Submitted to: Qamar Hussain

Submitted by: Anns Muhay ud din

Roll number: MSCI18111205

Section: BBA 6th “C” Topic: Mid Assignment

Find two examples of ads that are designed to arouse consumer needs and
discuss their effectiveness.
Solution
Emotions are one of the major motives why humans opt for the usage of products of a certain
brand. To inspire humans to buy from you, use the subsequent emotional cause examples to your
marketing.

1-Fear
Worry is a good advertising and marketing tool to make people dependable to a brand, a
product, or a carrier. Worry makes humans look at some regions carefully, and show off warns
of dangers that we will lose something if we don’t take measures. Fear allows us grow and
prevent people from bad behaviors like alcohol, drug abuse, and smoking. As an instance, the
arena wildlife fund uses worry in advertising to growth consciousness approximately the
damaging effects of worldwide warming. The photo surely indicates that weather exchange will
alternate you and your descendants in case you don’t take motion to maintain it.

2-Leadership.
Consumers want to be the first to strive new services or products. Brand promotions
enchantment to the emotional trigger related to leadership and makes their goal clients
feel like they may be first for this target market. Do you bear in mind the famous nike’s
marketing campaign “simply do it”? It's far a fantastic example that demonstrates the
emotional cause of cultural leadership.

Question # 02
A marketer of health foods would like to segment its market on the basis of
self-image. Describe how the marketer can use actual self-image and ideal
self-image to do so?
Answer •
Pretty dogmatic purchasers: rely upon their personal capacity to lay down the precept as true,
consequently the advertisement comes throughout as real and true. • inner directed
customers: depend on their very own values or standards in evaluating new products and are
possibly to be consumer innovators. • customers with excessive most beneficial stimulation
tiers: • clients with a high degree of reputation: a tv advertisement might be maximum
appropriate for this sort of consumer as well as billboard advertising. • purchasers who are
visualizes vs customers who are verbalizes: purchasers who are visualizes are in all likelihood to
reply to visible cues, along with, television and newspaper classified ads. Whereas, verbalizes
are much more likely to respond to radio and advertisements.
Question # 03
Consumers have both innate and acquired needs. Give example of each kind of
need and show how the same purchase can serve to fulfill either or both kinds
of needs?

Answer
Innate needs goods which might be bought, based totally on innate desires, are easy such
things as meals, water, garments, footwear and other necessities. Some humans could argue
that items like this would need to be honestly fundamental in order for his or her purchase to
be primarily based on innate wishes, but whether a customer buys luxurious variations of these
merchandise or no longer, the goods are still required in their day by day existence. An
character, or a purchaser, might simply be unable to move with out these forms of products of
their life. Obtained desires goods primarily based on received needs might be things like sweet,
luxury products like candles or different family adorns, or even steeply-priced laptops and
different devices. Obtained needs are requirements which have occurred due to society, or how
they have grown up. Many human beings see luxurious items as requirements in recent times,
but, meaning that there is certainly a excellent line between those varieties of goods. The
overlap takes place when a purchaser buys a product this is based totally on their innate need,
that is overly luxurious or has features or elements which are there completely for luxury. As an
instance, instead of purchasing milk, the patron may also buy chocolate milk.