S a m a nth a M cH o ne

s a m a nth a @ta rra go ns tu di o s .co m

www.ta rra go ns tu di o s .co m

YOUR PRODUCT/SERVICE
skills qualifications talents passions

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SOLVE THE PROBLEM
What problems could I solve with my product/service?

How could I help someone with my product/service?

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YOUR INDUSTRY
Are you limited by geography? If so, where?

Are you limited to a sales platform? List all that apply: (ETSY, Creative Market, Shopify, etc)

Who are your industry leaders? What do they charge? What is their main “selling point”?

Can you go deeper to find a niche all to yourself? Record your findings

How does your business offering compare to the current industry leaders or your niche competition?

How can you differentiate your product or add value?

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YOUR POSITION
Label the dimensions to represent qualities relevant to your industry. Start in the first map and add your competitors to the map,
then position your business where you want to be. Look at the quadrant you are in and see if you can narrow your niche on the
second map, keep moving until you’ve narrowed down your position main competitors in your niche. Example on next page.

High quality

Low price High price

Low quality

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YOUR POSITION
EXAMPLE: Custom Jeweler

Major Industry Overview More Specific

High quality High Customization
Tiffany’s
ETSY
ETSY

Charming
Charlies target ETSY

Low price High price Low price High price

Claire's

ETSY

Charming
Claire's Charlies target
Tiffany’s
Low quality Low Customization

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Business Building Worksheets

YOUR NOTES
Record some final notes on the direction you believe your business should go. Summarize your findings.

Copyright 2016 © Tarragon Studios

Business Building Worksheets

COPYRIGHT
No part of this publication may be reproduced, stored, or transmitted in any
form or by any means, except for personal use.
Requests to the author should be addressed to:
Samantha McHone, samantha@tarragonstudios.com

Copyright 2016 © Tarragon Studios