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Course Code
Course Category Specialization- Finance
Term/Semester Term –II / Semester -VI
Assessment Code TT1
Course Title Cases / Projects in Finance
Teaching Scheme and Credits L T Laboratory Credit
Weekly load hours 3 - - 3
Pre-requisites: The course requires basic knowledge of Financial Management, Investment Management and
Financial Analysis .
Course Description: This course will help to develop critical and analytical thinking towards situations
Course Objectives:
● Knowledge:
● Skills
● Attitude
An understanding of key concepts such as cost of capital, term structure of interest rates, capital budgeting,
optimal capital structure, and maximization of shareholder value.
Course Outcomes: After completion of this course the student will be able to -
CO1 To Prioritize projects on the basis of various capital budgeting techniques
CO2 To Construct suitable capital structure on the basis of cost of capital.
CO3 To Estimate and justify working capital requirements of an organisation.
CO4 To Process financial theory and apply it to practical situations.
CO5To Develop solutions to case studies involving complex variables.
Course Contents:
Unit –1 Capital Budgeting: Problems Only
1.1 Pay Back & Discounted Pay Back
1.2 Average Rate of Return
1.3 Net Present Value & Profitability Index
1.4 Internal Rate of Return
1.5 Other Techniques
Unit – 2: Cost of Capital: Problems Only
2.1 Cost of Capital
Assessment Scheme:
The assessment scheme for core courses will be divided into the following components –
● Internal Evaluation – 60 Marks (with 60% weightage)
● External Evaluation – 40 Marks (with 40% weightage)
External Evaluation: It is an End-term Examination. This exam will consist of application based
situational/conceptual questions carrying a weight of 40 marks
Course Code
Course Category Specialization - Marketing
Term/Semester Term – II/ Semester -VI
Assessment Code TT1
Course Title Cases / Project in Marketing
Teaching Scheme and Credits L T Laboratory Credit
Weekly load hours 3 - - 3
Pre-requisites: This course will need the basic knowledge of International Business
Course Description: This course will help to develop critical and analytical thinking towards situations
Course Objectives:
1.Knowledge : To acquaint the students with cases pertaining to various aspects of Marketing
2.Skills : To enable the students to understand the practical challenges and opportunities one can face while
undertaking Marketing activities.
3.Attitude: To help students to enhance the capacity to “think, act and lead” internationally.
Course Outcomes:
CO-1REMEMBERING Students can locate opportunities and challenges in Marketing area
CO-2 UNDERSTANDING Students can review the reasons of success or failures of the Marketing
strategies in the given case
CO-3 APPLYING Students can sketch the required plans and activities for corrective actions required in
the given marketing situation
CO-4 EVALUATINGStudents will be able to choose the decision making criteria in given situation
Course Contents:
Unit.1 Introduction to Case Studies:
1.1 Case – Meaning – Objectives of Case Studies
1.2 Characteristics & Importance of Case Studies
1.3 Guidelines for Case Studies & Cases Discussion
Unit.2 Topics for Case Studies:
2.1 Distribution Channels
2.2 Consumer Behavior
2.3 Relationship Marketing
2.4 Brand Management
2.5 Digital Marketing
2.6 Market Segmentation & Targeting
2.7 International Marketing
2.8 Marketing Planning & Forecasting
2.9 Product Design & Positioning
2.10 Direct Marketing
2.11 Advertising
Learning Resources:
Reference Books :
1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.
2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York.
Supplementary Reading: Newspaper articles and research papers for current topics.
Pedagogy: Case Discussion, Group Discussion, Quizzes, Class Test
Assessment Scheme:
The assessment scheme for core courses will be divided into the following components –
● Internal Evaluation – 60 Marks (with 60% weightage)
● External Evaluation – 40 Marks (with 40% weightage)
External Evaluation: It is an End-term Examination. This exam will consist of application based
situational/conceptual questions carrying a weight of 40 marks
Chairman, BoS