Media Planning

decisions involved in delivering the message to the audience.

Media Objectives
goals of the media strategy
Media Strategy
plans of actions to attain the media strategy
Media Class
the various delivery systems including broadcast and print (general category available
to advertiser, broadcaster, internet, etc. in which message can be communicated)
Broadcast Media
radio and television
Print Media
publications such as magazines and newspapers or direct mail
Media Vehicles
specific carrier within the media category (Time and Newsweek, 2020 and 60 minutes)
Reach
number of different audience members exposed at least once to a media vehicle in a
given time period (measured as percentage)
Coverage
potential audience that might receive a message through a vehicle
Frequency
number of times the receiver is exposed to a media vehicle during a specified time
period (average. If it's 2.7 for frequency, we expect to reach on an