In the monopoly, there are many buyers but only one seller.

On the other hand, in the monopolistic

competition, there are close substitutes for the product, so there are many sellers of a product.

As per the next question what are the factors behind the increase in the demand of HUL products in
2000. In the early 2000 entered it reached upper bounds of its demands

HUL entered the maturity stage in early 2000’s. Since it reached upper bounds of its
demands, it undertook various projects and initiatives to maintain its brand image. The
increasing demand is not entirely affected by the advertising. For instance,HUL
undertook Project Shakti in 2001,a rural initiative which targeted small villages.
Presently, 45,000 Shakti entrepreneurs are working,which covers over 100,000
villages across 15 states and reaching to over 3 million homes.
In 2002, HUL made its entry into Ayurvedic Health & Beauty Centre category with
the Ayush range and Ayush Therapy Centers.
In 2003,it launched Hindustan Unilever Network, Direct to home business , launching
‘Pureit’ water purifier in 2004.
In 2007, the Company name was formally changed to Hindustan Unilever Limited.
Brooke Bond and Surf Excel showed Rs.1000 crore as a sales mark followed by
Wheel which crossed the Rs.2000 crore sales milestone in 2008.

Thnaku Rahul And the Third question is what are the factors behind the increase in
the demand.
In the early 2000’s HUL reached upper bounds of demands, it undertook various
projects and take steps to maintain its brand I mage. The HUL demands is not only
affected by the advertising they undertook project shakti in 2001 a rural initiative
which mainly target the small villages. Presently, 45,000 Shakti entrepreneurs are
working, which covers over 100,000 villages across 15 states and reaching to over 3
million homes. In 2002 HUL also enters to the ayurvedic health and beauty center
category with the ayush range and ayush therapy centers. In 2003, it launched
Hindustan Unilever Network, that is Direct to home business &. In 2004 launching
‘Pureit’ water purifier.
In 2007, Brooke Bond and Surf Excel showed Rs.1000 crore as a sales mark followed
by Wheel which crossed the Rs.2000 crore sales milestone in 2008.

Now next slide will explain ilmaan

In 2001 HUL