PAPERS

CONSUMER GOODS
Conceived to fulfill English assignments
Supporting lecturer : Mrs. Wiwi Hilwiyah, M. Pd.

Preaped by :

Ali Harakan

Abdu Saepudin

Isyfina Kamilah

Mila Nur Amaliyah

Salman Alfarisi

JURUSAN HUKUM EKONOMI SYARIAH

SEKOLAH TINGGI AGAMA ISLAM (STAI)

AL-ANDINA SUKABUMI

2020/2021
 PREFACE

With all the praise and thanks to god the almighty, who has given his love and
mercy so that a paper entitled “ Consumer Good” can we finish well. The paper is
structured to meet one of the tasks of the courses English Languange.

On this occasion, we would like to thank profusely to all those who have helped
us in completing the writing of this paper.

We are fully aware that the many flaws in the writing of this paper, in terms of
material, technical, and presentation material. Therefore, we expect criticism and
cronstructive suggestions to further refine the writing of this paper.

Finally, we hope that the writing of this paper can be use ful for readers.

Sukabumi, 20ᵀᴴ November 2020

Group 4

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 TABLE OF CONTENTS

PREFACE.................................................................................................................i

TABLE OF CONTENTS.........................................................................................ii

CHAPTER I INTRODUCTION

1.1 Background...............................................................................................1

1.2 Problem Formulation.................................................................................1

1.3 Porpuse......................................................................................................1

CHAPTER II DISCUSSION

2.1 Definition...................................................................................................2

2.2 Types of Consumer Goods........................................................................2

A. Economic Standpoint....................................................................................2

B. Marketing Standpoint....................................................................................3

CHAPTER III CLOSING

1. CONCLUCION............................................................................................8

2. SUGGESTION..............................................................................................8

REFERENCES.........................................................................................................9

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 CHAPTER I

INTRODUCTION

1.1 Background
An economic principle explains that every consumer will consume a
product in order to satisfy his needs. Basically, the needs of the consumers
themselves will continue to grow every time with various amounts. So that
various products are created and marketed by companies to meet consumer
needs,
The Consumer Goods Industry is one of the industrial fields continues to
develop over time. This is due to industry Consumer Goods is an industry that
is really needed to fulfill basic needs and to ensure the survival of all people in
any part of the world.
Goods from the Consumer Goods company are produced in number and scale
are large and large because it is very fast used by the community.

1.2 Problem Formulation

2. What are Consumer Goods?
3. What are the types of Consumer Goods?

1.3 Porpuse
1. To understanding Consumer Goods
2. To know the types of Consumer Goods

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 CHAPTER II

DISCUSSION

2.1 Definition
What are Consumer Goods?

Consumer goods are products bought for consumption by the average

consumer. Alternatively called final goods, consumer goods are the end result
of production and manufacturing and are what a consumer will see stocked on
the store shelf. Clothing, food, and jewelry are all examples of consumer
goods. Basic or raw materials, such as copper, are not considered consumer
goods because they must be transformed into usable products.

2.2 Types of Consumer Goods

A. Economic Standpoint
From an economic standpoint, consumer goods can be classified as
durable (useful for longer than 3 years), nondurable (useful for less than 3
years), or pure services (consumed instantaneously as they are produced).

1. Consumer durable goods 
have a significant life span, often three years or more (although some
authorities classify goods with life spans of as little as one year as
durable). As with capital goods (tangible items such as buildings,
machinery, and equipment produced and used in the production of other
goods and services), the consumption of a durable good is spread over its
life span, which tends to create demand for a series of maintenance
services. The similarities in the consumption and maintenance patterns of
durable and capital goods sometimes obscure the dividing line between the
two. The longevity and the often higher cost of durable goods usually
cause consumers to postpone expenditures on them, which makes durables
the most volatile (or cost-dependent) component of consumption.

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 Common examples of consumer durable goods are automobiles, furniture,
household appliances, and mobile homes. (See also capital.
2. Consumer nondurable goods 
are purchased for immediate or almost immediate consumption and have a
life span ranging from minutes to three years. Common examples of these

are food, beverages, clothing, shoes, and gasoline.

3. Consumer services
are intangible products or actions that are typically produced and
consumed simultaneously. Common examples of consumer services are
haircuts, auto repairs, and landscaping.

B. Marketing Standpoint
From a marketing standpoint, consumer goods can be grouped into
four categories: convenience, shopping, specialty, and unsought goods.
These categories are based on consumer buying patterns.
1. Convenience goods
The term ‘convenient’ means ‘involving little trouble or effort’. So
convenience products refers to those that require little trouble or effort to
purchase. They are both easy to access and frequently purchased.
Examples include: food, drink, laundry detergent, toilet paper, deodorant,
and toothpaste. These goods are all easily available from the local
supermarket and consumers purchase them on a daily, weekly, or monthly
basis. Hence why they are known as convenience products.

Example of Convenience Goods

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 Those products that are frequently purchased are classified as
‘convenience products’ because there is little effort required in buying
them. For instance, you may have a favourite type of cereal you purchase
each week. You go straight to the cereal aisle and pick it up without
thinking. This is convenient as you don’t spend half an hour debating
whether you prefer Coco-Pops or Cheerios.

Characteristics of Convenience Products

The main characteristics of Convenience Products include:

 Frequently purchased
 Easily available
 Relatively low price
 Non-durable

2. Shopping Products
Shopping goods contrast with convenience products in the fact that they
are brought less frequently and are not so easily available. Consumers take
more time to decide on what to buy and take a more deliberate effort
before making a decision.
Such examples include furniture, clothing, video games, mobile phones,
fridges, and other white goods. These are not so easily accessible as
convenience goods such as fruit, vegetables, and cereals. Nor are they so
frequently purchased. Therefore the consumer takes more time in
deciding.

Example of Shopping Goods

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 Shopping products require the consumer to take more time to decide. This
is because the opportunity cost of a wrong decision is more costly than
trying a new loaf of bread. For instance, when deciding between a new
mobile phone, the consumer may end up paying $500 for a phone they
hate. Therefore, the incentive to make the correct decision is greater.

Characteristics of Shopping Products

The main characteristics of Shopping Products include:

 Infrequently purchased
 Not so easily available
 Compared to other similar goods
 Greater opportunity cost
 Durable

3. Speciality

Speciality products are goods that consumers do not take long when
deciding to purchase. They have unique characteristics like being rare, or
being an original design, so are largely incomparable to other products.
For example, speciality products include: sports cars, rare paintings, high-
spec laptops, rare ornaments, or designer clothing.
Speciality products are naturally unique, but they can also rely on brand
recognition. For instance, Ferrari is known for its high quality sports cars,
and Picasso is well known for his masterpieces. The products they produce
are specialities in the fact that they represent a high level of quality.

Example of Speciality Goods

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 Speciality products are similar to Shopping products in the fact that they
are infrequently purchased, are durable, and have a high opportunity cost.
However, what differentiates them is the fact that consumers do not take
so long to decide. The brand image of a Ferrari or a Picasso sells itself, so
if the consumer has the money and likes the brand, they easily part with
their cash.

Characteristics of Speciality Products

The main characteristics of Speciality Products include:

 Infrequently purchased

 Rare

 Expensive

 Durable

4. Unsought

Unsought products can range from new innovations to old goods. They are
simply goods that consumers do not know about or would think to buy.
Equally, they are not necessarily goods that the consumer would want to
buy.
Unsought products often offer no direct benefit at the time of purchase.
For example, insurance is an unsought good. Yet few consumers actually
want to buy insurance, but do so in order to reduce their risk.
They can require significant levels of marketing and investment to make
them ‘sought’ after goods instead. This is because consumers are not
necessarily aware of the benefits the product provides.
For example, life insurance is an unsought good. Nobody really wants to
think about their death and won’t associate any benefits to it, so largely
think of it as an unnecessary purchase. However, aggressive marketing
campaigns have increased the awareness of the benefits such as pre-paid

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funeral care, legal fees, etc. As a result, such products can turn into
‘sought’ goods when consumers become aware of the true benefits.

Characteristics of Unsought Products

The main characteristics of Unsought Products include:

 Undesirable
 Consumers lack of knowledge on the product
 Usually purchased to prevent a negative outcome
 Infrequently purchased

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 CHAPTER III

CLOSING

1. CONCLUCION
Consumer good, in economics, any tangible commodity produced and
subsequently purchased to satisfy the current wants and perceived needs of
the buyer.
Consumer goods are divided into three categories:
-Durable goods
-Nondurable goods
-Services.
From a marketing standpoint, There are 4 types of consumer goods:
-Convenience
-Shopping
-Speciality
- Unsought

2. SUGGESTION
Finally, the paper entitled Consumer Goods has been completed and
hopefully this short paper can be useful for all of us for General Students

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 REFERENCES

https://www.britannica.com/topic/consumer-good

https://www.investopedia.com/terms/c/consumer-goods.asp

https://boycewire.com/consumer-goods-definition-types-and-examples/