Professional Documents
Culture Documents
Department of Education
PUBLIC TECHNICAL-VOCATIONAL
HIGH SCHOOLS
Department of Education
Division of Occidental Mindoro
WHAT DO YOU
ALREADY KNOW?
PRE TEST
Answer the questions below honestly. Write the letter only of your answer
in your activity notebook.
Choose the letter of the correct answer from the pool of words in the box then write it in
your answer sheet.
7. A marketing plan is considered the _____of the office because it gives life to business.
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Division of Occidental Mindoro
LESSON 4
This module covers the knowledge, skills attitudes and values needed in
discussing the importance of a business plan and enumerating the steps in
preparing a business plan.
LET US STUDY
Words to Study
business plan means any plan that works for a business to look ahead.
To start a small enterprise , you must have a foresight. Anticipate what may
happen to your business. Any endeavor, particularly the desired form or type of
business, sets the direction of the enterprise.
A business plan can also minimize the cost of production . This includes how
each of the resources of production such as manpower, money, materials and
machines are used. Every aspect of the business operations is monitored and
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Division of Occidental Mindoro
controlled which prevents unnecessary waste of resources that will result to
economy and efficiency.
A business plan can also identify the defects of the business operations. Goals
and objectives are formulated. Procedure, strategies and techniques are
planned. Reevaluation may be done to avoid encountering the same problem.
LET US REMEMBER
ACTIVITY 1
Directions: in your own, conduct a market survey in your community. Then, make a
report on the market survey done by answering the following questions:
2. As a result of the survey, do you think your proposed business will be successful?
Why/why not?
3. What principle did you follow in conducting the market survey as part of your
business plan?
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Division of Occidental Mindoro
4. Why do you consider this activity (market survey) as an important tool in planning
a business?
LESSON 5
LET US STUDY
Words to Study
Marketing deals with the selling and buying activities of the business.
After having learned about the importance of business planning, you must know
the different types of business plan.
1. Feasibility study
- It is created in order to minimize risk and to ascertain the viability of a project.
A feasibility study has a project summary which deals with the introductory
statement of the problem, the business name, the business logo, the business location,
descriptive definition of the project and objectives.
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Division of Occidental Mindoro
a) Marketing study
- The sufficient demands for the product as well as the competitive position of the
firm in the industry must be determined.
b) Technical study
- In this study, you must consider the manufacturing process, plant size,
production schedule, machinery, plant location and layout structure, raw
materials, utilities and waste disposal.
c) Management study
- This involves on how the project shall be managed such as the business
organization including the organization chart and function of each unit
management personnel, skills and numbers of labor required.
d) Financial study
- You should include the assessment of total capital requirements break-even
outputs, sales and prices, amount of sales required to earn a certain amount of
profit and the cash payback period.
e) Social desirability
- This is measured by economic benefits to the people living in the community and
its vicinities.
2. Concept Paper
a) Introduction – This is the part that discusses the significant details of the
product/service and why the product/service is needed by the community.
b) Objectives - This part gives the details of the business both specific and
general.
3. Business Plan
A business plan describes the nature of the business, the sales and marketing
strategy, the financial background, containing a projected profit and loss statement.
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Division of Occidental Mindoro
a) The environment –The needs of the people in the community should be
identified.
b) Behavior of the product – You should know the market trends, product demand in
the community, the resources, quantity and quality goods in buying,
c) Location of the business – You should consider the place where customers prefer
to buy.
d) Organizational plan – The needed workers in the business must be listed in the
organizational chart.
e) Production plan – This involves the manpower, money, machinery, materials and
methods to be able to produce the desired output based on anticipated profit.
f) Financial plan – You as an entrepreneur need to determine the fiscal needs of the
business and the sources of needed funds.
4. Project Proposal
This is the initial document that converts an idea or policy into the details of a
potential project.
a. Executive Summary
The overview of the proposal from beginning to end should be stated in
the project proposal.
b. Justification
This emphasizes the need of the proposal.
c. Procedure
The steps are being explained where to start and to end.
d. Objectives
The goals or targets of the business are defined.
f. Budget
You should determine the source for the input and output, the profits and
the loss of the business.
LET US REMEMBER
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Division of Occidental Mindoro
A business plan unifies the different parts and activities of the business to achieve its
goals and objectives.
LET US APPLY WHAT YOU HAVE LEARNED
ACTIVITY 2
Directions: Think of a service type of business which you feel is a good venture to
invest on.
Part 1: Make your own concept paper to support your business ideas and plans. Write it
in a sheet of paper.
INTRODUCTION:
OBJECTIVES:
RATIONALE:
RECOMMENDATIONS:
Part 2: Using your data in the concept paper, conceptualize a Business Plan. Fill in the
data regarding the Components of a Business Plan.
ENVIRONMENT:
ORGANIZATIONAL PLAN:
FINANCIAL PLAN:
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Division of Occidental Mindoro
HOW MUCH HAVE YOU LEARNED?
POST TEST
Direction: Answer the questions below honestly. Write the letter only of your
answer in your activity notebook.
Choose the letter of the correct answer from the pool of words in the box then write it in
your answer sheet.
7. A marketing plan is considered the _____of the office because it gives life to
business.
Department of Education
Division of Occidental Mindoro
10. In business, time is ________
ANSWER KEY
PRE-TEST POST-TEST
A A
1. D 1. D
2. B 2. B
3. A 3. A
4. B 4. B
B B
1. B 1. B
2. A 2. A
3. C 3. C
4. E 4. E
5. F 5. F
6. G 6. G
7. D 7. D
8. H 8. H
9. J 9. J
10. K 10. K
Department of Education
Division of Occidental Mindoro