 5: Link distribution with other marketing variables.
SYLLABUS
UNIT CONTENT Hrs
 Evolution of Sales Management
Nature and Role of Sales Management, Sales Strategies: Relationship Strategy; 9
1. Double win; Hard Sale Vs Soft Sale Strategy, Setting Personal selling objective,
Recruiting Sales Personnel: Planning; Sources, Selecting a Sales Personnel: Hiring
Procedure; Socialization.
Process of Effecting Selling
2. Prospecting, Pre-approach Presentation and Demonstration, Handling Objections, 9
Closing the sale, Post sale Activities Quality of Successful Sales Person.
Sales Organization
Sales Organization Concepts - Structures, Quotas for Sales personnel: Procedure; 9
3. Types; Methods, Territories: Size; Allocation; Designing; Allocating Sales Efforts,
Sales Information System: Planning; Reports, Evaluation of Sales Force: Process.
Marketing Channel
Importance; Structure; Flow, Wholesaling: Functions; Jobbers, Distributors, Sub 9
4. Distributors, Dealers, Zero level, One Level and Multilevel Distribution Channel,
Classification; Key tasks, Retailing: Organized Retail in India; Types of Retailers;
Role of Retailer; E-Tailing, Inventory Management; Warehousing; Transportation.
Designing Channel System
5. Channel Design; Channel Planning, Selecting Channel Partners: Change; Training; 9
Motivating; Evaluating, Channel Management: Use of Power; Channel Conflict,
Channel Information System: Elements; Purpose, Channel Performance
Evaluation, International Channels: Mode of Entry Decision.
TEXT BOOKS:
TB 1: Jeff Tanner, Earl D. Honeycutt & Robert C. Erffmeyer “Sales Management” Pearson
Education
th
TB 2: Still, Cundiff, & Govoni, “Sales and Distribution Management, Prentice-Hall, 5 Edition
TB 3: Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras, “Sales Management: A Global
Perspective”, Routledge Group.
TB 4: Sales and Distribution Management, SL Gupta, Excel books.
REFERENCES:
Ref 1: Sales and Distribution Management by Havaldar & Cavale, TMGH.
Ref 2: L. Gorchels, C. West, E.J. Marien: The Managers Guide to Distribution Channels, McGraw
Hills.
Ref 3: Retailing Management by Michael Levy & Barton Weitz, TMGH.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 201 (M1)

PO PO PO PO PO PO PO PO PO PO PO PO PS PS PS
COs 1 2 3 4 5 6 7 8 9 10 11 12 O1 O2 O3

CO1 3 0 2 1 2 3 1 0 3 1 2 2 2 1 0
CO2 2 0 2 2 3 1 2 2 0 2 1 1 0 2 1
CO3 1 2 2 2 1 0 2 1 0 2 2 2 1 3 0
CO4 2 1 0 3 2 2 1 2 2 0 2 3 1 0 2
CO5 0 2 2 0 1 2 2 1 2 1 0 2 2 1 0
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3
Code
BOS Id 12 Tutorial
Course Name CONSUMER BEHAVIOR & INSIGHTS Practical
Course Code MB 202 (M2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO1: Understand basic concepts and principles of consumer behaviour so that effective marketing
programmes can be developed.
CO2: Develop understanding of psychological processes that explain the effectiveness of marketing
strategy.
CO3: Apply consumer behaviour concepts to practical situations involving marketing strategy
CO4: Think critically, independently and creatively about consumer behaviour and in order to
examine buyer motivation, behavior in designing suitable marketing strategies.
CO5: Integrate consumer behaviour concepts into a framework that can be applied to an analysis
SYLLABUS
UNIT CONTENT Hrs.
1 Introduction
Nature Consumer Behaviour: nature and scope, Applying Consumer behaviour
knowledge, external and internal factors influencing buying behavior, Evolution of
consumer behavior as a field of study
2 Determinants of Consumer Behaviour:
Consumer motivation; Belief, Perception, Personality and Self-concept; Perception
Consumer Learning and Memory Attitudes: attitude change strategies.
3 Consumer in Social and cultural settings
Reference groups and their types and family influences, Opinion Leaders, family life
cycle; Social class, cultural; sub cultural and cross-cultural influences on consumer
behaviour; impact of media and globalization.
4 Consumer Decision Process
Problem Recognition; Information search and evaluation of Alternative; Purchased
Decisions; Post Purchase Behaviour, Howard Sheth Model; Engel Kollat, Blackwell
Model, Consumerism; Organizational Buying Behaviour.
5 Post Purchase Behavior and Consumer Insights
Post Purchase Behavior, Measurement of Consumer Satisfaction and Dis-satisfaction,
Repeat Buying, Brand Switching and Loyalty building, Complaining Behaviour; Buying
and disposing, Diffusion of Innovations and Consumer Adoption Process, Importance of
Consumer Insights for marketers, Sources of collecting Consumer Insights, Consumer
 Insights and electronic word of mouth.
TEXT BOOKS:
TB 1: Consumer Behavior- Insights from Indian Market Majumdar Ramanu, PHI 12th Edition.
TB 2: Consumer Behavior, Schiffman Kanuk and S Ramesh Kumar, Pearson, Latest Edition.
TB 3: Graham, G., Critical Thinking in Consumer Behavior: Cases and Experiential Exercises”,
2nd Ed, Prentice Hall.
th
TB 4: Blackwell, R.D., Miniard, P.W., and Engel, J.F., Consumer Behavior, 10 Ed., South-Western
College Pub.
TB 5: Hoyer, Wayne. D &Devorah J Maclmnis, Consumer Behaviour, Houghton Mefflin

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 202 (M2)

PO PO PO PO PO PO PO PO PO PO PO PO PS PS PS
1 2 3 4 5 6 7 8 9 10 11 12 O1 O2 O3
COs
CO1 3 2 1 2 2 1 0 1 2 1 2 2 2 1 2
CO2 3 2 2 2 2 2 1 2 2 1 2 2 2 1 2
CO3 3 2 2 2 2 1 1 2 2 1 2 2 2 1 2
CO4 3 2 2 2 2 1 1 2 2 1 1 2 2 1 2
CO5 3 3 2 2 2 2 2 2 2 1 2 2 2 2 2
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3hr
Code
BOS Id 12 Tutorial 0 hr
Course Name INTEGRATED MARKETING COMMUNICATIONS Practical 0 hr
Course Code MB 203 (M3) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Demonstrate a comprehensive understanding of marketing communications theories and
concepts
CO 2: Determine marketing information required to plan and manage integrated marketing
communications campaigns
CO 3: Analyze the application of different elements of promotional mix
CO 4: Decide objectives and strategies for IMC
CO 5: Develop the messages to achieve IMC objectives
SYLLABUS
UNIT CONTENT Hrs
1. The Practice and Environment of IntegratedMarketing Communications:An 9
Overview of Integrated Marketing Communications, Promotional MixElements, The
MarketingCommunications Decision-
Making Process, Environmental, Regulatory, and Ethical Issues, Environmental
MarketingCommunications, Regulation of Marketing Communications
2. Fundamental IMC Planning and Decisions:Segmentation bases, Market 11
Segmentation Process, Targeting, and Positioning, The Communications
Process,Behavioral Foundations of MarketingCommunications,
Objective Setting and Budgeting - The Hierarchy of MarcomEffects, Determining
Integrated Marketing CommunicationsObjectives, DAGMAR: An Approach to
Setting Objectives, Characteristics of Objectives, Establishing and Allocating the
Promotional Budget
3. Advertising Management and MediaChoices: Overview of Advertising 9
Management, The Advertising Management Process, The Role Of Ad Agencies And
Other MarketingCommunication Organizations, Effective and Creative Ad Messages,
Endorsers and Message Appeals in Advertising, Traditional Advertising Media,
Digital Media: Online, Mobile, and App Advertising, Social Media, Media Planning
and Analysis
4. Sales Promotion Management: Sales Promotion Overview and the Role of Trade 8
Promotion, The Nature of Sales Promotion, Consumer Sales Promotion: Sampling
and Couponing, Premiums and Other Promotions
5. Other IMC Tools: Public Relations, Content Marketing, Sponsorships, Packaging, 8
Point-of-Purchase Communications, Personal Selling
Measuring the Effectiveness of thePromotional Program - Measuring Ad Message
Effectiveness, Measuring the Effectiveness of Other Program Elements
TEXTBOOKS:
TB 1: J. Craig Andrews and Terence A. Shimp, Advertising, Promotion, and other aspects of
Integrated Marketing
Communications, 10th ed., Cengage Learning.
TB 2: George E. Belch & Michael A. Belch, Advertising and Promotion, 12th Ed, McGraw Hill
TB 3: Kenneth E. Clow, Donald Baack, Integrated Advertising, Promotion, and Marketing
 Communications, 9th Ed, Pearson
TB 4: Kruti Shah, Advertising and Integrated Marketing Communications, McGraw Hill
Education (India) Private Limited
REFERENCES:
Ref 1: Chintamani Rao, Making Marketing Music Integrated Marketing Communications at Work,
Bloomsbury
Ref 2: Kirti Dutta, Integrated Marketing Communications, Oxford University Press
Ref 3: Jerome M. Juska, Integrated Marketing Communication Advertising and Promotion in a
Digital World, 2nd Ed. Routledge Taylor and Francis

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 203 (M3)

PO PO PO PO PO PO PO PO PO PO PO PO PS PS PS
COs 1 2 3 4 5 6 7 8 9 10 11 12 O1 O2 O3

CO1 3 2 1 2 2 1 0 1 2 1 2 2 2 1 2
CO2 3 2 2 2 2 2 1 2 2 1 2 2 2 1 2
CO3 3 2 2 2 2 1 1 2 2 1 2 2 2 1 2
CO4 3 2 2 2 2 1 1 2 2 1 1 2 2 1 2
CO5 3 3 2 2 2 2 2 2 2 1 2 2 2 2 2
 Specialization- Finance

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Practical 0 hr
Course Code MBA 201 (F1) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1:
Comprehend the functioning of securities and their market from a global Perspective
CO 2: Apply various portfolio theories in order to create a diversified portfolio.
CO 3: Analyze the constituents of the portfolio in consideration with the economic, industrial
factors.
CO 4: Evaluate perfect blend of debt and equity content in the investment portfolio in conformity
with the priorities of the investor.
CO 5: Review and revise the portfolio performance with respect to Expected Returns.
SYLLABUS
UNIT CONTENT Hrs
1. Securities, Risk & Return: 9
Security and Investment Meaning, Nature, Objectives, Process, Alternatives &
Constraints, Non Security Forms of Investment, Listing & Delisting of
Securities Risk & Return Framework, Types and Methods of Measuring Risk
and Return, meaning & significance of net worth, shareholder’s equity, market
capitalization, enterprise value, brief introduction of stock exchange- BSE &
NSE, meaning & significance of Nifty & Sensex.
2. Fundamental and Technical Analysis 9
Economic, Industry and Company Analysis, Forecasting earnings, Efficient Market
Hypothesis, Different Forms of EMH and their Empirical Tests. Technical Analysis:
Charting Tools, Market Indicators, Dow Theory, Elliot Wave Theory, Random Walk
Theory, Contrary opinions theory, Introduction to Behavioral Finance
3. Valuation of Equity & Debt 9
Valuation of shares- Multiple year holding model, constant growth model, two-stage
growth model; Factor Pricing models, Equity and Fixed Income valuation Valuation
of debt(bond & debentures)- Present value concept, holding period return, the current
yield, yield to maturity, concept of duration & immunization; valuation of preference
shares
4. Modern Portfolio Theory 9
Concept of Portfolio, Asset allocation decision. Measurement of Portfolio risk and
return, Dominant and Efficient portfolio – simple diversification, Markowitz
diversification model, Selecting an optimal portfolio – Sharpe single index model.
Determination of corner portfolio. CAPM, Process of portfolio management –
International Diversification. Passive Investment Management: Index Funds and
Exchange-Traded Funds. Arbitrage pricing theories. Managing equity and bond
funds, Managing mutual funds.
5. Portfolio Performance Evaluation 9
Techniques of analyzing portfolio performance Sharp, Treynor and Jensen's
measures. Portfolio revision – Active and passive strategies and formulating
plans to revise portfolio. Benchmarking portfolio to NIFTY or BSE100 or
BSE30 index.
Creating a portfolio, periodical review and managing a portfolio.
TEXT BOOKS:
TB 1: Security Analysis Portfolio Management -Seventh Edition 2018by E. Fischer Donald, J.
Jordan Ronald , K. Pradhan Ashwini
TB 2: Taxman’s Security Analysis & Portfolio Management Text and Cases by Vanita Tripathi
Edition 2019
TB 3: Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi:
 Tata McGraw – Hill Publications.
TB 4: Sudhindra Bhat, Security Analysis and Portfolio Management, Excel Books
TB 5: Alexander & Bailey, Fundamentals of Investments, PHI
REFERENCES:
Ref 1: Reilly, Frank,K., Investment Analysis and Portfolio Management, 9th Ed., Dryden, 2017.
th
Ref 2: Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12 ed.).
CENGAGE Learning.
Ref 3: Bhalla, V. K., Investment management, S. Chand & Co Publications.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MBA 201 (F1)

PO PO PO PO PO PO PO PO PO PO1 PO1 PO1 PSO PSO PSO

COs 1 2 3 4 5 6 7 8 9 0 1 2 1 2 3

CO1 3 0 2 1 2 3 1 0 3 1 2 2 2 1 0
CO2 2 0 3 2 3 1 2 2 0 2 1 1 0 2 1
CO3 1 3 2 2 1 0 2 1 0 2 2 2 1 3 0
CO4 2 1 0 3 2 2 1 3 2 0 2 3 1 0 2
CO5 0 2 3 0 1 2 2 1 2 1 0 3 2 2 0
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name FINANCIAL INSTITUTIONS AND MARKETS Practical 0 hr
Course Code MBA 202 (F2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Understand the architecture and functioning of an economy and its key players.
CO 2: Understand the fabrication of Financial Markets
CO 3: Understanding Working of Capital market, debt market, money market in India
CO 4: Evaluating the volatility of financial instruments.
CO 5: Evaluate the effectiveness of different players in the financial market including Regulators
like RBI, SEBI, PFRDA and IRDA
SYLLABUS
UNIT CONTENT Hrs
1. Indian Financial System -Introduction 9
An overview of the Indian financial system, major reforms in the last decade:
Payment banks, GST, monetary policy, issues in financial reforms and
restructuring; future agenda of reforms.
2. Financial Markets in India 9
Introduction to Financial Markets in India: Role and Importance of Financial Markets,
Types of Financial Markets: Money Market; Capital Market; Factors affecting
Financial Markets, Linkages Between Economy and Financial Markets, Integration of
Indian Financial Markets with Global Financial Markets.
3. Management of Banking and Other Institutions 9
(a) Depository Institutions: Commercial Banks and Industrial Finance, NPA, Risk
Management in Banks, Basel Norms, Bank Credit, Performance of Indian Banking.
(b) Non-Depository Institutions: Mutual Funds, Measuring Performance of Mutual
Funds, different types of schemes, concept of NAV, Working and Regulatory
Framework of UTI, LIC and GIC.
4. Financial Instruments 9
Equity Shares, New Issue Market and Secondary Market- The Allocative and
Operational Efficiency, Preference Shares, Private Placement-Channels, Debentures
and Other Fixed Income Securities, Other Financial and Monetary Instruments
5. Regulatory Institutions in India 9
RBI, SEBI, IRDA, PFRDA, Role of central bank, Universal Banking: need and
importance, trends and RBI guidelines, Core banking solution (CBS); RTGS and
internet banking, CAMELS rating system.

TB 1: Bhole, L.M. and Mahakud, Jitendra, “Financial Institutions and Markets: Structure,
Growth and Innovations”, Tata McGraw Hill, 5th edition
TB 2: Pathak, B. Indian Financial System (4th ed). Pearson Publication
TB 3: Burton, Maureen and Brown, Bruce, “The Financial System and The Economy”, PHI
Learning Pvt. Ltd., 5th Edition
TB 4: Khan, M.Y: Indian Financial System, Tata McGraw Hill, Delhi
REFERENCES:
Ref 1: Desai, Vasant, “Fundamentals of the Indian Financial System”, Himalaya Publishing
House, 6th revised edition
Ref 2: Gomez, Clifford, “Financial Markets, Institutions & Financial Services”, Prentice Hall of
India, 1st edition
Ref 3: Gurusamy S., “Indian Financial System”, Tata McGraw Hill, 2nd edition

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MBA 202 (F2)
 PO PO PO PO PO P PO PO PO PO1 PO1 PO1 PSO PSO PSO
COs 1 2 3 4 5 O 7 8 9 0 1 2 1 2 3
6
CO1 3 2 2 3 3 2 2 3 2 2 2 2 3 2 2
CO2 3 3 3 2 2 1 1 3 3 2 1 2 3 3 3
CO3 3 3 2 3 3 2 2 3 3 2 2 3 3 3 3
CO4 3 3 2 2 3 2 2 3 3 3 2 3 3 3 2
CO5 3 3 3 3 2 3 3 2 2 3 2 2 3 2 3

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name CORPORATE TAX PLANNING Practical 0 hr
Course Code MBA 203 (F3) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 3 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to: -
CO 1: Understand the concept of tax planning and relevance of residential status to plan the scope
of Income.
CO 2: Apply critical thinking and problem-solving skills to minimize the tax liability on
computed total income under different heads of Income.
CO 3: To be able to apply the deductions allowed by the Income Tax Act.
CO 4: Evaluate the set off and carry forward rules in assessment of Income and tax planning.
CO 5: To be able to understand and assess the Indirect Tax Structure prevailing in the India.
SYLLABUS
UNIT CONTENT Hrs
1. Basic Concepts and Residential Status 9
Basic Concepts – Constitutional Framework of Tax Laws, Sources and Elements of
Tax, Act & Rules, Administrative Instructions issued by CBDT, Annual Finance Acts,
Income Tax – Definitions, concept of Income, Heads of Income. Exemption from Tax
(Non-Taxable Income) Agricultural Income. Scope of Total Income and Residential
Status
(Section 5 to 9).
2. Heads of Income: 9
Income under the head “Salaries” (Section 15 to 17); Income under the head “Income
from House Property” (Section 22 to 27); Income under the head “Profits and Gains
of Business or Profession” (Section 28 to 44D); Income under the head “Capital
Gains” (Section 45 to 55A); Income under the head “Income from Other Sources”
(Section 56 to 59). Problems in all heads of Income.
3. Losses and Deductions 9
Set off and carry forward of losses, tax planning, Computation of Income,
Deductions to be made in
computing total income section 80C, 80CCC, 80CCD, 80D, 80E, 80G, 80GG,
80IA, 80-IAB, 80IB, 80IC,80U (Chapter VIA). Assessment of Income
including reassessment.
4. Assessment of Tax 9
Tax Deduction at Source. Return of Income, Advance payment oftax and penal
interest.Recovery and refund of Tax.
5. Goods and Services Tax 9
An overview of GST-Concept of Supply including place of supply, Time of supply,
Value of Supply, Reverse Charge Mechanism, Input Tax Credit, Composition
Scheme. Registration of GST.
TEXT BOOKS:
TB 1: Ahuja, Girish Gupta, Ravi, Systematic Approach to Income Tax, Bharat Law House Pvt
Ltd., 34th
Edition.
TB 2: GST (Law and Practice) by CA. Keshav R Garg 2017.
TB 3: Prasaci, Bhagwati: Income Tax Law & Practice: Wiley Publication, New Delhi.
REFERENCES:
Ref 1: Mehrotra, H.C., “Practical Problems In Income Tax”, Sahitya Bhawan Publications 2018.
Ref 2: Chandra Mahesh and Shukla D.C.: Income Tax Law and Practice; Pragati Publications,
New Delhi.
2020
Ref 3: Singhania Vinod K, Singhania Monica, Students’ Guide to Income Tax and GST, Taxmann
Publications

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 203 (F3)
PO PO PO PO PO PO PO PO PO PO10 PO11 PO12 PSO PSO PSO
COs 1 2 3 4 5 6 7 8 9 1 2 3

CO1 3 3 0 2 2 2 1 1 3 0 1 3 2 2 0
CO2 2 2 2 3 3 1 0 1 1 2 1 2 0 2 2
CO3 2 2 1 3 1 0 1 2 2 1 2 2 1 3 1
CO4 2 3 2 3 2 0 1 2 3 1 1 1 1 1 2
CO5 2 2 1 2 1 0 0 1 2 0 1 0 2 1 0
 Specialization – Human Resource Management

Department School of Management Credits 3

Program Master of Business Administration (MBA), MBAD Lecture 3hr
name&
Code
BOS Id 12 Tutorial 0hr
Course INDUSTRIAL RELATIONS AND LABOR LAWS Practical 0hr
Name
Course MB 201 (H1) CWA 25%
Code
Course Discipline Specific Elective (DSE) MSA 25%
Category
Semester 2 ESA 50%
COURSEOUTCOMES:
CO1: Understand the fundamental concepts of the field of Industrial relations and labour welfare
CO2: Apply various labour legislations in business
CO3: Analyze history, provisions and case laws of various labour laws
CO4: Evaluate case laws and amendments under each law while creating affirm understanding of laws for their recurring
 Practice in the work place
CO5: Analyze the labor laws by which employees are socially benefitted in a legal way
SYLLABUS
UNIT CONTENT Hrs
1. Industrial Relations Introduction: Concept and Determinants of Industrial Relations, Industrial Relations 9
in India, Indian Constitution and labor regulations; Labor welfare- Theories and principles of labor welfare,
International Labor Organization (ILO): Objectives, structure and procedure for admission as a member.
2. Protective labor Legislations: Factories Act 1948, Industrial Disputes Act, 1947, Payment of Bonus Act 9
1965, Industrial Employments (Standing Orders) Act, 1946, The Mines Act, 1952.
3. Social Security Legislations: 9
The Employees `Provident Funds and Miscellaneous Provisions Act, 1952, The Employees`State Insurance
Act, 1948, Payment of Gratuity Act, 1972, Maternity Benefit Act, 1961, Workmen’s compensation Act,
1923.
4. Miscellaneous Legislations: Trade Unions Act 1926, Unorganized worker’s social security Act, 2008, Inter- 9
state Migrant Workmen Act 1979, Building and other Construction workers Act 1996, Code of wages 2019,
5. Issues in Industrial Relations: Minimum Wages Act, 1948, Payment of Wages Act 1936, 9
Purposes and Procedures of Disciplinary Action, Grievance Redressal Procedures, Collective Bargaining,
Worker’s Participation in Management.
TEXTBOOKS:
TB1: Parul Gupta “Industrial Relations & labour laws for Managers”, Sage Publication, 2019.
TB2: Dr. Satish Kumar Sahaand Anju Agarwal, “Industrial Relations & Labour Laws”, SBPD Publications, 2020.
TB3: P. K. Padhi, “Labour and Industrial Laws”, PHI Publications, 2019.
TB4: Dr. O.P. Gupta and Vijay Gupta, “Industrial Law”, SBPD Publications,2020.
REFERENCES:
Ref 1: Understanding workplace Laws for Women in India by Esha Shekhar & Neha Koshy, Bloomsburry Publishing
India
Pvt. Ltd. 2021.
Ref 2: Taxmann’s New labour & Industrial Laws, October2020.

CWA-Class Work Assessment, MSA-Mid Semester

Assessment, ESA-End Semester Assessment
Relationship between the Course Outcomes (COs), Program
Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 201 (H1)

PO1 PO PO3 PO PO PO PO7 PO PO PO10 PO11 PO12 PSO1 PSO2 PSO3

COs 2 4 5 6 8 9

CO1 3 2 3 2 0 0 1 0 2 1 3 2 0 2 2
CO2 2 2 3 3 0 1 2 0 2 3 3 2 2 2 2
CO3 2 2 2 2 1 2 3 0 2 2 3 3 2 0 1
CO4 2 2 3 3 0 1 3 0 3 3 2 3 3 2 2
CO5 3 3 3 3 1 2 3 0 2 3 2 2 3 2 2
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3
Code
BOS Id 12 Tutorial
Course Name COMPENSATION AND REWARD MANAGEMENT Practical
Course Code MB 202 (H2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO1: Assess the concepts of compensation, compensation management, and the theories related to
compensation
CO2: Analyze the concepts of job analysis, and job evaluation and implement the same in
designing compensation
CO3: Formulate pay structures after understanding the various types of wages, salary structures,
and rewards
CO4: Assess the different forms of compensation and rewards and understand the concept of
executive compensation.
CO5: Interpret international compensation and analyze the contemporary trends in compensation
and reward management
SYLLABUS
UNIT CONTENT Hrs
1. Nature of Compensation and Reward Management 9
Meaning & components of compensation; Meaning, scope, objectives & principles of
compensation management; Factors influencing compensation policy; Economic &
behavioral theories of compensation.
2. Job analysis & Evaluation: the base of compensation management 9
Job Analysis: Concept, uses & process; Job description & Job specification; Job
evaluation: meaning, nature, functions, analytical & non analytical methods of Job
evaluation.
3. Compensation and Reward Management 9
Concepts of minimum wage, living wage and fair wage; Wage Boards, Pay
Commissions; Salary Structures: pay levels, designing pay ranges and bands,
compensation structure; Pay structure in practice: Basic salary, DA, Allowances,
Bonus; Fringe benefits. Recognizing the worth of employee’s knowledge and skill,
 Rewarding employees contributions, Supporting team work, Millennium trends in
Compensation
4. Types of Compensation & Executive compensation 9
Performance based pay; Skill based pay; Competency based pay; Incentives –
Individual based, group & team based, Gain sharing plans; Profit sharing plans and
Cafeteria plan; Employee benefits – Stock option plans, fringe benefits, retirement
benefits. Executive Compensation – Factors affecting Executive compensation,
reasons for high executive compensation.
5. International compensation & related contemporary issues 9
International compensation; Types of overseas employment; expatriate compensation
& its elements; Approaches to designing international reward package; Third country’s
nationals compensation; ESOPs to staff of multinationals; Contemporary issues-
attrition rates, reasons for high attrition, impact of high labor cost & attrition, ways to
stem attrition, emerging compensation landscape.
TEXT BOOKS:
TB1: Joseph J. Martocchio, Strategic Compensation: A Human Resource Management Approach,
10th edition, Pearson Publishers 2020
TB2: Richard.I. Henderson, “Compensation Management in Knowledge- based World”, Prentice-
Hall.
TB3: Thomas.P. Plannery, David.A. Hofrichter & Paul.E. Platten. “People, Performance & Pay:
Dynamic Compensation for Changing Organizations”, Free Press.
TB4: Dipak Bhattacharya, Compensation Management, Oxford University Press,
ISBN:9780199456543, 2014 edition

CWA-Class Work Assessment, MSA-Mid Semester Assessment,

ESA-End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs) for
MB 202 (H2)

PO1 PO PO3 PO PO PO PO7 PO PO PO10 PO11 PO12 PSO1 PSO2 PSO3

COs 2 4 5 6 8 9

CO1 3 2 0 2 2 2 1 1 3 0 3 2 0 2 2
CO2 2 2 2 3 3 1 0 1 1 2 3 2 2 2 2
CO3 2 2 1 3 1 0 1 2 2 1 3 3 2 0 1
CO4 2 2 2 3 2 0 1 2 3 1 2 3 3 2 2
CO5 3 3 3 3 1 2 3 0 2 3 2 2 3 2 2
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3
Code
BOS Id 12 Tutorial
Course Name CROSS CULTURAL MANAGEMENT Practical
Course Code MB 203 (H3) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO1: Appreciate the critical role of culture in international business and the importance of
managing cultural differences
CO2: Understand the different models of culture used in international management that will help
to critically analyze the role of national culture on management practices
CO3: Analyze the interacting spheres of culture including organizational culture, professional
culture, national culture, and industry culture
CO4: Evaluate and critique different definitions and models of culture
CO5: Acquire the soft skills needed to manage in a global context
SYLLABUS
UNIT CONTENT Hrs.
1 Introduction 9
What is culture; Models of culture; Measurement of culture; Cross-cultural differences
and their role and effects in the workplace. Determinants of Culture, Facets of culture,
Levels of Culture, National Cultural dimensions in the business context, The influence
of National Culture on business culture, Business Cultures: East and West, Emerging
Business Culture in India.
2 Cultural Dimensions and Dilemmas 9
Value orientations and Dimensions, Cultural Shock, Reconciling cultural dilemmas,
Culture and Styles of Management: Management tasks and cultural values.
3 Culture and Organizations 9
 Culture and corporate structures, Culture and Leadership, Culture and Strategy,
Cultural change in Organizations, Culture and marketing, Cultural Diversity.
4 Culture and Communication 9
Business communication across cultures, Barriers to intercultural communication,
Negotiating Internationally. Working with International teams
5 Culture and Group Process 9
Groups processes during international encounters, Conflicts and cultural differences,
Understanding and dealing with conflicts, Developing Intercultural relationships.
TEXT BOOKS:
TB 1: Browaeys, M. J. & Roger, P. (2015). Understanding Cross-Cultural Management. New
Delhi: Pearson Education.
TB 2: Thomas, D. C. (2014). Cross Cultural Management. New Delhi: Sage Publications.
TB 3: Holdon, Nigel. (2012). Cross Cultural Management: Knowledge Management Perspective.
New Delhi: Prentice Hall.
TB 4: Browaeys, M. & Price, R. (2008). Understanding cross-cultural management. Harlow, UK:
Prentice Hall.
TB 5: Henry, L. Maznevski, J. and Dietz. (2009). International Management Behavior: Leading
with a Global Mindset. Chichester, UK: Wiley.

CWA-Class Work Assessment, MSA-Mid Semester

Assessment, ESA-End Semester Assessment
Relationship between the Course Outcomes (COs), Program
Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 203 (H3)

PO1 PO PO3 PO PO PO PO7 PO PO PO10 PO11 PO12 PSO1 PSO2 PSO3

COs 2 4 5 6 8 9

CO1 3 2 3 3 1 0 1 1 2 1 3 2 0 2 2
CO2 1 1 3 1 0 1 2 2 1 3 3 2 2 2 2
CO3 2 2 3 2 0 1 2 3 2 2 3 3 2 0 1
CO4 2 2 3 3 0 1 3 0 3 3 2 3 3 2 2
CO5 2 3 3 3 1 2 3 0 2 3 2 2 3 2 2

Specialization- Operations and Supply Chain Management

Department School of Management Credits 3

Program name & Masters of Business Administration (MBAD) Lecture 3hr
Code
BOS Id 12 Tutorial 0 hr
Course Name OPERATIONS RESEARCH Practical 0 hr
Course Code MB 201 (SC1) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Describe the quantitative technique used in business
CO 2: Demonstrate the use of various quantitative technique like linear programming,
transportation and assignment problems, gaming and queuing techniques.
CO 3: Explain business problems using linear, transportation and other quantitative techniques
CO 4: Analyze inventory management techniques
CO 5: Evaluate Game & Queuing Theory and understanding Its application
SYLLABUS
UNIT CONTENT Hrs
1. Introduction 12
(a)Introduction to operations research, Nature, Scope and its application.
(b)Linear programming: formulation and solution of a Linear Programming Problem:
Graphical and simplex method of solution. Special cases: feasible, unfeasible,
degeneracy and multiple optimal solutions. Post optimality analysis, business
applications of linear programming.
2. Transportation and Assignment Problems 12
Transportation Techniques: Mathematical Model of transportation, Basic feasible
solution: - North West Corner Method, Least Cost Method, Vogel’s Approximation
Method, optimal solution, MODI method, Stepping- Stone method, special cases.
Assignment techniques, solution through Hungarian method, special cases
 3. Inventory Control: 9
Concept of Inventory, importance of Inventory, classical EOQ model and its
limitations. Single Item Inventory Control Models- with and without Shortages,
Multi-Item Inventory Control Models (With Constraints), Single Item Inventory
Control Models (With Quantity Discounts)
4. Game Theory: 6
Form of games, limitations, Saddle point, Minimax and Maximin principle, rule of
dominance, Arithmetic and Algebraic solution method.
5. Queuing Theory: 6
Introduction, application of queuing theory, queuing models, Single- channel queuing
model: Assumptions and applications.
TEXT BOOKS:
TB 1: Anderson, Sweeny & Williams, Quantitative Methods for Business, Cengage, Thirteen
Editon, 2015
TB 2: F.S. Hillier, G.J. Lieberman, “Introduction to operations research”, McGraw Hill, Eleventh
Edition, 2020
TB 3: Barry Render, Ralph M Stair, Michael E. Hanna, Trevor S. Hale, T.N. Badri, Quantitative
Analysis for Management, Pearson, 12th Edition. 2016

Ref 1: N D Vohra “Operations research”, McGraw hill, Fifth Edition, 2017

Ref 2: H. A Taha, A.M. Natragan, P. Balasubramanie, A. Tamilarasi, “operations research”,
Pearson Prentice Hall, 10th Edition
Ref 3: J.K. Sharma, Operations Research- Theory and Application, Macmillian India, 2012, 5th
Edition|

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program Outcomes (POs) and the
Program Specific Objectives (PSOs) for MB 201 (SC1)
PO PO PO PO PO PO PO PO PO PO1 PO1 PO1 PSO PSO PSO
1 2 3 4 5 6 7 8 9 0 1 2 1 2 3
COs
CO1 1 3 2 2 2 0 0 1 1 0 0 1 2 2 1
CO2 1 3 2 2 2 0 0 1 1 0 0 1 2 2 1
CO3 1 3 2 2 3 0 0 1 1 0 0 1 2 2 1
CO4 1 3 2 2 3 0 0 1 1 0 0 1 2 2 1
CO5 1 3 2 2 3 1 0 1 1 0 0 1 2 2 1
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name WAREHOUSING AND INVENTORY MANAGEMENT Practical 0 hr
Course Code MB 202 (SC2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO 1: Understand the Role of warehousing and transportation to meet the effectiveness of Supply
Chain Management.
CO 2: Apply warehousing and inventory management systems for running the business efficiently.
CO 3: Analyze the functions of Warehouse Management Systems/Inventory Management Systems
in various situations.
CO 4: Evaluate inventory and efficient warehousing management in business for optimum
utilization of resources.
CO 5: Develop the methods of bar-coding/ RFID and other paperless technologies.
SYLLABUS
UNIT CONTENT Hrs

1. Inventory 9
Introduction to Inventory Management, Functions of Inventory, Methods of Controlling
Stock Levels, Returns Management, Inventory Classification, Overview of Outsourcing,
Inventory-Related costs, EOQ.
2. Warehousing 9
Introduction to Warehousing Concepts, Introduction to Warehouse Layout & Design,
Introduction to Warehouse Process, Types of Warehouses, FTWZ, Warehousing
Functions, Decisions and Operations, warehouse location.
3. Warehouse Management System 9
Warehouse Management System (WMS), WMS classification, Independent Demand
Systems, Dependent Demand Systems.
4. Material Handling 9
The Principles and Performance measures of Material Handling Systems, The
Fundamentals of Various Types of Material Handling Equipment, Importance of
Labeling, Automated material handling, AGV.
5. Technological Developments 9
Role of Automation, AS/RS (Automated Storage & Retrieval System), Bar Coding
Technology & Application in Logistics Industry, RFID Technology & Applications, e-
Commerce Logistics, EDI, ERP.
TEXT BOOKS:
TB 1: Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs
in the Modern Warehouse (3e) By Gwynne Richards2015
TB 2: Warehouse Management and Inventory Control, J.P Saxena 2016.
REFERENCES:
Ref 1: Raghuram, G. &Rangraj, N., Logistics and Supply Chain Management: Cases and Concepts,
Macmillan: New Delhi.
Ref 2: Ballou, R. H. Business Logistics Supply Chain Management: Planning, Organising and
Controlling Supply Chain.McGraw Hill: New Delhi.
Ref 3: Simchi-Levi, D., Kaminski, P. &Simchi-Levi, E. Designing and Managing Supply Chain:
 nd
Concepts, Strategies and Case Studies (2 Ed.). McGraw Hill: New Delhi.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment
Relationship between the Course Outcomes (COs),
Program Outcomes (POs) and the Program Specific
Objectives (PSOs) for MB 202 (SC2)
PO PO PO PO PO PO PO PO PO PO1 PO1 PO1 PSO PSO PSO
COs 1 2 3 4 5 6 7 8 9 0 1 2 1 2 3

CO1 1 2 2
CO2 2 2 1
CO3 1 3 2 3 1
CO4 1 2 1 1
CO5 2 1
Department School of Management Credits 3
Program name & Code Master of Business Administration (MBA), MBAD Lecture 3
BOS Id 12 Tutorial 0
Course Name LOGISTICS AND SUPPLY CHAIN MANAGEMENT Practical 0
Course Code MB 203 (SC3) CWA 25%
Course Category Discipline Specific Elective MSA 25%
Semester 3 ESA 50%
COURSE OUTCOMES:
CO Understanding the basic concepts of Logistics & Supply chain management which is an upcoming field in India.
1:
CO Examine the role of logistics in the supply chain within a focal firm as well as between organizations linked within a
2: given supply network.
CO Develop an idea of the expanding role of logistics in business today and logistics future challenges and opportunities.
3:
CO Evaluate the importance of all activities of the supply chain and an understanding of concepts like inbound and
4: outbound logistics, 3 PLs & 4 PLs, inventory management, bullwhip effect etc.
CO Learn the role of Information Technology in Supply Chain Management.
5:
SYLLABUS
UNIT CONTENT Hrs
1. Introduction: Logistics- A system concept, Scope of Logistics, Integrated Logistics, Defining Supply Chain 9
Management, Supply Chain Integration and Coordination, Types of Supply Chain and Supply Chain Networks,
Processes & Players in Supply Chain Management. Logistics Interface with Production and Marketing,
Overview of International Logistics management, Logistics System Analysis and Design, Reverse Logistics,
Warehousing and Distributing Centers.
2. Planning & Coordinating Demand and Supply in Supply Chain: Demanding Forecasting, Aggregate 9
Planning & Coordination in Supply Chain, Consumer Demand and the Future of the Supply Chain, Purchasing
and SCM, Forecast accuracy, Collaborative planning, forecasting, and replenishment (CPFR) technique,
Understanding Push and Pull, Characteristics of push and pull in supply chain, Material requirement planning
and Just In Time.
3. Transportation Management: Role of transportation in the Supply Chain, Transportation Models and 9
Solution Techniques, Multimodal Transport Document, Performance Characteristics and Selection
Transportation performance, The Multimodal Transportation of Goods Act 1993, Costs and Value Measures,
Sourcing decisions in a Supply Chain, Cost Minimization.
4. Strategic Issues: Impact of Globalization on Value Chain, Global Supply Chain, Supply Chain Network 9
Configuration, Inbound & Out bound Logistics, Outsourcing and 3PL & 4 PL, Lean & Agile SCM, e-Commerce
Logistics, Logistics future challenges and Opportunities.
5. IT & Supply Chain: Measuring SC Performance, Information Technology and Supply Chain, Electronic Data 9
Interchange, ERP Tools, Bar Coding & RFID Technology, IOT based SCM.
TEXT BOOKS:
TB 1: Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi.
TB 2: Bowersox , Donal J and Closs , David J: Logistical Management, Tata McGraw Hill, New Delhi.
REFERENCES:
Ref 1: Donald Wood, International Logistics, Pinnacle Learning, New Delhi.
Ref 2: Sople, V V: Logistics Management, Pearson, New Delhi.
Ref 3: Donald Wood, International Logistics, Pinnacle Learning, New Delhi.

CWA- Class Work Assessment, MSA- Mid Semester Assessment, ESA- End Semester Assessment
Relationship between the Course Outcomes (COs), Program Outcomes (POs) and the Program Specific
Objectives (PSOs) for MB 203 (SC3)
PO PO PO PO PO PO PO PO PO PO1 PO1 PO1 PSO1 PSO2 PSO
COs 1 2 3 4 5 6 7 8 9 0 1 2 3

CO1 3 2 3 2 3 1 3 1
CO2 2 3 3 2 3 1 1 1 3 1 2
CO3 1 2 3 1 1 2 1 1 1 1 3
CO4 3 1 1 1 1 2 2 2 2 3 3
CO5 2 2 3 1 2 2 3 1 1 1 3

Specialization- Business Analytics

Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name DATA SCIENCE USING R Practical 0 hr
Course Code MBA 201 (BA1) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Develop an understanding of data science using R.
CO 2: Evaluate different Data structures in R for analytics.
CO 3: Examine different types of data files in the R environment.
CO 4: Apply Built-in statistical functions in R
CO 5: Recognize Data Visualization techniques in R for graphical analysis.
SYLLABUS
UNIT CONTENT Hrs
1. Introduction 10
Introduction to R Language, setting up R Environment with RSTUDIO, customizing
RSTUDIO, Data management in RSTUDIO, working with R Scripts, installing
packages and library in R.
2. Data Structure in R 8
Implementing expressions, Data Structure in R: Vectors, matrix, Arrays, Lists, Data
frames, Functions, implementing Strings in R, munging/ scraping/ sampling/ cleaning
handling big data.
3. R Environment 8
Implementing Data Interfaces in R: working directory of R, Creating, Reading,
Analyzing, loading and converting data in CSV, Excel, XML files. Error handling,
4. Data Analysis 10
Exploratory Data Analysis, Performing Statistics with R: Built-in statistical functions
in R, Correlation, Regression Analysis, Tests for Hypothesis (Z, T, ANOVA, Chi-
square), Cluster Analysis (K-means, Hierarchical), Autoregressive Moving Average,
Normal Distribution, Binomial Distribution, Time series Analysis.
5. Data Visualization 9
Visualizing and Analyzing Data in R: Tabulation, Graphical Models, Graphical
Analysis, Interacting with other platform and Languages (C/C++, Python, MATLAB,
SAS).
TEXT BOOKS:
TB 1: Seema Acharya, Data Analytics Using R, McGraw Hill, 2018.
TB 2: Garrett Grolemund, Hadley Wickham, R for Data Science, O'Reilly Media, InC, 2016.
REFERENCES:
Ref 1: Ronald K. Pearson, EXPLORATORY DATA ANALYSIS USING R, CRC Press, 2018

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 201(BA1)

P P P P P P P P P PO PO PO PS PS PS PS
O1 O2 O3 O4 O5 O6 O7 O8 O9 10 11 12 O1 O2 O3 O4
COs
CO1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
CO2 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0
CO3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
CO4 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
CO5 0 0 2 0 0 0 0 0 0 0 0 0 0 1 0 0
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name BUSINESS INTELLIGENCE Practical 0 hr
Course Code MB 202 (BA2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES: On completion of the course, the students will be able to:
CO 1:
CO 2:
CO 3:
CO 4:
CO 5:
SYLLABUS
 UNIT CONTENT Hrs
1. Business Intelligence and Business Decisions 9
Introduction to BI, Role of BA and Data Science in BI, Decision Support Systems,
Group Decision Support and Groupware Technologies, Expert Systems. Creating
Databases and Tables, Databases and Data warehouse, OLAP, OLTP, Data Mart,
Fundamental of SQL (DDL, DML, and JOINS), Concept of Data Quality, Data
Processing phases, Data Warehouse Architecture.
2. Introduction to Tableau 9
Introduction to Tableau, BI Reporting with Tableau, Tableau interface, Data
Connections, Organizing & Simplifying Data, Creating Charts in Tableau,
Performing calculation in Tableau, Using Analytics to analyse data, creating
Dashboard in Tableau
3. Business Intelligence 9
Effective and timely decisions – Data, information and knowledge – Role of
mathematical models – Business intelligence architectures: Cycle of a business
intelligence analysis – Enabling factors in business intelligence, projects –
Development of a business intelligence system – Ethics and business intelligence.
4. Knowledge Delivery 9
The business intelligence user types, Standard reports, Interactive Analysis and Ad
Hoc Querying, Parameterized Reports and Self-Service Reporting, dimensional
analysis, Alerts/Notifications, Visualization: Charts, Graphs, Widgets, Scorecards and
Dashboards, Geographic Visualization, Integrated Analytics, Considerations:
Optimizing the Presentation for the Right Message.
5. Efficiency 9
Efficiency measures – The CCR model: Definition of target objectives- Peer groups –
Identification of good operating practices; cross efficiency analysis – virtual inputs
and outputs – Other models. Pattern matching –cluster analysis, outlier analysis
Suggested
TEXT BOOKS:
TB 1:
TB 2:
REFERENCES:
Ref 1:
Ref 2:
Ref 3:

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment
Relationship between the Course Outcomes (COs), Program
Outcomes (POs) and the Program Specific Objectives (PSOs) for
MB 202 (BA2)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
COs
CO1
CO2
CO3
CO4
CO5
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name DATA MINING Practical 0 hr
Course Code MBA 203 (BA3) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Develop an understanding of data mining functionalities and issues in data mining.
CO 2: Apply Business Analytics and its processes for Data Modeling, Data Cleansing, and Data
Visualization.
CO 3: Analyze different Parametric and Non-parametric tests for analysis.
CO 4: Evaluate different data modeling techniques for data analysis.
CO 5: Investigate the roles and responsibilities of Data scientists for best practices in data
analytics and business
SYLLABUS
UNIT CONTENT Hrs
1. Introduction 8
Introduction Motivation and importance, different kinds of data, data mining
functionalities, classification ofdata mining systems, and major issues in data
mining.
2. Understanding Data 9
Business Analytics life cycle, best practices and Next practices of Business Analytics,
Integration of
Business Analytics and Business Processes, Different kinds of data, Data Modeling,
Data Cleansing, Data
Visualization
3. Testing of Data 10
Hypothesis testing, Parametric and Non-parametric tests, Exploratory Data
Analysis (using R),PredictiveModeling using Rattle-Decision trees, Logistic
Regression-Association and binary logistic regression, andimportance of control
variables, Market Basket Analysis, Exploratory Data Analysis (using R).
4. Data Modeling 10
 Cluster Analysis Types of data in cluster analysis, categorization of major clustering
methods, partitioning
methods, hierarchical methods, density-based methods, grid-based methods, model-
based clustering
methods, clustering high dimensional data, outlier analysis.
5. Job of a Data Scientist 8
Job specification and description of Data Scientist, Career opportunities and the
way forward, Best practicesin data analytics and business intelligence.
TEXT BOOKS:
TB 1: Daniel T. Larose (Author), Chantal D. Larose (Author) Data Mining and Predictive
Analytics, 2ed (MISL-WILEY),
2016.
TB 2: Fausto Pedro García Márquez Benjamin Lev. Advanced Business Analytics. Springer,
2015.
TB 3: Tan, P. N., Steinbach, M., & Kumar, V Introduction to data mining. Pearson Education
India, 2016.
TB 4: Witten, I. H., Frank, E., Hall, M. A., Pal, C. J., & DATA, M.Practical machine learning
tools and techniques,2005.
REFERENCES:
Ref 1: Jiawei Han and Micheline Kamber, Data mining: Concepts and Techniques, Morgan
Kaufmann Publishers, 2012
Ref 2: Ian H. Witten and Eibe Frank, Data Mining: Practical Machine Learning Tools and
Techniques, Morgan Kaufmann,
2011.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MBA 203 (BA3)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
COs
CO1 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0
CO2 0 0 2 2 0 0 0 0 0 0 0 0 0 1 0
CO3 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
CO4 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
CO5 0 2 2 0 0 0 0 0 1 0 0 0 0 2 0
 Specialization- International Business

Department School of Management Credits 3

Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name INTERNATIONAL MARKETING Practical 0 hr
Course Code MB 201 (IB1) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Recognize concepts of international marketing.
CO 2: Apply the concepts used in marketing with an international perspective.
CO 3: Analyze marketing issues related to market planning and 4Ps.
CO 4: Evaluate different economic, cultural, political and legal environments influencing
international marketing.
CO 5: Create international marketing plan for a product/service.
SYLLABUS
UNIT CONTENT Hrs
1. Introduction to International Marketing 9
Introduction, Nature and Scope of International Marketing, International Market
Orientation. International Marketing Management process an Overview.
International Marketing Environment: Influence of Physical, Economic, Socio
Culture, Political and Legal Environments on International Marketing
Operations
2. International Market Planning 6
International Market Segmentation and Positioning, Screening and Selection of
Markets, International Market Entry Strategies.
3. International Product Planning and Pricing 12
International Product Planning: Major Product Decisions- Product features and
Quality, Production Design, Labeling, Packing, Branding and Product support
services. Product Standardization Vs. Adoption, International trade Cycle, New
Product Development.
Pricing for International Markets: Factor affecting International Price
Determination, International Pricing Process and Policies, Export pricing.
4. International Distribution and Promotion 12
Types and functions of foreign distribution channels, selection of middlemen,
distribution logistics-transportation and warehousing decisions.
International advertising: Communication across countries- Complexities and Issues.
International advertising - standardization vs. adaptation, Selection of media,
Selection of agency, International Promotion tools and planning- Developing
International Promotion Campaign, Planning for Direct Mail, Sales literature, Trade
fairs and Exhibitions
5. International Promotion Scheme by Government of India 6
Export promotion in India; Export Promotion Councils and their role; state
 trading and canalizing agencies. Commodity Boards. ECGC, Exim Bank.
TEXT BOOKS:
TB 1: Joshi R.M, International Marketing, Oxford Press, 2014
TB 2: Cherunilam. F, International Marketing, Himalayan Publishing House, 2016
TB 3: Cateora, Phillip R., Grahm, John L., Money, R.Bruce and Gilly, Mary C., International
Marketing, McGraw Hill, 2019
REFERENCES:
Ref 1: Kotabe, Masaaki and Kristiaan H., Global Marketing Management, John Wiley and Sons,
2016
Ref 2: Onkvist, S., and John J.Shaw., International Marketing; Analysis and Strategy, Psychology
Press, 2004
Ref 3: Srinivasan R., International Marketing, South-Western, PHI, 2016

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 201 (IB1)

PO PO PO1 PSO PSO

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PSO3
COs 10 11 2 1 2

CO1 3 1 0 2 0 1 0 1 1 0 2 2 1 2 2
CO2 1 2 0 2 0 1 2 1 2 3 2 2 3 1 3
CO3 2 2 1 3 1 1 1 2 2 1 2 1 2 2 3
CO4 2 1 1 3 0 2 1 3 2 0 3 2 3 1 2
CO5 2 2 2 3 1 1 1 1 2 3 1 2 2 2 3
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name EXPORT & TRADE DOCUMENTATION Practical 0 hr
Course Code MB 202 (IB2) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Develop an understanding about export trade, legalities of trade and its documentation
CO 2: Develop an understanding of foreign exchange and major currencies
CO 3: Analyze the strengths, weaknesses, opportunities and threats of international trade
CO 4: Comprehend the process related to pre shipment documentation and different methods of
transportation
CO 5: Comprehend the customs formalities, Import & Export Documentation
SYLLABUS
UNIT CONTENT Hrs
1. Exporting Preliminary Consideration 9
Generation of Foreign enquiries, obtaining local quotation & offering to
overseas buyers scrutinizing export order, opening L/C by buyers- Export
Controls and Licenses –Patent, Trade Mark, Copy Right Registrations –
Confidentiality and NDA
2. Export Sales 9
Selling and Purchasing- Consignment - Leases – Marine and Air Causality Insurances
- Export Finance - Forex - Major currencies, Exchange rates, relations & impact -
Export costing and pricing & In terms – Export License – Import License
3. Export Packaging 9
Preparation of pre shipment documentation – Methods of Transportation –
Country of Origin Marking- Inspection of Export consignment - Export by Post,
Road, Air & Sea - Claiming for Export benefits and Duty drawbacks
4. Shipment & Shipping documents 9
Complicated problems in shipments & negotiation of shipping documentations -
Corporate marketing strategies - 100% EOU & Free trade zone - Deemed Export –
Isolated Sales Transactions
5. Acts for export/import Commencement 9
Customs Formalities - Export Documentation - Export of Services - Export of
Excisable Goods - Import Documentation - Clearance - 100% export-oriented
units - customs house agents - import of different products - import/export
incentives - import licenses etc..
TEXT BOOKS:
TB 1: Shri C Rama Gopal, Chartered Accountant, Export Import Procedures- Documentation and
Logistics, Publisher: New Age International
TB 2: Justin Paul & Rajiv Aserkar, Export Import Management
TB 3: Thomas E Johnson and Donna L Bade Export and Import Procedures and Documentations.
REFERENCES:
Ref 1: Ram Singh, International Trade Logistics: Oxford publication.

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 202 (IB2)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
Cos
CO1 2 1 1 2 2 2 1 1 2 1 1 3 2 2 3
CO2 3 3 2 3 2 1 1 2 2 1 1 2 2 2 3
CO3 3 2 2 3 2 1 1 1 2 1 1 2 2 2 2
CO4 3 3 1 3 1 1 2 1 2 1 1 2 2 3 3
CO5 1 1 1 2 1 1 1 1 2 3 1 2 1 2 2
Department School of Management Credits 3
Program name & Master of Business Administration (MBA), MBAD Lecture 3 hr
Code
BOS Id 12 Tutorial 0 hr
Course Name INTERNATIONAL BUSINESS ENVIRONMENT Practical 0 hr
Course Code MB 203 (IB3) CWA 25%
Course Category Discipline Specific Elective (DSE) MSA 25%
Semester 2 ESA 50%
COURSE OUTCOMES:
CO 1: Recognize the concept of the various constituents of international environment and their
impact on business.
CO 2: Apply the understanding of internationally diverse environment to various business
decisions.
CO 3: Analyze the risks associated in the international business decisions.
CO 4: Evaluate the possibilities of success of international business decisions.
CO 5:
 Create business plan blueprint in context of international environmental aspect.
SYLLABUS
UNIT CONTENT Hrs
1. Introduction to International Business Environment: Introduction, 8
Characteristics of International Business, Reasons for entering International
Business, Difference between domestic and international business.
Complexities of International Business. Levels of Business Environment.
2. 8
Challenges of Global Planning: International Business Approaches – EPRG
Framework, Stages of Internationalization; The Multinational Corporations (MNCs)
– Evolution, Features and Benefits.
3. Political and Legal Environment: Political Systems, Legal Regulatory 7
Environment, Political risk assessment and protection techniques for multinational
corporations.
4. 11
International Investment - Types and significance of foreign investments, FDI &
FII – factors affecting international investment – growth and dispersion of FDI –
foreign investment in India –Indian companies going global.
5. 11
International Socio-Cultural Environment: Meaning of Culture; Organisation
Culture; Hofstede's Cultural Framework; Cultural Adaptation; Cultural Shock;
Cultural Traits.
Management of Personnel with different cultural backgrounds: Selection,
training and Development of People for Global assignments. Compensations and
reward practices among international firms.
TEXT BOOKS:
TB 1: Cherunilam. F, International Business Environment, Himalayan Publishing House, 2017
TB 2: Anant, Sundaram K., Stewart, Black, The International Business Environment, Pearson,
2015.
REFERENCES:
Ref 1: Aswathappa, K., International Business, McGraw Hill, 2020
Ref 2: Daniels, John D., International Business – Environments & Operations, Pearson, 2016

CWA- Class Work Assessment, MSA- Mid Semester

Assessment, ESA- End Semester Assessment

Relationship between the Course Outcomes (COs), Program

Outcomes (POs) and the Program Specific Objectives (PSOs)
for MB 203 (IB3)

PO PO PO1 PSO PSO

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PSO3
COs 10 11 2 1 2

CO1 3 3 2 2 2 2 1 1 1 3 2 3 3 2 1
CO2 2 2 3 2 2 2 1 1 1 2 2 2 3 2 2
CO3 2 2 3 3 2 1 2 1 1 3 3 3 2 2 2
CO4 3 3 2 2 1 2 1 1 2 3 2 2 2 3 1
CO5 3 2 3 3 1 1 2 1 1 2 2 2 3 3 1