Unit 8

Personal Project and

Presentation

Brand Identity and Progression

Student Name

Personal Branding
Online Identity and Selling Your Skills

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
In this unit, you will be exploring how to develop your website for employability and progression answering
the critical questions: How can you reach that important person or organization and, are you selling the best
version of yourself? This project will provide you with the opportunity to learn how to use a website to build
a network, showcase your talent, attract progression opportunities and work smarter not harder.

1st March-Week 1 Create Your Website, SWOT Analysis and SMART Targets
 Week ONE is about creating your website, making decisions and developing the skills to be effective
at selling yourself to a potential employer, audition director or performance
company.
1 Create your website and begin building it – You will have in-class
tutorials for this task
2 Conduct Research – What is a SWOT Analysis?
 How to conduct a swot analysis - https://youtu.be/goxMsPCs_z0
 Create a swot for acting - https://www.backstage.com/magazine/article/create-swot-
report-acting-career-50558/
3 Conduct a SWOT analysis on the skills, techniques and learning you have gained since you
have started your program of study. -The form is down at the bottom of this task sheet
4 Conduct Research: What are SMART Targets?
How to create smart targets - https://youtu.be/Iyl_v-O_Cds
5 Choose 3 targets you would like to achieve; list and discuss them the boxes below:
 Use the information you have gathered from your SWOT analysis to create your
SMART Targets

Target 1

To be more confident in my social skills such as keeping a conversation

Target 2

Working with others more so that it is easier to create with them

Target 3

Work as hard on course work as I do in practical work

 Create 3 SMART targets that will help you to improve your acting skills and learning using the form at
the bottom of this task sheet

SWOT Analysis Form

Presentation Dates Tuesday 23rd and Friday 26th March 2021
Final Deadline – Sunday 28th March 2021
Think about your year so far and consider the things you have learned about acting. Now, consider
the rest of your year and what you think you need to learn to achieve your goals for:

 Become a better actor

 Improve your habits that will help you get better grades
 Progressing to Level 3

External Influences
Strengths Weaknesses
Areas for Improvement
Confident, hard working, approachable, quick Confidence about myself such as worth and how I
learner, willing to try new things, adaptable to new look, , social skills, course work/writing.
situations, creating cherography, practical working.

Internal Influences
Opportunities Threats

Filming with camera, colabaration with my peers, Lockdown, not being in college, time management,
having a space to dance, being able to work with getting work done on time.
people that have different ideas to me

SMART Goal Setting Form

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
 What do I want to achieve? Be precise, be exact, be specific.
S To work on my weaknesses either make them strengths and/or not thinking of them as weaknesses

Specific

How will I know I’m achieving my targets throughout a project? Think reviewing your targets at specific intervals and
M discussing how you are doing.
My peers and teachers will be able to see a difference as well as seeing differences myself

Measurable

What do I want to achieve? Be precise, be exact, be specific – Get to the point.

A To lower the number of weaknesses and make them strengths so that it gives me more time to focus on my other
weakness

Achievable

Why is this goal worthwhile? How will this target make you a better actor, student or develop better skills and habits?
R This will move some of my weaknesses and make me a stronger actor.

Relevant

When do I want to achieve this goal? Write down a final target date.
T
Timely

Track Your Target Progress

What are the actions you need to take to achieve your targets? You can order these by priority or by their
due date.

● Action Target work with my peers more to build a rapper with them so that it is easier to calibrate.

● Action Target 2: talk with more people so that I am more comfortable starting conversations that
lead to new ideas in my work.

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
 ● Action Target 3:

Am I on track to achieve these targets? What obstacles have come up and what support do you need? Refer
back to your swot here.

Target 1
● Obstacle: my social anxiety
● Support: I need to talk to more people to get more comfortable
Target 2
● Obstacle: my team work
● Support:
Target 3
● Obstacle: not beng able to perform because of covid-19
● Support: use film and live feed to get my performances out there

Milestones achieved. Note down every time you hit one of your measurable milestones along the way.

● Milestone 1:
● Milestone 2:
● Milestone 3:

Target date. Have you achieved your goal?

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
 (Unit 8- 1.1)

2nd March - Week TWO – Sweeping Your Website Part 2 Problem-Solving

 Gather the information from week 1 analysis and start breaking it down into bullet points
thinking about what you feel you can do to improve your site to connect with a potential
employer or successfully progress.
 Conduct RESEARCH on your chosen areas for Improvement-See back page of brief
 You will conduct research on 3-5 areas that make an effective website
 PLAN for improving your website. Create a plan how you will improve the look of
your site by presenting yourself professionally and guide people through your site.
(Unit 8- 1.2)

09th March – Week THREE - Improvement Strategies

 Implement your ideas! Be creative and have fun while you begin to work on your website
 Document! Try ideas, what works, what looks good, what doesn’t?
 What skills do you need to improve on to make a better site?
 Who do you want to attract to your site?
 What do you want them to know about you?

(Unit 8 -2.1)

Personal Branding-Online Identity and Selling Your Skills

Presentation Dates Tuesday 23rd and Friday 26th March 2021
Final Deadline – Sunday 28th March 2021
 You have FouR weeKs to present your website to an employer
In this unit, you will be exploring opportunities to develop your site for
employability and progression. How can you reach that important person or
organization with your website and are you selling the best version of yourself?
You will find useful resources at the bottom of this brief to help you get started so use it as a
workbook and planning document.

16th March Week Four - Improvement Strategies, Digital CV, Presenting Your
Website

Part 1
 Implement your ideas! Be creative and have fun while you begin to work on your website
 Document! Try ideas, what works, what looks good, what doesn’t?
 What skills do you need to improve on to make a better site?
 Who do you want to attract to your site?
 What do you want them to know about you?

Part 2
 Take part in a CV workshop and learn how to PERSONALIZE your presentation by creating a CV for
your website-Remember it's all about keeping things interesting! I would suggest using Power Point
as a possible platform - See bottom of this brief for CV ideas
 Start off plain and simple
 Ideas-Know your message
 Less is more-Not too much information on one slide
 Less is more part 2-Big fonts and big ideas
 Insert stills, images and video
Part 3
 Present your Website - This will be an opportunity for you to present your finished presentation to
your audience and receive feedback on your work.
 Take part in a timed presentation of your work to an audience of your peers and lecturers
 Use your time effectively to communicate your ideas in support of your progression to
Level Three learning
 Receive feedback from your peers and lecturers

(Unit 8-1.1, 1.2,

2.1, 3.1, 3.2)

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
Resources
Telling your Story
https://www.youtube.com/watch?v=TcRLxDtKrAc

The Importance of Using Video

https://www.youtube.com/watch?v=COvrf6NoCog

How to Make Animated Videos

https://www.animaker.com

How to make a video landing page in Weebly

https://www.youtube.com/watch?v=99Is4G4Pu4Y

Weebly Website Tips and Tricks

https://youtu.be/wKviB2XBY6c?list=PL0y_aclKYoYhKJ-rGwsfVudcRyyqRTXIa
https://www.youtube.com/watch?v=PkgtAEZRJ-I

LinkedIn for Students

https://students.linkedin.com/uk

Why Every Job Seeker Should Have a Personal Website, And What It Should Include

http://www.forbes.com/sites/jacquelynsmith/2013/04/26/why-every-job-seeker-should-have-a-
personal-website-and-what-it-should-include/#190f985902e6

Why Every College Student Needs Their Own Website

http://thecollegeinvestor.com/17402/every-college-student-needs-their-own-website/

5 Reasons You Should Have a Personal Website

http://college.usatoday.com/2015/05/12/5-reasons-you-should-have-a-personal-website/

How to Write a Great CV

http://www.savethestudent.org/student-jobs/write-great-cv-template.html

How to Write a CV for Students

https://youtu.be/ASXpLu_8BaE

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
 INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (-)
 

EXTERNAL FACTORS
OPPORTUNITIES (+) THREATS (-)
 

Presentation Dates Tuesday 23rd and Friday 26th March 2021

Final Deadline – Sunday 28th March 2021
Presentation Dates Tuesday 23rd and Friday 26th March 2021
Final Deadline – Sunday 28th March 2021