HISTORY OF PT RECKITT BENCKISER.

Reckitt Benckiser is global

consumer goods company having an office

in Slough, England. Reckitt Benckiser

is the world's largest producer of

household products and

health. Reckitt's trademark

Benckiser includes Dettol, Strepsils, Veet,

Calgon, Cillit Bang and Durex. Operate

in more than 60 countries and selling

products in more than 180 countries including

Indonesia.

This company was formed by

a merger between companies

UK Reckitt & Colman and company

Netherlands Benckiser NV in December

1999. Reckitt & Colman is

established consumer goods company

1938 in Norwich, England.

Whereas Bencksier is

the company founded by Johann A.

Benckiser in Germany in 1823.

Its main products are chemicals

industry. Bart Becht becomes CEO

first to lead Reckitt

BUSINESS SCOPE OF PT

RECKITT BENCKISER

PT Reckitt Benckiser has 19 brands

famous sale in nearly 200 countries.

The brand owned by PT Reckitt Benckiser

divided into several categories, namely:

1) Health (public health);

2) Hygiene (personal hygiene);

3) Home (home care);

4) Food (enliven the taste of food).

MARKETING STRATEGY

1) The Dettol brand.

2) Dettol products.

Products produced by Dettol include:

Body Wash (Liquid Bath Soap).

Liquid antiseptic.

Dettol Gold.

Bath soap.

Body Wash (Liquid Bath Soap).

 Etc.

3) Dettol mission.

4) Dettol Promotion.

in the form of advertisements

DETTOL PRODUCT LIFE CYCLE

(PRODUCT LIFE CYCLE).

The product life cycle is a concept

important that gives understanding

about the competitive dynamics of a product.

As with humans, a

products also have a cycle or life cycle.

This Product Life Cycle

that is, a graph that illustrates

product history since its introduction to

the market until it is withdrawn from the market.

INTRODUCTION

Reckitt Benckiser is a global consumer goods company

based in Slough, England. Reckitt Benckiser is

the world's largest producer of home products

stairs and health. Reckitt Benckiser trademark

includes Dettol, Strepsils, Veet, Calgon, Cillit Bang and Durex.

Operates in more than 60 countries and sells products in

more than 180 countries including Indonesia. This company

formed by a merger between British companies

Reckitt & Colman and the Dutch company Benckiser NV

in December 1999. Reckitt & Colman is

consumer goods company that was founded in 1938 in

Norwich, England. Whereas Bencksier is

company founded by Johann A. Benckiser in

Germany in 1823. Its main product is ingredients

chemical industry. Bart Becht becomes its first CEO

lead Reckitt Benckiser. Then this company

makes an antiseptic liquid product (Dettol).

In the dettol product itself, it's at this stage

dettol was originally introduced with the product

health, namely liquid antiseptic / antiseptic liquid

which is used to treat wounds and

prevent infection from wounds. This is encouraging

dettol company PT. Reckitt Benckiser for

improve function and expand

his company. Besides, the products are

introduced in the form of this antiseptic liquid in

promote using media such as

advertisements displayed on Television, Radio, Internet,

etc

Growth-Growth Stage

By introducing the resulting product to

consumers who ultimately the product has become known

by the wider community and consumer attraction / interest

will the resulting product increase. Other than that,

sales of dettol products are also experiencing

significant increase / increased dramatically. This matter

encouraging dettol to make new products and

new functions, such as: Bath Soap, Hand Wash Soap,

Body Wash (Liquid Bath Soap), Dettol Floor Cleaner, etc.

With new products issued by dettol

and advertisements for each of these products,

turning dettol into a well-known product

by the wider community. Besides, along

the development of dettol products and is well known

the community arises competition between dettol products

with other company products that have a function

the same product, such as dettol bath soap with

lux / lifebuoy.

Maturity Stage - Maturity

Nowadays sales of Dettol Products tend not to be

there is an increase (stable). Because:

There are new competitors for now

lots of new products have sprung up

issued by competitors. That matter

make Dettol consumers / customers switch

competitor's product. One of them is price

Dettol products that are quite high / expensive

appealed to competitors' products.

The marketing strategy is less effective. Many are

must be addressed in the planning strategy and

marketing Dettol in order to keep up with

similar companies.
Descent Stage -

Decline.

According to our analysis, that

Dettol Product sales still

are up to the adult stage

(maturity), where sales and

product expansion is still in the form

products that occur in stages

growth / growth and not yet

it looks like a drop will be

sales and demand against

consumer.