ACTIVITY 5

Direction: The table below shows a list of general market segments. Identify what segmentation approach
you think we can use to further identify specific target markets.

Market Segmentation

Market Segment

1. Geographic Segmentation

2. Baby Boomers, Generation X and Y Demographic Segmentation

3. Health Conscious Psychographic Segmentation

4. Male and Female Demographic Segmentation

5. Vacation in Western countries Geographic Segmentation

6. Roman Catholic Demographic Segmentation

7. Sports Enthusiast Psychographic Segmentation

8. Buying milktea once a week Behavioral Segmentation

9. Senior High School Demographic Segmentation

10. Filipino Demographic Segmentation