Professional Documents
Culture Documents
FORMAT
TATA MOTORS
A.JACKEYCHAN
19MBA038
MASTER OF BUSINESS ADMINSTRATIONS
Introduction
Research Methodology
Data Analysis
Finding
Suggestions
conclusion
Introduction
Tata Motors Limited isIndian multinational automotive manufacturing
company, headquartered in Mumbai. Part of Tata Group, the company p
roduces passenger cars, trucks, vans, coaches, buses, sports cars,
construction equipment and military vehicles.
Formerly known as Tata Engineering and Locomotive Company
(TELCO), the company was founded in 1945 as a manufacturer
of locomotives. The company manufactured its first commercial vehicle
in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.
Tata Motors entered the passenger vehicle market in 1988 with the
launch of the TataMobile followed by the Tata Sierra in 1991, becoming
the first Indian manufacturer to achieve the capability of developing a
competitive indigenous automobile.[5] In 1998, Tata launched the first
fully indigenous Indian passenger car, the Indica, and in 2008 launched
the Tata Nano, the world's cheapest car. Tata Motors acquired the South
Korean truck manufacturer Daewoo Commercial Vehicles Company in
2004 and purchased Jaguar Land Rover from Ford in 2008.
Tata Motors' principal subsidiaries include English premium car
maker Jaguar Land Rover (the maker of Jaguar and Land Rover cars)
and the South Korean commercial vehicle manufacturer Tata Daewoo.
Tata Motors has a bus-manufacturing joint venture with Marcopolo
S.A. (Tata Marcopolo), a construction-equipment manufacturing joint
venture with Hitachi (Tata Hitachi Construction Machinery), and a joint
venture with Fiat Chrysler which manufactures automotive components
and Fiat Chrysler and Tata branded vehicles.
Tata Motors has auto manufacturing and vehicle plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in
India, as well as in Argentina, South Africa, Great Britain, and Thailand.
It has research and development centres in Pune, Jamshedpur, Lucknow,
and Dharwad, India and South Korea, Great Britain, and Spain. Tata
Motors is listed on the BSE (Bombay Stock Exchange), where it is a
constituent of the BSE SENSEX index, the National Stock Exchange of
India, and the New York Stock Exchange.
History of company
Tata Motors Limited (TML) is one of India’s largest Original Equipment
Manufacturers (OEMs) offering an extensive range of integrated, smart
and e-mobility solutions.
Mission
We innovate mobility solutions with passion to enhance the quality of
life
Vision
By FY 2024, we will become the most aspirational Indian auto brand,
consistently winning, by
Objective of study
"Building excellence in buying and servicing process, with an objective
to improve consumer's perception for the products. Distribution and
service network is strong, but focus is on improving dealership to
enhance consumer experience in sales and service.”
Research Methodology
Research definition
A careful consideration of study regarding a particular concern or
problem using scientific methods. According to the American
sociologist Earl Robert Bobbie, “Research is a systematic inquiry to
describe, explain, predict, and control the observed phenomenon.
Research involves inductive and deductive methods.”
Inductive research methods are used to analyse an observed event.
Deductive methods are used to verify the observed event. Inductive
approaches are associated with qualitative research and deductive
methods are more commonly associated with quantitative research.
Data collection
Primary data
The primary data are those which are collected a fresh and for the first
time and thus happen to be in original character. For this project primary
data was collected with the help of questionnaire.
Secondary data
Secondary data was collected from the book on consumer perception,
company profile, web site and market research.
Population
Population refers to the total set of observation that can be made. In the
research the population refers to the people living in Pondicherry state.
Sampling Method
Convenience sampling method- Researcher has selected a sample of 150
respondents from each zone of India on the basis of availability as well
as preparedness of the respondents to respond without using any bias.
Sampling Unit
Each and every owners and users of bikes in India is the sampling unit
for this study
Sample size
A sample of 150 units has been selected. To give the wide coverage and
a Pondicherry perspective and dimension to the study.
Tools used for Analysis
Ratios analysis
Introduction
Comparative data and analysis can give an insight into the performance
of the businessover a given period of time by comparing it with
the industry standards. At the same time, it also measures how well a
business racks up against other businesses functioning in the same
sector.
Liquidity ratio
Efficiency ratio
Efficiency ratios are also called as the activity ratios. These ratios
determine the efficiency of a business by using its liabilities and assets
to boost sales and optimise profits. Inventory turnover and turnover
ratios are examples of efficiency ratios.
Cash flow
The statement of cash flows, or the cash flow statement is a financial
statement that summarizes the amount of cash and cash equivalents
entering and leaving a company. The cash flow statement
(CFS) measures how well a company manages its cash position,
meaning how well the company generates cash to pay its debt
obligations and fund its operating expenses. The cash flow statement
complements the balance sheet and income statement and is a mandatory
part of a company's financial reports since 1987.1 In this article, we'll
show you how the CFS is structured, and how you can use it when
analyzing a company.
As a result, there are two methods of calculating cash flow: the direct
method and the indirect method.